Skip to content
https://contentmarketinginstitute.com

Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
SCORE
0
GRADE
FIX
0
REVIEW
0
PASS
0
INFO
0

Detailed Report

Audit breakdown by category with detailed findings.

41

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/ui.js60.0 s98.8 KiB
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/airgap.js60.0 s77.7 KiB
connect.facebook.net/en_US/bundle/sdk.js/1200.0 s77.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
www.instagram.com/embed.js1200.0 s33.8 KiB
static.chartbeat.com/js/chartbeat.js7200.0 s15.9 KiB
scripts.clarity.ms/0.8.60-beta/clarity.js86400.0 s25.0 KiB
pagead2.googlesyndication.com/pagead/show_companion_ad.js?fcd=true3600.0 s11.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
connect.facebook.net/en_US/sdk.js#xfbml=1&version=v18.01200.0 s5.0 KiB
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/cm.css60.0 s4.1 KiB
/collect?v=2&fmt=js&pid=905578&time=1776817517478&li_adsI...0.0 ms452 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js1209600.0 s1.6 KiB

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.002006] map[node:map[boundingRect:map[bottom:1154 height:96 left:157 right:570 top:1058 width:413] lhId:page-1-P nodeLabel:Marketers don’t expect employers to help them advance their skills and networks… path:1,HTML,1,BODY,2,MAIN,2,DIV,1,SECTION,1,DIV,5,DIV,0,DIV,1,DIV,0,DIV,0,DIV,2,P selector:div.FeaturedContentHub-ContentWrapper > div.FeaturedContentHub-Col > div.FeaturedContent > p.FeaturedContent-Summary snippet:<p class="FeaturedContent-Summary"> type:node] score:0.002006 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/roboto/v51/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2]]] type:subitems]]]
headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.12521100000000002] map[node:map[boundingRect:map[bottom:2892 height:2329 left:157 right:1193 top:563 width:1036] lhId:page-7-DIV nodeLabel:The Latest MORE CONTENT OPERATIONS The Career Hedge: Why Even Your ‘Satisfied’ … path:1,HTML,1,BODY,2,MAIN,2,DIV,1,SECTION,1,DIV,5,DIV selector:div.Layout > section.Layout-Section > div.HomePage > div.HomePage-Wrapper snippet:<div class="HomePage-Wrapper"> type:node] score:0.097693] map[node:map[boundingRect:map[bottom:2892 height:2643 left:157 right:1193 top:249 width:1036] lhId:page-6-DIV nodeLabel:The Latest MORE CONTENT OPERATIONS The Career Hedge: Why Even Your ‘Satisfied’ … path:1,HTML,1,BODY,2,MAIN,2,DIV,1,SECTION,1,DIV selector:main.Provider > div.Layout > section.Layout-Section > div.HomePage snippet:<div data-template="home-page" class="HomePage"> type:node] score:0.027518 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:2790 height:102 left:189 right:513 top:2688 width:324] lhId:page-9-IMG nodeLabel:Set CMI as a "Preferred Source" to get quicker access to the news you value. path:1,HTML,1,BODY,2,MAIN,2,DIV,1,SECTION,1,DIV,5,DIV,7,DIV,0,DIV,0,A,0,IMG selector:div.EventsPromotions > div.EventsPromotions-LogoSection > a > img.EventsPromotions-Logo snippet:<img data-component="image" class="EventsPromotions-Logo" data-src="https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt75cfed…" src="https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/blt75cfed…" loading="lazy" alt="Set CMI as a &quot;Preferred Source&quot; to get quicker access to the news you valu…"> type:node]]] type:subitems]]]

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:84.578 source:map[type:text value:[unattributed]]]]

