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Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
69
GRADE
D
FIX
6
REVIEW
2
PASS
7
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
31
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
100
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
92
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.36 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

9.70 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

2.58 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

6.84 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

24.15 s

Page Load Progression

375 ms
750 ms
1.1 s
1.5 s
1.9 s
2.2 s
2.6 s
3.0 s
Checks
17
7 PASS 2 REVIEW 6 FIX
F
Page Weight Budget
Action
3.3 MB transferred, 97 requests
FIX
3.3 MB transferred, 97 requests
Warning::
Page weighs 11.7 MB (3.3 MB transferred)
Warning::
JavaScript is 2.4 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.4 MB
Info::
97 HTTP requests
Info::
Estimated 0.70 g CO2 per page load
3.3 MB / 2.4 MB budget
3.3 MB transferred
97 requests
0.70 g CO2 per page load
JavaScript 2.4 MiB 73%
Images 346.6 KiB 10%
CSS 177.9 KiB 5%
Other 152.6 KiB 4%
Fonts 107.2 KiB 3%
HTML 65.9 KiB 2%
Other 42.7 KiB 1%
Other 38.6 KiB 1%
Other 917 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (3.3 MiB of 3.3 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
5608ms total JS execution
FIX
5608ms total JS execution
Warning::
https://www.which.co.uk/static/deliver/static/js/m...: 1299ms CPU time
Warning::
Unattributable: 860ms CPU time
Warning::
https://www.which.co.uk/: 811ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-TKM...: 790ms CPU time
Warning::
https://www.googletagmanager.com/gtag/js?id=G-B458...: 349ms CPU time
Warning::
Third-party scripts: 5608ms (100% of total)

Main Thread Breakdown

Script Evaluation 64% Other 12% Script Parsing & Compilation 9% Style & Layout 9%
ScriptTotalScriptingParse/CompileParty
https://www.which.co.uk/static/deliver/static/js/main.caa69650.js1299ms1147ms140ms3rd
Unattributable860ms234ms0ms3rd
https://www.which.co.uk/811ms26ms21ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TKMRQ5B3&gtm=4e64h1790ms718ms61ms3rd
https://www.googletagmanager.com/gtag/js?id=G-B458RCR961&cx=c&gtm=4e64h1349ms271ms42ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-5MWP3HF347ms317ms27ms3rd
https://pagead2.googlesyndication.com/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097963343ms291ms39ms3rd
https://cdn-ukwest.onetrust.com/scripttemplates/202604.1.0/otBannerSdk.js284ms207ms42ms3rd
https://www.googletagmanager.com/gtag/destination?id=AW-973097869&cx=c&gtm=4e64h1191ms162ms29ms3rd
https://www.googletagmanager.com/gtag/destination?id=DC-4401979&cx=c&gtm=4e64h1158ms128ms29ms3rd

Showing top 10 of 12 scripts

F
JS Bundles
Action
32 scripts, 837 KB unused
FIX
32 scripts, 837 KB unused
Warning::
https://www.which.co.uk/static/deliver/static/js/m...: 194 KB unused (45%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.which.co.uk/static/deliver/static/js/s...: 116 KB unused (85%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://pagead2.googlesyndication.com/pagead/manag...: 109 KB unused (58%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://cdn-ukwest.onetrust.com/scripttemplates/20...: 73 KB unused (56%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/destination?...: 65 KB unused (50%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 837 KB
837 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.which.co.uk/static/deliver/static/js/main.caa69650.js431 KB194 KB (45%)✓3rd
https://www.which.co.uk/static/deliver/static/js/seatbelt.3ff239be.js136 KB116 KB (85%)✓3rd
https://pagead2.googlesyndication.com/pagead/managed/js/gpt/m202604170101/pubads_impl.js?cb=31097963187 KB109 KB (58%)✓3rd
https://cdn-ukwest.onetrust.com/scripttemplates/202604.1.0/otBannerSdk.js131 KB73 KB (56%)✓3rd
https://www.googletagmanager.com/gtag/destination?id=DC-4401979&cx=c&gtm=4e64h1131 KB65 KB (50%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-B458RCR961&cx=c&gtm=4e64h1168 KB65 KB (39%)✓3rd
https://www.googletagmanager.com/gtag/destination?id=AW-973097869&cx=c&gtm=4e64h1144 KB63 KB (44%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-5MWP3HF118 KB60 KB (51%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-TKMRQ5B3&gtm=4e64h1207 KB52 KB (25%)✓3rd
https://www.which.co.uk/static/deliver/static/js/libs.d2d8f11b.js92 KB40 KB (44%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
97 resources · 3.3 MB · 837 KB savings available
FIX
97 resources · 3.3 MB · 837 KB savings available
Warning::
Page weight 2.3 MB over 1MB target
Got: 3.3 MB Expected: ≤ 1 MB
Info::
~837 KB of savings available
Warning::
96 third-party resources (100% of weight)
Info::
3 resources over 200KB
97 resources · 3.3 MiB · 96 third-party 2.3 MiB over 1MB target
JavaScript 74% · 2.5 MiB
Image 11% · 362.6 KiB
CSS 5% · 182.6 KiB
Other 5% · 167.3 KiB
Font 3% · 107.2 KiB
Document 2% · 67.8 KiB

