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https://which.co.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.which.co.uk
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://which.co.uk Canonical https://www.which.co.uk Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 11 chars
PASS
Title: 11 chars
Info::
Page title is set
Got: Filter Icon
Warning::
Title is only 11 characters — consider expanding
Title

"Filter Icon"

11 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
4812 words, Very Difficult
PASS
4812 words, Very Difficult
Info::
Page has 4812 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 19)
4812 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 19

Text-to-HTML Ratio

3% text 97% HTML

30 KB / 908 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
63 images, 63 descriptive filenames
PASS
63 images, 63 descriptive filenames
Info::
All images have descriptive filenames
63 descriptive
0 hash-based
0 generic
63 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

WebSite Eligible

Sitelinks search box

Detected schema types

WebPage json-ld
0/0 required
WebSite json-ld → Sitelinks search box
2/2 required · 0/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Add a SearchAction with target and query-input Enables the in-SERP search box
Google's spec for this type
ItemList json-ld
0/0 required

Missing schema opportunities

  • easy

    FAQPage

    Page has Q&A-style content (questions in headings) that could be marked up as FAQPage

    FAQ rich results take 2-3× more SERP real estate

Adding these recommended fields improves chances of getting Sitelinks search box in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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