C — https://moz.com | BeaverCheck Audit

Site Health

Score: 72 / 100

Based on 8 categories, 0 sections

Room to improve — your 24.9s load time is above Google's 2.5s 'Good' threshold.

Good foundation, but a few gaps could be exploited.

Major barriers for users with disabilities — up to 15% of your audience.

Well-optimized for search — your content is discoverable.

Solid infrastructure — fast server responses across the board.

Mostly compliant — a few items need attention.

Good content signals with minor gaps.

Reasonable footprint with room for optimization.

How is this calculated?

The overall score is a weighted average of individual category scores. Categories with more impact on user experience and security carry more weight.

Performance 25%Security 25%Accessibility 15%SEO 10%Infrastructure 10%Compliance 8%Content 5%Sustainability 2%

Weights reflect general web best practices. Individual needs may differ.

How the composite score is calculated

How you compare

Cart Functionality · 356 peers

You 72

Avg 72

At average

0 50 100

Better than 35% of Cart Functionality sites See full Cart Functionality benchmark →

Craft CMS · 8 peers

You 72

Avg 74

At average

0 50 100

See full Craft CMS benchmark →

Top Priorities (5)

Content-Security-Policy header is missing

Security gaps expose your site and users to attacks, eroding trust.

Security › Security Headers

No Content-Security-Policy header found

Security gaps expose your site and users to attacks, eroding trust.

Security › Content Security Policy

Page weighs 18.2 MB (4.9 MB transferred)

Performance issues directly impact user engagement and conversion rates.

Performance › Page Weight Budget

1 link(s) with no accessible text

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Link & Button Quality

2 control(s) without accessible label

Accessibility issues exclude users with disabilities — up to 15% of your potential audience.

Accessibility › Form Accessibility

View fix priority matrix

Fix Priority Matrix

5 findings

Impact

Quick Wins

High impact, low effort — start here.

Strategic

High impact, requires investment.

Easy Improvements

Small gains, minimal effort.

Nothing in this quadrant — good news.

Deprioritize

Low impact, high effort — do last.

Nothing in this quadrant — good news.

← Low effort High effort →

Embed this badge

Markdown

[![BeaverCheck](https://beavercheck.com/badge?url=https%3A%2F%2Fmoz.com)](https://beavercheck.com/results/09c1e1ef-d0fd-4725-9001-c519e97b9da8)

HTML

<a href="https://beavercheck.com/results/09c1e1ef-d0fd-4725-9001-c519e97b9da8"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fmoz.com" alt="BeaverCheck Score"></a>

Image URL

https://beavercheck.com/badge?url=https%3A%2F%2Fmoz.com

This badge auto-updates with your latest scan result.

What fixing these means

Your site performs reasonably well, but a few targeted fixes could meaningfully improve results. Your LCP of 24.9s exceeds Google's 2.5s 'Good' threshold and the 1 performance issue below directly contributes to it. Accessibility issues exclude users who rely on assistive technology — an estimated 15% of your potential audience. Addressing the critical issues below would have the most immediate impact on your user trust.

2 security gaps detected — browsers may warn visitors about your site.

Your LCP is 24.9s — fixing the 1 performance critical could bring it under Google's 2.5s 'Good' threshold.

2 accessibility issues exclude users who rely on assistive technology.

Conversion Barriers

3 critical 5 warning

8 barrier(s) likely increasing bounce by ~33%.

Speed (2)

Page takes 24.9s to load

+12% bounce

Users abandon at ~3s — you're 22.4s over the 2.5s threshold

Fix: Optimize render-blocking resources, preload the hero image, and compress images

Page feels frozen for 4.1s

+5% bounce

Clicks on the primary CTA are ignored while JavaScript runs

Fix: Break up long tasks; defer non-critical JavaScript to post-hydration

Trust (2)

No HSTS header

+1% bounce

Returning visitors are briefly exposed to downgrade attacks on first request

Fix: Set Strict-Transport-Security: max-age=31536000; includeSubDomains

No Content-Security-Policy header

+1% bounce

Higher XSS blast radius — one compromised script can exfiltrate the checkout form

Fix: Ship a reporting-only CSP first, then enforce once violations are clean

Usability (2)

Layout shifts during page load

+3% bounce

Content movement causes mis-clicks on CTAs and form fields

Fix: Add width/height to images; reserve space for late-loading embeds

2 form field(s) without a label

+4% bounce

Screen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes

Fix: Associate every input with a visible <label for="…">; add autocomplete attributes

Navigation (2)

11 link(s) with generic text ("click here", "read more")

+1% bounce

Screen-reader users navigating by link list see no context — and search engines can't infer relevance

Fix: Rewrite with descriptive phrases that identify the destination

17 broken link(s) on the page

+5% bounce

Clicks land on 404s — trust drops and the session often ends

Fix: Fix or remove the broken destinations surfaced on the Content tab

Preliminary CRO audit — each barrier links to the tab with detailed analysis.

