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https://beehiiv.com

Performance

· 15 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
68
GRADE
D
FIX
6
REVIEW
1
PASS
6
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
60
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
100
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
81
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

833 ms

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

1.50 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

936 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.016

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

2.64 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

7.85 s

Page Load Progression

912 ms
1.8 s
2.7 s
3.6 s
4.6 s
5.5 s
6.4 s
7.3 s
Checks
15
6 PASS 1 REVIEW 6 FIX
F
Page Weight Budget
Action
8.7 MB transferred, 247 requests
FIX
8.7 MB transferred, 247 requests
Critical::
Page weighs 23.6 MB (8.7 MB transferred)
Warning::
JavaScript is 2.7 MB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 2.7 MB
Warning::
247 HTTP requests — consider bundling or reducing
Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.
Info::
Estimated 1.8 g CO2 per page load
8.7 MB / 2.4 MB budget
8.7 MB transferred
247 requests
1.8 g CO2 per page load
Other 5.1 MiB 58%
JavaScript 2.7 MiB 31%
Images 559.4 KiB 6%
Other 179.5 KiB 2%
Fonts 153.3 KiB 2%
CSS 47.4 KiB 1%
HTML 43.5 KiB 0%
Other 12.6 KiB 0%
Other 4.6 KiB 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Over budget

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Each request adds latency. Bundle small files, use sprites, or eliminate unnecessary requests.

Why this matters

High HTTP request count — bundling, sprite-ing, and HTTP/2 server push can reduce per-request overhead.

Source: web.dev

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (8.7 MiB of 8.7 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
F
JS Execution Cost
Action
4696ms total JS execution
FIX
4696ms total JS execution
Warning::
https://www.beehiiv.com/_next/static/chunks/d89786...: 1132ms CPU time
Warning::
https://www.beehiiv.com/_next/static/chunks/9bdb19...: 762ms CPU time
Warning::
Unattributable: 751ms CPU time
Warning::
https://www.beehiiv.com/: 569ms CPU time
Info::
https://js.hs-analytics.net/analytics/177681780000...: 244ms CPU time
Warning::
Third-party scripts: 4696ms (100% of total)

Main Thread Breakdown

Script Evaluation 53% Other 24% Style & Layout 8% Script Parsing & Compilation 6% Rendering 5% Garbage Collection 4%
ScriptTotalScriptingParse/CompileParty
https://www.beehiiv.com/_next/static/chunks/d89786b6edc2fc33.js1132ms867ms9ms3rd
https://www.beehiiv.com/_next/static/chunks/9bdb190c0c18ba9e.js762ms336ms9ms3rd
Unattributable751ms55ms0ms3rd
https://www.beehiiv.com/569ms66ms4ms3rd
https://js.hs-analytics.net/analytics/1776817800000/21568530.js244ms152ms4ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-PXK25DM&gtm_preview=env-3%26gtm_auth%3DgCzO23l7ivX0kidcJm9iwg236ms207ms17ms3rd
https://www.googletagmanager.com/gtag/js?id=AW-10852456667162ms140ms18ms3rd
https://www.beehiiv.com/EHawkTalon.js122ms60ms3ms3rd
https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMQ.js104ms84ms17ms3rd
https://client.px-cloud.net/PXeBumDLwe/main.min.js93ms82ms7ms3rd

Showing top 10 of 18 scripts

F
JS Bundles
Action
112 scripts, 880 KB unused
FIX
112 scripts, 880 KB unused
Warning::
https://www.googletagmanager.com/gtag/js?id=G-E6Y4...: 113 KB unused (62%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-PXK...: 68 KB unused (39%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WJX...: 67 KB unused (58%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://embeds.beehiiv.com/static/js/2.a4e584bc.ch...: 63 KB unused (51%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.beehiiv.com/_next/static/chunks/fa813e...: 62 KB unused (100%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 880 KB
880 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtag/js?id=G-E6Y4WLQ2EC181 KB113 KB (62%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-PXK25DM&gtm_preview=env-3%26gtm_auth%3DgCzO23l7ivX0kidcJm9iwg175 KB68 KB (39%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WJXL7FH115 KB67 KB (58%)✓3rd
https://embeds.beehiiv.com/static/js/2.a4e584bc.chunk.js124 KB63 KB (51%)✓3rd
https://www.beehiiv.com/_next/static/chunks/fa813e925410bc0b.js62 KB62 KB (100%)✓3rd
https://www.beehiiv.com/_next/static/chunks/75f411a7b57af1ff.js80 KB57 KB (71%)✓3rd
https://analytics.tiktok.com/i18n/pixel/static/main.MWE0ZWQ3ZWQwMQ.js110 KB55 KB (51%)✓3rd
https://www.googletagmanager.com/gtag/js?id=AW-10852456667181 KB53 KB (29%)✓3rd
https://www.beehiiv.com/_next/static/chunks/a2c43d15ed639607.js48 KB41 KB (87%)✓3rd
https://www.beehiiv.com/_next/static/chunks/9bdb190c0c18ba9e.js81 KB41 KB (50%)✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

