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https://wired.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
0
REVIEW
0
PASS
6
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
6 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.wired.com/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://wired.com Canonical https://www.wired.com/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 6 chars
PASS
Title: 6 chars
Info::
Page title is set
Got: Tiktok
Warning::
Title is only 6 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Tiktok"

6 characters Too short
Title: Tiktok
H1: WIRED
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A
Content Depth
6418 words, Very Difficult
PASS
6418 words, Very Difficult
Info::
Page has 6418 words — good depth for search engines
Info::
Text-to-HTML ratio is 3%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Very Difficult (grade 20)
6418 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 20

Text-to-HTML Ratio

3% text 97% HTML

40 KB / 1462 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
52 images, 52 descriptive filenames
PASS
52 images, 52 descriptive filenames
Info::
All images have descriptive filenames
Info::
30 image(s) missing alt text — see Accessibility tab
52 descriptive
0 hash-based
0 generic
52 total
FilenameQualityAltIssues
041426-deepfake-crisis-schools.jpgdescriptive1
Avatar-Leak-Ethically-Screw-Over-Paramount-Culture-2261716767.jpgdescriptive1
AL-Lab-AI-Could-Democratize-One-of-Techs-Most-Valuable-Resources-Business.jpgdescriptive1
Amazon-Bought-GlobalStar-Gear-2270825370.jpgdescriptive1
GettyImages-2269650026.jpgdescriptive1
Big-Interview-UV-Solo-Alex-Bores-Politics-2259873774.jpgdescriptive1
The-Best-Smart-Smoke-Alarms%25E2%2580%2594and-Why-You-Still-Need-at-Least-One-Dumb-Alarm.jpgdescriptive1
The%2520Best%2520Standing%2520Desks.pngdescriptive1
Best%2520Wifi%2520Routers.pngdescriptive1
Which%2520GoPro%2520Hero%2520Camera%2520Should%2520You%2520Buy_.pngdescriptive1
pol_Trump_GettyImages-2267897516.jpgdescriptive1
GettyImages-825967636.jpgdescriptive1
240203_KOH2024_Reamer.016.jpgdescriptive1
excerpt-AppleVisionPro_V2.jpgdescriptive1
Deicer_03.7.jpgdescriptive1
Made-In-China-Inside-Chinas-Selective-War-on-the-Scam-Economy-Business-2256479172.jpgdescriptive1
Model-Behavior-Black-Forest-Labs-Business-2193762181.jpgdescriptive1
AI-Lab-Victor-Army-LLM-Business.jpgdescriptive1
politics_trump_attorney_general.jpgdescriptive1
Backchannel-The-Story-of-John-Perry-Barlow-and-JFK-Jr-Business.jpgdescriptive1
war-machine-home-top.gifdescriptive1
things_fall_apart_landing.gifdescriptive1
WIRED_WinterOlympics_R3.jpgdescriptive1
0403_WIRED123025_Concept1B%2520copy.jpgdescriptive1
ETW-Top-Art-GIF.gifdescriptive1
Nepenthes_9740-FINAL.jpgdescriptive1
DSC_4004-7-v1-bw-1.jpgdescriptive1
PanAm-79003962-w.jpgdescriptive1
WI060123_FF_Geothermal_01.jpgdescriptive1
Influence-Peddler-Top.jpgdescriptive1

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
3 schema types detected
PASS

Rich result eligibility

Organization Eligible

Organization knowledge panel

WebSite Eligible

Sitelinks search box

Detected schema types

Organization json-ld → Organization knowledge panel
2/2 required · 1/4 recommended
Required fields (Google)
  • name — Required for the knowledge panel
  • url — Required for entity matching
Recommended fields
  • logo — Strongly recommended — appears in the knowledge panel header
  • sameAs — Add sameAs URLs for social profiles Connects the entity across the web
  • contactPoint — Add ContactPoint with telephone and contactType Enables direct contact from the knowledge panel
  • description — Add an organization description Used as the panel summary
Google's spec for this type
WebSite json-ld → Sitelinks search box
2/2 required · 1/1 recommended
Required fields (Google)
  • name — Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type
ItemList json-ld
0/0 required

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Adding these recommended fields improves chances of getting Organization knowledge panel in search results.

Why this matters

Schema entity has required fields but could add recommended ones for richer SERP layouts (star ratings, prices, etc.).

Source: Google Search Central

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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