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https://www.simplymerino.com

Content

· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
81
GRADE
B
FIX
2
REVIEW
3
PASS
4
INFO
0
Checks
9
4 PASS 3 REVIEW 2 FIX
F
Image Optimization
Action
5 issues found across 200 images
FIX
5 issues found across 200 images
Warning::
18 images significantly larger than display size
Resizing to display dimensions could save approximately 998 KB.
Got: ~998 KB wasted
Warning::
All 149 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
Total image weight: 2833 KB (2.8 MB)
Consider compressing images, using modern formats, and serving appropriately sized images.
Warning::
1 above-fold image(s) marked loading="lazy" (LCP anti-pattern)
Above-fold images marked lazy delay LCP -- the browser waits for the IntersectionObserver to fire before fetching, even though the image is in the initial viewport. Remove `loading="lazy"` on above-the-fold images (especially the LCP candidate). Sample: https://www.simplymerino.com/cdn/shop/files/pocket-leggings-womens-fit-simply-merino-usa-indigo-x-small-604428.jpg?crop=center&height=168&v=1759950144&width=90.
Info::
8 image(s) rendered at a different aspect ratio than the source
The displayed dimensions distort the source -- CSS is forcing the image into a container at the wrong ratio, producing visible stretching or squashing. Either crop the source to match or use object-fit: cover (and accept the crop). Sample: https://www.simplymerino.com/cdn/shop/files/pocket-leggings-womens-fit-simply-merino-usa-indigo-x-small-604428.jpg?crop=center&height=168&v=1759950144&width=90, https://www.simplymerino.com/cdn/shop/files/merino-high-waisted-underwear-womens-fit-simply-merino-huckleberry-x-small-487826.jpg?crop=center&height=168&v=1790062440&width=90, https://www.simplymerino.com/cdn/shop/files/merino-thermal-leggings-womens-fit-simply-merino-huckleberry-x-small-242770.jpg?crop=center&height=168&v=1787757837&width=90 (+5 more).
B
Open Graph / Twitter Card Depth
2 OG/Twitter depth issue(s) detected
REVIEW
2 OG/Twitter depth issue(s) detected
Info::
og:image aspect ratio 1.50:1 (1024×683) is outside Facebook's recommended ~1.91:1
Facebook's recommended OG image is 1200×630 (1.91:1 aspect ratio). The declared dimensions 1024×683 give a ratio of 1.50:1, which Facebook will crop center-to-fit; the result often clips important content from the top/bottom or sides. Use a wider/taller image close to 1.91:1, or accept the cropping consequences.
Got: 1.50:1 (1024×683)
Warning::
Twitter card is `summary_large_image` but OG image is 1024×683 (ratio 1.50:1) -- closer to square
`twitter:card` is set to `summary_large_image` (the wide-image preview format), but the declared OG image dimensions (1024×683, aspect ratio 1.50:1) are closer to square than wide. Twitter will crop the image to fit the wide format, often badly. Either: (1) provide a wider image (~2:1 ratio recommended; minimum 600×314, optimal 1200×630), or (2) change `twitter:card` to `summary` which uses a square thumbnail crop.
Got: 1024×683 declared with summary_large_image card
B
Autoplay Media
2 autoplay media element(s) -- all muted
REVIEW
2 autoplay media element(s) -- all muted
Info::
2 autoplay media element(s) on page (muted)
Autoplay video transfers bytes whether the user engages or not -- a sustainability concern even when muted. Consider replacing with a static poster image and a click-to-play overlay; the user opts in to the bandwidth cost.
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

67/100

Site name appears as

Page titleAustralian Merino Wool for Adults, Babies & Kids
og:site_nameSimply Merino
twitter:site—
Organization.nameSimply Merino

