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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

23

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
js.stripe.com/v3/120.0 s220.2 KiB
js.hsforms.net/forms/v2.js300.0 s193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js450.0 s189.1 KiB
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js0.0 ms51.2 KiB
/signals/config/513289945501876?v=2.9.303&r=stable&domain...1200.0 s46.6 KiB
js.hs-analytics.net/analytics/1776799200000/2886781.js300.0 s42.3 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs28800.0 s49.8 KiB
cdn.drda.io/scripts/analytics/next/dreamdata.cl.min.js1800.0 s34.6 KiB
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp0.0 ms29.4 KiB
moz.com/mozbootstrap/fonts/lato_light.woff20.0 ms27.6 KiB
js.hubspot.com/web-interactives-embed.js600.0 s28.2 KiB
cdn.ziffstatic.com/jst/zdconsent_optin.js2585.0 s27.8 KiB
js.hs-banner.com/v2/2886781/banner.js300.0 s23.9 KiB
cs.moz.com/analytics.js/v1/Qp2TmR5oQRJsZ9KZyDDTWjuJfcEpg23l/analytics.min.js3600.0 s28.2 KiB
moz-static.moz.com/moz-tag-manager/production/mtm.min.js0.0 ms19.3 KiB
utt.impactcdn.com/A5622531-7616-46b1-9b71-957114806f9e1.js900.0 s21.0 KiB
m.stripe.network/out-4.5.45.js300.0 s16.5 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js2558452.0 s126.2 KiB
scripts.clarity.ms/0.8.59/clarity.js86400.0 s26.2 KiB
cs.moz.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js0.0 ms9.1 KiB
moz.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js?14400.0 s12.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
static.cloudflareinsights.com/beacon.min.js86400.0 s10.7 KiB
cloud.wordlift.io/app/bootstrap.js14400.0 s5.1 KiB
/logos/f73513a8-7a10-4a9d-939a-703f8d994839/68ba5107-2631...86400.0 s6.3 KiB
ordozen.com/webo.js0.0 ms2.1 KiB
cdn.ziffstatic.com/jst/otGPP.202512.1.0.js1991353.0 s22.2 KiB
alpharetargeting.com/source/arti.js0.0 ms2.0 KiB
pixel.adfyier.com/merchant.js3600.0 s1.8 KiB
fast.ssqt.io/squatch-js@2604800.0 s13.7 KiB
js.hs-scripts.com/2886781.js90.0 s1.0 KiB
js-na1.hs-scripts.com/2886781.js0.0 ms855 B
static-cdn.trackier.com/rtg/67fd01c499c85c5b606d9aa6.js3600.0 s1.0 KiB
www.google-analytics.com/plugins/ua/linkid.js3600.0 s995 B
static-cdn.trackier.com/rtg/69ce6471b6b93a1963064f30.js3600.0 s855 B
static-cdn.trackier.com/rtg/6997f17b5dc8e734c157cc89.js3600.0 s828 B
/collect?v=2&fmt=js&pid=10722&time=1776799305275&li_adsId...0.0 ms448 B
/tr/?id=513289945501876&ev=PageView&dl=https%3A%2F%2Fmoz....0.0 ms16 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.11559400000000002] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.052397] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.007506] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.007323] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.005067] map[node:map[boundingRect:map[bottom:807 height:347 left:0 right:412 top:460 width:412] lhId:page-7-DIV nodeLabel:Your privacy is important to us. This website uses cookies to view and retain y… path:1,HTML,1,BODY,23,DIV,1,DIV selector:body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk snippet:<div id="onetrust-banner-sdk" class="otFloatingRounded ot-bottom-left ot-bnr-w-logo vertical-align-content" tabindex="0" role="region" aria-label="Cookie banner" style="bottom: 1rem;"> type:node] score:0.003322]]

