Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
js.stripe.com/v3/	120.0 s	225.4 KiB
js.hsforms.net/forms/v2.js	300.0 s	193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	450.0 s	189.1 KiB
connect.facebook.net/en_US/fbevents.js	1200.0 s	96.6 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	0.0 ms	51.2 KiB
/signals/config/513289945501876?v=2.9.303&r=stable&domain...	1200.0 s	46.6 KiB
js.hs-analytics.net/analytics/1776799200000/2886781.js	300.0 s	42.3 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs	28800.0 s	49.8 KiB
cdn.drda.io/scripts/analytics/next/dreamdata.cl.min.js	1800.0 s	34.6 KiB
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp	0.0 ms	29.3 KiB
moz.com/mozbootstrap/fonts/lato_light.woff2	0.0 ms	27.6 KiB
js.hubspot.com/web-interactives-embed.js	600.0 s	28.2 KiB
cdn.ziffstatic.com/jst/zdconsent_optin.js	2594.0 s	27.8 KiB
js.hs-banner.com/v2/2886781/banner.js	300.0 s	23.9 KiB
cs.moz.com/analytics.js/v1/Qp2TmR5oQRJsZ9KZyDDTWjuJfcEpg23l/analytics.min.js	3600.0 s	28.2 KiB
moz-static.moz.com/moz-tag-manager/production/mtm.min.js	0.0 ms	19.3 KiB
utt.impactcdn.com/A5622531-7616-46b1-9b71-957114806f9e1.js	900.0 s	21.0 KiB
m.stripe.network/out-4.5.45.js	300.0 s	16.5 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	2558415.0 s	126.2 KiB
scripts.clarity.ms/0.8.59/clarity.js	86400.0 s	26.2 KiB
cs.moz.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js	0.0 ms	9.1 KiB
moz.com/cdn-cgi/challenge-platform/h/b/scripts/jsd/0b8fb825cb67/main.js?	14400.0 s	11.9 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
static.cloudflareinsights.com/beacon.min.js	86400.0 s	10.7 KiB
cloud.wordlift.io/app/bootstrap.js	14400.0 s	5.1 KiB
/logos/f73513a8-7a10-4a9d-939a-703f8d994839/68ba5107-2631...	86400.0 s	6.3 KiB
ordozen.com/webo.js	0.0 ms	2.1 KiB
cdn.ziffstatic.com/jst/otGPP.202512.1.0.js	1991315.0 s	22.2 KiB
alpharetargeting.com/source/arti.js	0.0 ms	2.0 KiB
pixel.adfyier.com/merchant.js	3600.0 s	1.8 KiB
fast.ssqt.io/squatch-js@2	604800.0 s	13.7 KiB
js.hs-scripts.com/2886781.js	90.0 s	1.0 KiB
js-na1.hs-scripts.com/2886781.js	0.0 ms	860 B
static-cdn.trackier.com/rtg/67fd01c499c85c5b606d9aa6.js	3600.0 s	1.0 KiB
www.google-analytics.com/plugins/ua/linkid.js	3600.0 s	995 B
static-cdn.trackier.com/rtg/69ce6471b6b93a1963064f30.js	3600.0 s	855 B
static-cdn.trackier.com/rtg/6997f17b5dc8e734c157cc89.js	3600.0 s	828 B
/collect?v=2&fmt=js&pid=10722&time=1776799342476&li_adsId...	0.0 ms	452 B
/tr/?id=513289945501876&ev=PageView&dl=https%3A%2F%2Fmoz....	0.0 ms	16 B

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Est Savings
moz-static.moz.com/assets/fonts/Feather/Feather.ttf?sdxovp	25 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:0.624 source:map[column:86058 line:20 type:source-location url:https://js.hs-analytics.net/analytics/1776799200000/2886781.js urlProvider:network]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-SECTION

nodeLabel: Show up in search. Show up in AI. Own the results. From keyword rankings to AI…