F
Page Weight Inventory
Action
247 resources · 8.7 MB · 880 KB savings available
FIX
247 resources · 8.7 MB · 880 KB savings available
Warning::
Page weight 7.7 MB over 1MB target
Got: 8.7 MB Expected: ≤ 1 MB
Info::
~880 KB of savings available
Warning::
246 third-party resources (100% of weight)
Info::
3 resources over 200KB
247 resources · 8.7 MiB · 246 third-party 7.7 MiB over 1MB target
Other 58% · 5.1 MiB
JavaScript 31% · 2.7 MiB
Image 8% · 736.5 KiB
Font 2% · 153.3 KiB
CSS 1% · 47.4 KiB
Document 0% · 43.8 KiB

~880.4 KiB of savings available

Remove unused JavaScript: 880.4 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

B
Image Optimization
67 images, 0 KB saveable
REVIEW
67 images, 0 KB saveable
Info::
All images are well-optimized
67 images 559 KB
0 oversized -0 KB
42 legacy format
0 missing dimensions CLS risk
A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
7 fonts (153 KB)
PASS
7 fonts (153 KB)
Info::
7 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

7

153 KB total

Render-blocking

0

of 7

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 500 ms 1.0 s 1.5 s FCP 833 ms LCP 1.5 shttps://www.beehiiv.com/_next/static/media/ClashGrotesk_Bold-s.p.59d625f2.woff2ClashGrotesk_Bold-s.p.5... https://www.beehiiv.com/_next/static/media/ClashGrotesk_Bold-s.p.59d625f2.woff2 — 18.9 KiB — 34 ms — font-display: swaphttps://www.beehiiv.com/_next/static/media/Satoshi_Black-s.p.34b6b362.woff2Satoshi_Black-s.p.34b6b... https://www.beehiiv.com/_next/static/media/Satoshi_Black-s.p.34b6b362.woff2 — 23.2 KiB — 23 ms — font-display: swaphttps://www.beehiiv.com/_next/static/media/Satoshi_Bold-s.p.fc9d5d15.woff2Satoshi_Bold-s.p.fc9d5d... https://www.beehiiv.com/_next/static/media/Satoshi_Bold-s.p.fc9d5d15.woff2 — 25.0 KiB — 36 ms — font-display: swaphttps://www.beehiiv.com/_next/static/media/Satoshi_Light-s.p.7098edd4.woff2Satoshi_Light-s.p.7098e... https://www.beehiiv.com/_next/static/media/Satoshi_Light-s.p.7098edd4.woff2 — 22.5 KiB — 61 ms — font-display: swaphttps://www.beehiiv.com/_next/static/media/Satoshi_Medium-s.p.eae7bb78.woff2Satoshi_Medium-s.p.eae7... https://www.beehiiv.com/_next/static/media/Satoshi_Medium-s.p.eae7bb78.woff2 — 25.3 KiB — 68 ms — font-display: swaphttps://www.beehiiv.com/_next/static/media/Satoshi_Regular-s.p.8b170606.woff2Satoshi_Regular-s.p.8b1... https://www.beehiiv.com/_next/static/media/Satoshi_Regular-s.p.8b170606.woff2 — 25.2 KiB — 65 ms — font-display: swaphttps://fonts.gstatic.com/s/opensans/v44/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVIUwaEQbjA.woff2memSYaGs126MiZpBA-UvWbX... https://fonts.gstatic.com/s/opensans/v44/memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVIUwaEQbjA.woff2 — 13.2 KiB — 5 ms — font-display: swap
ClashGrotesk_Bold-s.p.5... woff2 swap
Size 19 KB
Load time 34 ms
Start 231 ms
Risk FOUT — text flashes from fallback to web font
Satoshi_Black-s.p.34b6b... woff2 swap
Size 23 KB
Load time 23 ms
Start 232 ms
Risk FOUT — text flashes from fallback to web font
Satoshi_Bold-s.p.fc9d5d... woff2 swap
Size 25 KB
Load time 36 ms
Start 232 ms
Risk FOUT — text flashes from fallback to web font
Satoshi_Light-s.p.7098e... woff2 swap
Size 23 KB
Load time 61 ms
Start 232 ms
Risk FOUT — text flashes from fallback to web font
Satoshi_Medium-s.p.eae7... woff2 swap
Size 25 KB
Load time 68 ms
Start 233 ms
Risk FOUT — text flashes from fallback to web font
Satoshi_Regular-s.p.8b1... woff2 swap
Size 25 KB
Load time 65 ms
Start 233 ms
Risk FOUT — text flashes from fallback to web font
memSYaGs126MiZpBA-UvWbX... woff2 swap
Size 13 KB
Load time 5 ms
Start 1.1 s
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
No optimization needed
PASS
No optimization needed
Info::
No resource hint issues