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG
nodeLabel: The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit Strat…
path: 1,HTML,1,BODY,2,MAIN,2,DIV,1,SECTION,1,DIV,5,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,A,0,IMG
selector: div.FeaturedContent-ImageWrapper > div.FeaturedContent-Aspect > a > img.FeaturedContent-Image
snippet: <img data-component="image" class="FeaturedContent-Image" src="https://eu-images.contentstack.com/v3/assets/blt663d10211b43b0ca/bltb4ae02…" loading="lazy" alt="The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit …">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/airgap.js77.7 KiB784 ms
/css2?family=Roboto:ital,wght@0,400;0,500;0,600;0,700;1,4...2.6 KiB283 ms
contentmarketinginstitute.com/assets/brand.generated-BLoTfbb1.css82.3 KiB511 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
body > div#google_image_div > a#aw0 > img.img_ad body > div#google_image_div > a#aw0 > img.img_ad
tpc.googlesyndication.com/simgad/586990310444619296275.7 KiB236.2 KiB
div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image
/v3/assets/blt663d10211b43b0ca/blt77187a8f65bc6175/69cd78...128.3 KiB124.5 KiB
div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image
/v3/assets/blt663d10211b43b0ca/bltaa0c0847d07b9c47/69d7fb...90.7 KiB88.1 KiB
div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image
/v3/assets/blt663d10211b43b0ca/bltee51a259880be451/69cace...75.8 KiB73.6 KiB
The Missing Generation: How AI Is Reshaping Content and Marketing Roles in 2026 div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > a.SupplementContent-ImageLink > img.SupplementContent-Image
/v3/assets/blt663d10211b43b0ca/bltddc0883ea01e0e16/69d501...71.7 KiB68.9 KiB
div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image
/v3/assets/blt663d10211b43b0ca/blt724da7c31c405fe8/69b1a4...53.8 KiB52.2 KiB
What’s Actually Working in Email Right Now Based on Billions of Sends div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > a.SupplementContent-ImageLink > img.SupplementContent-Image
/v3/assets/blt663d10211b43b0ca/bltc55a427a9d95e22f/69deda...53.3 KiB51.2 KiB
div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image
/v3/assets/blt663d10211b43b0ca/blt6d6cdf57af5278c3/69e04b...49.1 KiB47.7 KiB
div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image div.ContentPreview-Wrapper > a > div.ContentPreview-ImageContainer > img.ContentPreview-Image
/v3/assets/blt663d10211b43b0ca/blt0f1fe76c4359c5d0/69d726...47.8 KiB46.4 KiB
How To Create Remarkable Content, Even in Highly Regulated Industries div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > a.SupplementContent-ImageLink > img.SupplementContent-Image
/v3/assets/blt663d10211b43b0ca/blt44a10c13a5eae1ba/69dd04...43.5 KiB41.8 KiB
The Career Hedge: Why Even Your ‘Satisfied’ Employees Are Running an Exit Strat… div.FeaturedContent-ImageWrapper > div.FeaturedContent-Aspect > a > img.FeaturedContent-Image
/v3/assets/blt663d10211b43b0ca/bltb4ae0219e3f5a556/69de69...30.8 KiB25.5 KiB
Entries are now open for the 2026 Content Marketing Awards div.EventsPromotions > div.EventsPromotions-LogoSection > a > img.EventsPromotions-Logo
/v3/assets/blt663d10211b43b0ca/blt842c268e08d619e0/69e630...29.2 KiB24.4 KiB
Set CMI as a "Preferred Source" to get quicker access to the news you value. div.EventsPromotions > div.EventsPromotions-LogoSection > a > img.EventsPromotions-Logo
/v3/assets/blt663d10211b43b0ca/blt75cfedfd1eb88f06/69aee5...10.1 KiB7.8 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
The Latest MORE CONTENT OPERATIONS The Career Hedge: Why Even Your ‘Satisfied’ … div.Layout > section.Layout-Section > div.HomePage > div.HomePage-Wrapper
0.098
The Latest MORE CONTENT OPERATIONS The Career Hedge: Why Even Your ‘Satisfied’ … main.Provider > div.Layout > section.Layout-Section > div.HomePage
0.028
Marketers don’t expect employers to help them advance their skills and networks… div.FeaturedContentHub-ContentWrapper > div.FeaturedContentHub-Col > div.FeaturedContent > p.FeaturedContent-Summary
0.002