path: 1,HTML,1,BODY,5,DIV,3,SECTION

selector: body.modern-style > div#wrap > section#banner-1461605

snippet: <section id="banner-1461605" class="jumbotron flexible-banner jumbotron-with-background-image d-flex justify-c…" style="background-image: url("https://moz.com/images/assets/backgrounds/AI-Researc…");">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
moz-static.moz.com/moz-tag-manager/production/mtm.min.js	19.3 KiB	168 ms
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	254.3 KiB	168 ms
moz-static.moz.com/assets/dist/styles/components/snippets-grid-77f24533.min.css	6.8 KiB	168 ms
moz-static.moz.com/assets/dist/styles/components/top-nav-d52e1162.min.css	7.0 KiB	168 ms
moz-static.moz.com/assets/dist/styles/reboot-599955e2.min.css	4.5 KiB	78 ms
moz-static.moz.com/assets/dist/styles/components/footer-f5519c1f.min.css	3.1 KiB	168 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
AI Research homepage feature image `div.col-12 > div.row > div.col-12 > img.img-fluid`	/images/cms/grid/AI-Research_homepage-feature_image.webp?...	81.3 KiB	71.3 KiB
div.row > div.col > div > img.d-block `div.row > div.col > div > img.d-block`	/images/cms/temp_tab-img_seo.png?w=1800&h=1200&auto=compr...	58.1 KiB	50.9 KiB
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image `div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image`	/images/assets/banner/AI-Research_homepage-hero_image-new...	39.8 KiB	7.6 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 310 ms 225.6 KiB

URL	Transfer Size	Est Savings
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	253.9 KiB	225.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
moz.com/	645 ms	32 ms	2.4 ms
Unattributable	433 ms	11 ms	0.0 ms
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js	213 ms	133 ms	10 ms
js.hs-analytics.net/analytics/1776799200000/2886781.js	194 ms	120 ms	3.6 ms
fast.wistia.net/assets/external/E-v1.js	190 ms	152 ms	34 ms
scripts.clarity.ms/0.8.59/clarity.js	188 ms	155 ms	3.9 ms
/next-integrations/integrations/vendor/commons.59560acdd6...	187 ms	173 ms	4.1 ms
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64h1	168 ms	152 ms	13 ms
js.hsforms.net/forms/v2.js	136 ms	102 ms	22 ms
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64h1	102 ms	83 ms	18 ms
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64h1	85 ms	69 ms	15 ms
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	80 ms	35 ms	31 ms
js.stripe.com/v3/	79 ms	48 ms	31 ms
moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js	77 ms	74 ms	0.9 ms
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64k0h2	75 ms	56 ms	19 ms
/signals/config/513289945501876?v=2.9.303&r=stable&domain...	73 ms	55 ms	6.8 ms
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W	63 ms	52 ms	10 ms
connect.facebook.net/en_US/fbevents.js	55 ms	43 ms	12 ms
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64h1	52 ms	39 ms	13 ms
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64h1	51 ms	38 ms	13 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.2 s
Other	575 ms
Style & Layout	419 ms
Script Parsing & Compilation	390 ms
Parse HTML & CSS	150 ms
Rendering	95 ms
Garbage Collection	63 ms