~837.0 KiB of savings available

Remove unused JavaScript: 837.0 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
29 images, 0 KB saveable
REVIEW
29 images, 0 KB saveable
Warning::
is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
29 images 347 KB
0 oversized -0 KB
20 legacy format
1 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

C
Green Hosting
Action
Whether the site is served from green-energy infrastructure
REVIEW

Green Hosting

No green hosting detected

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
3 fonts (107 KB)
PASS
3 fonts (107 KB)
Info::
3 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

3

107 KB total

Render-blocking

0

of 3

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s FCP 4.4 s LCP 9.7 shttps://www.which.co.uk/global/fonts/national-2/national-2-regular/national-2-regular.woff2national-2-regular.woff2 https://www.which.co.uk/global/fonts/national-2/national-2-regular/national-2-regular.woff2 — 34.0 KiB — 52 ms — font-display: swaphttps://www.which.co.uk/global/fonts/national-2/national-2-medium/national-2-medium.woff2national-2-medium.woff2 https://www.which.co.uk/global/fonts/national-2/national-2-medium/national-2-medium.woff2 — 37.0 KiB — 46 ms — font-display: swaphttps://www.which.co.uk/global/fonts/national-2/national-2-bold/national-2-bold.woff2national-2-bold.woff2 https://www.which.co.uk/global/fonts/national-2/national-2-bold/national-2-bold.woff2 — 36.3 KiB — 64 ms — font-display: swap
national-2-regular.woff2 woff2 swap
Size 34 KB
Load time 52 ms
Start 701 ms
Risk FOUT — text flashes from fallback to web font
national-2-medium.woff2 woff2 swap
Size 37 KB
Load time 46 ms
Start 701 ms
Risk FOUT — text flashes from fallback to web font
national-2-bold.woff2 woff2 swap
Size 36 KB
Load time 64 ms
Start 701 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
12 hints, 0 missing preconnects
PASS
12 hints, 0 missing preconnects
Info::
Page uses 12 resource hint(s)

