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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
76
GRADE
C
FIX
2
REVIEW
0
PASS
3
INFO
0
Checks
5
3 PASS 2 FIX
F
Open Graph
Action
No Open Graph tags found — social sharing previews will be generic.
FIX
No Open Graph tags found — social sharing previews will be generic.
Warning::
No Open Graph meta tags found
Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Without og:title, og:description, and og:image, social media platforms will generate a generic preview when your page is shared.

Why this matters

Without Open Graph tags, social shares show a broken or empty preview card.

Learn more ▾

When someone shares your URL on Facebook, LinkedIn, Slack, iMessage, or any modern chat app, the preview comes from <meta property="og:*"> tags. Without them you get either no card or whatever fragment the social platform guesses — usually unflattering. The four core og: tags (title, description, image, url) cover what every major platform actually reads.

Source: Open Graph Protocol

Preview

No image set

www.trustpilot.com

No title set

No description

No image set

WWW.TRUSTPILOT.COM

No title set

No description

No image set

No title set

www.trustpilot.com

www.trustpilot.com

No title set

No description

F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

33/100

Site name appears as

Page titleTrustpilot Reviews: Experience the power of customer reviews
og:site_name—
twitter:site—
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

4/20

Organization schema

4/15

Organization schema present but missing all recommended fields

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • og:title missing
  • og:image missing
  • twitter:card missing
  • Organization schema missing logo — add a logo property pointing to a square PNG
  • Organization schema missing url — point it at the canonical homepage
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Warning::
Missing required property "name" for Organization
The "name" property is required for the Organization schema type.
Info::
Missing recommended property "url" for Organization
Adding "url" can improve how search engines display your content.
Info::
Missing recommended property "logo" for Organization
Adding "logo" can improve how search engines display your content.
Info::
Missing recommended property "sameAs" for Organization
Adding "sameAs" can improve how search engines display your content.

The "name" property is required for the Organization schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

Adding "url" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "logo" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "sameAs" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : Organization
2 properties Valid
Missing required property: name
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.trustpilot.com/#/schema/Organization/1",
      "name": "Trustpilot",
      "legalName": "Trustpilot A/S",
      "url": "https://www.trustpilot.com",
      "description": "Read reviews. Write reviews. Find companies.",
      "sameAs": [
        "https://en.wikipedia.org/wiki/Trustpilot",
        "https://www.facebook.com/Trustpilot/",
        "https://www.instagram.com/trustpilot/",
        "https://www.linkedin.com/company/trustpilot",
        "https://x.com/Trustpilot",
        "https://www.youtube.com/c/trustpilotreviews"
      ],
      "logo": {
        "@id": "https://www.trustpilot.com/#/schema/ImageObject/Logo/1"
      },
      "email": "support@trustpilot.com",
      "address": {
        "@type": "PostalAddress",
        "@id": "https://www.trustpilot.com/#/schema/PostalAddress/DK",
        "streetAddress": "Pilestræde 58, 5th floor",
        "addressLocality": "Copenhagen",
        "addressCountry": "DK",
        "postalCode": "1112 København"
      }
    },
    {
      "@type": "ImageObject",
      "@id": "https://www.trustpilot.com/#/schema/ImageObject/Logo/1",
      "url": "https://cdn.trustpilot.net/brand-assets/4.3.0/favicons/android-chrome-512x512.png",
      "contentUrl": "https://cdn.trustpilot.net/brand-assets/4.3.0/favicons/android-chrome-512x512.png",
      "width": {
        "@type": "QuantitativeValue",
        "value": 512,
        "unitCode": "E37",
        "unitText": "pixel"
      },
      "height": {
        "@type": "QuantitativeValue",
        "value": 512,
        "unitCode": "E37",
        "unitText": "pixel"
      },
      "caption": "Trustpilot Logo",
      "name": "Trustpilot"
    },
    {
      "@type": "WebSite",
      "@id": "https://www.trustpilot.com/#/schema/WebSite/1",
      "url": "https://www.trustpilot.com/",
      "name": "Trustpilot (en-US)",
      "description": "We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.",
      "publisher": {
        "@id": "https://www.trustpilot.com/#/schema/Organization/1"
      },
      "copyrightHolder": {
        "@id": "https://www.trustpilot.com/#/schema/Organization/1"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://www.trustpilot.com/search?query={search_term_string}"
          },
          "query-input": "required name=search_term_string"
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://www.trustpilot.com/",
      "url": "https://www.trustpilot.com/",
      "name": "Home",
      "description": "We're all about consumer reviews. Get the real inside story from shoppers like you. Read, write and share reviews on Trustpilot today.",
      "isPartOf": {
        "@id": "https://www.trustpilot.com/#/schema/WebSite/1"
      },
      "inLanguage": "en-US",
      "breadcrumb": {
        "@id": "https://www.trustpilot.com/#/schema/BreadcrumbList/1"
      }
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://www.trustpilot.com/#/schema/BreadcrumbList/1",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home",
          "item": {
            "@id": "https://www.trustpilot.com/"
          }
        }
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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