https://smh.com.au
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
87
GRADE
B
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BImage SEO109 images, 3 descriptive filenamesREVIEW
Image SEO
109 images, 3 descriptive filenames
109 images, 3 descriptive filenames
Warning::
97% of images have non-descriptive filenames
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Info::
1 image(s) missing alt text — see Accessibility tab
3 descriptive
105 hash-based
1 generic
109 total
| Filename | Quality | Alt | Issues |
|---|---|---|---|
| 5cf5f052d12055df57be14c11ce6517da0e7c6a1 | hash | ✓ | 1 |
Current: 5cf5f052d12055df57be14c11ce6517da0e7c6a1 Suggested: q862cfauto.jpg | |||
| 53d7d862f701235b0f1dc4361b417c7c66748a29 | hash | ✓ | 1 |
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| 129f2852bb3794eee651d655ef6507f31413dd138c7e8f850b62c2ca8a064a10 | hash | ✓ | 1 |
Current: 129f2852bb3794eee651d655ef6507f31413dd138c7e8f850b62c2ca8a064a10 Suggested: q862cesharpen602cfauto.jpg | |||
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| 43bca8ab5661f0a00caedf9d4be3a73059d84299cd1c98bd344828ec3a7e5063 | hash | ✓ | 1 |
Current: 43bca8ab5661f0a00caedf9d4be3a73059d84299cd1c98bd344828ec3a7e5063 Suggested: q862cfauto.jpg | |||
| 251484cb46491c4c8c589b16e34115fcdb6e2c1c | hash | ✓ | 1 |
Current: 251484cb46491c4c8c589b16e34115fcdb6e2c1c Suggested: q862cfauto.jpg | |||
| 4c561980c0ad4477ed0bdebf22774a480d97bc5d | hash | ✓ | 1 |
Current: 4c561980c0ad4477ed0bdebf22774a480d97bc5d Suggested: q862cfauto.jpg | |||
| 39abb39a100254e8f3a0e41d6de5615bf1d2eece | hash | ✓ | 1 |
Current: 39abb39a100254e8f3a0e41d6de5615bf1d2eece Suggested: q862cfauto.jpg | |||
| 2be54c23f368a685e1aae51bba626b493ff1e6e2 | hash | ✓ | 1 |
Current: 2be54c23f368a685e1aae51bba626b493ff1e6e2 Suggested: q862cfauto.jpg | |||
| 402347c9cb4708a8a87810099c38d195e5d69fcc | hash | ✓ | 1 |
Current: 402347c9cb4708a8a87810099c38d195e5d69fcc Suggested: q862cfauto.jpg | |||
| 2fa129879eec472b4d5c11b12a9ab2819aa68ea8 | hash | ✓ | 1 |
Current: 2fa129879eec472b4d5c11b12a9ab2819aa68ea8 Suggested: q862cfauto.jpg | |||
| 0 | generic | ✓ | 1 |
Current: 0 Suggested: action.jpg | |||
| px | descriptive | ✗ | 1 |
See Accessibility tab for detailed alt text quality analysis.
Search engines use filenames as a signal. Rename to descriptive names like 'team-photo.jpg'.
Why this matters
Most image filenames are non-descriptive (hash/IMG_X) — small SEO miss for Image Search ranking.
Source: Google Image SEO
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.smh.com.au/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://smh.com.au Canonical https://www.smh.com.au/ Match Self-referencing (correct)
AMeta TagsTitle: 28 charsPASS
Meta Tags
Title: 28 chars
Title: 28 chars
Info::
Page title is set
Got: Loading 3rd party ad content
Warning::
Title is only 28 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title
"Loading 3rd party ad content"
28 characters Too short
Title: Loading 3rd party ad content
H1: The Sydney Morning Herald
Match: Very different
Robots: Indexable (no restrictions)
Alignment helps users confirm they've reached the right page.
Why this matters
Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.
Learn more ▾ ▴
Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.
Source: Google Search Central / on-page SEO
AContent Depth7464 words, Very DifficultPASS
Content Depth
7464 words, Very Difficult
7464 words, Very Difficult
Info::
Page has 7464 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 16)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 16
Text-to-HTML Ratio
3% text 97% HTML
79 KB / 2635 KB
Very low ratio suggests heavy framework overhead or boilerplate.
Why this matters
Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.
A+Internal Links1108 internal, 68 externalPASS
Internal Links
1108 internal, 68 external
1108 internal, 68 external
Info::
1108 internal links (94%)
Info::
88% of links use descriptive anchor text
Info::
Page has 1176 links — consider reducing
Info::
1108 internal / 68 external links
Link Distribution
94% internal (1108) 6% external (68)
Anchor Text Quality
1030 Descriptive 146 Generic
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | # | 621 |
| 2 | /sport/afl | 6 |
| 3 | /sport/nrl | 6 |
| 4 | /sport/rugby-union/the-wallabies-will-have-a-stacked-back-line-in-2027-this-is-why-jorgensen-is-already-excited-20260421-p5zpo6.html | 5 |
| 5 | / | 4 |
| 6 | /national/nsw/high-density-housing-is-coming-to-this-sydney-suburb-but-not-its-most-exclusive-street-20260413-p5znlo.html | 4 |
| 7 | /national/nsw/after-her-sister-died-jessica-went-for-a-check-up-four-months-later-she-was-dead-20251208-p5nlny.html | 4 |
| 8 | /traveller/reviews-and-advice/the-nine-cities-that-gave-me-a-terrible-first-impression-20260421-p5zpoh.html | 4 |
| 9 | /sport/former-league-star-phil-blake-sues-club-over-sacking-as-coach-20260420-p5zpb5.html | 4 |
| 10 | /sport/nrl/a-day-after-flanagan-ennis-the-latest-coach-to-part-ways-with-dragons-20260421-p5zpql.html | 4 |
Top External Domains
| Domain | Links |
|---|---|
| www.drive.com.au | 10 |
| www.smh.com.au | 8 |
| www.stan.com.au | 6 |
| subscribe.smh.com.au | 4 |
| www.domain.com.au | 4 |
| www.brisbanetimes.com.au | 2 |
| omny.fm | 2 |
| tvguide.smh.com.au | 2 |
| www.watoday.com.au | 2 |
| login.nine.com.au | 2 |
A+Schema Markup Audit1 schema types detectedPASS
Schema Markup Audit
1 schema types detected
Detected schema types
WebPage json-ld 0/0 required
Missing schema opportunities
- easy
Article
Page reads as an article (long body + headline) — add Article schema
Eligible for top-stories carousel and Discover
- easy
FAQPage
Page has Q&A-style content (questions in headings) that could be marked up as FAQPage
FAQ rich results take 2-3× more SERP real estate
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.