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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more ▾

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

Preview

www.puma.com

PUMA FRANCE | Chaussures, Vêtements et Accessoires

PUMA - la marque de sport la plus rapide au monde. Vêtements, chaussures et accessoires pour femmes, hommes et enfants.

WWW.PUMA.COM

PUMA FRANCE | Chaussures, Vêtements et Accessoires

PUMA - la marque de sport la plus rapide au monde. Vêtements, chaussures et accessoires pour femmes, hommes et enfants.

PUMA FRANCE | Chaussures, Vêtements et Accessoires

www.puma.com

www.puma.com

PUMA FRANCE | Chaussures, Vêtements et Accessoires

PUMA - la marque de sport la plus rapide au monde. Vêtements, chaussures et accessoires pour femmes, hommes et enfants.

C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

64/100

Site name appears as

Page titleChaussures, Vêtements et Accessoires
og:site_namePUMA Europe
twitter:site@puma
Organization.namePUMA Europe

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

10/20

twitter:image set; og:image missing

Meta completeness

14/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add og:image — LinkedIn, Slack, Facebook ignore twitter:image
  • og:image missing
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Missing recommended property "potentialAction" for WebSite
Adding "potentialAction" can improve how search engines display your content.
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "potentialAction" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Corporation
14 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Corporation",
  "parentOrganization": {
    "name": "PUMA",
    "legalName": "PUMA SE",
    "url": "https://eu.puma.com/",
    "numberofEmployees": "13000",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "PUMA WAY 1",
      "addressLocality": "Herzogenaurach",
      "postalCode": "91074",
      "addressCountry": "DE"
    },
    "founder": {
      "@type": "Person",
      "name": "Rudolf Dassler",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Rudolf_Dassler"
      ]
    },
    "foundingLocation": {
      "@type": "Place",
      "name": "Herzogenaurach, Germany",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Herzogenaurach"
      ]
    },
    "ethicsPolicy": "https://about.puma.com/en/sustainability/codes-and-handbooks",
    "foundingDate": "1948-01-10",
    "brand": {
      "@type": "Organization",
      "Name": "PUMA"
    }
  },
  "name": "PUMA Europe",
  "legalName": "PUMA Europe GmbH",
  "logo": "https://images.puma.net/images/fn/%7Eregional%7EEEA%7Eothers%7ELOGO%7EEEA_PUMA_Logo_Cat_with-Registration_Black_LOW-RES.png/fmt/jpg",
  "image": "https://images.puma.net/images/fn/%7Eregional%7EEEA%7Eothers%7ELOGO%7EEEA_PUMA_Logo_Cat_with-Registration_Black_LOW-RES.png/fmt/jpg",
  "url": "https://eu.puma.com/",
  "telephone": "+49 30 22 38 99 33",
  "brand": {
    "@type": "Organization",
    "Name": "PUMA"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "PUMA WAY 1",
    "addressLocality": "Herzogenaurach",
    "postalCode": "91074",
    "addressCountry": "DE"
  },
  "contactPoint": [
    {
      "@type": "ContactPoint",
      "telephone": "+49 30 22 38 99 33",
      "email": "service@puma.com",
      "areaServed": "Europe",
      "contactType": "customer service"
    }
  ],
  "description": "PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has been producing the most innovative products for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. PUMA engages in exciting collaborations with renowned designers like STAPLE, STAMPD or TRAPSTAR to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA and COBRA Golf as well the subsidiary Dobotex. PUMA distributes its products in more than 120 countries and employs more than 13,000 people worldwide and is headquartered in Herzogenaurach/Germany.",
  "sameAs": [
    "https://www.instagram.com/puma/",
    "https://www.instagram.com/pumasportstyle/",
    "https://x.com/puma",
    "https://www.linkedin.com/company/puma",
    "https://plus.google.com/+puma",
    "https://www.facebook.com/PUMA",
    "https://www.youtube.com/puma/",
    "https://en.wikipedia.org/wiki/Puma_(brand)",
    "https://www.crunchbase.com/organization/puma",
    "https://pumagroup.tumblr.com/",
    "https://about.puma.com/en",
    "https://www.reddit.com/r/PUMA/",
    "https://www.puma-catchup.com/",
    "https://www.youtube.com/user/puma",
    "https://www.wikidata.org/wiki/Q157064"
  ]
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Puma France",
  "url": "https://eu.puma.com/fr/fr/",
  "alternateName": [
    "Puma FR",
    "eu.puma.com"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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