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
247 requests over 6585ms
INFO
0 ms 1.0 s 2.0 s 3.0 s 4.0 s 5.0 s 6.0 s FCP 833 ms LCP 1.5 shttps://beehiiv.com// https://beehiiv.com/ — 301 — 357 B — 21 ms — h2https://www.beehiiv.com/www.beehiiv.com/ https://www.beehiiv.com/ — 200 — 33.4 KiB — 199 ms — h2https://www.beehiiv.com/_next/static/media/ClashGrotesk_Bold-s.p.59d625f2.woff2www.beehiiv.com/_next/static/media/... https://www.beehiiv.com/_next/static/media/ClashGrotesk_Bold-s.p.59d625f2.woff2 — 200 — 18.9 KiB — 34 ms — h2https://www.beehiiv.com/_next/static/media/Satoshi_Black-s.p.34b6b362.woff2www.beehiiv.com/_next/static/media/... https://www.beehiiv.com/_next/static/media/Satoshi_Black-s.p.34b6b362.woff2 — 200 — 23.2 KiB — 23 ms — h2https://www.beehiiv.com/_next/static/media/Satoshi_Bold-s.p.fc9d5d15.woff2www.beehiiv.com/_next/static/media/... https://www.beehiiv.com/_next/static/media/Satoshi_Bold-s.p.fc9d5d15.woff2 — 200 — 25.0 KiB — 36 ms — h2https://www.beehiiv.com/_next/static/media/Satoshi_Light-s.p.7098edd4.woff2www.beehiiv.com/_next/static/media/... https://www.beehiiv.com/_next/static/media/Satoshi_Light-s.p.7098edd4.woff2 — 200 — 22.5 KiB — 61 ms — h2https://www.beehiiv.com/_next/static/media/Satoshi_Medium-s.p.eae7bb78.woff2www.beehiiv.com/_next/static/media/... https://www.beehiiv.com/_next/static/media/Satoshi_Medium-s.p.eae7bb78.woff2 — 200 — 25.3 KiB — 68 ms — h2https://www.beehiiv.com/_next/static/media/Satoshi_Regular-s.p.8b170606.woff2www.beehiiv.com/_next/static/media/... https://www.beehiiv.com/_next/static/media/Satoshi_Regular-s.p.8b170606.woff2 — 200 — 25.2 KiB — 65 ms — h2https://www.beehiiv.com/_next/static/chunks/b4ed6afd5d4fe45e.csswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/b4ed6afd5d4fe45e.css — 200 — 1006 B — 74 ms — h2https://www.beehiiv.com/_next/static/chunks/ad240ebdc9108d74.csswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/ad240ebdc9108d74.css — 200 — 11.5 KiB — 69 ms — h2https://www.beehiiv.com/_next/static/chunks/d5bf8510e0a6fed8.csswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/d5bf8510e0a6fed8.css — 200 — 28.7 KiB — 74 ms — h2https://www.beehiiv.com/_next/static/chunks/a4d58bef501c3fa7.csswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/a4d58bef501c3fa7.css — 200 — 1.7 KiB — 65 ms — h2https://www.beehiiv.com/attributor-min.jswww.beehiiv.com/attributor-min.js https://www.beehiiv.com/attributor-min.js — 200 — 4.4 KiB — 121 ms — h2https://www.beehiiv.com/EHawkTalon.jswww.beehiiv.com/EHawkTalon.js https://www.beehiiv.com/EHawkTalon.js — 200 — 36.8 KiB — 127 ms — h2https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=1920,quality=75/www/homepage/hero-images/ab-test/hero-1.pngmedia.beehiiv.com/cdn-cgi/image/fit... https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=1920,quality=75/www/homepage/hero-images/ab-test/hero-1.png — 200 — 113.3 KiB — 72 ms — h2https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/arnold-pump.svgmedia.beehiiv.com/cdn-cgi/image/fit... https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/arnold-pump.svg — 200 — 35.7 KiB — 72 ms — h2https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/awa.svgmedia.beehiiv.com/cdn-cgi/image/fit... https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/awa.svg — 200 — 15.9 KiB — 96 ms — h2https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/bgm-logo.svgmedia.beehiiv.com/cdn-cgi/image/fit... https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/bgm-logo.svg — 200 — 16.4 KiB — 68 ms — h2https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/blockworks.svgmedia.beehiiv.com/cdn-cgi/image/fit... https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=640,quality=75/www/newsletters-logos-on-beehiiv-white/blockworks.svg — 200 — 1.9 KiB — 70 ms — h2https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=48,quality=75/www/homepage/hero-images/social-proof/jessica.jpgmedia.beehiiv.com/cdn-cgi/image/fit... https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,onerror=redirect,format=auto,width=48,quality=75/www/homepage/hero-images/social-proof/jessica.jpg — 200 — 1.1 KiB — 69 ms — h2https://www.beehiiv.com/_next/static/chunks/67a79b3cafcfcde2.