Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 4 REVIEW

Links

200 links checked, 196 healthy, 3 broken

REVIEW

200 links checked, 196 healthy, 3 broken

196 of 200 links are healthy

Long redirect chain: https://communications.uwo.ca/news_publications... (5 hops)

Broken link: https://www.events.westernu.ca/

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.events.westernu.ca/events/iesc/2024-05/tea-in...

Found in <a href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.linkedin.com/school/166689/

Found in <a href>. Returns HTTP 999.

Got: HTTP 999

200 total 196 healthy 3 broken 1 redirects

Broken Links (3)

Status	URL	Found in	Error
404	https://www.events.westernu.ca/	`<a>`	Not Found
404	https://www.events.westernu.ca/events/iesc/2024-05...	`<a>`	Not Found
999	https://www.linkedin.com/school/166689/	`<a>`	HTTP 999

Redirects (1)

URL	Destination	Found in	Hops
https://communications.uwo.ca/news_publi...	https://www.communications.uwo.ca/produc...	`<a>`	5

200 https://analytics.tiktok.com/i18n/pixel/static/identify_5cff... <script>

200 https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3... <script>

200 https://tr.snapchat.com/config/ca/407e167e-3ff7-4f54-936b-9c... <script>

200 https://www.googletagmanager.com/gtag/destination?id=AW-8297... <script>

200 https://static.hotjar.com/c/hotjar-3724544.js?sv=7 <script>

200 https://www.googletagmanager.com/gtag/js?id=G-VYE7W4Q940&cx=... <script>

200 https://analytics.tiktok.com/i18n/pixel/events.js?sdkid=CAQA... <script>

200 https://sc-static.net/scevent.min.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://static.ads-twitter.com/uwt.js <script>

200 https://www.googletagmanager.com/gtag/js?id=G-VGHVYS95BH&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=G-7JYBYP2XMQ&cx=... <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-706260770&cx=... <script>

200 https://www.redditstatic.com/ads/pixel.js <script>

200 https://connect.facebook.net/signals/config/1115330005283642... <script>

200 https://connect.facebook.net/en_US/fbevents.js <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PZZF7K23 <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-NSQ7S5 <script>

200 https://www.uwo.ca/index.html <link>

200 https://www.uwo.ca/web_standards/2023-hp/assets/css/styles.c... <link>

200 https://www.uwo.ca/web_standards/2023-hp/assets/css/BentonSa... <link>

200 https://cdnjs.cloudflare.com/ajax/libs/aos/2.3.4/aos.css <link>

200 https://cdnjs.cloudflare.com/ajax/libs/animate.css/3.5.2/ani... <link>

200 https://www.uwo.ca/web_standards/2023-hp/assets/css/slick-th... <link>

200 https://www.uwo.ca/web_standards/2023-hp/assets/css/slick.cs... <link>

200 https://www.uwo.ca/web_standards/2023-hp/assets/css/Tiempos.... <link>

200 https://wts.uwo.ca/office_365/index.html <a>

200 https://www.uwo.ca/directory.html <a>

200 https://www.uwo.ca/events/index.html <a>

200 https://uwo.ca/weather.html <a>

200 https://wts.uwo.ca/owl/index.html <a>

200 https://student.uwo.ca/ <a>

200 https://www.lib.uwo.ca/index.html <a>

200 https://uwo.ca/about/visit/maps.html <a>

200 https://www.uwo.ca/parking/index.html <a>

200 https://uwo.ca/future_students/index.html <a>

200 https://uwo.ca/current_students/index.html <a>

200 https://uwo.ca/faculty_staff/index.html <a>

200 https://international.uwo.ca/ <a>

200 https://alumni.westernu.ca/ <a>

200 https://mediarelations.uwo.ca/ <a>

200 https://www.giving.westernu.ca/ <a>

200 https://allin.westernu.ca/?utm_medium=referral&utm_source=uw... <a>

200 https://www.uwo.ca/web_standards/2023-hp/assets/img/assets/i... <img>

Open Graph

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://www.uwo.ca/web_standards/img/logo/western-crest-facebook-og1.jpg

og:title is short (18 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 18 chars Expected: 25–60 chars

Missing og:site_name

The og:site_name tag displays the website name in social previews.

URL: https://www.uwo.ca/web_standards/img/logo/western-crest-facebook-og1.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 18 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

uwo.ca

Western University

Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create impact locally and globally.

Preview quality · Twitter/X A+ · 100/100

twitter:card — summary_large_image
twitter:title — Western University
twitter:description — Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create...
twitter:image — https://www.uwo.ca/web_standards/img/logo/western-crest-facebook-og1.jpg

UWO.CA

Western University

Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create impact locally and globally.

Preview quality · Facebook A · 85/100

og:title — Western University
og:description — Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create...
og:image — https://www.uwo.ca/web_standards/img/logo/western-crest-facebook-og1.jpg
og:type — website
og:url — https://www.uwo.ca/index.html
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Western University

uwo.ca

Preview quality · LinkedIn A+ · 100/100

og:title — Western University
og:description — Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create...
og:image — https://www.uwo.ca/web_standards/img/logo/western-crest-facebook-og1.jpg

uwo.ca

Western University

Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create impact locally and globally.

Preview quality · Slack A+ · 100/100

og:title — Western University
og:description — Ranked in the top 1% of universities worldwide, Western combines research excellence and student experience to create...
og:image — https://www.uwo.ca/web_standards/img/logo/western-crest-facebook-og1.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

55/100

Site name appears as

Page title	Western University
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

0/15

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
No favicon link tags detected — browsers fall back to the generic globe
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.