Return on Investment

$600 investment → $1.23/month returns + USD 157,500 risk avoided

Payback period: > 2 years First-year ROI: -98%

Investment

$600

6h · 5 findings

Monthly returns

$1.23 /mo

~$15 / year

Bandwidth savings $1.23

Regulatory risk avoided

USD 157,500

if kept compliant

ADA Title III USD 150,000
CCPA/CPRA USD 7,500

$100 — in quick wins — start here for the fastest payback

Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.

Full methodology & sources

Estimated Remediation Cost

$600

6.0 developer hours at $100/hr

Based on United States rates ($100/hr)

Quick wins

$100 2 fixes in ~60 minutes

Start here for the best return on investment

Cost by category

Cost by effort level

Adjust assumptions

Custom rate

$ /hr

Rates reflect fully-loaded developer cost including overhead

How developer rates are sourced

What Inaction Is Costing You

$13,126 / month at risk

~$157,515 / year if left unfixed

Compliance Risk

$157,500

ADA Title IIICCPA/CPRA

No privacy policy link detected
CCPA/CPRA: USD 2,500 – USD 7,500
4 advertising/retargeting trackers detected
CCPA/CPRA: USD 2,500 – USD 7,500
Trackers detected but no cookie policy found
CCPA/CPRA: USD 2,500 – USD 7,500

+10 more

Bandwidth Waste

$1.23 /mo

15392.2 MB/mo × 0.080 USD/GB

Optimize transfer: save ~1.5 MB per page load
Saves $1.23/mo

Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.

Compliance methodology · SEO assumptions · Bandwidth model

Your performance is already good — improvements may show diminishing returns

Monthly visitors

Unique monthly visitors from your analytics

Conversion rate (%)

Purchases, signups, or key actions

Avg. order value

Optional — for revenue estimation

additional conversions/month

more engaged visitors from reduced bounce

potential monthly revenue

Current bounce (est.)

After fixes (est.)

Estimated bounce reduction

Fix 5 critical issues to capture this value

How this is calculated

Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.

Your site's LCP: → estimated after fixes.

These are estimates based on industry research — actual results vary

Bounce-rate model & assumptions

Your data stays in your browser — nothing is sent to our servers

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Lighthouse Scores

Industry-standard audits powered by Google Lighthouse.

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

5.01 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

24.93 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

4.08 s

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.116

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

10.62 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

36.98 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Most users today run browsers that natively support ES6+, async/await, optional chaining, and the rest of modern JavaScript. Transpiling to ES5 'just in case' adds 20-40% to your bundle for no benefit. Configure your build to target a modern browserslist, or ship a differential bundle pair (modern + legacy) with the module/nomodule pattern.

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.stripe.com/v3/	120.0 s	220.2 KiB
js.hsforms.net/forms/v2.js	300.0 s	193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	450.0 s	189.1 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	0.0 ms	51.2 KiB
/signals/config/513289945501876?v=2.9.303&r=stable&domain...	1200.0 s	46.6 KiB
js.hs-analytics.net/analytics/1776799200000/2886781.js	300.0 s	42.3 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs	28800.0 s	49.8 KiB
cdn.drda.io/scripts/analytics/next/dreamdata.cl.min.js	1800.0 s	34.6 KiB
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp	0.0 ms	29.4 KiB
moz.com/mozbootstrap/fonts/lato_light.woff2	0.0 ms	27.6 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.2 KiB
cdn.ziffstatic.com/jst/zdconsent_optin.js	2585.0 s	27.8 KiB
js.hs-banner.com/v2/2886781/banner.js	300.0 s	23.9 KiB
cs.moz.com/analytics.js/v1/Qp2TmR5oQRJsZ9KZyDDTWjuJfcEpg23l/analytics.min.js	3600.0 s	28.2 KiB
moz-static.moz.com/moz-tag-manager/production/mtm.min.js	0.0 ms	19.3 KiB
utt.impactcdn.com/A5622531-7616-46b1-9b71-957114806f9e1.js	900.0 s	21.0 KiB
m.stripe.network/out-4.5.45.js	300.0 s	16.5 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	2558452.0 s	126.2 KiB
scripts.clarity.ms/0.8.59/clarity.js	86400.0 s	26.2 KiB
cs.moz.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js	0.0 ms	9.1 KiB
moz.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js?	14400.0 s	12.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.cloudflareinsights.com/beacon.min.js	86400.0 s	10.7 KiB
cloud.wordlift.io/app/bootstrap.js	14400.0 s	5.1 KiB
/logos/f73513a8-7a10-4a9d-939a-703f8d994839/68ba5107-2631...	86400.0 s	6.3 KiB
ordozen.com/webo.js	0.0 ms	2.1 KiB
cdn.ziffstatic.com/jst/otGPP.202512.1.0.js	1991353.0 s	22.2 KiB
alpharetargeting.com/source/arti.js	0.0 ms	2.0 KiB
pixel.adfyier.com/merchant.js	3600.0 s	1.8 KiB
fast.ssqt.io/squatch-js@2	604800.0 s	13.7 KiB
js.hs-scripts.com/2886781.js	90.0 s	1.0 KiB
js-na1.hs-scripts.com/2886781.js	0.0 ms	855 B
static-cdn.trackier.com/rtg/67fd01c499c85c5b606d9aa6.js	3600.0 s	1.0 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	995 B
static-cdn.trackier.com/rtg/69ce6471b6b93a1963064f30.js	3600.0 s	855 B
static-cdn.trackier.com/rtg/6997f17b5dc8e734c157cc89.js	3600.0 s	828 B
/collect?v=2&fmt=js&pid=10722&time=1776799305275&li_adsId...	0.0 ms	448 B
/tr/?id=513289945501876&ev=PageView&dl=https%3A%2F%2Fmoz....	0.0 ms	16 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]