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 50 ms 66.3 KiB
URLTransfer SizeEst Savings
contentmarketinginstitute.com/assets/brand.generated-BLoTfbb1.css82.0 KiB66.3 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 320 ms 880.0 KiB
URLTransfer SizeEst Savings
/pagead/managed/js/gpt/m202604160201/pubads_impl.js187.7 KiB95.0 KiB
contentmarketinginstitute.com/assets/errorBoundary-DmYlG005.js185.9 KiB75.2 KiB
www.googletagmanager.com/gtm.js?id=GTM-5CD68963111.4 KiB69.9 KiB
www.googletagmanager.com/gtag/js?id=G-NBYJQ8Q13E&cx=c&gtm=4e64h1h1173.0 KiB65.0 KiB
www.googletagmanager.com/gtag/js?id=G-8K02DKE4VC&cx=c&gtm=4e64h1h1154.6 KiB62.4 KiB
www.googletagmanager.com/gtag/destination?id=AW-947079196&cx=c&gtm=4e64h1h1137.4 KiB58.5 KiB
www.googletagmanager.com/gtm.js?id=GTM-N49ZKQB176.1 KiB57.8 KiB
connect.facebook.net/en_US/bundle/sdk.js/77.6 KiB54.0 KiB
contentmarketinginstitute.com/assets/src-ZYKgywyD.js54.0 KiB46.7 KiB
contentmarketinginstitute.com/assets/root-RloDA3Dw.js59.7 KiB46.1 KiB
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/ui.js98.4 KiB38.2 KiB
fundingchoicesmessages.google.com/i/3834?ers=368.6 KiB36.4 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB30.3 KiB
contentmarketinginstitute.com/assets/src-Y0ZzoQgU.js40.2 KiB27.9 KiB
www.instagram.com/embed.js33.7 KiB26.9 KiB
contentmarketinginstitute.com/assets/index.es-CzDN4vSH.js36.5 KiB23.5 KiB
contentmarketinginstitute.com/assets/src-CdyytUcs.js27.8 KiB22.9 KiB
contentmarketinginstitute.com/assets/jsx-runtime-DBNpHuQp.js36.9 KiB22.8 KiB
contentmarketinginstitute.com/assets/src-BKTcUlG42.js35.6 KiB20.8 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
contentmarketinginstitute.com/assets/entry.client-WQ4JFhQx.js1.1 s677 ms0.2 ms
contentmarketinginstitute.com/assets/src-ConzfMuK2.js421 ms342 ms0.0 ms
Unattributable421 ms22 ms0.0 ms
contentmarketinginstitute.com/383 ms90 ms23 ms
www.googletagmanager.com/gtm.js?id=GTM-5CD68963233 ms201 ms12 ms
fundingchoicesmessages.google.com/i/3834?ers=3223 ms216 ms5.0 ms
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/airgap.js220 ms165 ms21 ms
www.googletagmanager.com/gtag/js?id=G-NBYJQ8Q13E&cx=c&gtm=4e64h1h1149 ms114 ms13 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js141 ms115 ms14 ms
scripts.clarity.ms/0.8.60-beta/clarity.js100 ms91 ms3.2 ms
/pagead/managed/js/activeview/current/ufs_web_display.js100 ms89 ms6.8 ms
www.googletagmanager.com/gtag/js?id=G-8K02DKE4VC&cx=c&gtm=4e64h1h192 ms80 ms11 ms
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/ui.js79 ms54 ms15 ms
www.googletagmanager.com/gtag/destination?id=AW-947079196&cx=c&gtm=4e64h1h165 ms55 ms9.3 ms
js-agent.newrelic.com/nr-spa-1.313.0.min.js63 ms49 ms2.6 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation2.7 s
Other515 ms
Parse HTML & CSS437 ms
Style & Layout196 ms
Script Parsing & Compilation185 ms
Garbage Collection148 ms
Rendering39 ms

