Accessibility
· 24 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.DTabindex Anti-PatternsAction0 positive, 204 -1-on-focusableFIX
F404 Error PageActionHTTP 403, custom pageFIX
FFavicon & BrandingAction1 icon(s) detectedFIX
DWeb ManifestActionNot foundFIX
No web manifest found.
DDark Mode SupportActionTheme color onlyFIX
Detection limited to meta tags and inline styles.
DPrint StylesheetActionNo print stylesFIX
CHeading HierarchyAction23 headings, 2 skip(s)REVIEW
- H2 Your cart is empty
- H5 Search skipped
- H2 Country/region
- H3 Fall 2026
- H3 Chloe's Beanie
- H3 Why Merino Wool
- H3 Our Story
- H3 Sustainability
- H1 (empty)
- H2 Country/region
- H2 Fall Merino Wool Styles
- H2 Shop by Fall Colour
- H2 What Our Customers Are Saying
- H2 Everyday essentials made with the softest Australian Merino wool, & manufactured in Vancouver, Canada
- H2 We’re a family-run brand, where each piece is thoughtfully designed and made close to home. Rooted in care and simplicity, we create lasting essentials from the natural beauty of Australian Merino w
- H2 We believe less is more—and that the things we wear should be kind to the planet and the people who make them. We’ve built a brand around thoughtful design, ethical choices, and a commitment to wa
- H2 Why We Choose Merino
- H2 Wool Inspiration
- H3 Chloe’s Purple Merino Beanie: 100% of Sales Donated to Campfire Circle
- H3 Understanding GSM: Choosing the Right Merino Wool Weight For You
- H3 My Merino Wool Camping Essentials
- H2 follow us @simplymerino
- H6 Merino wool - the healthy choice for you and the planet. skipped
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.
Learn more ▾ ▴
Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.
Source: WCAG 2.1 SC 1.3.1 / W3C WAI
Empty headings appear in the document outline but provide no information.
Empty <hN> tags break the document outline — screen-reader users navigating by heading hit dead silence.
Source: WCAG 2.4.6
CAlt Text QualityAction4 of 258 images have issuesREVIEW
| Issue | Count |
|---|---|
| missing | 4 image(s) |
Images without alt text are invisible to screen readers.
Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.
Learn more ▾ ▴
WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.
Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report
BTap Target Adequacy1 tap target(s) too small or too close togetherREVIEW
CColor Contrast (Screenshot)Action20 text elements analyzed, 8 fail WCAG AAREVIEW
Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.
1 contrast failures on background images/gradients
These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.
Show all checked elements (20)
| Element | Ratio | Required | FG | BG | Result |
|---|---|---|---|---|---|
| h2 Your cart is empty | 3.67:1 | 3.0:1 | #000000 | #5F6868 | Pass |
| h2 Country/region | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 Country/region | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 Fall Merino Wool Sty… | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 Shop by Fall Colour | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 What Our Customers A… | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 Everyday essentials … | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 We’re a family-run… | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 We believe less is m… | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 Why We Choose Merino | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 Wool Inspiration | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| h2 follow us @simplymer… | 6.29:1 | 3.0:1 | #000000 | #888E8B | Pass |
| title Simply Merino — Au… | 2.02:1 | 4.5:1 | #000000 | #423F41 | Fail |
| a Skip to content | 3.35:1 | 4.5:1 | #000000 | #5D6161 | Fail |
| div Your cart | 3.93:1 | 4.5:1 | #000000 | #666C6C | Fail |
| a Continue shopping | 2.03:1 | 4.5:1 | #000000 | #3B423E | Fail |
| p Loading... | 2.10:1 | 4.5:1 | #000000 | #3D4441 | Fail |
| modal-trigger Order note | 3.32:1 | 4.5:1 | #000000 | #5B6160 | Fail |
| modal-trigger Shipping | 2.71:1 | 4.5:1 | #000000 | #4D5452 | Fail |
| label Order special instru… | 2.69:1 | 4.5:1 | #000000 | #50534E | Fail |
Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.