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:14.2 source:map[column:3052 line:11 type:source-location url:https://moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:0.302 source:map[column:55 line:893 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer urlProvider:network]] map[reflowTime:0.682 source:map[column:86058 line:20 type:source-location url:https://js.hs-analytics.net/analytics/1776799200000/2886781.js urlProvider:network]] map[reflowTime:14.2 source:map[column:62656 line:1 type:source-location url:https://moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js urlProvider:network]] map[reflowTime:1.508 source:map[column:44 line:891 type:source-location url:https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer urlProvider:network]] map[reflowTime:3.036 source:map[column:31518 line:1 type:source-location url:https://scripts.clarity.ms/0.8.59/clarity.js urlProvider:network]] map[reflowTime:0.201 source:map[column:168540 line:6 type:source-location url:https://cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
AI Research homepage feature image div.col-12 > div.row > div.col-12 > img.img-fluid
/images/cms/grid/AI-Research_homepage-feature_image.webp?...81.3 KiB77.7 KiB
div.row > div.col > div > img.d-block div.row > div.col > div > img.d-block
/images/cms/temp_tab-img_seo.png?w=1800&h=1200&auto=compr...58.1 KiB55.9 KiB
Moz tools moz pro div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_moz-pro.png?w=1024&auto...47.7 KiB40.8 KiB
Moz tools moz local div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_moz-local.png?w=1024&au...45.5 KiB39.0 KiB
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image
/images/assets/banner/AI-Research_homepage-hero_image-new...39.8 KiB33.3 KiB
Moz tools stat div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_stat.png?w=1024&auto=co...35.9 KiB30.7 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-6-SECTION
nodeLabel: Show up in search. Show up in AI. Own the results. From keyword rankings to AI…
path: 1,HTML,1,BODY,5,DIV,3,SECTION
selector: body.modern-style > div#wrap > section#banner-1461605
snippet: <section id="banner-1461605" class="jumbotron flexible-banner jumbotron-with-background-image d-flex justify-c…" style="background-image: url(&quot;https://moz.com/images/assets/backgrounds/AI-Researc…&quot;);">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.052
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.008
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.007
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.005
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.003
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.003
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.003
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.003
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.002
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.002
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.001
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.001
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.001
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.001
Your privacy is important to us. This website uses cookies to view and retain y… body.modern-style > div#onetrust-consent-sdk > div#onetrust-banner-sdk
0.001

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.2 s 237.7 KiB
URLTransfer SizeEst Savings
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css253.9 KiB237.7 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 4.6 s 1.4 MiB
URLTransfer SizeEst Savings
js.stripe.com/v3/219.8 KiB159.9 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js188.6 KiB154.8 KiB
fast.wistia.net/assets/external/E-v1.js161.6 KiB121.5 KiB
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64k0h2155.9 KiB74.8 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js126.2 KiB73.9 KiB
js.hsforms.net/forms/v2.js186.4 KiB72.0 KiB
moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js88.6 KiB69.8 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64k0h2156.0 KiB67.0 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64k0h2178.9 KiB65.1 KiB
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64k0h2143.3 KiB64.1 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64h1157.0 KiB63.8 KiB
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64k0h2144.6 KiB63.2 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js71.8 KiB61.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W117.1 KiB60.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer179.8 KiB57.1 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs49.2 KiB43.5 KiB
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js92.8 KiB43.4 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js50.7 KiB31.2 KiB
connect.facebook.net/en_US/fbevents.js96.5 KiB28.7 KiB
cdn.ziffstatic.com/jst/zdconsent.js27.6 KiB24.6 KiB
moz-static.moz.com/assets/dist/scripts/nav-mgn-97912ddf.min.js45.2 KiB22.3 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
Unattributable2.0 s37 ms0.0 ms
moz.com/1.7 s129 ms9.8 ms
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js988 ms539 ms45 ms
/next-integrations/integrations/vendor/commons.59560acdd6...883 ms813 ms18 ms
js.hs-analytics.net/analytics/1776799200000/2886781.js830 ms547 ms13 ms
scripts.clarity.ms/0.8.59/clarity.js804 ms717 ms11 ms
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64k0h2734 ms661 ms62 ms
fast.wistia.net/assets/external/E-v1.js662 ms520 ms119 ms
js.hsforms.net/forms/v2.js532 ms424 ms81 ms
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64k0h2492 ms403 ms82 ms
js.stripe.com/v3/377 ms240 ms135 ms
moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js371 ms339 ms18 ms
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64k0h2352 ms287 ms61 ms
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W271 ms221 ms46 ms
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js268 ms131 ms80 ms
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64h1264 ms198 ms64 ms
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64k0h2259 ms182 ms75 ms
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64k0h2230 ms174 ms55 ms
connect.facebook.net/en_US/fbevents.js218 ms166 ms46 ms
/signals/config/513289945501876?v=2.9.303&r=stable&domain...207 ms178 ms25 ms
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js197 ms118 ms79 ms
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer184 ms104 ms78 ms
js.hubspot.com/web-interactives-embed.js180 ms88 ms11 ms
cdn.ziffstatic.com/jst/zdconsent.js158 ms117 ms31 ms
cdn.ziffstatic.com/jst/otGPP.202512.1.0.js155 ms132 ms22 ms
utt.impactcdn.com/A5622531-7616-46b1-9b71-957114806f9e1.js144 ms126 ms6.7 ms
cs.moz.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js122 ms111 ms4.1 ms
cdn.drda.io/scripts/analytics/next/dreamdata.cl.min.js100 ms83 ms16 ms
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js98 ms76 ms21 ms
moz-static.moz.com/assets/dist/scripts/nav-mgn-97912ddf.min.js89 ms68 ms21 ms
moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js89 ms50 ms36 ms
static.ads-twitter.com/uwt.js87 ms61 ms21 ms
snap.licdn.com/li.lms-analytics/insight.min.js80 ms66 ms7.0 ms
static.cloudflareinsights.com/beacon.min.js77 ms48 ms4.6 ms
www.google-analytics.com/analytics.js63 ms46 ms6.6 ms
moz.com/tags.js60 ms48 ms9.6 ms
cs.moz.com/analytics.js/v1/Qp2TmR5oQRJsZ9KZyDDTWjuJfcEpg23l/analytics.min.js57 ms41 ms16 ms
js.hs-scripts.com/2886781.js53 ms45 ms0.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation8.7 s
Other2.1 s
Style & Layout1.6 s
Script Parsing & Compilation1.5 s
Parse HTML & CSS592 ms
Garbage Collection251 ms
Rendering243 ms

