Content
· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FLinksAction200 links checked, 191 healthy, 9 brokenFIX
Broken Links (9)
| Status | URL | Found in | Error |
|---|---|---|---|
| 403 | https://raptonline.co.nz/ | <link> | Forbidden |
| 404 | https://fonts.shopifycdn.com | <link> | Not Found |
| ERR | https://productreviews.shopifycdn.com | <link> | Get "https://productreviews.shopifycdn.c... |
| 404 | https://maps.gstatic.com | <link> | Not Found |
| 403 | https://raptonline.co.nz/.well-known/ucp | <link> | Forbidden |
| 403 | https://raptonline.co.nz/checkouts/internal/preloa... | <script> | Forbidden |
| 429 | https://shop.app | <link> | Too Many Requests |
| 403 | https://raptonline.co.nz/web-pixels@9f5e2762wb7205... | <script> | Forbidden |
| 403 | https://raptonline.co.nz/web-pixels@9f5e2762wb7205... | <script> | Forbidden |
Redirects (1)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://ajax.googleapis.com | https://ajax.googleapis.com | <link> | 0 |
FImage OptimizationAction7 issues found across 189 imagesFIX
BBrand PresenceSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
B
72/100
Site name appears as
| Page title | icon-X | |
| og:site_name | RAPT ONLINE | |
| twitter:site | @ | |
| Organization.name | RAPT ONLINE |
Inconsistent — names differ across channels
Brand assets
Favicon
8/15single size only
Social share image
14/20og:image set; twitter:image missing
Meta completeness
20/20Organization schema
15/15has name, logo + url
Contact info discoverable
10/10contact page + mailto link
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
- Consider adding contactPoint — helps appear in "contact us" rich results
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836The og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
Preview

raptonline.co.nz
Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & Homeware. Free NZ shipping over $160.
- twitter:card — summary_large_image
- twitter:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
- twitter:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
- twitter:image — falling back from og:image

RAPTONLINE.CO.NZ
Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & Homeware. Free NZ shipping over $160.
- og:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
- og:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
- og:image — http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836
- og:type — website
- og:url — https://raptonline.co.nz/
- og:site_name — RAPT ONLINE

Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
raptonline.co.nz
Description will be truncated (153 chars / 150 max)
- og:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
- og:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
- og:image — http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836
Description will be truncated on LinkedIn (153 chars, max 150)
→ Tighten og:description to ≤150 characters
raptonline.co.nz
Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & Homeware. Free NZ shipping over $160.