Current Resource Hints

preconnect
—
preload
+2
12
dns-prefetch
—
prefetch
—

12 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
Network Waterfall
97 requests over 3175ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s FCP 4.4 s LCP 9.7 shttps://which.co.uk// https://which.co.uk/ — 301 — 132 B — 114 ms — h2https://www.which.co.uk/www.which.co.uk/ https://www.which.co.uk/ — 200 — 56.2 KiB — 599 ms — h2https://cdn-ukwest.onetrust.com/consent/44f8a169-169a-488f-b9fb-0bcd25346816/otSDKStub.jscdn-ukwest.onetrust.com/consent/44f... https://cdn-ukwest.onetrust.com/consent/44f8a169-169a-488f-b9fb-0bcd25346816/otSDKStub.js — 200 — 15.2 KiB — 127 ms — h2https://www.which.co.uk/global/fonts/national-2/national-2-regular/national-2-regular.woff2www.which.co.uk/global/fonts/nation... https://www.which.co.uk/global/fonts/national-2/national-2-regular/national-2-regular.woff2 — 200 — 34.0 KiB — 52 ms — h2https://www.which.co.uk/global/fonts/national-2/national-2-medium/national-2-medium.woff2www.which.co.uk/global/fonts/nation... https://www.which.co.uk/global/fonts/national-2/national-2-medium/national-2-medium.woff2 — 200 — 37.0 KiB — 46 ms — h2https://www.which.co.uk/global/fonts/national-2/national-2-bold/national-2-bold.woff2www.which.co.uk/global/fonts/nation... https://www.which.co.uk/global/fonts/national-2/national-2-bold/national-2-bold.woff2 — 200 — 36.3 KiB — 64 ms — h2https://www.which.co.uk/static/deliver/static/css/pages-home-HomePage.085e4a6c.chunk.csswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/css/pages-home-HomePage.085e4a6c.chunk.css — 200 — 4.6 KiB — 28 ms — h2https://www.which.co.uk/static/deliver/static/css/main.1fbb05bd.csswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/css/main.1fbb05bd.css — 200 — 37.1 KiB — 39 ms — h2https://www.which.co.uk/static/deliver/static/css/seatbelt.fe9de651.csswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/css/seatbelt.fe9de651.css — 200 — 31.0 KiB — 33 ms — h2https://www.which.co.uk/static/deliver/static/js/runtime-main.fe31f1a7.jswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/js/runtime-main.fe31f1a7.js — 200 — 4.8 KiB — 46 ms — h2https://www.which.co.uk/static/deliver/static/js/libs.d2d8f11b.jswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/js/libs.d2d8f11b.js — 200 — 92.0 KiB — 62 ms — h2https://www.which.co.uk/static/deliver/static/js/seatbelt.3ff239be.jswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/js/seatbelt.3ff239be.js — 200 — 136.4 KiB — 72 ms — h2https://www.which.co.uk/static/deliver/static/js/main.caa69650.jswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/js/main.caa69650.js — 200 — 431.1 KiB — 86 ms — h2https://www.which.co.uk/static/deliver/static/js/src_pages_home_components_EditableCTAPanel_EditableCTAPanel_tsx-src_shared_data-layer_tsx-src-7597af.8e4a7e26.chunk.jswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/js/src_pages_home_components_EditableCTAPanel_EditableCTAPanel_tsx-src_shared_data-layer_tsx-src-7597af.8e4a7e26.chunk.js — 200 — 7.5 KiB — 62 ms — h2https://www.which.co.uk/static/deliver/static/js/pages-home-HomePage.1fe1b876.chunk.jswww.which.co.uk/static/deliver/stat... https://www.which.co.uk/static/deliver/static/js/pages-home-HomePage.1fe1b876.chunk.js — 200 — 12.8 KiB — 70 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_700x350/75f3be41ea9d-mowing.