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https://wsu.edu

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
71
GRADE
C
FIX
2
REVIEW
2
PASS
1
INFO
0
Checks
5
1 PASS 2 REVIEW 2 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

34/100

Site name appears as

Page titleWSU Cougar Head
og:site_nameWashington State University
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:description is long (388 characters)
Descriptions over 200 characters may be truncated in social sharing previews.
Got: 388 chars Expected: 55–200 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 388 chars

Descriptions over 200 characters may be truncated in social sharing previews.

Expected: 55–200 chars
Why this matters

og:description borderline-too-long — social platforms truncate around ~200 chars.

Source: Open Graph Protocol

Preview

No image set

wsu.edu

Washington State University

Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 campuses11 academic collegesExtension offices in all 39 Washington counties and on the Colville Reservation4 research and extension centers What's Happening At WSU A new approach to climatechange adaptation Communities on the frontlines of climate changeshould take the lead

Preview quality · Twitter/X D · 60/100

Description will be truncated (390 chars / 200 max)

  • twitter:card — summary
  • twitter:title — Washington State University
  • twitter:description — Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 cam...
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • Description will be truncated on Twitter/X (390 chars, max 200)

    → Tighten the description to ≤200 characters

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

WSU.EDU

Washington State University

Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 campuses11 academic collegesExtension offices in all 39 Washington counties and on the Colville Reservation4 research and extension centers What's Happening At WSU A new approach to climatechange adaptation Communities on the frontlines of climate changeshould take the lead

Preview quality · Facebook D · 60/100

Description will be truncated (390 chars / 155 max)

  • og:title — Washington State University
  • og:description — Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 cam...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — article
  • og:url — https://wsu.edu/
  • og:site_name — Washington State University

  • Description will be truncated on Facebook (390 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Washington State University

wsu.edu

Preview quality · LinkedIn D · 60/100

Description will be truncated (390 chars / 150 max)

  • og:title — Washington State University
  • og:description — Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 cam...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (390 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

wsu.edu

Washington State University

Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 campuses11 academic collegesExtension offices in all 39 Washington counties and on the Colville Reservation4 research and extension centers What's Happening At WSU A new approach to climatechange adaptation Communities on the frontlines of climate changeshould take the lead

Preview quality · Slack B · 80/100

Description will be truncated (390 chars / 300 max)

  • og:title — Washington State University
  • og:description — Washington State University —WSU is a top research university dedicated to solving problems and improving lives 6 cam...
  • og:image — Add og:image — preview card without an image looks broken

  • Long description may be shortened by Slack (390 chars, guideline ~300)

    → Consider tightening to ~300 chars for the cleanest unfurl

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 65/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
No structured data (JSON-LD) found.
REVIEW
No structured data (JSON-LD) found.
Info::
No structured data (JSON-LD) found
Adding structured data helps search engines understand your content and can enable rich results.

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

  • WebSite — your site identity and search box
  • Organization — your company information
  • Article — blog posts and news articles
  • Product — e-commerce product pages
  • BreadcrumbList — navigation paths
Learn more at schema.org
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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