Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

3 PASS 2 REVIEW

Links

200 links checked, 197 healthy, 2 broken

REVIEW

200 links checked, 197 healthy, 2 broken

197 of 200 links are healthy

Broken link: https://prodmg2.blob.core.windows.net/newsletterwidget/ta...

Found in <script src>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://tampabay.com/pf/resources/images/favicons/default...

Found in <link href>. Returns HTTP 503.

Got: HTTP 503

Long redirect chain: https://tampabay.com/toprestaurants/ (3 hops)

200 total 185 healthy 2 broken 13 redirects

Broken Links (2)

Status	URL	Found in	Error
404	https://prodmg2.blob.core.windows.net/newsletterwi...	`<script>`	Not Found
503	https://tampabay.com/pf/resources/images/favicons/...	`<link>`	Service Unavailable

Redirects (13)

URL	Destination	Found in
https://enewspaper.tampabay.com/	https://enewspaper.tampabay.com/	`<a>`
https://tampabay.com/latest/	https://tampabay.com/latest/	`<a>`
https://tampabay.com/shop	https://tampabay.com/shop	`<a>`
https://tampabay.com/tropicana-field-ret...	https://tampabay.com/tropicana-field-ret...	`<a>`
https://tampabay.com/life-culture/bay-ma...	https://tampabay.com/life-culture/bay-ma...	`<a>`
https://tampabay.com/donate/	https://tampabay.com/donate/	`<a>`
https://tampabay.com/viewpoints	https://tampabay.com/viewpoints	`<a>`
https://tampabay.com/sports/rays	https://tampabay.com/sports/rays	`<a>`
https://tampabay.com/sports/bucs	https://tampabay.com/sports/bucs	`<a>`
https://tampabay.com/sports/lightning	https://tampabay.com/sports/lightning	`<a>`
https://tampabay.com/news/florida-politi...	https://tampabay.com/news/florida-politi...	`<a>`
https://tampabay.com/news/education	https://tampabay.com/news/education	`<a>`
https://tampabay.com/news/florida	https://tampabay.com/news/florida	`<a>`

200 https://www.googletagmanager.com/gtm.js?id=GTM-M5XPJDT&l=MG2... <script>

200 https://www.google-analytics.com/analytics.js <script>

200 https://de.tynt.com/deb/v2?id=rc!&dn=AFRC&cc=1&chuav=Chromiu... <script>

200 https://singroot.com/scripts/r4063p3u5e7f552f4uvs5zms_g7fak3... <script>

200 https://www.youtube.com/s/player/218d9d92/www-widgetapi.vfls... <script>

200 https://scripts.clarity.ms/0.8.59/clarity.js <script>

200 https://www.youtube.com/iframe_api <script>

200 https://www.clarity.ms/tag/spn91capql <script>

200 https://www.googletagmanager.com/gtag/js?id=UA-65806319-2&cx... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-WCNWZV6&gtm_a... <script>

200 https://tampabay.com/pf/resources/images/icons/weather/day_f... <link>

200 https://tampabay.com/pf/resources/images/icons/sports/icon--... <link>

200 https://tampabay.com/pf/resources/images/icons/tbt-logo.png?... <link>

200 https://tampabay.com/pf/resources/images/icons/viafoura/comm... <link>

200 https://s3.amazonaws.com/tpc-files/tampabay/www/specials/pub... <link>

200 https://singroot.com/v2udjvv9FsURHtwXH7wIL3pa3sAeCep6bPPgOzB... <script>

200 https://singroot.com/v2hgbOGYVmHTZW6B5NHJYxjvMs6ryy1eKSmw2sv... <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.es5.js?id=5414 <script>

200 https://sdk.mrf.io/statics/marfeel-sdk.js?id=5414 <script>

200 https://c.amazon-adsystem.com/aax2/apstag.js <script>

200 https://dyv1bugovvq1g.cloudfront.net/12/www.tampabay.com/.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://tampabay.com/pf/resources/js/marfeel.js?d=740 <script>

