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https://bit.ly

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
95
GRADE
A
FIX
1
REVIEW
1
PASS
3
INFO
0
Checks
5
3 PASS 1 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

52/100

Site name appears as

Page titleFilter Icon
og:site_nameBitly
twitter:site@Bitly
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png
URL: https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

Preview

bit.ly

Bitly Connections Platform | Short URLs, QR Codes, and More

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

Preview quality · Twitter/X A · 85/100
  • twitter:card — summary_large_image
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — falling back from og:image

BIT.LY

Bitly Connections Platform | Short URLs, QR Codes, and More

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

Preview quality · Facebook A+ · 95/100

Description will be truncated (159 chars / 155 max)

  • og:title — Bitly Connections Platform | Short URLs, QR Codes, and More
  • og:description — Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Cod...
  • og:image — https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png
  • og:type — website
  • og:url — https://bitly.com/
  • og:site_name — Bitly

  • Description will be truncated on Facebook (159 chars, max 155)

    → Tighten og:description to ≤155 characters

Bitly Connections Platform | Short URLs, QR Codes, and More

bit.ly

Preview quality · LinkedIn A+ · 95/100

Description will be truncated (159 chars / 150 max)

  • og:title — Bitly Connections Platform | Short URLs, QR Codes, and More
  • og:description — Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Cod...
  • og:image — https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png

  • Description will be truncated on LinkedIn (159 chars, max 150)

    → Tighten og:description to ≤150 characters

bit.ly

Bitly Connections Platform | Short URLs, QR Codes, and More

Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.

Preview quality · Slack A+ · 100/100
  • og:title — Bitly Connections Platform | Short URLs, QR Codes, and More
  • og:description — Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Cod...
  • og:image — https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A · 93/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image⚠———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
2 properties Valid
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "WebPage",
      "@id": "https://bitly.com/pages/",
      "url": "https://bitly.com/pages/",
      "name": "Bitly Connections Platform | Short URLs, QR Codes, and More",
      "isPartOf": {
        "@id": "https://bitly.com/pages/#website"
      },
      "about": {
        "@id": "https://bitly.com/pages/#organization"
      },
      "primaryImageOfPage": {
        "@id": "https://bitly.com/pages/#primaryimage"
      },
      "image": {
        "@id": "https://bitly.com/pages/#primaryimage"
      },
      "thumbnailUrl": "https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png",
      "datePublished": "2024-09-25T17:36:11+00:00",
      "dateModified": "2026-03-09T14:06:47+00:00",
      "description": "Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a landing page solution.",
      "breadcrumb": {
        "@id": "https://bitly.com/pages/#breadcrumb"
      },
      "inLanguage": "en-US",
      "potentialAction": [
        {
          "@type": "ReadAction",
          "target": [
            "https://bitly.com/pages/"
          ]
        }
      ]
    },
    {
      "@type": "ImageObject",
      "inLanguage": "en-US",
      "@id": "https://bitly.com/pages/#primaryimage",
      "url": "https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png",
      "contentUrl": "https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2024/05/hero-img_desktop@2x.png",
      "width": 1780,
      "height": 1360,
      "caption": "Illustration of a woman with a cup of coffee, looking at her phone."
    },
    {
      "@type": "BreadcrumbList",
      "@id": "https://bitly.com/pages/#breadcrumb",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Home"
        }
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://bitly.com/pages/#website",
      "url": "https://bitly.com/pages/",
      "name": "Bitly",
      "description": "Harness the click",
      "publisher": {
        "@id": "https://bitly.com/pages/#organization"
      },
      "potentialAction": [
        {
          "@type": "SearchAction",
          "target": {
            "@type": "EntryPoint",
            "urlTemplate": "https://bitly.com/pages/?s={search_term_string}"
          },
          "query-input": {
            "@type": "PropertyValueSpecification",
            "valueRequired": true,
            "valueName": "search_term_string"
          }
        }
      ],
      "inLanguage": "en-US"
    },
    {
      "@type": "Organization",
      "@id": "https://bitly.com/pages/#organization",
      "name": "Bitly, Inc.",
      "url": "https://bitly.com/pages/",
      "logo": {
        "@type": "ImageObject",
        "inLanguage": "en-US",
        "@id": "https://bitly.com/pages/#/schema/logo/image/",
        "url": "https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2019/02/cropped-Logo_orange1.png",
        "contentUrl": "https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2019/02/cropped-Logo_orange1.png",
        "width": 310,
        "height": 152,
        "caption": "Bitly, Inc."
      },
      "image": {
        "@id": "https://bitly.com/pages/#/schema/logo/image/"
      },
      "sameAs": [
        "https://www.facebook.com/bitly",
        "https://x.com/Bitly",
        "https://www.instagram.com/bitly/",
        "https://www.linkedin.com/company/bitly/",
        "https://www.youtube.com/channel/UCXqBik7fDW6jzp9PBXwiIQQ",
        "https://en.wikipedia.org/wiki/Bitly"
      ]
    }
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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