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_700x350/75f3be41ea9d-mowing.webp — 200 — 103.3 KiB — 220 ms — h2https://media.product.which.co.uk/prod/images/500_250/gm-cc83326b-d155-4bf7-9cd6-bf51b0363c13-porridgenews-inline.jpegmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/500_250/gm-cc83326b-d155-4bf7-9cd6-bf51b0363c13-porridgenews-inline.jpeg — 200 — 33.3 KiB — 191 ms — h2https://cdn-ukwest.onetrust.com/consent/44f8a169-169a-488f-b9fb-0bcd25346816/44f8a169-169a-488f-b9fb-0bcd25346816.jsoncdn-ukwest.onetrust.com/consent/44f... https://cdn-ukwest.onetrust.com/consent/44f8a169-169a-488f-b9fb-0bcd25346816/44f8a169-169a-488f-b9fb-0bcd25346816.json — 200 — 1.9 KiB — 51 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_500x250/5a0538b9b70e-lead-1.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_500x250/5a0538b9b70e-lead-1.webp — 200 — 10.6 KiB — 120 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_500x250/bbf3e7f4793c-photo-from-rory-2-1.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_500x250/bbf3e7f4793c-photo-from-rory-2-1.webp — 200 — 20.0 KiB — 137 ms — h2https://media.product.which.co.uk/prod/images/500_250/gm-f75047ad-2b55-41ac-a031-67bf5af8cca2-flight-departure-board-showing-cancelled-flights.jpgmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/500_250/gm-f75047ad-2b55-41ac-a031-67bf5af8cca2-flight-departure-board-showing-cancelled-flights.jpg — 200 — 21.5 KiB — 104 ms — h2https://media.product.which.co.uk/prod/images/500_250/gm-76a9ae91-ff8b-43bc-bc86-8977dc2f4463-pac-codes-and-unlocking.jpegmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/500_250/gm-76a9ae91-ff8b-43bc-bc86-8977dc2f4463-pac-codes-and-unlocking.jpeg — 200 — 15.0 KiB — 144 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_500x250/a8ac5447f2fb-brown-bread-on-shelf.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_500x250/a8ac5447f2fb-brown-bread-on-shelf.webp — 200 — 32.0 KiB — 153 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_500x250/78cd77bdf717-circulation-booster.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_500x250/78cd77bdf717-circulation-booster.webp — 200 — 20.0 KiB — 107 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_500x250/6ebea8a15649-drinking-water.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_500x250/6ebea8a15649-drinking-water.webp — 200 — 10.2 KiB — 101 ms — h2https://media.product.which.co.uk/prod/images/500_250/gm-4b7f6c7f-71fe-420a-859a-1d84a8160110-washing-up-liquidinline.jpegmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/500_250/gm-4b7f6c7f-71fe-420a-859a-1d84a8160110-washing-up-liquidinline.jpeg — 200 — 14.2 KiB — 144 ms — h2https://media.product.which.co.uk/prod/images/ar_2to1_500x250/0ecdefcf98f8-making-suncream-fun.webpmedia.product.which.co.uk/prod/imag... https://media.product.which.co.uk/prod/images/ar_2to1_500x250/0ecdefcf98f8-making-suncream-fun.webp — 200 — 10.3 KiB — 110 ms — h2https://pagead2.googlesyndication.com/tag/js/gpt.jspagead2.googlesyndication.com/tag/j... https://pagead2.googlesyndication.com/tag/js/gpt.js — 200 — 33.6 KiB — 114 ms — h3https://www.googletagmanager.com/gtm.js?id=GTM-5MWP3HFwww.googletagmanager.com/gtm.js?id=... https://www.googletagmanager.com/gtm.js?id=GTM-5MWP3HF — 200 — 117.5 KiB — 149 ms — h2https://media.which.gpp.io/prod/images/ar_2to1_700x350/8fee70c74c5c-ppp-washer.webpmedia.which.gpp.io/prod/images/ar_2... https://media.which.gpp.io/prod/images/ar_2to1_700x350/8fee70c74c5c-ppp-washer.webp — 200 — 19.0 KiB — 179 ms — h2
