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https://www.waymo.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://waymo.com/index/
Warning::
Canonical does not match final URL (https://waymo.com/)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://www.waymo.com Canonical https://waymo.com/index/ Match Points to a different page Target 200 ✓
A+
Meta Tags
Title optimized
PASS
Title optimized
Info::
Page title is set
Got: Waymo - Self-Driving Cars - Autonomous Vehicles - Ride-Hail
Info::
Title length (59 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Waymo - Self-Driving Cars - Autonomous Vehicles - Ride-Hail"

59 characters Optimal ✓
Title: Waymo - Self-Driving Cars - Autonomous Vehicles - Ride-Hail
H1: The World’s Most 
Experienced Driver
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
1216 words, Difficult
PASS
1216 words, Difficult
Info::
Page has 1216 words — good depth for search engines
Info::
Text-to-HTML ratio is 2%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 18)
1216 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 18

Text-to-HTML Ratio

2% text 98% HTML

7 KB / 347 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
70 images, 70 descriptive filenames
PASS
70 images, 70 descriptive filenames
Info::
All images have descriptive filenames
Info::
4 image(s) missing alt text — see Accessibility tab
70 descriptive
0 hash-based
0 generic
70 total
FilenameQualityAltIssues
adsctdescriptive✗1
adsctdescriptive✗1
adsctdescriptive✗1
adsctdescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 4/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Connects the entity across the web
  • contactPoint — Enables direct contact from the knowledge panel
  • description — Used as the panel summary
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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