- og:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
- og:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
- og:image — http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | ⚠ | — | — | — |
A+Open Graph / Twitter Card DepthOG image dimensions and Twitter card configuration look healthyPASS
A+Structured Data3 JSON-LD block(s) found — structured data is well configured.PASS
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "OnlineStore",
"@id": "https:\/\/raptonline.co.nz\/#organization",
"name": "RAPT ONLINE",
"alternateName": [
"RAPT",
"RAPT Online NZ",
"RAPT Designer Home & Gift"
],
"url": "https:\/\/raptonline.co.nz",
"logo": "https:\/\/raptonline.co.nz\/cdn\/shop\/files\/Rapt_favicon.gif?v=1716082149\u0026width=600",
"description": "Family-owned New Zealand online boutique selling women's clothing (including plus size and curve fashion), Christmas decorations, gifts and homeware. Run from Ashburton, Canterbury since 2007, with fast shipping across New Zealand and to Australia.",
"slogan": "Women's fashion, gifts & homeware, packed with care in Ashburton",
"foundingDate": "2007",
"email": "info@raptonline.co.nz",
"address": {
"@type": "PostalAddress",
"postOfficeBoxNumber": "39",
"addressLocality": "Ashburton",
"addressRegion": "Canterbury",
"postalCode": "7700",
"addressCountry": "NZ"
},
"areaServed": [
{
"@type": "Country",
"name": "New Zealand"
},
{
"@type": "Country",
"name": "Australia"
}
],
"currenciesAccepted": "NZD",
"paymentAccepted": "Visa, Mastercard, American Express, Afterpay",
"knowsAbout": [
"Women's clothing",
"Plus size clothing",
"Boutique fashion",
"Christmas decorations",
"Gifts for her",
"Home décor",
"Willow Tree figurines",
"Côte Noire candles",
"French Country Christmas decorations",
"Charlie Bears",
"Kiwiana gifts"
],
"brand": [
{
"@type": "Brand",
"name": "Betty Basics"
},
{
"@type": "Brand",
"name": "Deeanne Hobbs"
},
{
"@type": "Brand",
"name": "Jellicoe"
},
{
"@type": "Brand",
"name": "Curate by Trelise Cooper"
},
{
"@type": "Brand",
"name": "Stella + Gemma"
},
{
"@type": "Brand",
"name": "Haven"
},
{
"@type": "Brand",
"name": "Seduce"
},
{
"@type": "Brand",
"name": "Eb & Ive"
},
{
"@type": "Brand",
"name": "Fate + Becker"
},
{
"@type": "Brand",
"name": "Blacklist"
},
{
"@type": "Brand",
"name": "Willow Tree"
},
{
"@type": "Brand",
"name": "Côte Noire"
},
{
"@type": "Brand",
"name": "French Country"
},
{
"@type": "Brand",
"name": "Le Forge"
},
{
"@type": "Brand",
"name": "Charlie Bears"
}
],
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "NZ",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 10,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"merchantReturnLink": "https:\/\/raptonline.co.nz\/policies\/refund-policy"
},
"sameAs": [
"https://www.facebook.com/raptonline/",
"https://www.instagram.com/raptonlinenz/"
]
}{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "RAPT ONLINE",
"alternateName": "RAPT",
"url": "https:\/\/raptonline.co.nz",
"publisher": {
"@id": "https:\/\/raptonline.co.nz\/#organization"
},
"potentialAction": {
"@type": "SearchAction",
"target": "https://raptonline.co.nz/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Who is RAPT ONLINE?",
"acceptedAnswer": {
"@type": "Answer",
"text": "RAPT ONLINE is a family-owned New Zealand online boutique selling women's fashion, gifts and homeware. We've been operating since 2007 and pack every order ourselves at our warehouse in Ashburton, Canterbury."
}
},
{
"@type": "Question",
"name": "Which brands do you stock?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Fashion brands include Betty Basics, Deeanne Hobbs, Jellicoe, Curate by Trelise Cooper, Stella + Gemma, Haven, Isle of Mine, Seduce, Zafina, Eb \u0026amp; Ive, Fate + Becker, Sass, Blacklist, Bone \u0026amp; Arrow, Brave \u0026amp; True, Et Alia, Federation and Two by Two.For gifts and homeware we stock Willow Tree, Côte Noire, French Country, Le Forge, Charlie Bears, Glasshouse, Moss St, Splosh, Louenhide, Rosefield and Ted Baker jewellery."
}
},
{
"@type": "Question",
"name": "Do you sell plus size clothing?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Our plus size and curve collection includes tops, dresses, pants and jackets. Betty Basics comes in sizes 8–22 and Jellicoe in XS–4XL, and you'll find curve-friendly styles across many of our labels."
}
},
{
"@type": "Question",
"name": "How much is shipping?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Shipping within New Zealand is $10 for urban addresses and $14 for rural addresses, and free on orders over $160. Tracked shipping to Australia is $30, and free on orders over $350."
}
},
{
"@type": "Question",
"name": "How fast is delivery?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We pack orders within 24 hours, Monday to Friday. After despatch, allow 24–48 hours in Canterbury, 24–72 hours for the rest of the South Island and 48–72 hours for the North Island. Rural delivery can take an extra 4–5 days."
}
},
{
"@type": "Question",
"name": "When do I need to order for Christmas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To help your gifts arrive in time, order by midday on 18 December for the North Island, 21 December for the South Island and 7 December for Australia. See our Christmas shop."
}
},
{
"@type": "Question",
"name": "Can I send a gift straight to someone?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Add their address at checkout and we'll send the parcel directly to them, with no invoice or pricing inside. Gift wrapping is free."
}
},
{
"@type": "Question",
"name": "What is your returns policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Eligible items bought at up to 49% off can be exchanged or returned for store credit within 10 days of delivery, unused with tags attached. Your first exchange is sent back to you free. Items reduced by 50% or more are final sale. Christmas purchases made from 1 November to 24 December can be exchanged until 15 January. See our refund policy."
}
},
{
"@type": "Question",
"name": "How can I pay?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We accept Visa, Mastercard, American Express and Afterpay. All prices are in New Zealand dollars."
}
},
{
"@type": "Question",
"name": "Do you have a rewards programme?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. You earn 1 reward point for every $1 you spend, and can redeem points for vouchers. Click the gift box rewards tab at the bottom left of the screen to see your points."
}
}
]
}