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
tpc.googlesyndication.com/simgad/586990310444619296276.2 KiB
contentmarketinginstitute.com/assets/errorBoundary-DmYlG005.js188.4 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js187.7 KiB
www.googletagmanager.com/gtm.js?id=GTM-N49ZKQB176.4 KiB
www.googletagmanager.com/gtag/js?id=G-NBYJQ8Q13E&cx=c&gtm=4e64h1h1173.1 KiB
www.googletagmanager.com/gtag/js?id=G-8K02DKE4VC&cx=c&gtm=4e64h1h1154.6 KiB
www.googletagmanager.com/gtag/destination?id=AW-947079196&cx=c&gtm=4e64h1h1137.5 KiB
/v3/assets/blt663d10211b43b0ca/blt77187a8f65bc6175/69cd78...128.9 KiB
www.googletagmanager.com/gtm.js?id=GTM-5CD68963111.4 KiB
transcend-cdn.com/cm/ef49a3f1-d8c1-47d6-88fc-50e41130631f/ui.js98.8 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Entries are now open for the 2026 Content Marketing Awards div.EventsPromotions > div.EventsPromotions-LogoSection > a > img.EventsPromotions-Logo
/v3/assets/blt663d10211b43b0ca/blt842c268e08d619e0/69e630...
Set CMI as a "Preferred Source" to get quicker access to the news you value. div.EventsPromotions > div.EventsPromotions-LogoSection > a > img.EventsPromotions-Logo
/v3/assets/blt663d10211b43b0ca/blt75cfedfd1eb88f06/69aee5...
Content Marketing Institute div.NavBase-HeaderWrapper > div.NavBase-LogoWrapper > a.NavBase-Logo > img.NavBase-LogoImage
/v3/assets/blt663d10211b43b0ca/bltd7e1e6e36749c51b/67b74a...
Content Marketing Institute footer.Footer > div.Footer-LogoContainer > a > img.Footer-LogoImage
/v3/assets/blt663d10211b43b0ca/bltd7e1e6e36749c51b/67b74a...
div.InformaBar > div.InformaBar-LogoSection > div.InformaBar-LogoWrapper > img.InformaBar-Logo div.InformaBar > div.InformaBar-LogoSection > div.InformaBar-LogoWrapper > img.InformaBar-Logo
Informa div.CopyrightsSection > div.CopyrightsSection-Wrapper > a.CopyrightsSection-BusinessLink > img.CopyrightsSection-BusinessImage
/v3/assets/blt663d10211b43b0ca/bltb301a9c4713ab258/67a1dc...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Document request latency
●Optimize DOM size
●Font display
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●Minify CSS
●Minify JavaScript
●User Timing marks and measures 15 user timings
●Avoid long main-thread tasks 18 long tasks found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 80 ms
●Server Backend Latencies 470 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Avoid multiple page redirects
●Initial server response time was short Root document took 40 ms
○INP breakdown
○Avoid non-composited animations
84

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA roles have required attributes that describe the state of the element to screen readers. Learn more about roles and required attributes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
This website processes personal data div.modal-container-inner > div.inner-container > div.column-content > p#consent-dialog-title

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SUBSCRIBE div > div.NewsletterSignupPromo-Button > button.Button > span.Button-ContentWrapper
SUBSCRIBE div.Layout-NewsLetter > div > button.Button > span.Button-ContentWrapper

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CMI BRANDS div.Layout > footer.Footer > div.LinkSection > h5.LinkSection-Title

These are opportunities to improve keyboard navigation in your application.

Names and labels

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a
div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a div.swiper-slide > div.ContentPreview > div.ContentPreview-Wrapper > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
CONTENT OPERATIONS div.FeaturedContentHub-Col > div.FeaturedContent > div.FeaturedContent-ImageWrapper > a.Keyword
STRATEGY & PLANNING div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > div.SupplementContent-TextPreview > a.Keyword
CONTENT DISTRIBUTION & PROMOTION div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > div.SupplementContent-TextPreview > a.Keyword
CONTENT OPERATIONS div.SupplementContent-ItemWrapper > div.SupplementContent-ItemWrapperInner > div.SupplementContent-TextPreview > a.Keyword
AI IN MARKETING div.HorizontalCard > div.HorizontalCard-ContentWrapper > div.HorizontalCard-KeywordWrapper > a.Keyword
CONTENT OPERATIONS div.HorizontalCard > div.HorizontalCard-ContentWrapper > div.HorizontalCard-KeywordWrapper > a.Keyword
AI IN MARKETING div.HorizontalCard > div.HorizontalCard-ContentWrapper > div.HorizontalCard-KeywordWrapper > a.Keyword

