Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.DBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
D
54/100
Site name appears as
| Page title | Tiktok | |
| og:site_name | WIRED | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
12/15covers apple-touch-icon
Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
4/15Organization schema present but missing all recommended fields
Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
- twitter:card missing
- Organization schema missing logo — add a logo property pointing to a square PNG
- Organization schema missing url — point it at the canonical homepage
- Consider adding contactPoint — helps appear in "contact us" rich results
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpgThe og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
63 charsTitles over 60 characters may be truncated in social sharing previews.
25–60 charsog:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.
Source: Open Graph Protocol
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

wired.com
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

WIRED.COM
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.
Title will be truncated (63 chars / 60 max)
- og:title — WIRED - The Latest in Technology, Science, Culture and Business
- og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
- og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
- og:type — website
- og:url — https://www.wired.com/
- og:site_name — WIRED
Title will be truncated on Facebook (63 chars, max 60)
→ Shorten og:title to ≤60 characters

WIRED - The Latest in Technology, Science, Culture and Business
wired.com
- og:title — WIRED - The Latest in Technology, Science, Culture and Business
- og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
- og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
wired.com
WIRED - The Latest in Technology, Science, Culture and Business
We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered.

- og:title — WIRED - The Latest in Technology, Science, Culture and Business
- og:description — We bring you the future as it happens. From the latest in science and technology to the big stories in business and c...
- og:image — https://media.wired.com/photos/615e2b8ce78a8cd913bbaa76/16:9/w_1280,c_limit/wired_bug.jpg
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
CStructured DataAction1 JSON-LD block(s) found — some improvements recommended.REVIEW
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"https://schema.org\n\t^...............................\n"
JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.
Learn more ▾ ▴
Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.
Source: schema.org / Google Search Central
JSON-LD Blocks
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "WIRED",
"logo": {
"@type": "ImageObject",
"url": "https://www.wired.com/verso/static/wired-us/assets/newsletter-signup-hub.jpg",
"width": "500px",
"height": "100px"
},
"url": "https://www.wired.com"
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.wired.com",
"name": "WIRED",
"headline": "WIRED - The Latest in Technology, Science, Culture and Business",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wired.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "ItemList",
"itemListElement": [
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Deepfake Nudes Crisis in Schools Is Much Worse Than You Thought",
"url": "https://www.wired.com/story/deepfake-nudify-schools-global-crisis/",
"position": 1
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Allbirds Is Pivoting to AI Compute. Sure, Why Not",
"url": "https://www.wired.com/story/allbirds-is-pivoting-to-ai-compute-sure-why-not/",
"position": 2
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "MAGA Is Starting to Look Beyond Trump",
"url": "https://www.wired.com/story/maga-is-starting-to-look-beyond-trump/",
"position": 3
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "*The Last Airbender* Leaked Online. Some Fans Say Paramount Deserves the Fallout",
"url": "https://www.wired.com/story/the-last-airbender-leak-fans-say-paramount-deserves-fallout/",
"position": 4
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "AI Could Democratize One of Tech's Most Valuable Resources",
"url": "https://www.wired.com/story/ai-could-democratize-one-of-techs-most-valuable-resources/",
"position": 5
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Why Amazon Is Buying Globalstar—and What It Means for Your iPhone",
"url": "https://www.wired.com/story/why-amazon-is-buying-globalstar-and-what-it-means-for-your-iphone/",
"position": 6
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "NASA Wants to Put Nuclear Reactors on the Moon",
"url": "https://www.wired.com/story/nasa-wants-to-put-nuclear-reactors-on-the-moon/",
"position": 7
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Silicon Valley Is Spending Millions to Stop One of Its Own",
"url": "https://www.wired.com/story/the-big-interview-podcast-new-york-state-representative-alex-bores/",
"position": 8
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Smart Smoke Alarms—and Why You Still Need at Least One Dumb Alarm",
"url": "https://www.wired.com/story/should-smoke-alarms-be-smart/",
"position": 9
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Standing Desks for People Who Are Tired of Sitting",
"url": "https://www.wired.com/gallery/best-standing-desks/",
"position": 10
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Best Wi-Fi Routers to Reach Every Corner of Your Home",
"url": "https://www.wired.com/gallery/best-wifi-routers/",
"position": 11
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Which GoPro Hero Camera Should You Buy?",
"url": "https://www.wired.com/gallery/best-gopro-hero-camera/",
"position": 12
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Marine Animals in the Strait of Hormuz Don’t Get a Ceasefire\n\n",
"url": "https://www.wired.com/story/marine-animals-in-the-strait-of-hormuz-dont-get-a-ceasefire/",
"position": 13
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "",
"url": "https://www.wired.com/video/watch/irans-internet-access-has-been-cut-for-1000-hours/",
"position": 14
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "How the Internet Broke Everyone’s Bullshit Detectors",
"url": "https://www.wired.com/story/how-the-internet-broke-everyones-bullshit-detectors/",
"position": 15
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "MAGA Media Seems to Have Hit Its Breaking Point Over Iran",
"url": "https://www.wired.com/story/maga-media-seems-to-have-hit-its-breaking-point-over-iran/",
"position": 16
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The Pro-Iran Meme Machine Trolling Trump With AI Lego Cartoons",
"url": "https://www.wired.com/story/inside-the-pro-iran-meme-machine-trolling-trump-with-ai-lego-cartoons/",
"position": 17
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Government Workers Say They’re Getting Inundated With Religion",
"url": "https://www.wired.com/story/government-workers-say-theyre-getting-inundated-with-religion/",
"position": 18
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "Staunch Trump Supporters Are Now Asking if He’s the Antichrist",
"url": "https://www.wired.com/story/staunch-trump-supporters-are-now-asking-if-hes-the-antichrist/",
"position": 19
},
{
"@context": "https://schema.org",
"@type": "ListItem",
"name": "The FBI Didn’t Answer Texts From Minnesota Investigators for Days After Renee Good’s Killing",
"url": "https://www.wired.com/story/the-fbi-didnt-answer-texts-from-minnesota-investigators-for-days-after-renee-goods-killing/",
"position": 20
}
],
"numberOfItems": 20,
"mainEntityOfPage": {
"@context": "https://schema.org",
"@type": "CollectionPage",
"@id": "https://www.wired.com"
}
}
]ALinks200 links checked, 199 healthy, 1 brokenPASS
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://securepubads.g.doubleclick.net | <link> | Not Found |
| 403 | https://ads-static.conde.digital | <link> | Forbidden |
| 403 | https://6sense.com/privacy-policy/ | <a> | Forbidden |
Redirects (4)
| URL | Destination | Found in | Hops |
|---|---|---|---|
| https://cdn.gladly.com/chat-sdk/widget.j... | https://cdn.gladly.com/chat-sdk/widget.j... | <script> | 0 |
| https://www.abcsinsights.com/privacy/ad-... | https://www.abcsinsights.com/privacy/ad-... | <a> | 0 |
| https://www.wired.com/livestreams | https://www.wired.com/livestreams | <a> | 0 |
| https://wired.com/auth/initiate?redirect... | https://wired.com/auth/initiate?redirect... | <a> | 0 |