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: http://www.simplymerino.com/cdn/shop/files/IMG_0474_1e29ec1f-4b6a-4989-8e5b-a5f691e9166c.jpg?v=1758153001
Info::
og:title is long (64 characters)
Titles over 60 characters may be truncated in social sharing previews.
Got: 64 chars Expected: 25–60 chars
URL: http://www.simplymerino.com/cdn/shop/files/IMG_0474_1e29ec1f-4b6a-4989-8e5b-a5f691e9166c.jpg?v=1758153001

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 64 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars
Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

www.simplymerino.com

Simply Merino — Australian Merino Wool for Adults, Babies & Kids

Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are made in Vancouver, Canada. The healthy choice for you and the planet.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary_large_image
  • twitter:title — Simply Merino — Australian Merino Wool for Adults, Babies & Kids
  • twitter:description — Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are mad...
  • twitter:image — falling back from og:image

WWW.SIMPLYMERINO.COM

Simply Merino — Australian Merino Wool for Adults, Babies & Kids

Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are made in Vancouver, Canada. The healthy choice for you and the planet.

Preview quality · Facebook A · 90/100

Title will be truncated (66 chars / 60 max)

Description will be truncated (183 chars / 155 max)

  • og:title — Simply Merino — Australian Merino Wool for Adults, Babies & Kids
  • og:description — Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are mad...
  • og:image — http://www.simplymerino.com/cdn/shop/files/IMG_0474_1e29ec1f-4b6a-4989-8e5b-a5f691e9166c.jpg?v=1758153001
  • og:type — website
  • og:url — https://www.simplymerino.com/
  • og:site_name — Simply Merino

  • Title will be truncated on Facebook (66 chars, max 60)

    → Shorten og:title to ≤60 characters

  • Description will be truncated on Facebook (183 chars, max 155)

    → Tighten og:description to ≤155 characters

  • og:image is below recommended size (1024×683)

    → Upload an image ≥1200×630 for the large preview card

Simply Merino — Australian Merino Wool for Adults, Babies & Kids

www.simplymerino.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (183 chars / 150 max)

  • og:title — Simply Merino — Australian Merino Wool for Adults, Babies & Kids
  • og:description — Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are mad...
  • og:image — http://www.simplymerino.com/cdn/shop/files/IMG_0474_1e29ec1f-4b6a-4989-8e5b-a5f691e9166c.jpg?v=1758153001

  • Description will be truncated on LinkedIn (183 chars, max 150)

    → Tighten og:description to ≤150 characters

www.simplymerino.com

Simply Merino — Australian Merino Wool for Adults, Babies & Kids

Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are made in Vancouver, Canada. The healthy choice for you and the planet.

Preview quality · Slack A+ · 100/100
  • og:title — Simply Merino — Australian Merino Wool for Adults, Babies & Kids
  • og:description — Family owned, we design and make quality clothing using Australian Merino wool. All of our beautiful products are mad...
  • og:image — http://www.simplymerino.com/cdn/shop/files/IMG_0474_1e29ec1f-4b6a-4989-8e5b-a5f691e9166c.jpg?v=1758153001

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 95/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
2 JSON-LD blocks found

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Organization",
  "name": "Simply Merino",
  "logo": "https:\/\/www.simplymerino.com\/cdn\/shop\/files\/simply-merino-logo.png?v=1741817605\u0026width=500",
  "sameAs": [
    "",
    "https:\/\/www.facebook.com\/SimplyMerino",
    "",
    "https:\/\/www.instagram.com\/simply_merino\/",
    "",
    "",
    "",
    "",
    ""
  ],
  "url": "https:\/\/www.simplymerino.com"
}
Block 2 : WebSite
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "name": "Simply Merino",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https:\/\/www.simplymerino.com\/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "url": "https:\/\/www.simplymerino.com"
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
SiteLinks Search Box markup detected
The page declares a `WebSite` schema with a `potentialAction` of `SearchAction`. This makes the homepage eligible for Google's in-SERP search box -- a high-visibility SERP feature for branded queries.
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): Organization, WebSite Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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