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/67a79b3cafcfcde2.js — 200 — 1.5 KiB — 63 ms — h2https://www.beehiiv.com/_next/static/chunks/484504b9838b4a33.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/484504b9838b4a33.js — 200 — 9.3 KiB — 65 ms — h2https://www.beehiiv.com/_next/static/chunks/1d42fa2c0c81fc3a.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/1d42fa2c0c81fc3a.js — 200 — 30.9 KiB — 73 ms — h2https://www.beehiiv.com/_next/static/chunks/d89786b6edc2fc33.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/d89786b6edc2fc33.js — 200 — 69.9 KiB — 94 ms — h2https://www.beehiiv.com/_next/static/chunks/3a1d6997441880b0.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/3a1d6997441880b0.js — 200 — 7.6 KiB — 73 ms — h2https://www.beehiiv.com/_next/static/chunks/turbopack-1e2fdf0f4ca74ad8.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/turbopack-1e2fdf0f4ca74ad8.js — 200 — 4.5 KiB — 72 ms — h2https://www.beehiiv.com/_next/static/chunks/25cdb836a371269b.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/25cdb836a371269b.js — 200 — 15.3 KiB — 74 ms — h2https://www.beehiiv.com/_next/static/chunks/75f411a7b57af1ff.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/75f411a7b57af1ff.js — 200 — 79.8 KiB — 127 ms — h2https://www.beehiiv.com/_next/static/chunks/6938cc9a48f8ebdb.jswww.beehiiv.com/_next/static/chunks... https://www.beehiiv.com/_next/static/chunks/6938cc9a48f8ebdb.js — 200 — 20.4 KiB — 92 ms — 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https://www.google.com/rmkt/collect/10852456667/?random=1776818005821&cv=11&fst=1776818005821&fmt=8&bg=ffffff&guid=ON&async=1&en=gtag.config&gtm=45be64h1v869009725za200zd869009725xec&gcd=13l3l3l3l1l1&dma=0&tag_exp=0~115938465~115938468~117266400~117384405~117512543~118167058&u_w=800&u_h=600&url=https%3A%2F%2Fwww.beehiiv.com%2F&rcb=18&frm=0&tiba=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&hn=www.googleadservices.com&npa=0&pscdl=noapi&auid=838639399.1776818006&uaa=x86&uab=64&uafvl=Not-A.Brand%3B24.0.0.0%7CChromium%3B146.0.7680.164&uamb=0&uam=&uap=macOS&uapv=10.15.7&uaw=0&data=event%3Dgtag.config&gcp=5 — 200 — 20 B — 179 ms — 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— 200 — 199 B — 85 ms — 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https://www.facebook.com/tr/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006941&cd[is_authenticated]=false&cd[event_id]=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&cd[order_id]=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&cd[name]=Home&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=1&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=GET — 200 — 16 B — 27 ms — h3https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006941&cd[is_authenticated]=false&cd[event_id]=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&cd[order_id]=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&cd[name]=Home&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=1&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=FGETwww.facebook.com/privacy_sandbox/pi... https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006941&cd[is_authenticated]=false&cd[event_id]=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&cd[order_id]=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&cd[name]=Home&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=1&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d53c0a7b-ad08-4a5f-981f-6999e2b16fdd&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=FGET — 200 — 193 B — 112 ms — h3https://www.facebook.com/tr/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006943&cd[is_authenticated]=false&cd[event_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[order_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=2&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=GETwww.facebook.com/tr/?id=31851479850... https://www.facebook.com/tr/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006943&cd[is_authenticated]=false&cd[event_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[order_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=2&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=GET — 200 — 16 B — 29 ms — h3https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006943&cd[is_authenticated]=false&cd[event_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[order_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=2&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=FGETwww.facebook.com/privacy_sandbox/pi... https://www.facebook.com/privacy_sandbox/pixel/register/trigger/?id=3185147985038244&ev=PageView&dl=https%3A%2F%2Fwww.beehiiv.com%2F&rl=&if=false&ts=1776818006943&cd[is_authenticated]=false&cd[event_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[order_id]=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&cd[path]=%2F&cd[referrer]=%24direct&cd[referring_domain]=&cd[search]=&cd[title]=beehiiv%20%E2%80%94%20The%20newsletter%20platform%20built%20for%20growth&cd[url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[tab_url]=https%3A%2F%2Fwww.beehiiv.com%2F&cd[initial_referrer]=%24direct&cd[initial_referring_domain]=&sw=800&sh=600&cud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ncud[external_id]=%23%23*%23%23%23%23**%23*%23*%23%23%23%23%23*%23*%23%23***%23****%23**%23%23%23%23%23**%23%23%23%23%23%23***%23%23%23%23**%23%23**%23%23%23*&ud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&aud[external_id]=30f0280dd6b8c14577e2f30bee8ddfd7cd79597dc981473afc6852fd16da778e&v=2.9.303&r=stable&ec=2&o=12318&fbp=fb.1.1776818006930.697419188758351373&ler=empty&cdl=API_unavailable&plt=837.8000001907349&it=1776818006743&coo=false&eid=d6b594a6-1fe2-47ef-8d0b-8f41dd04bd86&expv2[0]=pl1&expv2[1]=el3&expv2[2]=bc1&expv2[3]=ra0&expv2[4]=rp0&expv2[5]=im0&expv2[6]=hf0&rqm=FGET — 200 — 193 B — 91 ms — h3https://bat.bing.com/p/insights/s/0.8.59bat.bing.com/p/insights/s/0.8.59 https://bat.bing.com/p/insights/s/0.8.59 — 200 — 15.6 KiB — 38 ms — h2https://sa.searchatlas.com/api/v2/otto-url-details/?url=https%3A%2F%2Fwww.beehiiv.com%2Fsa.searchatlas.com/api/v2/otto-url-... https://sa.searchatlas.com/api/v2/otto-url-details/?url=https%3A%2F%2Fwww.beehiiv.com%2F — 200 — 9.6 KiB — 102 ms — h2https://analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.jsanalytics.tiktok.com/i18n/pixel/sta... https://analytics.tiktok.com/i18n/pixel/static/identify_5cff1caf.js — 200 — 39.5 KiB — 13 ms — h2https://analytics-ipv6.tiktokw.us/ipv6/enrich_ipv6analytics-ipv6.tiktokw.us/ipv6/enri... https://analytics-ipv6.tiktokw.us/ipv6/enrich_ipv6 — 200 — 774 B — 126 ms — h2https://analytics.tiktok.com/api/v2/pixelanalytics.tiktok.com/api/v2/pixel https://analytics.tiktok.com/api/v2/pixel — 200 — 751 B — 42 ms — h2https://analytics.tiktok.com/api/v2/pixelanalytics.tiktok.com/api/v2/pixel https://analytics.tiktok.com/api/v2/pixel — 200 — 905 B — 76 ms — h2https://mccdn.me/assets/js/widget.jsmccdn.me/assets/js/widget.js https://mccdn.me/assets/js/widget.js — 200 — 9.2 KiB — 42 ms — h2https://app.manychat.com/pixel/logEventapp.manychat.com/pixel/logEvent https://app.manychat.com/pixel/logEvent — 204 — 0 B — 265 ms — h2https://bat.bing.com/p/insights/c/abat.bing.com/p/insights/c/a https://bat.bing.com/p/insights/c/a — 204 — 210 B — 27 ms — h2https://analytics.tiktok.com/api/v2/pixel/actanalytics.tiktok.com/api/v2/pixel/a... https://analytics.tiktok.com/api/v2/pixel/act — 200 — 751 B — 82 ms — h2https://app.manychat.com/pixel/logEventapp.manychat.com/pixel/logEvent https://app.manychat.com/pixel/logEvent — 200 — 140 B — 89 ms — h2https://analytics.tiktok.com/api/v2/pixel/actanalytics.tiktok.com/api/v2/pixel/a... https://analytics.tiktok.com/api/v2/pixel/act — 200 — 747 B — 57 ms — h2https://api-js.mixpanel.com/track/?verbose=1&ip=1&_=1776818009052api-js.mixpanel.com/track/?verbose=... https://api-js.mixpanel.com/track/?verbose=1&ip=1&_=1776818009052 — 200 — 373 B — 87 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 4696ms · 1082KB · $62/mo
www.beehiiv.com
Other
Costly
Execution 1132ms
Transfer 70 KB
Unused 31%
Monthly Cost $15/mo
www.beehiiv.com
Other
Costly
Execution 762ms
Transfer 81 KB
Unused 50%
Monthly Cost $10/mo
Unattributable
Other
Costly
Execution 751ms
Transfer 0 KB
Monthly Cost $10/mo
www.beehiiv.com
Other
Costly
Execution 569ms
Transfer 33 KB
Monthly Cost $8/mo
HubSpot Analytics
Analytics
Costly
Execution 244ms
Transfer 43 KB
Monthly Cost $3/mo
Google Tag Manager
Tag Manager
Costly
Execution 236ms
Transfer 175 KB
Unused 39%
Monthly Cost $3/mo
Google Tag Manager
Tag Manager
Optional
Execution 162ms
Transfer 181 KB
Unused 29%
Monthly Cost $2/mo
www.beehiiv.com
Other
Optional
Execution 122ms
Transfer 37 KB
Monthly Cost $2/mo
analytics.tiktok.com
Other
Optional
Execution 104ms
Transfer 110 KB
Unused 51%
Monthly Cost $1/mo
client.px-cloud.net
Other
Optional
Execution 93ms
Transfer 91 KB
Unused 37%
Monthly Cost $1/mo
www.beehiiv.com
Other
Optional
Execution 88ms
Transfer 0 KB
Monthly Cost $1/mo
embeds.beehiiv.com
Other
Optional
Execution 80ms
Transfer 0 KB
Monthly Cost $1/mo
cdn.rudderlabs.com
Other
Optional
Execution 70ms
Transfer 32 KB
Monthly Cost $1/mo
Facebook Pixel
Advertising
Optional
Execution 62ms
Transfer 97 KB
Unused 37%
Monthly Cost $1/mo
www.beehiiv.com
Other
Optional
Execution 58ms
Transfer 28 KB
Monthly Cost $1/mo
cdp.customer.io
Other
Optional
Execution 55ms
Transfer 62 KB
Unused 54%
Monthly Cost $1/mo
Facebook Pixel
Advertising
Optional
Execution 55ms
Transfer 36 KB
Monthly Cost $1/mo
embeds.beehiiv.com
Other
Optional
Execution 53ms
Transfer 6 KB
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • www.beehiiv.com adds 1132ms and costs ~$15/month
  • www.beehiiv.com adds 762ms and costs ~$10/month
  • Unattributable adds 751ms and costs ~$10/month
  • www.beehiiv.com adds 569ms and costs ~$8/month
  • HubSpot Analytics adds 244ms and costs ~$3/month
  • Google Tag Manager adds 236ms and costs ~$3/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.beehiiv.com takes 1132ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.beehiiv.com takes 762ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

50% of www.beehiiv.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

Unattributable takes 751ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

www.beehiiv.com takes 569ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

HubSpot Analytics takes 244ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 236ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

51% of analytics.tiktok.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

54% of cdp.customer.io's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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