200 https://cdn.embedly.com/widgets/platform.js <script>

200 https://cdnjs.cloudflare.com/ajax/libs/stickyfill/2.1.0/stic... <script>

200 https://s.ntv.io/serve/load.js <script>

200 https://cdn.p-n.io/pushly-sdk.min.js <script>

200 https://tampabay.com/pf/resources/js/admiral.js?d=740 <script>

200 https://tampabay.com/pf/resources/js/pushly.js?d=740 <script>

200 https://tampabay.com/pf/resources/js/analytics/tracking.js?d... <script>

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

80/100

Site name appears as

Page title	user-signal
og:site_name	Tampa Bay Times
twitter:site	TB_Times
Organization.name	Tampa Bay Times

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

Brand name differs across channels — users see inconsistent identity
Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.tampabay.com/resources/images/tampa-bay-times-fallback.png

og:title is long (74 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 74 chars Expected: 25–60 chars

URL: https://www.tampabay.com/resources/images/tampa-bay-times-fallback.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 74 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

tampabay.com

Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times

Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page and never miss the news that matters to you.

Preview quality · Twitter/X A · 90/100

Title will be truncated (74 chars / 70 max)

twitter:card — summary_large_image
twitter:title — Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times
twitter:description — falling back from og:description
twitter:image — https://www.tampabay.com/resources/images/tampa-bay-times-fallback.png

Title will be truncated on Twitter/X (74 chars, max 70)
→ Shorten the title to ≤70 characters

TAMPABAY.COM

Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times

Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page and never miss the news that matters to you.

Preview quality · Facebook A · 90/100

Title will be truncated (74 chars / 60 max)

Description will be truncated (160 chars / 155 max)

og:title — Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times
og:description — Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page a...
og:image — https://www.tampabay.com/resources/images/tampa-bay-times-fallback.png
og:type — website
og:url — https://www.tampabay.com/
og:site_name — Tampa Bay Times

Title will be truncated on Facebook (74 chars, max 60)
→ Shorten og:title to ≤60 characters
Description will be truncated on Facebook (160 chars, max 155)
→ Tighten og:description to ≤155 characters

Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times

tampabay.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (160 chars / 150 max)

og:title — Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times
og:description — Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page a...
og:image — https://www.tampabay.com/resources/images/tampa-bay-times-fallback.png

Description will be truncated on LinkedIn (160 chars, max 150)
→ Tighten og:description to ≤150 characters

tampabay.com

Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times

Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page and never miss the news that matters to you.

Preview quality · Slack A+ · 100/100

og:title — Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times | Tampa Bay Times
og:description — Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page a...
og:image — https://www.tampabay.com/resources/images/tampa-bay-times-fallback.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title		—	—	—
twitter:description	⚠	—	—	—
twitter:image		—	—	—

Structured Data

3 JSON-LD block(s) found — structured data is well configured.

PASS

3 JSON-LD block(s) found — structured data is well configured.

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Missing recommended property "description" for WebSite

Adding "description" can improve how search engines display your content.

