Audit overview
Performance and Accessibility need attention; the other categories are in good shape.
Fix Priority Matrix
5 findingsQuick Wins
2High impact, low effort — start here.
Strategic
3High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 18.2 MB (4.9 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
1 link(s) with no accessible text
Links with no accessible text (empty <a></a>, image-only no alt, icon-only no aria-label) are unidentifiable to screen readers.
2 control(s) without accessible label
Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$750 investment → $12,462/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
8 barrier(s) likely increasing bounce by ~33%.
- Page takes 24.9s to loadUsers abandon at ~3s — you're 22.4s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 4.1sClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 17 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
- No Content-Security-Policy headerHigher XSS blast radius — one compromised script can exfiltrate the checkout form→ Ship a reporting-only CSP first, then enforce once violations are clean
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- No privacy policy link detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 4 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- Trackers detected but no cookie policy foundCCPA/CPRA: USD 2,500 – USD 7,500
Bounce-Rate Cost
$12,461 /mo
+32.8pp bounce · ~3,279 lost visitors/mo
CPC: USD 3.80
Bandwidth Waste
$1.23 /mo
15392.2 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~1.5 MB per page loadSaves $1.23/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
5.01 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
24.93 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
4.08 s
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.116
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
10.62 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
36.98 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.04 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
1.66 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
222 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.016
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
1.90 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
8.11 s
Categories
8Performance
Page weighs 18.2 MB (4.9 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
1 link(s) with no accessible text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Cart Functionality sites score 83+ on Performance; you're at 66 — closing this gap is the highest-leverage improvement.
Technology stack
Craft CMS, with Cloudflare CDN
Stack Architecture
Chartbeat 
Facebook Pixel 2.9.303
Google Ads 
Google Ads Conversion Tracking 
Google Analytics 
Google Tag Manager 
HubSpot HubSpot Analytics 
Linkedin Insight Tag 
Microsoft Advertising 
Microsoft Clarity 
Pendo 2.320.2_prod-io
Prebid 
Stripe 3
Twitter Ads 
WordLift 
Cart Functionality 
Webpack 
AOS 
Bootstrap 5.2.3
Cloudflare Bot Management Facebook Facebook SDK Flickity 
Goober Google Search Console Google Workspace HSTS 
HTTP/3 
OneTrust 
Open Graph 
Priority Hints 
RSS 
Segment 1.81.0
Sentry 9.6.1
Vue.js 2.7.16
Wistia 
core-js 3.41.0
jQuery 3.7.1 Cloudflare 
Impact All Detected Technologies (42)
Cloudflare is a web-infrastructure and website-security company, providing content-delivery-network services, DDoS mitigation, Internet security, and distributed domain-name-server services.
Impact helps businesses contract and pay partners.
Websites that have a shopping cart or checkout page, either using a known ecommerce platform or a custom solution.
JavaScript library to animate elements on your page as you scroll.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Cloudflare bot management solution identifies and mitigates automated traffic to protect websites from bad bots.
Flickity is a JavaScript slider library, built by David DeSandro of Metafizzy fame.
Goober is a minified CSS-in-JS styling solution.
HTTP Strict Transport Security (HSTS) informs browsers that the site should only be accessed using HTTPS.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
OneTrust is a cloud-based data privacy management compliance platform.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Priority Hints exposes a mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.
Sentry is an open-source platform for workflow productivity, aggregating errors from across the stack in real time.
Vue.js is an open-source model–view–viewmodel JavaScript framework for building user interfaces and single-page applications.
Wistia is designed exclusively to serve companies using video on their websites for marketing, support, and sales.
core-js is a modular standard library for JavaScript, with polyfills for cutting-edge ECMAScript features.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Chartbeat is a web analytics service that provides real-time data and insights into website performance, audience engagement, and content effectiveness for publishers and media organizations.
Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.
Google Ads is an online advertising platform developed by Google.
Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft Advertising is an online advertising platform developed by Microsoft.
Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.
Pendo is a product analytics platform used in release to enrich the product experience and provide insights to the product management team.
Prebid is an open-source header bidding wrapper. It forms the core of our Nucleus ad platform, helping maximize revenue and performance for publishers.
Stripe offers online payment processing for internet businesses as well as fraud prevention, invoicing and subscription management.
Twitter Ads is an advertising platform for Twitter 'microblogging' system.
WordLift is an AI tool that analyzes content, identifies key business topics, and enables the insertion of semantic markup without needing technical skills.
Observations (3)
jQuery loaded alongside a modern framework
Both jQuery and Vue.js are loaded. Modern frameworks handle DOM manipulation natively. jQuery may be unnecessary and adds ~30KB to the page weight. Check the Performance tab for bundle analysis.
Vue.js version may be outdated
Detected Vue.js 2.7.16. The current major version is 3. Consider updating for security patches and new features.
Complex technology stack detected
42 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
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Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 8h total → projected B (83)
Sprint 1: Quick Wins
+4Highest ROI — low effort, high impact
- · Page weighs 18.2 MB (4.9 MB transferred)
- · 1 link(s) with no accessible text
Sprint 2: Core Fixes
+7Medium effort, high structural impact
- · 2 control(s) without accessible label
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found