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Do Not Sell My Personal Information div.footer-container > div.bottom-menu-container > div.bottom-menu-item-container > button.bottom-menu-item
See our privacy policy div.footer-container > div.bottom-menu-container > div.bottom-menu-item-container > a.bottom-menu-item
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●No element has a `[tabindex]` value greater than 0
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Identical links have the same purpose.
○`[accesskey]` values are unique
○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
81

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting
snap.licdn.com/li.lms-analytics/insight.min.js
SharedStorage
/pagead/managed/js/activeview/current/ufs_web_display.js line 252, col 234

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLMap URL
contentmarketinginstitute.com/assets/errorBoundary-DmYlG005.jscontentmarketinginstitute.com/assets/errorBoundary-DmYlG005.js.map
widgets.iiris.com/iiris-tracker/v3.0/sp/v3.21.0/sp.jswidgets.iiris.com/iiris-tracker/v3.0/sp/v3.21.0/sp.js.map
contentmarketinginstitute.com/assets/useIsomorphicLayoutEffect-CrpupiLT.jscontentmarketinginstitute.com/assets/useIsomorphicLayoutEffect-CrpupiLT.js.map
contentmarketinginstitute.com/assets/toNumber-DMNTeGz6.jscontentmarketinginstitute.com/assets/toNumber-DMNTeGz6.js.map
contentmarketinginstitute.com/assets/striptags-C6Z8qEb3.jscontentmarketinginstitute.com/assets/striptags-C6Z8qEb3.js.map
contentmarketinginstitute.com/assets/src-ZYKgywyD.jscontentmarketinginstitute.com/assets/src-ZYKgywyD.js.map
contentmarketinginstitute.com/assets/src-Y0ZzoQgU.jscontentmarketinginstitute.com/assets/src-Y0ZzoQgU.js.map
contentmarketinginstitute.com/assets/src-XrfQbmpM.jscontentmarketinginstitute.com/assets/src-XrfQbmpM.js.map
contentmarketinginstitute.com/assets/src-OEn6lbRS.jscontentmarketinginstitute.com/assets/src-OEn6lbRS.js.map
contentmarketinginstitute.com/assets/src-ICN0g-KI.jscontentmarketinginstitute.com/assets/src-ICN0g-KI.js.map
contentmarketinginstitute.com/assets/src-gHZs4WkN2.jscontentmarketinginstitute.com/assets/src-gHZs4WkN2.js.map
contentmarketinginstitute.com/assets/src-DZjGMtIm.jscontentmarketinginstitute.com/assets/src-DZjGMtIm.js.map
contentmarketinginstitute.com/assets/src-DT8pN15R.jscontentmarketinginstitute.com/assets/src-DT8pN15R.js.map
contentmarketinginstitute.com/assets/src-DrUZA_BS.jscontentmarketinginstitute.com/assets/src-DrUZA_BS.js.map
contentmarketinginstitute.com/assets/src-Dk-W56OU2.jscontentmarketinginstitute.com/assets/src-Dk-W56OU2.js.map
contentmarketinginstitute.com/assets/src-D2FAMs-5.jscontentmarketinginstitute.com/assets/src-D2FAMs-5.js.map
contentmarketinginstitute.com/assets/src-CW1a1kK92.jscontentmarketinginstitute.com/assets/src-CW1a1kK92.js.map
contentmarketinginstitute.com/assets/src-CuFXwhH7.jscontentmarketinginstitute.com/assets/src-CuFXwhH7.js.map
contentmarketinginstitute.com/assets/src-Cuae8w-Y.jscontentmarketinginstitute.com/assets/src-Cuae8w-Y.js.map
contentmarketinginstitute.com/assets/src-CqxX1oo3.jscontentmarketinginstitute.com/assets/src-CqxX1oo3.js.map