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 1.4 MiB

URL	Transfer Size	Est Savings
js.stripe.com/v3/	224.9 KiB	163.6 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	188.6 KiB	154.8 KiB
fast.wistia.net/assets/external/E-v1.js	161.6 KiB	121.5 KiB
www.googletagmanager.com/gtag/js?id=G-QLCPR2NDVP&cx=c&gtm=4e64h1	156.1 KiB	74.7 KiB
cdn.ziffstatic.com/jst/otBannerSdk.202512.1.0.js	126.2 KiB	73.9 KiB
js.hsforms.net/forms/v2.js	186.4 KiB	72.0 KiB
moz-static.moz.com/assets/dist/scripts/vendor-d3099516.min.js	88.6 KiB	69.8 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64h1	156.1 KiB	66.9 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64h1	178.9 KiB	64.9 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64k0h2	156.8 KiB	64.1 KiB
www.googletagmanager.com/gtag/js?id=AW-16706319439&cx=c&gtm=4e64h1	143.5 KiB	64.0 KiB
www.googletagmanager.com/gtag/js?id=AW-992024495&cx=c&gtm=4e64h1	144.8 KiB	63.9 KiB
browser.sentry-cdn.com/9.6.1/bundle.min.js	71.8 KiB	61.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-NQNGBP7W	116.9 KiB	60.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	180.2 KiB	57.1 KiB
cdn.candu.ai/sdk/latest/candu.umd.js?token=7NmTzgDoQs	49.2 KiB	43.5 KiB
moz-static.moz.com/assets/dist/scripts/moz-d9ad3b71.min.js	92.8 KiB	43.4 KiB
cs.moz.com/next-integrations/actions/hubspot-web/7fd8e29317f37d09b333.js	50.7 KiB	31.2 KiB
connect.facebook.net/en_US/fbevents.js	96.5 KiB	28.9 KiB
cdn.ziffstatic.com/jst/zdconsent.js	27.6 KiB	24.6 KiB
moz-static.moz.com/assets/dist/scripts/nav-mgn-97912ddf.min.js	45.2 KiB	22.3 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
moz-static.moz.com/assets/dist/styles/moz-302836f5.min.css	254.3 KiB
js.stripe.com/v3/	225.4 KiB
/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...	217.6 KiB
js.hsforms.net/forms/v2.js	193.8 KiB
cdn.pendo.io/agent/static/c938a74e-5d48-469a-6c35-3cc224344bec/pendo.js	189.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer	180.2 KiB
www.googletagmanager.com/gtag/js?id=G-LGQZKGRBE5&cx=c&gtm=4e64h1	178.9 KiB
fast.wistia.net/assets/external/E-v1.js	162.1 KiB
www.googletagmanager.com/gtag/js?id=G-LLP4BMLTG0&cx=c&gtm=4e64k0h2	156.9 KiB
www.googletagmanager.com/gtag/js?id=G-DS7K9Q3S5W&cx=c&gtm=4e64h1	156.1 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
LL Ms Are Not as Complex as You Think Blog Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/LLMs-Are-Not-as-Complex-as-You-Think-...
10 14 Chloe Osunsami Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/Whiteboard-Friday-Inset-Images/10_14_...
AI Research GTM Blog Header Inset Image `div.row > article.col-12 > div.card-bg-img > img`	/images/blog/insets/Custom-Inset-Images/AI-Research-GTM-B...
div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image `div.asset-wrapper > div.d-block > div.jumbotron-image-wrapper > img.jumbotron-image`	/images/assets/banner/AI-Research_homepage-hero_image-new...
Moz tools moz local `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-local.png?w=640&aut...
Moz tools api `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_api.png?w=640&auto=comp...
Moz tools stat `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_stat.png?w=640&auto=com...
Moz tools moz pro `div.container > div.row > div.col-12 > img`	/images/assets/features/moz-tools_moz-pro.png?w=640&auto=...
Let your business shine with Listings AI `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	/images/cms/nav/ads/Moz-Local-Listings-AI-GTM_navigation-...
Access 20 years of data with flexible pricing `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	/images/cms/nav/ads/DiscoverAPI-TopNav-290x330.png?w=290&...
Surface actionable competitive intel `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	moz.com/files/cms/nav/ads/CRSuite-moz-nav-outlined.svg?dm=1651020105
Track your brand’s footprint in AI search `li.mzr-nav-item > div.mzr-dropdown-menu > div.mzr-ad-block > img`	moz.com/files/cms/nav/ads/AI-Research_nav-ad.svg?dm=1776183832

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Document request latency

●Optimize DOM size

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●User Timing marks and measures 16 user timings

●Avoid long main-thread tasks 10 long tasks found

●Avoid non-composited animations 4 animated elements found

●Page didn't prevent back/forward cache restoration

●Network Requests

●Network Round Trip Times 320 ms

●Server Backend Latencies 230 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Avoid multiple page redirects

●Initial server response time was short Root document took 50 ms

●Avoid large layout shifts 15 layout shifts found

○INP breakdown

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Assistive technologies, like screen readers, can't interpret ARIA attributes with invalid values. Learn more about valid values for ARIA attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SEO `nav.tabs-block > div.d-flex > div#pills-tabs-674-tab > button#v-pills-tabs-674-seo-tab`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo `div#wrap > div#mzr-top-nav > nav.mzr-container > a.mzr-home-logo`
Products `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025230`
Free SEO Tools `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025233`
Learn SEO `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025236`
Blog `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a`
Why Moz `nav.mzr-container > ul.mzr-navbar-nav > li.mzr-nav-item > a#mzr-navbarDropdown-1025242`
nav.mzr-container > ul.mzr-nav-avatar > li.mzr-nav-item > a `nav.mzr-container > ul.mzr-nav-avatar > li.mzr-nav-item > a`
Log in `nav.mzr-container > ul.mzr-nav-avatar > li.mzr-nav-item > a`

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
From keyword rankings to AI-generated answers, Moz Pro surfaces every opportuni… `div.container > div.row > div.col-md > h4.jumbotron-subtitle`
Keyword Research `div.col-10 > div.card-body > a.card-title-link > h5.card-title`
1.25 billion Keyword suggestions in Keyword Explorer `div.stat > div.card > div.card-body > h5`
Attend MozCon `div.card > div.flip-card-inner > div.flip-card-front > h5.card-title`
PRODUCTS `div.mzr-main-footer-column > div.mzr-footer-links > div.mzr-col-6 > h5.h6`

These are opportunities to improve keyboard navigation in your application.

