Skip to content
https://taxfoundation.org

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

59/100

Site name appears as

Page titlePrincipled, Insightful, Engaged
og:site_nameTax Foundation
twitter:site@taxfoundation
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png
Info::
og:title is short (8 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 8 chars Expected: 25–60 chars
URL: https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 8 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

taxfoundation.org

Homepage

Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter simpler policy.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

TAXFOUNDATION.ORG

Homepage

Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter simpler policy.

Preview quality · Facebook A+ · 100/100
  • og:title — Homepage
  • og:description — Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter ...
  • og:image — https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png
  • og:type — website
  • og:url — https://taxfoundation.org/
  • og:site_name — Tax Foundation

Homepage

taxfoundation.org

Preview quality · LinkedIn A+ · 100/100
  • og:title — Homepage
  • og:description — Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter ...
  • og:image — https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png

taxfoundation.org

Homepage

Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter simpler policy.

Preview quality · Slack A+ · 100/100
  • og:title — Homepage
  • og:description — Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter ...
  • og:image — https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://taxfoundation.org/",
      "url": "https://taxfoundation.org/",
      "name": "Tax Foundation | Principled, Insightful, Engaged",
      "isPartOf": {
        "@id": "https://taxfoundation.org/#website"
      },
      "about": {
        "@id": "https://taxfoundation.org/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://taxfoundation.org/#primaryimage"
      },
      "image": {
        "@id": "https://taxfoundation.org/#primaryimage"
      },
      "thumbnailUrl": "https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png",
      "datePublished": "2023-01-24T08:27:48+00:00",
      "dateModified": "2026-04-20T20:55:32+00:00",
      "description": "Tax Foundation is the world's leading independent tax policy nonprofit. We lead the tax reform debate toward smarter simpler policy.",
      "breadcrumb": {
        "@id": "https://taxfoundation.org/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://taxfoundation.org/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://taxfoundation.org/#primaryimage",
      "url": "https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png",
      "contentUrl": "https://taxfoundation.org/wp-content/uploads/2023/08/TF23_generic-FV-01.png",
      "width": 1580,
      "height": 742,
      "caption": "TF logo"
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://taxfoundation.org/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://taxfoundation.org/#website",
      "url": "https://taxfoundation.org/",
      "name": "Tax Foundation",
      "description": "Principled Research. Insightful Analysis. Engaged Experts.",
      "publisher": {
        "@id": "https://taxfoundation.org/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://taxfoundation.org/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://taxfoundation.org/#organization",
      "name": "Tax Foundation",
      "alternateName": "TF",
      "url": "https://taxfoundation.org/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://taxfoundation.org/#/schema/logo/image/",
        "url": "https://taxfoundation.org/wp-content/uploads/2023/02/screenshot.png",
        "contentUrl": "https://taxfoundation.org/wp-content/uploads/2023/02/screenshot.png",
        "width": 1200,
        "height": 900,
        "caption": "Tax Foundation"
      },
      "image": {
        "@id": "https://taxfoundation.org/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/taxfoundation",
        "https://x.com/taxfoundation",
        "http://www.linkedin.com/company/tax-foundation",
        "http://www.youtube.com/user/TaxFoundation",
        "https://www.instagram.com/tax.foundation/",
        "https://taxfoundation.org/taxedu/podcast/",
        "https://bsky.app/profile/taxfoundation.bsky.social"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback