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https://www.puma.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://eu.puma.com/fr/fr/home
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://www.puma.com Canonical https://eu.puma.com/fr/fr/home Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: PUMA FRANCE | Chaussures, Vêtements et Accessoires
Info::
Title length (51 chars) is optimal
Info::
Title and H1 are well-aligned
Title

"PUMA FRANCE | Chaussures, Vêtements et Accessoires"

51 characters Optimal ✓
Title: PUMA FRANCE | Chaussures, Vêtements et Accessoires
H1: PUMA – Vêtements, chaussures et accessoires
Match: Similar ✓
Robots: Indexable (no restrictions)
A
Content Depth
3805 words, Very Difficult
PASS
3805 words, Very Difficult
Info::
Page has 3805 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 21)
3805 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 21

Text-to-HTML Ratio

2% text 98% HTML

25 KB / 1245 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
29 images, 29 descriptive filenames
PASS
29 images, 29 descriptive filenames
Info::
All images have descriptive filenames
Info::
1 image(s) missing alt text — see Accessibility tab
29 descriptive
0 hash-based
0 generic
29 total
FilenameQualityAltIssues
Bloomreach-ABTestCookiedescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

Corporation json-ld
0/0 required
WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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