items: [map[node:map[type:text value:Total] score:0.11559400000000002] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.052397] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.007506] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.007323] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.005067] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.003322]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp	30 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:14.2 source:map[column:3052 line:11 type:source-location url:https://moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js urlProvider:network]]]

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.302 source:map[column:55 line:893 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer urlProvider:network]] map[reflowTime:0.682 source:map[column:86058 line:20 type:source-location url:https://js.hs-analytics.net/analytics/1776799200000/2886781.js urlProvider:network]] map[reflowTime:14.2 source:map[column:62656 line:1 type:source-location url:https://moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js urlProvider:network]] map[reflowTime:1.508 source:map[column:44 line:891 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer urlProvider:network]] map[reflowTime:3.036 source:map[column:31518 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59/clarity.js urlProvider:network]] map[reflowTime:0.201 source:map[column:168540 line:6 type:source-location url:https://cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
AI Research homepage feature image `div.col-12 > div.row > div.col-12 > img.img-fluid`	/images/cms/grid/AI-Research_homepage-feature_image.webp?...	81.3 KiB	77.7 KiB
div.row > div.col > div > img.d-block `div.row > div.col > div > img.d-block`	/images/cms/temp_tab-img_seo.png?w=1800&h=1200&auto=compr...	58.1 KiB	55.9 KiB
Moz tools moz pro `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-pro.png?w=1024&auto...	47.7 KiB	40.8 KiB
Moz tools moz local `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-local.png?w=1024&au...	45.5 KiB	39.0 KiB
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image `div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image`	/images/assets/banner/AI-Research_homepage-hero_image-new...	39.8 KiB	33.3 KiB
Moz tools stat `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_stat.png?w=1024&auto=co...	35.9 KiB	30.7 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-6-SECTION

nodeLabel: Show up in search. Show up in AI. Own the results. From keyword rankings to AI…

path: 1,HTML,1,BODY,5,DIV,3,SECTION

selector: body.modern-style > div#wrap > section#banner-1461605

snippet: <section id="banner-1461605" class="jumbotron flexible-banner jumbotron-with-background-image d-flex justify-c…" style="background-image: url("https://moz.com/images/assets/backgrounds/AI-Researc…");">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	254.3 KiB	512 ms
moz-static.moz.com/moz-tag-manager/production/mtm.min.js	19.3 KiB	512 ms
moz-static.moz.com/assets/dist/styles/components/footer-f5519c1f.min.css	3.1 KiB	512 ms
moz-static.moz.com/assets/dist/styles/reboot-599955e2.min.css	4.5 KiB	193 ms
moz-static.moz.com/assets/dist/styles/components/top-nav-d52e1162.min.css	7.0 KiB	512 ms
moz-static.moz.com/assets/dist/styles/components/snippets-grid-77f24533.min.css	6.8 KiB	512 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

Element	Layout shift score
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.052
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.008
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.007
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.005
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.003
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.002
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.002
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001
Your privacy is important to us. This website uses cookies to view and retain y… `body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk`	0.001

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.2 s 237.7 KiB

URL	Transfer Size	Est Savings
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	253.9 KiB	237.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

This is the Lighthouse audit fired when too much JS is shipped relative to what executes. The fix isn't a config flag — it requires bundle analysis (webpack-bundle-analyzer, rollup-plugin-visualizer), splitting routes into chunks, lazy-loading off-screen components, and removing unused dependencies. Fundamentally different from minification: minifying reduces byte count, this reduces what's downloaded at all.

