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https://raptonline.co.nz

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
83
GRADE
B
FIX
2
REVIEW
1
PASS
6
INFO
0
Checks
9
6 PASS 1 REVIEW 2 FIX
F
Image Optimization
Action
7 issues found across 189 images
FIX
7 issues found across 189 images
Warning::
8 images significantly larger than display size
Resizing to display dimensions could save approximately 238 KB.
Got: ~238 KB wasted
Warning::
3 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
4 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Info::
129 of 189 images use legacy formats
Warning::
Total image weight: 1015 KB (1.0 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Warning::
2 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://raptonline.co.nz/cdn/shop/files/haven_womens_fashion.jpg?v=1790635991&width=832, https://raptonline.co.nz/cdn/shop/files/SALE_NOTHING_OVER_55_WOMENS_FASHION.jpg?v=1790636336&width=832.
Info::
10 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://raptonline.co.nz/cdn/shop/files/christmas_decorations_nz_531f3194-ded5-4837-94f6-c29522b52ecd.jpg?v=1787863137&width=832, https://raptonline.co.nz/cdn/shop/files/haven_womens_fashion.jpg?v=1790635991&width=832, https://raptonline.co.nz/cdn/shop/files/SALE_NOTHING_OVER_55_WOMENS_FASHION.jpg?v=1790636336&width=832 (+7 more).
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

72/100

Site name appears as

Page titleicon-X
og:site_nameRAPT ONLINE
twitter:site@
Organization.nameRAPT ONLINE

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

10/10

contact page + mailto link

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836
URL: http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

raptonline.co.nz

Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE

NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & Homeware. Free NZ shipping over $160.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
  • twitter:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
  • twitter:image — falling back from og:image

RAPTONLINE.CO.NZ

Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE

NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & Homeware. Free NZ shipping over $160.

Preview quality · Facebook A+ · 100/100
  • og:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
  • og:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
  • og:image — http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836
  • og:type — website
  • og:url — https://raptonline.co.nz/
  • og:site_name — RAPT ONLINE

Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE

raptonline.co.nz

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (153 chars / 150 max)

  • og:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
  • og:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
  • og:image — http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836
  • Description will be truncated on LinkedIn (153 chars, max 150)

    → Tighten og:description to ≤150 characters

raptonline.co.nz

Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE

NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & Homeware. Free NZ shipping over $160.

Preview quality · Slack A+ · 100/100
  • og:title — Women's Clothing NZ, Gifts & Homeware NZ | RAPT ONLINE
  • og:description — NZ family-owned online boutique since 2007. Women's Clothing NZ incl. plus sizes and Christmas decorations, Gifts & H...
  • og:image — http://raptonline.co.nz/cdn/shop/files/Screenshot_2026-04-13_084648.png?v=1776026836