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h2https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/view/ff7f583c6b4ab38ab09b239549c7b22d/prod/en-US/home_viewwhich-group.my.site.com/ESWWhichWeb... https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/view/ff7f583c6b4ab38ab09b239549c7b22d/prod/en-US/home_view — 200 — 393.4 KiB — 68 ms — h2https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/component/259a789b5905e4a3e65c0942cc97421d/prod/en-US/force/luvioLwcBindings_cmpwhich-group.my.site.com/ESWWhichWeb... https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/component/259a789b5905e4a3e65c0942cc97421d/prod/en-US/force/luvioLwcBindings_cmp — 200 — 2.0 KiB — 56 ms — h2https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/component/5b8557d8725fba2dbf2e6a4968ec430c/prod/en-US/force/luvioRuntimeWebruntime_cmpwhich-group.my.site.com/ESWWhichWeb... https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/component/5b8557d8725fba2dbf2e6a4968ec430c/prod/en-US/force/luvioRuntimeWebruntime_cmp — 200 — 5.5 KiB — 57 ms — h2https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/view/0285258d58025b42bb22fa8bbde32189/prod/en-US/frame_viewwhich-group.my.site.com/ESWWhichWeb... https://which-group.my.site.com/ESWWhichWebChannel1722449535433/webruntime/view/0285258d58025b42bb22fa8bbde32189/prod/en-US/frame_view — 200 — 19.4 KiB — 60 ms — h2https://which-group.my.site.com/ESWWhichWebChannel1722449535433/assets/styles/embedded-messaging-styling.min.css?893bd0ef97which-group.my.site.com/ESWWhichWeb... https://which-group.my.site.com/ESWWhichWebChannel1722449535433/assets/styles/embedded-messaging-styling.min.css?893bd0ef97 — 200 — 586 B — 112 ms — h2https://which-group.my.site.com/ESWWhichWebChannel1722449535433/assets/styles/salesforce-lightning-design-system.min.css?893bd0ef97which-group.my.site.com/ESWWhichWeb... https://which-group.my.site.com/ESWWhichWebChannel1722449535433/assets/styles/salesforce-lightning-design-system.min.css?893bd0ef97 — 200 — 101.9 KiB — 115 ms — h2https://ep1.adtrafficquality.google/pagead/sodar?id=sodar2&v=254&t=2&li=gpt_m202604170101&jk=6848861169569044&bg=!xMelx6XNAAY2C5OeFgs7AEcBe5WfOEQDZeMSIP-8FSy0Fc0a8f23-t2tC01MKiwP3yAKw6vj6zulxoLUr_SBMXZrUdphe86UN2I70KuMqgLVgYHgLkMuRwIAAAA_UgAAAANoAQd-ADYyCQzK0eDyCkubC00hrIXAt5bjh6GKm2vPaCLlpB3_9uwRjuXAqZb7hcjTg5d84WZOfsSho9kKABRyGPo08qoxnjwSXKM7k7mzY7rnVJkCnZ3LZ_dcc7kZ8_WOOqA3GbK47DWSuF5EA4_czA0fjAdXAkpxSrI6JX6ffWqU0ZISDXOpgn7Df-xF7Zs9O9_dGYKm_bwjyz2M24-eig7sOxt9YtiQkeb-OxGtWsBMpjMXyweJTIa3dk97Yu3f2i-p083s86_mCIIg8uOohlgHH2YpEH43dboJVs0K7PbBDEyLVgypHmiUAphEClLshV8IfUiV2IeCXW8Io1cvdopgkesZ5AK5jNQHfwGGW3uWtjeCF_fDG8bAY71jnFMiAmsYaobq4UwkaM53i5Qfa8_ngw9KYKekFLD6giV0iBN3EpnWn-aRS8hUrkOellgIhNnKHNzpfLtFuL9e1bXnWlFCejbMn3V96w1T3WNMMg4mJAP_TpsA_bPqMTUB-H5Ycnn2n99zW-8LoegPCESOMVJkdxILkAYeVxEZ9XDdPsBajnGIeVZb40iNlhNx5pdQfseEKdywOHqN1XTxZirzzYWTNLxQ0ic4v6ge6Gkxtd5-539rirlrqrkE76xaScR-gNP9CSWyxRrhJj1TTg20JvyW9ZdSy0vt2JsUFObwk9LSuefdAOcvgInQi-qI1eQdmIFBKz7n-kqMCx3ocfWD7_Y6K6RJbDpDFcqB2YFIOFO31OV3W0GcgpzEWjDHNngoEHwZ7Jd3nwftjgUpQVx7g7SVHWZLY65LgBF7_GejwaDsuf5TzVwfbAcGiB2ullqtDpJKA8g1fcFnQJ6iNsn7UbNjW5KpDG5hwRCBjYeQShKMNaqvrQby6FO87p-VtJ9toCx9CmzPLwQYyCgZU1MTOeX6s0QfKUo6e1P21LiN6qOavcGZMRQ7_aOkJk4HafsSbXZ7iJLl0LEOHFDUTAFO2b1pNHBh-lvn-OyvzfjjY_BHwQep1.adtrafficquality.google/pagead/... https://ep1.adtrafficquality.google/pagead/sodar?id=sodar2&v=254&t=2&li=gpt_m202604170101&jk=6848861169569044&bg=!xMelx6XNAAY2C5OeFgs7AEcBe5WfOEQDZeMSIP-8FSy0Fc0a8f23-t2tC01MKiwP3yAKw6vj6zulxoLUr_SBMXZrUdphe86UN2I70KuMqgLVgYHgLkMuRwIAAAA_UgAAAANoAQd-ADYyCQzK0eDyCkubC00hrIXAt5bjh6GKm2vPaCLlpB3_9uwRjuXAqZb7hcjTg5d84WZOfsSho9kKABRyGPo08qoxnjwSXKM7k7mzY7rnVJkCnZ3LZ_dcc7kZ8_WOOqA3GbK