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https://raptonline.co.nz

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
3
PASS
10
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
10 PASS 3 REVIEW
B
Canonical URL
Minor issues
REVIEW
Minor issues
Info::
Canonical tag present
Got: https://raptonline.co.nz/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Critical::
Canonical target returns 403
Search engines cannot follow this canonical, effectively orphaning this page.
Canonical URL Problem
Page URL https://raptonline.co.nz Canonical https://raptonline.co.nz/ Match Self-referencing (correct) Target 403

Search engines cannot follow this canonical, effectively orphaning this page.

Why this matters

Canonical URL returns a non-200 status — Google can't follow the canonical to confirm the relationship.

Source: Google Search Central

C
Sitemap Freshness
Action
No sitemap.xml found
REVIEW
No sitemap.xml found
Info::
No sitemap.xml found
Sitemaps help search engines discover and prioritize URLs. Not strictly required for small sites where every page is linked from the homepage, but recommended once a site grows beyond a few dozen URLs.
C
Sitemap × Robots Consistency
Action
Sitemap or robots.txt missing -- consistency check skipped
REVIEW
Sitemap or robots.txt missing -- consistency check skipped
Info::
Cross-check skipped (sitemap or robots.txt absent)
A
Meta Tags
Title: 6 chars
PASS
Title: 6 chars
Info::
Page title is set
Got: icon-X
Warning::
Title is only 6 characters — consider expanding
Info::
Meta description length (153 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"icon-X"

6 characters Too short
Title: icon-X
H1: Women's Clothing, Gifts & Homeware NZ
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A
Content Depth
5324 words, Fairly Easy
PASS
5324 words, Fairly Easy
Info::
Page has 5324 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Fairly Easy (grade 7)
5324 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 7

Text-to-HTML Ratio

2% text 98% HTML

29 KB / 1469 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
189 images, 183 descriptive filenames
PASS
189 images, 183 descriptive filenames
Info::
6 image(s) have hash/generic filenames
183 descriptive
3 hash-based
3 generic
189 total
FilenameQualityAltIssues
20260903_120401.jpggeneric✓1
Current: 20260903_120401.jpg
Suggested: files.jpg
7823902.jpggeneric✓1
Current: 7823902.jpg
Suggested: files.jpg
d78ff93fc0fb24f2ad836241c5535a0781fbb555.jpghash✓1
Current: d78ff93fc0fb24f2ad836241c5535a0781fbb555.jpg
Suggested: products.jpg
7a54abc68d8881b2c3141368ac44fb4fa63c2278.jpghash✓1
Current: 7a54abc68d8881b2c3141368ac44fb4fa63c2278.jpg
Suggested: products.jpg
d1aa6323dfd85f171e6f8385116ee6f760f81bf3.jpghash✓1
Current: d1aa6323dfd85f171e6f8385116ee6f760f81bf3.jpg
Suggested: products.jpg
176919727_510769503424877_6047218130064915959_n.jpggeneric✓1
Current: 176919727_510769503424877_6047218130064915959_n.jpg
Suggested: t512885-19.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap Hygiene
No sitemap to evaluate -- depth check is N/A
PASS
No sitemap to evaluate -- depth check is N/A
Info::
No sitemap fetched -- depth check skipped
A
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Info::
`<meta charset>` declared at byte 1357 -- past the 1024-byte spec window
The HTML5 spec requires the encoding declaration to appear in the first 1024 bytes. Browsers that started parsing in a default encoding and discover the real charset later DISCARD parsing state and re-parse from the top -- a measurable hit to First Contentful Paint. Move the `<meta charset>` tag to be the first child of `<head>`.
A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

FAQPage Eligible

FAQ rich results

Detected schema types

OnlineStore json-ld
0/0 required
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
FAQPage json-ld → FAQ rich results
1/1 required
Required fields (Google)
  • mainEntity — Required — without this the FAQ schema is invalid
Google's spec for this type
Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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