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
LL Ms Are Not as Complex as You Think Blog Inset Image div.row > article.col-12 > div.card-bg-img > img
/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...
10 14 Chloe Osunsami Inset Image div.row > article.col-12 > div.card-bg-img > img
/images/blog/insets/Whiteboard-Friday-Inset-Images/10_14_...
AI Research GTM Blog Header Inset Image div.row > article.col-12 > div.card-bg-img > img
/images/blog/insets/Custom-Inset-Images/AI-Research-GTM-B...
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image
/images/assets/banner/AI-Research_homepage-hero_image-new...
Moz tools moz local div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_moz-local.png?w=1024&au...
Moz tools api div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_api.png?w=1024&auto=com...
Moz tools stat div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_stat.png?w=1024&auto=co...
Moz tools moz pro div.container > div.row > div.col-12 > img
/images/assets/features/moz-tools_moz-pro.png?w=1024&auto...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Document request latency
Optimize DOM size
LCP breakdown
Modern HTTP
Optimize viewport for mobile
Minify CSS
Minify JavaScript
User Timing marks and measures 16 user timings
Avoid long main-thread tasks 20 long tasks found
Avoid non-composited animations 1 animated element found
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 320 ms
Server Backend Latencies 210 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Avoid multiple page redirects
Initial server response time was short Root document took 40 ms
INP breakdown
80

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo
div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-mobile-nav-toggle div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-mobile-nav-toggle

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
From keyword rankings to AI-generated answers, Moz Pro surfaces every opportuni… div.container > div.row > div.col-md > h4.jumbotron-subtitle
Keyword Research div.col-10 > div.card-body > a.card-title-link > h5.card-title
1.25 billion Keyword suggestions in Keyword Explorer div.stat > div.card > div.card-body > h5
Attend MozCon div.grid-container > div.card > div.flip-card-mobile > h5.card-title
PRODUCTS div.mzr-main-footer-column > div.mzr-footer-links > div.mzr-col-6 > h5.h6

These are opportunities to improve keyboard navigation in your application.

Names and labels

Form elements without effective labels can create frustrating experiences for screen reader users. Learn more about the `select` element.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SEO SEO at Scale AI Visibility Content Marketing Digital PR Local Marketing Cus… div.container > nav.tabs-block > span.select-wrapper > select#mobileSelect-tabs-674

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.row > div.col > div.d-inline-block > a.link-cta div.row > div.col > div.d-inline-block > a.link-cta

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale Get everything the 100-result SERP has to offer (plu… div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list
Business listings management Seamlessly create and manage your local business … div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list
Domain Authority Predict the ranking power of link signals to a website with t… div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link
Get everything the 100-result SERP has to offer (plus its full HTML) in any loc… div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-325-0
Market visibility div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
SERP feature insights div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Customizable segments div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Flexible reporting div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Business listings management div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link
Seamlessly create and manage your local business listings on Google, Facebook, … div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-628-0
Review management div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Easily share news and offers div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Monitor and report on performance div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Domain Authority div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link
Predict the ranking power of link signals to a website with the original author… div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-390-0
Page Authority div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Brand Authority div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
Spam Score div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed
In-depth link data div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419 ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link
Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Skip links are focusable.
Document has a main landmark.
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
SharedStorage
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.
Fledge
AttributionReporting

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
Handled error: Error: Pendo could not be initialized at https://moz.com/tags.js:1:26158 at new Promise (<anonymous>) at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)
TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1020:429 at vR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1022:31) at Nd.uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1019:92) at Nd.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at gb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Nd.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)
Uses HTTPS
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Moz Pro Home div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item
Moz Local Home div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item
Moz API Home div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item
Log out div#mzr-mobile-menu > ul.mzr-nav-mobile-menu > li.mzr-nav-item > a
Moz Pro div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
Moz Local div.mzr-dropdown-menu > ul > li.js-local-lander > a.mzr-nav-item-logged-in
Moz Local Dashboard div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in
Moz API div.mzr-dropdown-menu > ul > li.js-api-lander > a.mzr-nav-item-logged-in
Moz API Dashboard div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in
Moz Academy div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
Moz Home div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
Notifications div.mzr-dropdown-menu > ul > li > a.js-notifications
Account & Billing div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
Manage Users div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
Community Profile div.mzr-dropdown-menu > ul > li.js-community-profile > a.mzr-nav-item-logged-in
My Q&A div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
My Videos div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in
Log Out div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in

To appear in search results, crawlers need access to your app.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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