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Open Graph / Twitter Card Depth
OG image dimensions and Twitter card configuration look healthy
PASS
OG image dimensions and Twitter card configuration look healthy
Info::
OG/Twitter Card depth is clean -- dimensions, card type, and inheritance all valid
A+
Structured Data
3 JSON-LD block(s) found — structured data is well configured.
PASS
3 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "OnlineStore" — unable to validate specific properties
Info::
3 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : OnlineStore
19 properties Valid
{
  "@context": "https://schema.org",
  "@type": "OnlineStore",
  "@id": "https:\/\/raptonline.co.nz\/#organization",
  "name": "RAPT ONLINE",
  "alternateName": [
    "RAPT",
    "RAPT Online NZ",
    "RAPT Designer Home & Gift"
  ],
  "url": "https:\/\/raptonline.co.nz",
  "logo": "https:\/\/raptonline.co.nz\/cdn\/shop\/files\/Rapt_favicon.gif?v=1716082149\u0026width=600",
  "description": "Family-owned New Zealand online boutique selling women's clothing (including plus size and curve fashion), Christmas decorations, gifts and homeware. Run from Ashburton, Canterbury since 2007, with fast shipping across New Zealand and to Australia.",
  "slogan": "Women's fashion, gifts & homeware, packed with care in Ashburton",
  "foundingDate": "2007",
  "email": "info@raptonline.co.nz",
  "address": {
    "@type": "PostalAddress",
    "postOfficeBoxNumber": "39",
    "addressLocality": "Ashburton",
    "addressRegion": "Canterbury",
    "postalCode": "7700",
    "addressCountry": "NZ"
  },
  "areaServed": [
    {
      "@type": "Country",
      "name": "New Zealand"
    },
    {
      "@type": "Country",
      "name": "Australia"
    }
  ],
  "currenciesAccepted": "NZD",
  "paymentAccepted": "Visa, Mastercard, American Express, Afterpay",
  "knowsAbout": [
    "Women's clothing",
    "Plus size clothing",
    "Boutique fashion",
    "Christmas decorations",
    "Gifts for her",
    "Home décor",
    "Willow Tree figurines",
    "Côte Noire candles",
    "French Country Christmas decorations",
    "Charlie Bears",
    "Kiwiana gifts"
  ],
  "brand": [
    {
      "@type": "Brand",
      "name": "Betty Basics"
    },
    {
      "@type": "Brand",
      "name": "Deeanne Hobbs"
    },
    {
      "@type": "Brand",
      "name": "Jellicoe"
    },
    {
      "@type": "Brand",
      "name": "Curate by Trelise Cooper"
    },
    {
      "@type": "Brand",
      "name": "Stella + Gemma"
    },
    {
      "@type": "Brand",
      "name": "Haven"
    },
    {
      "@type": "Brand",
      "name": "Seduce"
    },
    {
      "@type": "Brand",
      "name": "Eb & Ive"
    },
    {
      "@type": "Brand",
      "name": "Fate + Becker"
    },
    {
      "@type": "Brand",
      "name": "Blacklist"
    },
    {
      "@type": "Brand",
      "name": "Willow Tree"
    },
    {
      "@type": "Brand",
      "name": "Côte Noire"
    },
    {
      "@type": "Brand",
      "name": "French Country"
    },
    {
      "@type": "Brand",
      "name": "Le Forge"
    },
    {
      "@type": "Brand",
      "name": "Charlie Bears"
    }
  ],
  "hasMerchantReturnPolicy": {
    "@type": "MerchantReturnPolicy",
    "applicableCountry": "NZ",
    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
    "merchantReturnDays": 10,
    "returnMethod": "https://schema.org/ReturnByMail",
    "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
    "merchantReturnLink": "https:\/\/raptonline.co.nz\/policies\/refund-policy"
  },
  "sameAs": [
    "https://www.facebook.com/raptonline/",
    "https://www.instagram.com/raptonlinenz/"
  ]
}
Block 2 : WebSite
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "RAPT ONLINE",
  "alternateName": "RAPT",
  "url": "https:\/\/raptonline.co.nz",
  "publisher": {
    "@id": "https:\/\/raptonline.co.nz\/#organization"
  },
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://raptonline.co.nz/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : FAQPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Who is RAPT ONLINE?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "RAPT ONLINE is a family-owned New Zealand online boutique selling women's fashion, gifts and homeware. We've been operating since 2007 and pack every order ourselves at our warehouse in Ashburton, Canterbury."
      }
    },
    {
      "@type": "Question",
      "name": "Which brands do you stock?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Fashion brands include Betty Basics, Deeanne Hobbs, Jellicoe, Curate by Trelise Cooper, Stella + Gemma, Haven, Isle of Mine, Seduce, Zafina, Eb \u0026amp; Ive, Fate + Becker, Sass, Blacklist, Bone \u0026amp; Arrow, Brave \u0026amp; True, Et Alia, Federation and Two by Two.For gifts and homeware we stock Willow Tree, Côte Noire, French Country, Le Forge, Charlie Bears, Glasshouse, Moss St, Splosh, Louenhide, Rosefield and Ted Baker jewellery."
      }
    },
    {
      "@type": "Question",
      "name": "Do you sell plus size clothing?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Our plus size and curve collection includes tops, dresses, pants and jackets. Betty Basics comes in sizes 8–22 and Jellicoe in XS–4XL, and you'll find curve-friendly styles across many of our labels."
      }
    },
    {
      "@type": "Question",
      "name": "How much is shipping?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Shipping within New Zealand is $10 for urban addresses and $14 for rural addresses, and free on orders over $160. Tracked shipping to Australia is $30, and free on orders over $350."
      }
    },
    {
      "@type": "Question",
      "name": "How fast is delivery?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We pack orders within 24 hours, Monday to Friday. After despatch, allow 24–48 hours in Canterbury, 24–72 hours for the rest of the South Island and 48–72 hours for the North Island. Rural delivery can take an extra 4–5 days."
      }
    },
    {
      "@type": "Question",
      "name": "When do I need to order for Christmas?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "To help your gifts arrive in time, order by midday on 18 December for the North Island, 21 December for the South Island and 7 December for Australia. See our Christmas shop."
      }
    },
    {
      "@type": "Question",
      "name": "Can I send a gift straight to someone?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. Add their address at checkout and we'll send the parcel directly to them, with no invoice or pricing inside. Gift wrapping is free."
      }
    },
    {
      "@type": "Question",
      "name": "What is your returns policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Eligible items bought at up to 49% off can be exchanged or returned for store credit within 10 days of delivery, unused with tags attached. Your first exchange is sent back to you free. Items reduced by 50% or more are final sale. Christmas purchases made from 1 November to 24 December can be exchanged until 15 January. See our refund policy."
      }
    },
    {
      "@type": "Question",
      "name": "How can I pay?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We accept Visa, Mastercard, American Express and Afterpay. All prices are in New Zealand dollars."
      }
    },
    {
      "@type": "Question",
      "name": "Do you have a rewards programme?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes. You earn 1 reward point for every $1 you spend, and can redeem points for vouchers. Click the gift box rewards tab at the bottom left of the screen to see your points."
      }
    }
  ]
}
A+
Rich Results Eligibility
3 JSON-LD block(s) declaring 3 schema type(s)
PASS
3 JSON-LD block(s) declaring 3 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
3 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): FAQPage, OnlineStore, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
22 media element(s) found, none autoplay
PASS
22 media element(s) found, none autoplay
Info::
22 media element(s) found, none autoplay
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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