Source: Google web.dev / Lighthouse

Estimated savings: 4.6 s 1.4 MiB

URL	Transfer Size	Est Savings
js.stripe.com/v3/	219.8 KiB	159.9 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	188.6 KiB	154.8 KiB
fast.wistia.net/assets/external/E-v1.js	161.6 KiB	121.5 KiB
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64k0h2	155.9 KiB	74.8 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	126.2 KiB	73.9 KiB
js.hsforms.net/forms/v2.js	186.4 KiB	72.0 KiB
moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js	88.6 KiB	69.8 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64k0h2	156.0 KiB	67.0 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64k0h2	178.9 KiB	65.1 KiB
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64k0h2	143.3 KiB	64.1 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64h1	157.0 KiB	63.8 KiB
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64k0h2	144.6 KiB	63.2 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	71.8 KiB	61.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W	117.1 KiB	60.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	179.8 KiB	57.1 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs	49.2 KiB	43.5 KiB
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js	92.8 KiB	43.4 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	50.7 KiB	31.2 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	28.7 KiB
cdn.ziffstatic.com/jst/zdconsent.js	27.6 KiB	24.6 KiB
moz-static.moz.com/assets/dist/scripts/nav-mgn-97912ddf.min.js	45.2 KiB	22.3 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	2.0 s	37 ms	0.0 ms
moz.com/	1.7 s	129 ms	9.8 ms
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js	988 ms	539 ms	45 ms
/next-integrations/integrations/vendor/commons.59560acdd6...	883 ms	813 ms	18 ms
js.hs-analytics.net/analytics/1776799200000/2886781.js	830 ms	547 ms	13 ms
scripts.clarity.ms/0.8.59/clarity.js	804 ms	717 ms	11 ms
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64k0h2	734 ms	661 ms	62 ms
fast.wistia.net/assets/external/E-v1.js	662 ms	520 ms	119 ms
js.hsforms.net/forms/v2.js	532 ms	424 ms	81 ms
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64k0h2	492 ms	403 ms	82 ms
js.stripe.com/v3/	377 ms	240 ms	135 ms
moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js	371 ms	339 ms	18 ms
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64k0h2	352 ms	287 ms	61 ms
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W	271 ms	221 ms	46 ms
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	268 ms	131 ms	80 ms
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64h1	264 ms	198 ms	64 ms
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64k0h2	259 ms	182 ms	75 ms
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64k0h2	230 ms	174 ms	55 ms
connect.facebook.net/en_US/fbevents.js	218 ms	166 ms	46 ms
/signals/config/513289945501876?v=2.9.303&r=stable&domain...	207 ms	178 ms	25 ms
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	197 ms	118 ms	79 ms
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	184 ms	104 ms	78 ms
js.hubspot.com/web-interactives-embed.js	180 ms	88 ms	11 ms
cdn.ziffstatic.com/jst/zdconsent.js	158 ms	117 ms	31 ms
cdn.ziffstatic.com/jst/otGPP.202512.1.0.js	155 ms	132 ms	22 ms
utt.impactcdn.com/A5622531-7616-46b1-9b71-957114806f9e1.js	144 ms	126 ms	6.7 ms
cs.moz.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js	122 ms	111 ms	4.1 ms
cdn.drda.io/scripts/analytics/next/dreamdata.cl.min.js	100 ms	83 ms	16 ms
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	98 ms	76 ms	21 ms
moz-static.moz.com/assets/dist/scripts/nav-mgn-97912ddf.min.js	89 ms	68 ms	21 ms
moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js	89 ms	50 ms	36 ms
static.ads-twitter.com/uwt.js	87 ms	61 ms	21 ms
snap.licdn.com/li.lms-analytics/insight.min.js	80 ms	66 ms	7.0 ms
static.cloudflareinsights.com/beacon.min.js	77 ms	48 ms	4.6 ms
www.google-analytics.com/analytics.js	63 ms	46 ms	6.6 ms
moz.com/tags.js	60 ms	48 ms	9.6 ms
cs.moz.com/analytics.js/v1/Qp2TmR5oQRJsZ9KZyDDTWjuJfcEpg23l/analytics.min.js	57 ms	41 ms	16 ms
js.hs-scripts.com/2886781.js	53 ms	45 ms	0.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	8.7 s
Other	2.1 s
Style & Layout	1.6 s
Script Parsing & Compilation	1.5 s
Parse HTML & CSS	592 ms
Garbage Collection	251 ms
Rendering	243 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	254.3 KiB
js.stripe.com/v3/	220.2 KiB
/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...	217.6 KiB
js.hsforms.net/forms/v2.js	193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	189.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	179.8 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64k0h2	178.9 KiB
fast.wistia.net/assets/external/E-v1.js	162.1 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64h1	157.0 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64k0h2	156.0 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
LL Ms Are Not as Complex as You Think Blog Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...
10 14 Chloe Osunsami Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/Whiteboard-Friday-Inset-Images/10_14_...
AI Research GTM Blog Header Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/Custom-Inset-Images/AI-Research-GTM-B...
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image `div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image`	/images/assets/banner/AI-Research_homepage-hero_image-new...
Moz tools moz local `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-local.png?w=1024&au...
Moz tools api `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_api.png?w=1024&auto=com...
Moz tools stat `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_stat.png?w=1024&auto=co...
Moz tools moz pro `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-pro.png?w=1024&auto...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Document request latency