47DWSuF5EA4_czA0fjAdXAkpxSrI6JX6ffWqU0ZISDXOpgn7Df-xF7Zs9O9_dGYKm_bwjyz2M24-eig7sOxt9YtiQkeb-OxGtWsBMpjMXyweJTIa3dk97Yu3f2i-p083s86_mCIIg8uOohlgHH2YpEH43dboJVs0K7PbBDEyLVgypHmiUAphEClLshV8IfUiV2IeCXW8Io1cvdopgkesZ5AK5jNQHfwGGW3uWtjeCF_fDG8bAY71jnFMiAmsYaobq4UwkaM53i5Qfa8_ngw9KYKekFLD6giV0iBN3EpnWn-aRS8hUrkOellgIhNnKHNzpfLtFuL9e1bXnWlFCejbMn3V96w1T3WNMMg4mJAP_TpsA_bPqMTUB-H5Ycnn2n99zW-8LoegPCESOMVJkdxILkAYeVxEZ9XDdPsBajnGIeVZb40iNlhNx5pdQfseEKdywOHqN1XTxZirzzYWTNLxQ0ic4v6ge6Gkxtd5-539rirlrqrkE76xaScR-gNP9CSWyxRrhJj1TTg20JvyW9ZdSy0vt2JsUFObwk9LSuefdAOcvgInQi-qI1eQdmIFBKz7n-kqMCx3ocfWD7_Y6K6RJbDpDFcqB2YFIOFO31OV3W0GcgpzEWjDHNngoEHwZ7Jd3nwftjgUpQVx7g7SVHWZLY65LgBF7_GejwaDsuf5TzVwfbAcGiB2ullqtDpJKA8g1fcFnQJ6iNsn7UbNjW5KpDG5hwRCBjYeQShKMNaqvrQby6FO87p-VtJ9toCx9CmzPLwQYyCgZU1MTOeX6s0QfKUo6e1P21LiN6qOavcGZMRQ7_aOkJk4HafsSbXZ7iJLl0LEOHFDUTAFO2b1pNHBh-lvn-OyvzfjjY_BHwQ — 204 — 17 B — 45 ms — h3
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 5608ms · 1700KB · £58/mo
www.which.co.uk
Other
Costly
Execution 1299ms
Transfer 431 KB
Unused 45%
Monthly Cost £13/mo
Unattributable
Other
Costly
Execution 860ms
Transfer 0 KB
Monthly Cost £9/mo
www.which.co.uk
Other
Costly
Execution 811ms
Transfer 56 KB
Monthly Cost £8/mo
Google Tag Manager
Tag Manager
Costly
Execution 790ms
Transfer 207 KB
Unused 25%
Monthly Cost £8/mo
Google Tag Manager
Tag Manager
Costly
Execution 349ms
Transfer 168 KB
Unused 39%
Monthly Cost £4/mo
Google Tag Manager
Tag Manager
Costly
Execution 347ms
Transfer 118 KB
Unused 51%
Monthly Cost £4/mo
pagead2.googlesyndication.com
Other
Costly
Execution 343ms
Transfer 187 KB
Unused 58%
Monthly Cost £4/mo
cdn-ukwest.onetrust.com
Other
Costly
Execution 284ms
Transfer 131 KB
Unused 56%
Monthly Cost £3/mo
Google Tag Manager
Tag Manager
Optional
Execution 191ms
Transfer 144 KB
Unused 44%
Monthly Cost £2/mo
Google Tag Manager
Tag Manager
Optional
Execution 158ms
Transfer 131 KB
Unused 50%
Monthly Cost £2/mo
www.which.co.uk
Other
Optional
Execution 101ms
Transfer 92 KB
Unused 44%
Monthly Cost £1/mo
pagead2.googlesyndication.com
Other
Optional
Execution 75ms
Transfer 34 KB
Monthly Cost £1/mo

These scripts may cost more than they're worth

  • www.which.co.uk adds 1299ms and costs ~£13/month
  • Unattributable adds 860ms and costs ~£9/month
  • www.which.co.uk adds 811ms and costs ~£8/month
  • Google Tag Manager adds 790ms and costs ~£8/month
  • Google Tag Manager adds 349ms and costs ~£4/month
  • Google Tag Manager adds 347ms and costs ~£4/month
  • pagead2.googlesyndication.com adds 343ms and costs ~£4/month
  • cdn-ukwest.onetrust.com adds 284ms and costs ~£3/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.which.co.uk takes 1299ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 860ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.which.co.uk takes 811ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 790ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 349ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 347ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

51% of Google Tag Manager's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

pagead2.googlesyndication.com takes 343ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

58% of pagead2.googlesyndication.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

cdn-ukwest.onetrust.com takes 284ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

56% of cdn-ukwest.onetrust.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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