Contrast

Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. Learn how to make links distinguishable.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
privacy policy `span > p > em > a`

These are opportunities to improve the legibility of your content.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.row > div.col > div.d-inline-block > a.link-cta `div.row > div.col > div.d-inline-block > a.link-cta`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale Get everything the 100-result SERP has to offer (plu… `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`
Business listings management Seamlessly create and manage your local business … `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`
Domain Authority Predict the ranking power of link signals to a website with t… `div.row > div.col-12 > div.page-section-features-content-wrapper > ul.expandable-list`

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Daily analytics at scale `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Get everything the 100-result SERP has to offer (plus its full HTML) in any loc… `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-325-0`
Market visibility `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
SERP feature insights `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Customizable segments `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Flexible reporting `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Business listings management `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Seamlessly create and manage your local business listings on Google, Facebook, … `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-628-0`
Review management `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Easily share news and offers `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Monitor and report on performance `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Domain Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.expanded-link`
Predict the ranking power of link signals to a website with the original author… `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li#expandable-list-answer-390-0`
Page Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Brand Authority `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
Spam Score `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`
In-depth link data `div.page-section-features-content-wrapper > ul.expandable-list > div.feature-row-as-accordion-wrapper > li.collapsed`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419 `ul.inputs-list > li.hs-form-booleancheckbox > label.hs-form-booleancheckbox-display > input#LEGAL_CONSENT.subscription_type_4414581-379ffa8c-772e-4b7b-9c22-47d60e0db419`

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Privacy Policy `div#onetrust-group-container > div#onetrust-policy > div#onetrust-policy-text > a.ot-cookie-policy-link`

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes are valid and not misspelled

●Buttons have an accessible name

●Image elements have `[alt]` attributes

●Input buttons have discernible text.

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●`button`, `link`, and `menuitem` elements have accessible names

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Skip links are focusable.

●Document has a main landmark.

●Deprecated ARIA roles were not used

●Identical links have the same purpose.

○`[accesskey]` values are unique

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
SharedStorage	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
StorageType.persistent is deprecated. Please use standardized navigator.storage instead.	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
Fledge	moz.com/cdn-cgi/challenge-platform/scripts/jsd/main.js
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source Description

Source	Description
moz.com/tags.js	`Handled error: Error: Pendo could not be initialized at https://moz.com/tags.js:1:26158 at new Promise (<anonymous>) at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)`
	TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1025:429 at uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1027:31) at Md.tR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1024:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)

moz.com/tags.js

Handled error: Error: Pendo could not be initialized
    at https://moz.com/tags.js:1:26158
    at new Promise (<anonymous>)
    at _mtm.helpers.waitUntilPendoReady (https://moz.com/tags.js:1:26122)

TypeError: Cannot convert undefined or null to object at Object.keys (<anonymous>) at <anonymous>:2:15 at https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1025:429 at uR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1027:31) at Md.tR (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:1024:92) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:428:187) at k.apply (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:354:466) at fb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:719) at eb (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:317:470) at Md.<anonymous> (https://www.googletagmanager.com/gtm.js?id=GTM-M5PX5QV&l=dataLayer:378:473)

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

○Mitigate clickjacking with XFO or CSP

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
moz.com/blog/ai-research-workflow-moz-pro	Learn more
moz.com/try-competitive-research-suite	Learn More
moz.com/explorer	Learn more
moz.com/try-competitive-research-suite	Learn more
moz.com/products/pro/link-research	Learn more
moz.com/products/pro/rank-tracking	Learn more
moz.com/help/domain-overview	Learn more
moz.com/products/pro/site-crawl	Learn more
moz.com/mozcon	Learn more
moz.com/mozcon	Learn more

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Moz Pro Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Moz Local Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Moz API Home `div.mzr-row > ul.mzr-col-12 > li.hidden > a.mzr-dropdown-item`
Log out `div#mzr-mobile-menu > ul.mzr-nav-mobile-menu > li.mzr-nav-item > a`
Moz Pro `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Moz Local `div.mzr-dropdown-menu > ul > li.js-local-lander > a.mzr-nav-item-logged-in`
Moz Local Dashboard `div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in`
Moz API `div.mzr-dropdown-menu > ul > li.js-api-lander > a.mzr-nav-item-logged-in`
Moz API Dashboard `div.mzr-dropdown-menu > ul > li.hidden > a.mzr-nav-item-logged-in`
Moz Academy `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Moz Home `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Notifications `div.mzr-dropdown-menu > ul > li > a.js-notifications`
Account & Billing `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Manage Users `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Community Profile `div.mzr-dropdown-menu > ul > li.js-community-profile > a.mzr-nav-item-logged-in`
My Q&A `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
My Videos `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`
Log Out `div.mzr-dropdown-menu > ul > li > a.mzr-nav-item-logged-in`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`