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 16 user timings

●Avoid long main-thread tasks 20 long tasks found

●Avoid non-composited animations 1 animated element found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 320 ms

●Server Backend Latencies 210 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 40 ms

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo `div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo`
div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-mobile-nav-toggle `div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-mobile-nav-toggle`

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
From keyword rankings to AI-generated answers, Moz Pro surfaces every opportuni… `div.container > div.row > div.col-md > h4.jumbotron-subtitle`
Keyword Research `div.col-10 > div.card-body > a.card-title-link > h5.card-title`
1.25 billion Keyword suggestions in Keyword Explorer `div.stat > div.card > div.card-body > h5`
Attend MozCon `div.grid-container > div.card > div.flip-card-mobile > h5.card-title`
PRODUCTS `div.mzr-main-footer-column > div.mzr-footer-links > div.mzr-col-6 > h5.h6`

These are opportunities to improve keyboard navigation in your application.

Names and labels

Form elements without effective labels can create frustrating experiences for screen reader users. Learn more about the `select` element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SEO SEO at Scale AI Visibility Content Marketing Digital PR Local Marketing Cus… `div.container > nav.tabs-block > span.select-wrapper > select#mobileSelect-tabs-674`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.row > div.col > div.d-inline-block > a.link-cta `div.row > div.col > div.d-inline-block > a.link-cta`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale Get everything the 100-result SERP has to offer (plu… `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`
Business listings management Seamlessly create and manage your local business … `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`
Domain Authority Predict the ranking power of link signals to a website with t… `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Get everything the 100-result SERP has to offer (plus its full HTML) in any loc… `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-325-0`
Market visibility `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
SERP feature insights `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Customizable segments `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Flexible reporting `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Business listings management `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Seamlessly create and manage your local business listings on Google, Facebook, … `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-628-0`
Review management `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Easily share news and offers `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Monitor and report on performance `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Domain Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Predict the ranking power of link signals to a website with the original author… `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-390-0`
Page Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Brand Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Spam Score `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
In-depth link data `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419 `ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Input buttons have discernible text.

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source Description

Source	Description
moz.com/tags.js	`Handled error: Error: Pendo could not be initialized at https://moz.com/tags.js:1:26158 at new Promise (<anonymous>) at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)`
	TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1020:429 at vR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1022:31) at Nd.uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1019:92) at Nd.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at gb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Nd.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)

moz.com/tags.js

Handled error: Error: Pendo could not be initialized
    at https://moz.com/tags.js:1:26158
    at new Promise (<anonymous>)
    at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)

TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1020:429 at vR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1022:31) at Nd.uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1019:92) at Nd.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at gb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Nd.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
moz.com/blog/ai-research-workflow-moz-pro	Learn more
moz.com/try-competitive-research-suite	Learn More
moz.com/explorer	Learn more
moz.com/try-competitive-research-suite	Learn more
moz.com/products/pro/link-research	Learn more
moz.com/products/pro/rank-tracking	Learn more
moz.com/help/domain-overview	Learn more
moz.com/products/pro/site-crawl	Learn more
moz.com/mozcon	Learn more
moz.com/mozcon	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Moz Pro Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Moz Local Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Moz API Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Log out `div#mzr-mobile-menu > ul.mzr-nav-mobile-menu > li.mzr-nav-item > a`
Moz Pro `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Moz Local `div.mzr-dropdown-menu > ul > li.js-local-lander > a.mzr-nav-item-logged-in`
Moz Local Dashboard `div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in`
Moz API `div.mzr-dropdown-menu > ul > li.js-api-lander > a.mzr-nav-item-logged-in`
Moz API Dashboard `div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in`
Moz Academy `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Moz Home `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Notifications `div.mzr-dropdown-menu > ul > li > a.js-notifications`
Account & Billing `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Manage Users `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Community Profile `div.mzr-dropdown-menu > ul > li.js-community-profile > a.mzr-nav-item-logged-in`
My Q&A `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
My Videos `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Log Out `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Lighthouse Scores

Industry-standard audits powered by Google Lighthouse. — Desktop

Performance

Accessibility

Best Practices

SEO

Core Web Vitals

Key metrics that affect user experience. — Desktop

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

1.04 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.66 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

222 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.016

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

1.90 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

8.11 s

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Why this matters

Shipping ES5 transpiled code to modern browsers wastes bytes — every user with an evergreen browser pays for compatibility you don't need.

