Content
· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsFIX
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
F
38/100
Site name appears as
| Page title | CMI: Content Marketing Strategy, Research | |
| og:site_name | Content Marketing Institute | |
| twitter:site | — | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
0/15Social share image
14/20og:image set; twitter:image missing
Meta completeness
14/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
- No favicon link tags detected — browsers fall back to the generic globe
- twitter:card missing
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.
CLinksAction155 links checked, 150 healthy, 5 brokenREVIEW
Broken Links (5)
| Status | URL | Found in | Error |
|---|---|---|---|
| 400 | https://cdn.cookielaw.org | <link> | Bad Request |
| 404 | https://fonts.gstatic.com | <link> | Not Found |
| 404 | https://fonts.googleapis.com | <link> | Not Found |
| 404 | https://www.googletagmanager.com | <link> | Not Found |
| ERR | about:blank | <iframe> | Get "about:blank": unsupported protocol ... |
A+Mixed ContentNo mixed content detected — all resources use HTTPS.PASS
AOpen GraphOpen Graph tags are well configured for social sharing.PASS
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.
Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.
Learn more ▾ ▴
Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.
Source: Twitter Developer Platform
Preview

contentmarketinginstitute.com
CMI: Content Marketing Strategy, Research
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.
- twitter:card — Add <meta name="twitter:card" content="summary_large_image">
- twitter:title — falling back from og:title
- twitter:description — falling back from og:description
- twitter:image — falling back from og:image
twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

CONTENTMARKETINGINSTITUTE.COM
CMI: Content Marketing Strategy, Research
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.
- og:title — CMI: Content Marketing Strategy, Research
- og:description — Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online educat...
- og:image — https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltfc93ff4900597ea9/68833f8eefce857f156fda16/article...
- og:type — website
- og:url — https://contentmarketinginstitute.com/
- og:site_name — Content Marketing Institute

CMI: Content Marketing Strategy, Research
contentmarketinginstitute.com
Description will be truncated (154 chars / 150 max)
- og:title — CMI: Content Marketing Strategy, Research
- og:description — Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online educat...
- og:image — https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltfc93ff4900597ea9/68833f8eefce857f156fda16/article...
Description will be truncated on LinkedIn (154 chars, max 150)
→ Tighten og:description to ≤150 characters
contentmarketinginstitute.com
CMI: Content Marketing Strategy, Research
Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.

- og:title — CMI: Content Marketing Strategy, Research
- og:description — Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online educat...
- og:image — https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltfc93ff4900597ea9/68833f8eefce857f156fda16/article...
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | ⚠ | — | — | — |
| twitter:description | ⚠ | — | — | — |
| twitter:image | ⚠ | — | — | — |
A+Structured Data1 JSON-LD block(s) found — structured data is well configured.PASS
JSON-LD Blocks
{
"@context": "https://schema.org",
"@type": "NewsMediaOrganization",
"name": "Home Page",
"description": "Content Marketing Institute (CMI): Our mission is to advance the practice of content marketing, through online education and in-person and digital events.",
"url": "https://contentmarketinginstitute.com",
"logo": "https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltd7e1e6e36749c51b/67b74a4e4a4086a26da5e9ca/Logo_-_CMI.svg",
"publisher": {
"@type": [
"NewsMediaOrganization",
"Organization",
"OnlineBusiness"
],
"identifier": "https://contentmarketinginstitute.com",
"name": "Content Marketing Institute",
"url": "https://contentmarketinginstitute.com",
"sameAs": [
"https://www.linkedin.com/company/content-marketing-institute/",
"https://www.instagram.com/cmicontent/",
"https://www.facebook.com/ContentMarketingInstitute",
"https://www.youtube.com/cmi42",
"https://cmi.media/invitation"
],
"foundingDate": "2011",
"description": "The Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World (the largest content marketing-focused event), Marketing Analytics & Data Science, and CMI virtual events, including ContentTech Summit. Our community of 215,000+ content marketers shares camaraderie and conversation on a variety of social channels and in a dedicated Slack group.",
"logo": {
"@type": "ImageObject",
"url": "https://contentmarketinginstitute.com/assets/ContentMarketingInstitute-CQKJpwxF.svg",
"width": {
"@type": "QuantitativeValue",
"value": 500
},
"height": {
"@type": "QuantitativeValue",
"value": 246
}
}
}
}