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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
55
GRADE
D
FIX
6
REVIEW
5
PASS
2
INFO
0
Checks
13
2 PASS 5 REVIEW 6 FIX
F
Favicon & Branding
Action
1 icon(s) detected
FIX
1 icon(s) detected
Info::
favicon.ico present at site root
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
✓ favicon.ico Present
✗ PNG Icons Missing
✗ Apple Touch Missing
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✗ Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
2 navigation landmark(s) detected
Info::
Hamburger menu detected (responsive design)
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 2 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
2 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Landmark Structure
4 landmarks
REVIEW
4 landmarks
Info::
<main> landmark present
Info::
2 <nav> landmark(s) found
Warning::
1 of 2 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Info::
No banner (header) landmark
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER (missing!) NAV "navigation" MAIN CONTENTINFO footer

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

C
Heading Hierarchy
Action
22 headings, 1 skip(s)
REVIEW
22 headings, 1 skip(s)
Critical::
No H1 heading found
Every page should have one H1 that describes the page content.
Warning::
Heading level skipped: H2 → H5 (missing H3)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
  • H4 Related Topics
  • H4 Recent in Strategy & Planning
  • H4 Related Topics
  • H4 Recent in Content Creation & Distribution
  • H4 Related Topics
  • H4 Recent in Measurement & Optimization
  • H4 Related Topics
  • H4 Recent in Education & Training
  • H4 Related Topics
  • H4 Recent in Research Insights
  • H4 Related Topics
  • H4 Recent in Resources
  • H3 The Latest
  • H2 Entries are now open for the 2026 Content Marketing Awards — the largest and longest-running international program celebrating exceptional content and marketing. This is your moment to earn recognit
  • H3 Featured Topic: Content Operations
  • H3 Webinars
  • H2 Set CMI as a preferred source to get quicker access to the news you value.
  • H5 CMI BRANDS skipped
  • H5 WORK WITH US
  • H5 ABOUT CMI
  • H5 Join Us
  • H5 Follow Us

Every page should have one H1 that describes the page content.

Why this matters

No H1 means screen-reader users can't identify the page's primary topic, and Google's content-extraction degrades.

Learn more ▾

The H1 is the document title for assistive tech and a strong signal to search engines about page topic. Pages without one force screen readers to fall back to the <title> attribute or page chrome. Add a single H1 that names the page's primary subject.

Source: WCAG 2.4.6 / Google Search Central

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

B
404 Error Page
HTTP 404, custom page
REVIEW
HTTP 404, custom page
Info::
Correct 404 status code returned
Got: HTTP 404
Info::
Custom styled 404 page
Info::
Navigation links present on 404 page
Info::
Homepage link present on 404 page
404 Page Quality ✓ Custom 404 Page
Status Code HTTP 404 ✓Custom Styling ✓Navigation ✓Homepage Link ✓Search Form ✗
C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 1 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

19 pass 1 fail WCAG AA
title CMI: Content Marketing Strategy, Researc…
2.98:1
#000000
on
#525A5C
needs 4.5:1 (normal text)
16px · top of page (header area)
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h2 Entries are now open…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Set CMI as a preferr…21.00:13.0:1
#000000
#FFFFFF
Pass
h3 The Latest21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Featured Topic: Cont…21.00:13.0:1
#000000
#FFFFFF
Pass
h3 Webinars21.00:13.0:1
#000000
#FFFFFF
Pass
title CMI: Content Marketi…2.98:14.5:1
#000000
#525A5C
Fail
div Content Marketing In…21.00:14.5:1
#000000
#FFFFFF
Pass
a Informa PLC21.00:14.5:1
#000000
#FFFFFF
Pass
a ABOUT US19.77:14.5:1
#000000
#F8F8F8
Pass
a INVESTOR RELATIONS21.00:14.5:1
#000000
#FFFFFF
Pass
a TALENT21.00:14.5:1
#000000
#FFFFFF
Pass
div This site is operate…21.00:14.5:1
#000000
#FFFFFF
Pass
a Awards21.00:14.5:1
#000000
#FFFFFF
Pass
a Content Marketing Wo…21.00:14.5:1
#000000
#FFFFFF
Pass
a Advertise21.00:14.5:1
#000000
#FFFFFF
Pass
a Contact Us21.00:14.5:1
#000000
#FFFFFF
Pass
span Subscribe21.00:14.5:1
#000000
#FFFFFF
Pass
span Subscribe21.00:14.5:1
#000000
#FFFFFF
Pass
span Strategy & Planning21.00:14.5:1
#000000
#FFFFFF
Pass
h4 Related Topics21.00:13.0:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

B
Lighthouse Accessibility Audits
Score 82/100 — 6 failing, 21 passed
REVIEW
82

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA roles have required attributes that describe the state of the element to screen readers. Learn more about roles and required attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
This website processes personal data div.modal-container-inner > div.inner-container > div.column-content > p#consent-dialog-title

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SUBSCRIBE div > div.NewsletterSignupPromo-Button > button.Button > span.Button-ContentWrapper
SUBSCRIBE div.Layout-NewsLetter > div > button.Button > span.Button-ContentWrapper

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CMI BRANDS div.Layout > footer.Footer > div.LinkSection > h5.LinkSection-Title

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CONTENT OPERATIONS div.FeaturedContentHub-Col > div.FeaturedContent > div.FeaturedContent-ImageWrapper > a.Keyword
STRATEGY & PLANNING div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > div.SupplementContent-TextPreview > a.Keyword
CONTENT DISTRIBUTION & PROMOTION div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > div.SupplementContent-TextPreview > a.Keyword
CONTENT OPERATIONS div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > div.SupplementContent-TextPreview > a.Keyword
AI IN MARKETING div.HorizontalCard > div.HorizontalCard-ContentWrapper > div.HorizontalCard-KeywordWrapper > a.Keyword
CONTENT OPERATIONS div.HorizontalCard > div.HorizontalCard-ContentWrapper > div.HorizontalCard-KeywordWrapper > a.Keyword
AI IN MARKETING div.HorizontalCard > div.HorizontalCard-ContentWrapper > div.HorizontalCard-KeywordWrapper > a.Keyword
Privacy| div.CopyrightsSection-Wrapper > div.CopyrightsSection-TextWrapper > div.CopyrightsSection-LinksWrapper > a.CopyrightsSection-Link
Terms div.CopyrightsSection-Wrapper > div.CopyrightsSection-TextWrapper > div.CopyrightsSection-LinksWrapper > a.CopyrightsSection-Link

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Do Not Sell My Personal Information div.footer-container > div.bottom-menu-container > div.bottom-menu-item-container > button.bottom-menu-item
See our privacy policy div.footer-container > div.bottom-menu-container > div.bottom-menu-item-container > a.bottom-menu-item
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●No element has a `[tabindex]` value greater than 0
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
○`[accesskey]` values are unique
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
A+
Alt Text Quality
All 38 images OK
PASS
All 38 images OK
Info::
19 decorative image(s) correctly marked
Info::
19 image(s) with good alt text
38 images 19 good alt text 19 decorative
All images have appropriate alt text.
A+
Form Accessibility
No form controls
PASS
No form controls
Info::
No form controls on this page
No form controls found.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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