Learn more ▾

Source: Google web.dev / Lighthouse

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.stripe.com/v3/	120.0 s	225.4 KiB
js.hsforms.net/forms/v2.js	300.0 s	193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	450.0 s	189.1 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	0.0 ms	51.2 KiB
/signals/config/513289945501876?v=2.9.303&r=stable&domain...	1200.0 s	46.6 KiB
js.hs-analytics.net/analytics/1776799200000/2886781.js	300.0 s	42.3 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs	28800.0 s	49.8 KiB
cdn.drda.io/scripts/analytics/next/dreamdata.cl.min.js	1800.0 s	34.6 KiB
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp	0.0 ms	29.3 KiB
moz.com/mozbootstrap/fonts/lato_light.woff2	0.0 ms	27.6 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.2 KiB
cdn.ziffstatic.com/jst/zdconsent_optin.js	2594.0 s	27.8 KiB
js.hs-banner.com/v2/2886781/banner.js	300.0 s	23.9 KiB
cs.moz.com/analytics.js/v1/Qp2TmR5oQRJsZ9KZyDDTWjuJfcEpg23l/analytics.min.js	3600.0 s	28.2 KiB
moz-static.moz.com/moz-tag-manager/production/mtm.min.js	0.0 ms	19.3 KiB
utt.impactcdn.com/A5622531-7616-46b1-9b71-957114806f9e1.js	900.0 s	21.0 KiB
m.stripe.network/out-4.5.45.js	300.0 s	16.5 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	2558415.0 s	126.2 KiB
scripts.clarity.ms/0.8.59/clarity.js	86400.0 s	26.2 KiB
cs.moz.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js	0.0 ms	9.1 KiB
moz.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js?	14400.0 s	11.9 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.cloudflareinsights.com/beacon.min.js	86400.0 s	10.7 KiB
cloud.wordlift.io/app/bootstrap.js	14400.0 s	5.1 KiB
/logos/f73513a8-7a10-4a9d-939a-703f8d994839/68ba5107-2631...	86400.0 s	6.3 KiB
ordozen.com/webo.js	0.0 ms	2.1 KiB
cdn.ziffstatic.com/jst/otGPP.202512.1.0.js	1991315.0 s	22.2 KiB
alpharetargeting.com/source/arti.js	0.0 ms	2.0 KiB
pixel.adfyier.com/merchant.js	3600.0 s	1.8 KiB
fast.ssqt.io/squatch-js@2	604800.0 s	13.7 KiB
js.hs-scripts.com/2886781.js	90.0 s	1.0 KiB
js-na1.hs-scripts.com/2886781.js	0.0 ms	860 B
static-cdn.trackier.com/rtg/67fd01c499c85c5b606d9aa6.js	3600.0 s	1.0 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	995 B
static-cdn.trackier.com/rtg/69ce6471b6b93a1963064f30.js	3600.0 s	855 B
static-cdn.trackier.com/rtg/6997f17b5dc8e734c157cc89.js	3600.0 s	828 B
/collect?v=2&fmt=js&pid=10722&time=1776799342476&li_adsId...	0.0 ms	452 B
/tr/?id=513289945501876&ev=PageView&dl=https%3A%2F%2Fmoz....	0.0 ms	16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp	25 ms

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.624 source:map[column:86058 line:20 type:source-location url:https://js.hs-analytics.net/analytics/1776799200000/2886781.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-SECTION

nodeLabel: Show up in search. Show up in AI. Own the results. From keyword rankings to AI…

path: 1,HTML,1,BODY,5,DIV,3,SECTION

selector: body.modern-style > div#wrap > section#banner-1461605

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
moz-static.moz.com/moz-tag-manager/production/mtm.min.js	19.3 KiB	168 ms
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	254.3 KiB	168 ms
moz-static.moz.com/assets/dist/styles/components/snippets-grid-77f24533.min.css	6.8 KiB	168 ms
moz-static.moz.com/assets/dist/styles/components/top-nav-d52e1162.min.css	7.0 KiB	168 ms
moz-static.moz.com/assets/dist/styles/reboot-599955e2.min.css	4.5 KiB	78 ms
moz-static.moz.com/assets/dist/styles/components/footer-f5519c1f.min.css	3.1 KiB	168 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
AI Research homepage feature image `div.col-12 > div.row > div.col-12 > img.img-fluid`	/images/cms/grid/AI-Research_homepage-feature_image.webp?...	81.3 KiB	71.3 KiB
div.row > div.col > div > img.d-block `div.row > div.col > div > img.d-block`	/images/cms/temp_tab-img_seo.png?w=1800&h=1200&auto=compr...	58.1 KiB	50.9 KiB
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image `div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image`	/images/assets/banner/AI-Research_homepage-hero_image-new...	39.8 KiB	7.6 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 310 ms 225.6 KiB