contentmarketinginstitute.com/assets/src-ConzfMuK2.jscontentmarketinginstitute.com/assets/src-ConzfMuK2.js.map
contentmarketinginstitute.com/assets/src-Cn3lWZ8t.jscontentmarketinginstitute.com/assets/src-Cn3lWZ8t.js.map
contentmarketinginstitute.com/assets/src-CdyytUcs.jscontentmarketinginstitute.com/assets/src-CdyytUcs.js.map
contentmarketinginstitute.com/assets/src-CAAvt38V.jscontentmarketinginstitute.com/assets/src-CAAvt38V.js.map
contentmarketinginstitute.com/assets/src-C649mUwh.jscontentmarketinginstitute.com/assets/src-C649mUwh.js.map
contentmarketinginstitute.com/assets/src-Btvz-lqp.jscontentmarketinginstitute.com/assets/src-Btvz-lqp.js.map
contentmarketinginstitute.com/assets/src-BOW2TAy82.jscontentmarketinginstitute.com/assets/src-BOW2TAy82.js.map
contentmarketinginstitute.com/assets/src-BKTcUlG42.jscontentmarketinginstitute.com/assets/src-BKTcUlG42.js.map
contentmarketinginstitute.com/assets/src-BB6jB7X3.jscontentmarketinginstitute.com/assets/src-BB6jB7X3.js.map
contentmarketinginstitute.com/assets/src-B6W36Q0u.jscontentmarketinginstitute.com/assets/src-B6W36Q0u.js.map
contentmarketinginstitute.com/assets/src-4sW5lPB1.jscontentmarketinginstitute.com/assets/src-4sW5lPB1.js.map
contentmarketinginstitute.com/assets/src-29dM-DRN.jscontentmarketinginstitute.com/assets/src-29dM-DRN.js.map
contentmarketinginstitute.com/assets/root-RloDA3Dw.jscontentmarketinginstitute.com/assets/root-RloDA3Dw.js.map
contentmarketinginstitute.com/assets/react-dom-B0RQ2kJA.jscontentmarketinginstitute.com/assets/react-dom-B0RQ2kJA.js.map
contentmarketinginstitute.com/assets/react-BqmUObHr.jscontentmarketinginstitute.com/assets/react-BqmUObHr.js.map
contentmarketinginstitute.com/assets/meta-CKzx_q_i.jscontentmarketinginstitute.com/assets/meta-CKzx_q_i.js.map
contentmarketinginstitute.com/assets/jsx-runtime-DBNpHuQp.jscontentmarketinginstitute.com/assets/jsx-runtime-DBNpHuQp.js.map
contentmarketinginstitute.com/assets/index.es-CzDN4vSH.jscontentmarketinginstitute.com/assets/index.es-CzDN4vSH.js.map
contentmarketinginstitute.com/assets/extends-DQyfp-FM.jscontentmarketinginstitute.com/assets/extends-DQyfp-FM.js.map
contentmarketinginstitute.com/assets/esm-c-7d8dMx.jscontentmarketinginstitute.com/assets/esm-c-7d8dMx.js.map
contentmarketinginstitute.com/assets/entry.client-WQ4JFhQx.jscontentmarketinginstitute.com/assets/entry.client-WQ4JFhQx.js.map
contentmarketinginstitute.com/assets/_index-Cla8ROtA.jscontentmarketinginstitute.com/assets/_index-Cla8ROtA.js.map
contentmarketinginstitute.com/assets/_baseForOwn-5n8zOHco.jscontentmarketinginstitute.com/assets/_baseForOwn-5n8zOHco.js.map
widgets.iiris.com/iiris-tracker/v3.0/iris-t.jswidgets.iiris.com/iiris-tracker/v3.0/iris-t.js.map
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No browser errors logged to the console
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate clickjacking with XFO or CSP
●Mitigate DOM-based XSS with Trusted Types
○Redirects HTTP traffic to HTTPS
○Detected JavaScript libraries
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
contentmarketinginstitute.com/content-marketing-resourcesSEE MORE
contentmarketinginstitute.com/latest-newsMORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

Send Feedback