BLighthouse Accessibility AuditsScore 88/100 — 4 failing, 28 passedREVIEW
Accessibility
These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.
Contrast
Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Interlock Collection div > div.tab-scrollable > div.tabs-header > button.tab-button |
Accessories div > div.tab-scrollable > div.tabs-header > button.tab-button |
These are opportunities to improve the legibility of your content.
Navigation
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Merino wool - the healthy choice for you and the planet. div.footer-block__details-content > div.flex > div.rte > h6 |
These are opportunities to improve keyboard navigation in your application.
Names and labels
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. Learn more about the `alt` attribute.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
div.layer-image__group > div.video-container > viewport-media.absolute > img.video-placeholder div.layer-image__group > div.video-container > viewport-media.absolute > img.video-placeholder |
div.layer-image__group > div.video-container > viewport-media.absolute > img.video-placeholder div.layer-image__group > div.video-container > viewport-media.absolute > img.video-placeholder |
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Best practices
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.
Performance issues directly impact user engagement and conversion rates.
| Failing Elements |
|---|
Refund policy ul.policies > li > small.copyright__content > a |
These items highlight common accessibility best practices.
ALandmark Structure18 landmarksPASS
Multiple navigations need aria-label to distinguish them for screen readers.
Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.
Learn more ▾ ▴
When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.
Source: WAI-ARIA Authoring Practices
AHeading Text Quality1 heading-text-quality issue(s) detectedPASS
AForm Accessibility1 of 10 controls have issuesPASS
| Control | Type | Label | Method |
|---|---|---|---|
| #CartDrawer-Note | textarea | Order note | for/id |
| #es-shipping-calc-country | select | Country/region | aria-label |
| #es-shipping-calc-province | select | Province | aria-label |
| #es-shipping-calc-zip | text | Postal/ZIP code | aria-label |
| #country-filter-input-HeaderCountryMobile | search | Search for shipping country | for/id |
| #country-filter-input-HeaderCountry | search | Search for shipping country | for/id |
| #NewsletterForm--sections--28055946723540__footer | for/id | ||
| #country-filter-input-FooterCountry | search | Search for shipping country | for/id |
| #NewsletterForm--sections--28055946789076__newsletter-popup | for/id | ||
| q | search | (Search) | placeholder only |
Placeholder text disappears on focus and is not a reliable label.
<input type="search" name="q">
Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.
Learn more ▾ ▴
Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).
Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman
ALink & Button Quality3 issue(s) across 339 links and 228 buttonsPASS
| Element | Text | Issue | Suggested Fix |
|---|---|---|---|
| /blogs/news/chloe-s-purple-merino-beanie… | Read More | generic text | Replace with descriptive text |
Before: Read More Suggested: Chloe S Purple Merino Beanie 100 Of Sales Donated To Campfire Circle | |||
| /blogs/news/understanding-gsm-choosing-t… | Read More | generic text | Replace with descriptive text |
Before: Read More Suggested: Understanding Gsm Choosing The Right Merino Wool Weight For You | |||
| /blogs/news/my-merino-camping-essentials | Read More | generic text | Replace with descriptive text |
Before: Read More Suggested: My Merino Camping Essentials | |||
Generic link text like 'click here' doesn't describe the destination.
/blogs/news/chloe-s-purple-merino-beanie-100-of-sales-donated-to-campfire-circle ("Read More"); /blogs/news/understanding-gsm-choosing-the-right-merino-wool-weight-for-you ("Read More"); /blogs/news/my-merino-camping-essentials ("Read More")
Generic anchor text ('click here', 'read more', 'learn more') tells screen readers and search engines nothing about the destination.
Learn more ▾ ▴
Out-of-context lists of links read by AT (one navigation pattern) become useless when every link says 'click here'. Use the destination's title or topic as anchor text. Doubles as SEO win — Google passes anchor-text relevance to the destination.
Source: WCAG 2.4.4 / Google Search Central