URL	Transfer Size	Est Savings
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	253.9 KiB	225.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
moz.com/	645 ms	32 ms	2.4 ms
Unattributable	433 ms	11 ms	0.0 ms
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js	213 ms	133 ms	10 ms
js.hs-analytics.net/analytics/1776799200000/2886781.js	194 ms	120 ms	3.6 ms
fast.wistia.net/assets/external/E-v1.js	190 ms	152 ms	34 ms
scripts.clarity.ms/0.8.59/clarity.js	188 ms	155 ms	3.9 ms
/next-integrations/integrations/vendor/commons.59560acdd6...	187 ms	173 ms	4.1 ms
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64h1	168 ms	152 ms	13 ms
js.hsforms.net/forms/v2.js	136 ms	102 ms	22 ms
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64h1	102 ms	83 ms	18 ms
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64h1	85 ms	69 ms	15 ms
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	80 ms	35 ms	31 ms
js.stripe.com/v3/	79 ms	48 ms	31 ms
moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js	77 ms	74 ms	0.9 ms
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64k0h2	75 ms	56 ms	19 ms
/signals/config/513289945501876?v=2.9.303&r=stable&domain...	73 ms	55 ms	6.8 ms
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W	63 ms	52 ms	10 ms
connect.facebook.net/en_US/fbevents.js	55 ms	43 ms	12 ms
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64h1	52 ms	39 ms	13 ms
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64h1	51 ms	38 ms	13 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.2 s
Other	575 ms
Style & Layout	419 ms
Script Parsing & Compilation	390 ms
Parse HTML & CSS	150 ms
Rendering	95 ms
Garbage Collection	63 ms

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Multi-megabyte JavaScript bundles delay every interactive feature on the page.

Learn more ▾

Source: Google web.dev / Lighthouse

Estimated savings: 0.0 ms 1.4 MiB

URL	Transfer Size	Est Savings
js.stripe.com/v3/	224.9 KiB	163.6 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	188.6 KiB	154.8 KiB
fast.wistia.net/assets/external/E-v1.js	161.6 KiB	121.5 KiB
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64h1	156.1 KiB	74.7 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	126.2 KiB	73.9 KiB
js.hsforms.net/forms/v2.js	186.4 KiB	72.0 KiB
moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js	88.6 KiB	69.8 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64h1	156.1 KiB	66.9 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64h1	178.9 KiB	64.9 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64k0h2	156.8 KiB	64.1 KiB
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64h1	143.5 KiB	64.0 KiB
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64h1	144.8 KiB	63.9 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	71.8 KiB	61.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W	116.9 KiB	60.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	180.2 KiB	57.1 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs	49.2 KiB	43.5 KiB
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js	92.8 KiB	43.4 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	50.7 KiB	31.2 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	28.9 KiB
cdn.ziffstatic.com/jst/zdconsent.js	27.6 KiB	24.6 KiB
moz-static.moz.com/assets/dist/scripts/nav-mgn-97912ddf.min.js	45.2 KiB	22.3 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	254.3 KiB
js.stripe.com/v3/	225.4 KiB
/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...	217.6 KiB
js.hsforms.net/forms/v2.js	193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	189.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	180.2 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64h1	178.9 KiB
fast.wistia.net/assets/external/E-v1.js	162.1 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64k0h2	156.9 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64h1	156.1 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
LL Ms Are Not as Complex as You Think Blog Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...
10 14 Chloe Osunsami Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/Whiteboard-Friday-Inset-Images/10_14_...
AI Research GTM Blog Header Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/Custom-Inset-Images/AI-Research-GTM-B...
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image `div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image`	/images/assets/banner/AI-Research_homepage-hero_image-new...
Moz tools moz local `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-local.png?w=640&aut...
Moz tools api `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_api.png?w=640&auto=comp...
Moz tools stat `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_stat.png?w=640&auto=com...
Moz tools moz pro `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-pro.png?w=640&auto=...
Let your business shine with Listings AI `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	/images/cms/nav/ads/Moz-Local-Listings-AI-GTM_navigation-...
Access 20 years of data with flexible pricing `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	/images/cms/nav/ads/DiscoverAPI-TopNav-290x330.png?w=290&...
Surface actionable competitive intel `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	moz.com/files/cms/nav/ads/CRSuite-moz-nav-outlined.svg?dm=1651020105
Track your brand’s footprint in AI search `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	moz.com/files/cms/nav/ads/AI-Research_nav-ad.svg?dm=1776183832

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Document request latency

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 16 user timings

●Avoid long main-thread tasks 10 long tasks found

●Avoid non-composited animations 4 animated elements found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 320 ms

●Server Backend Latencies 230 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 50 ms

