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Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

38/100

Site name appears as

Page titleCMI: Content Marketing Strategy, Research
og:site_nameContent Marketing Institute
twitter:site
Organization.name

Inconsistent — names differ across channels

Brand assets

Favicon

0/15

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No favicon link tags detected — browsers fall back to the generic globe
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

contentmarketinginstitute.com

CMI: Content Marketing Strategy, Research

Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.

Preview quality · Twitter/X D · 50/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

CONTENTMARKETINGINSTITUTE.COM

CMI: Content Marketing Strategy, Research

Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.

Preview quality · Facebook A+ · 100/100
  • og:title — CMI: Content Marketing Strategy, Research
  • og:description — Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online educat...
  • og:image — https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltfc93ff4900597ea9/68833f8eefce857f156fda16/article...
  • og:type — website
  • og:url — https://contentmarketinginstitute.com/
  • og:site_name — Content Marketing Institute

CMI: Content Marketing Strategy, Research

contentmarketinginstitute.com

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (154 chars / 150 max)

  • og:title — CMI: Content Marketing Strategy, Research
  • og:description — Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online educat...
  • og:image — https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltfc93ff4900597ea9/68833f8eefce857f156fda16/article...
  • Description will be truncated on LinkedIn (154 chars, max 150)

    → Tighten og:description to ≤150 characters

contentmarketinginstitute.com

CMI: Content Marketing Strategy, Research

Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.

Preview quality · Slack A+ · 100/100
  • og:title — CMI: Content Marketing Strategy, Research
  • og:description — Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online educat...
  • og:image — https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltfc93ff4900597ea9/68833f8eefce857f156fda16/article...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 86/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "NewsMediaOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : NewsMediaOrganization
7 properties Valid
{
  "@context": "https://schema.org",
  "@type": "NewsMediaOrganization",
  "name": "Home Page",
  "description": "Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.",
  "url": "https://contentmarketinginstitute.com",
  "logo": "https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltd7e1e6e36749c51b/67b74a4e4a4086a26da5e9ca/Logo_-_CMI.svg",
  "publisher": {
    "@type": [
      "NewsMediaOrganization",
      "Organization",
      "OnlineBusiness"
    ],
    "identifier": "https://contentmarketinginstitute.com",
    "name": "Content Marketing Institute",
    "url": "https://contentmarketinginstitute.com",
    "sameAs": [
      "https://www.linkedin.com/company/content-marketing-institute/",
      "https://www.instagram.com/cmicontent/",
      "https://www.facebook.com/ContentMarketingInstitute",
      "https://www.youtube.com/cmi42",
      "https://cmi.media/invitation"
    ],
    "foundingDate": "2011",
    "description": "The Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World (the largest content marketing-focused event), Marketing Analytics & Data Science, and CMI virtual events, including ContentTech Summit. Our community of 215,000+ content marketers shares camaraderie and conversation on a variety of social channels and in a dedicated Slack group.",
    "logo": {
      "@type": "ImageObject",
      "url": "https://contentmarketinginstitute.com/assets/ContentMarketingInstitute-CQKJpwxF.svg",
      "width": {
        "@type": "QuantitativeValue",
        "value": 500
      },
      "height": {
        "@type": "QuantitativeValue",
        "value": 246
      }
    }
  }
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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