Custom type "WebPage" — unable to validate specific properties

3 JSON-LD blocks found

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization

17 properties Valid

{
  "@context": "http://schema.org",
  "@type": "Organization",
  "additionalType": "NewsMediaOrganization",
  "name": "Tampa Bay Times",
  "legalName": "Times Publishing Company",
  "image": [
    "https://www.tampabay.com/pf/resources/images/tampa-bay-times--skyline-with-logo.jpeg?d=740",
    "https://www.tampabay.com/pf/resources/images/tampa-bay-times-alternate-image.png?d=740"
  ],
  "url": "https://www.tampabay.com",
  "logo": {
    "@type": "ImageObject",
    "name": "Tampa Bay Times Logo",
    "url": "https://www.tampabay.com/pf/resources/images/logos/tampa-bay-times-logo.jpg?d=740",
    "caption": "The Tampa Bay Times Logo",
    "description": "The Tampa Bay Times Logo",
    "width": "1486px",
    "height": "229px"
  },
  "description": "Times Publishing Company is the leading source for news and information in the southeastern United States. With its broad portfolio of newspapers, magazines, websites and consumer events, Times Publishing reaches more than 1 million people a week in the Tampa Bay region.",
  "foundingDate": "1884-07-25",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "490 1st Ave S",
    "addressLocality": "St. Petersburg",
    "addressRegion": "FL",
    "postalCode": "33701",
    "addressCountry": "USA"
  },
  "areaServed": {
    "@type": "AdministrativeArea",
    "name": "Florida"
  },
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "telephone": "+1-800-888-7012",
    "email": "custserv@tampabay.com",
    "areaServed": {
      "@type": "AdministrativeArea",
      "name": "Florida"
    },
    "contactOption": "TollFree"
  },
  "sameAs": [
    "https://enewspaper.tampabay.com/",
    "https://company.tampabay.com/",
    "https://www.instagram.com/tampabaytimes/?hl=en",
    "https://www.facebook.com/tampabaycom/",
    "https://twitter.com/TB_Times",
    "https://www.youtube.com/user/wwwtampabaycom/videos",
    "https://www.linkedin.com/company/tampa-bay-times-times-publishing-co/",
    "https://en.wikipedia.org/wiki/Tampa_Bay_Times",
    "https://en.wikipedia.org/wiki/Times_Publishing_Company"
  ],
  "awards": [
    "Pulitzer Prize - Investigative Reporting (2022)",
    "Pulitzer Prize - Local Reporting (2021)",
    "Pulitzer Prize - Local Reporting (2016)",
    "Pulitzer Prize - Investigative Reporting (2016)",
    "Pulitzer Prize - Local Reporting (2014)",
    "Pulitzer Prize - Editorial Writing (2013)",
    "Pulitzer Prize - National Reporting (2009)",
    "Pulitzer Prize - Feature Writing (2009)",
    "Pulitzer Prize - Feature Writing (1998)",
    "Pulitzer Prize - Editorial Writing (1995)",
    "Pulitzer Prize - Feature Writing (1991)",
    "Pulitzer Prize - Investigative Reporting (1985)",
    "Pulitzer Prize - National Reporting (1980)",
    "Pulitzer Prize - Public Service (1964)"
  ],
  "brand": {
    "@type": "Brand",
    "slogan": "Pursue the Truth",
    "logo": {
      "@type": "ImageObject",
      "name": "Tampa Bay Times Logo",
      "url": "https://www.tampabay.com/pf/resources/images/logos/tampa-bay-times-logo.jpg?d=740",
      "caption": "The Tampa Bay Times Logo",
      "description": "The Tampa Bay Times Logo",
      "width": "1486px",
      "height": "229px"
    }
  },
  "seeks": "Truth."
}

Block 2 : WebSite

4 properties Valid

Missing required property: name

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "url": "https://www.tampabay.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": {
      "@type": "EntryPoint",
      "urlTemplate": "https://www.tampabay.com/search/?q={search_term_string}"
    },
    "query-input": "required name=search_term_string"
  }
}

Block 3 : WebPage

8 properties Valid

{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "name": "Tampa Bay, Florida news | Tampa Bay Times/St. Pete Times",
  "description": "Powered by the Tampa Bay Times, tampabay.com is your home for breaking news you can trust. Set us as your home page and never miss the news that matters to you.",
  "keywords": "Tampa Bay Times, newspaper, news, politics, sports news, opinion, arts & entertainment, obituaries, classifieds, Florida, Tampa, St. Petersburg, Clearwater, Hillsborough County, Pinellas County, Pasco County, Hernando County",
  "breadcrumb": "/",
  "section": null,
  "publisher": {
    "@type": "Organization",
    "image": [
      "https://www.tampabay.com/pf/resources/images/tampa-bay-times--skyline-with-logo.jpeg?d=740",
      "https://www.tampabay.com/pf/resources/images/tampa-bay-times-alternate-image.png?d=740"
    ],
    "logo": {
      "@type": "ImageObject",
      "name": "Tampa Bay Times Logo",
      "url": "https://www.tampabay.com/pf/resources/images/logos/tampa-bay-times-logo.jpg?d=740",
      "caption": "The Tampa Bay Times Logo",
      "description": "The Tampa Bay Times Logo",
      "width": "1486px",
      "height": "229px"
    },
    "additionalType": "NewsMediaOrganization",
    "name": "Tampa Bay Times",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "490 1st Ave S",
      "addressLocality": "St. Petersburg",
      "addressRegion": "FL",
      "postalCode": "33701",
      "addressCountry": "USA"
    },
    "telephone": "+1-800-888-7012",
    "url": "https://www.tampabay.com"
  }
}

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.