●Avoid large layout shifts 15 layout shifts found

○INP breakdown

Accessibility

ARIA

Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more about valid values for ARIA attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SEO `nav.tabs-block > div.d-flex > div#pills-tabs-674-tab > button#v-pills-tabs-674-seo-tab`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo `div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo`
Products `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025230`
Free SEO Tools `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025233`
Learn SEO `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025236`
Blog `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a`
Why Moz `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025242`
nav.mzr-container > ul.mzr-nav-avatar > li.mzr-nav-item > a `nav.mzr-container > ul.mzr-nav-avatar > li.mzr-nav-item > a`
Log in `nav.mzr-container > ul.mzr-nav-avatar > li.mzr-nav-item > a`

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
From keyword rankings to AI-generated answers, Moz Pro surfaces every opportuni… `div.container > div.row > div.col-md > h4.jumbotron-subtitle`
Keyword Research `div.col-10 > div.card-body > a.card-title-link > h5.card-title`
1.25 billion Keyword suggestions in Keyword Explorer `div.stat > div.card > div.card-body > h5`
Attend MozCon `div.card > div.flip-card-inner > div.flip-card-front > h5.card-title`
PRODUCTS `div.mzr-main-footer-column > div.mzr-footer-links > div.mzr-col-6 > h5.h6`

These are opportunities to improve keyboard navigation in your application.

Contrast

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
privacy policy `span > p > em > a`

These are opportunities to improve the legibility of your content.

Names and labels

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.row > div.col > div.d-inline-block > a.link-cta `div.row > div.col > div.d-inline-block > a.link-cta`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale Get everything the 100-result SERP has to offer (plu… `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`
Business listings management Seamlessly create and manage your local business … `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`
Domain Authority Predict the ranking power of link signals to a website with t… `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Get everything the 100-result SERP has to offer (plus its full HTML) in any loc… `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-325-0`
Market visibility `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
SERP feature insights `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Customizable segments `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Flexible reporting `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Business listings management `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Seamlessly create and manage your local business listings on Google, Facebook, … `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-628-0`
Review management `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Easily share news and offers `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Monitor and report on performance `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Domain Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Predict the ranking power of link signals to a website with the original author… `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-390-0`
Page Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Brand Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Spam Score `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
In-depth link data `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419 `ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Input buttons have discernible text.

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source Description

Source	Description
moz.com/tags.js	`Handled error: Error: Pendo could not be initialized at https://moz.com/tags.js:1:26158 at new Promise (<anonymous>) at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)`
	TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1025:429 at uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1027:31) at Md.tR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1024:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)

moz.com/tags.js

Handled error: Error: Pendo could not be initialized
    at https://moz.com/tags.js:1:26158
    at new Promise (<anonymous>)
    at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)

TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1025:429 at uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1027:31) at Md.tR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1024:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
moz.com/blog/ai-research-workflow-moz-pro	Learn more
moz.com/try-competitive-research-suite	Learn More
moz.com/explorer	Learn more
moz.com/try-competitive-research-suite	Learn more
moz.com/products/pro/link-research	Learn more
moz.com/products/pro/rank-tracking	Learn more
moz.com/help/domain-overview	Learn more
moz.com/products/pro/site-crawl	Learn more
moz.com/mozcon	Learn more
moz.com/mozcon	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Moz Pro Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Moz Local Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Moz API Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Log out `div#mzr-mobile-menu > ul.mzr-nav-mobile-menu > li.mzr-nav-item > a`
Moz Pro `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Moz Local `div.mzr-dropdown-menu > ul > li.js-local-lander > a.mzr-nav-item-logged-in`
Moz Local Dashboard `div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in`
Moz API `div.mzr-dropdown-menu > ul > li.js-api-lander > a.mzr-nav-item-logged-in`
Moz API Dashboard `div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in`
Moz Academy `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Moz Home `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Notifications `div.mzr-dropdown-menu > ul > li > a.js-notifications`
Account & Billing `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Manage Users `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Community Profile `div.mzr-dropdown-menu > ul > li.js-community-profile > a.mzr-nav-item-logged-in`
My Q&A `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
My Videos `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Log Out `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`

Results for https://moz.com

Site Health

How you compare

Top Priorities (5)

Fix Priority Matrix

Quick Wins

Strategic

Easy Improvements

Deprioritize

What fixing these means

Conversion Barriers

Speed (2)

Trust (2)

Usability (2)

Navigation (2)

Return on Investment

Investment

Monthly returns

Regulatory risk avoided

Estimated Remediation Cost

Cost by category

Cost by effort level

What Inaction Is Costing You

Compliance Risk

Bandwidth Waste

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

Navigation

Names and labels

Tables and lists

Best practices

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Lighthouse Scores

Core Web Vitals

Detailed Report

Performance

Insights

Diagnostics

Accessibility

ARIA

Navigation

Contrast

Names and labels

Tables and lists

Best practices

Best Practices

General

SEO

Content Best Practices

Crawling and Indexing

Keyboard Shortcuts