Skip to content
https://bit.ly

Lighthouse Desktop

· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
SCORE
0
GRADE
FIX
0
REVIEW
0
PASS
0
INFO
0

Detailed Report

Audit breakdown by category with detailed findings.

55

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s170.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s150.7 KiB
cdn.optimizely.com/js/16488430484.js120.0 s107.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s128.1 KiB
/static/1775658203/pages/wp-content/uploads/2026/04/featu...3600.0 s96.4 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-includes/js/jquery/jquery.min.js3600.0 s85.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s77.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s68.2 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/slide...3600.0 s66.1 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/slide...3600.0 s59.7 KiB
cdn.cookielaw.org/scripttemplates/202505.1.0/otBannerSdk.js86400.0 s118.9 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/slide...3600.0 s58.9 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/card-...3600.0 s58.4 KiB
/static/1775658203/pages/wp-content/uploads/2025/10/mobil...3600.0 s57.8 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/slide...3600.0 s57.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s51.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s51.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s51.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s50.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s50.5 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/slide...3600.0 s50.1 KiB
/static/1775658203/pages/wp-content/uploads/2025/10/deskt...3600.0 s45.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s43.4 KiB
/static/1775658203/pages/wp-content/plugins/page-links-to...3600.0 s33.7 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/card-...3600.0 s32.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/new-y...3600.0 s22.4 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/card-...3600.0 s20.9 KiB
bat.bing.com/p/insights/s/0.8.590.0 ms15.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s18.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s18.0 KiB
/static/1775658203/pages/wp-content/uploads/2026/01/shopi...3600.0 s16.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s15.9 KiB
/static/1775658203/pages/wp-content/plugins/wow-modal-win...3600.0 s13.4 KiB
/static/1775658203/pages/wp-includes/js/jquery/jquery-mig...3600.0 s13.3 KiB
/static/1775658203/pages/wp-content/uploads/2023/08/canva...3600.0 s11.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s11.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s11.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/stars...3600.0 s10.4 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/phill...3600.0 s10.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s9.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/melod...3600.0 s9.6 KiB
/static/1775658203/pages/wp-content/uploads/2025/06/soc-I...3600.0 s8.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/rad-b...3600.0 s7.2 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s7.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/icon-...3600.0 s6.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.4 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/user-...3600.0 s6.1 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s6.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s5.2 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s4.9 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s4.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/marri...3600.0 s4.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/digit...3600.0 s3.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/curol...3600.0 s3.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.4 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/brand...3600.0 s3.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/barco...3600.0 s3.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/conte...3600.0 s3.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/mobil...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/qr-ic...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/plugins/sitepress-mul...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/novas...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/uploads/2021/08/bitly...3600.0 s2.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/print...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/icon-...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/check...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/icon-...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/link-...3600.0 s1.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.8 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2025/06/gdpr.png3600.0 s1.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/link-...3600.0 s1.7 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/utm-c...3600.0 s1.7 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/small...3600.0 s1.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/quote...3600.0 s1.6 KiB
cdn.userway.org/widget.js3600.0 s1.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/digit...3600.0 s1.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/link-...3600.0 s1.4 KiB
/logos/65c03a89-92c5-4108-a418-9cce52db7454/d212d9fa-946a...86400.0 s2.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.3 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/produ...3600.0 s1.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.3 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.5 KiB
/static/1775658203/pages/wp-content/plugins/sitepress-mul...3600.0 s1.2 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2025/06/ccpa.png3600.0 s1.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/analy...3600.0 s1.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s938 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s905 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s821 B
/static/1775658203/pages/wp-content/uploads/2024/09/qr-co...3600.0 s813 B
/static/1775658203/pages/wp-content/uploads/2024/09/url-s...3600.0 s763 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s5.4 KiB
/static/1775658203/pages/wp-content/uploads/2024/09/landi...3600.0 s689 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s671 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s491 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s485 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s453 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s453 B
/static/1775658203/pages/wp-content/plugins/sitepress-mul...3600.0 s328 B
cdn.cookielaw.org/logos/static/ot_close.svg86400.0 s631 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.163147] map[node:map[boundingRect:map[bottom:5237 height:5154 left:0 right:1350 top:83 width:1350] lhId:page-23-DIV nodeLabel:GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV selector:body.home > div.off-canvas-wrapper > div.off-canvas-content > div#content snippet:<div class="content" id="content"> type:node] score:0.056728 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1902 height:340 left:106 right:464 top:1562 width:358] lhId:page-8-IMG nodeLabel:div.card > div.card-image > picture > img path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,2,DIV,0,SECTION,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,1,IMG selector:div.card > div.card-image > picture > img snippet:<img src="https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/20…" alt="" width="780" height="740" loading="lazy"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:2199 height:1068 left:0 right:1350 top:1131 width:1350] lhId:page-18-DIV nodeLabel:GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,2,DIV selector:article#post-30814 > div.entry-content > div.redesign-2024 > div.reusable-content snippet:<div class="reusable-content"> type:node] score:0.05618] map[node:map[boundingRect:map[bottom:2199 height:1068 left:0 right:1350 top:1131 width:1350] lhId:page-18-DIV nodeLabel:GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,2,DIV selector:article#post-30814 > div.entry-content > div.redesign-2024 > div.reusable-content snippet:<div class="reusable-content"> type:node] score:0.032477 subItems:map[items:[map[cause:Web font extra:map[type:url value:https://mkt-static.bitly.com/static/1775658203/pages/wp-content/themes/JointsWP-CSS-master/assets/fonts/bitly_displaay_standard/BitlyDisplaayStandard-Bold.woff2]] map[cause:Web font extra:map[type:url value:https://mkt-static.bitly.com/static/1775658203/pages/wp-content/themes/JointsWP-CSS-master/assets/fonts/bitly_displaay_standard/BitlyDisplaayStandard-SemiBold.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:68 height:46 left:311 right:1237 top:22 width:926] lhId:page-17-DIV nodeLabel:Platform PRODUCTS URL Shortener Customize, share and track links QR Code Genera… path:1,HTML,1,BODY,7,DIV,0,DIV,0,DIV,0,HEADER,0,DIV,0,DIV,1,DIV selector:header.header > div.grid-container > div#top-bar-menu > div.top-bar-right snippet:<div class="top-bar-right"> type:node] score:0.013021 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:363 height:192 left:941 right:1281 top:172 width:340] lhId:page-27-IMG nodeLabel:Bitly Assist sample screen path:1,HTML,1,BODY,7,DIV,0,DIV,0,DIV,0,HEADER,0,DIV,0,DIV,1,DIV,0,DIV,0,NAV,2,UL,1,LI,1,DIV,0,DIV,1,DIV,1,DIV,0,DIV,0,A,0,IMG selector:div.mega-menu__discover > div.mega-menu__resources > a.mega-menu__resources--item > img.alignnone snippet:<img fetchpriority="high" decoding="async" src="https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/20…" alt="Bitly Assist sample screen" width="1200" height="675" class="alignnone size-full wp-image-36769" srcset="https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/20…" sizes="(max-width: 1200px) 100vw, 1200px"> type:node]] map[cause:Web font extra:map[type:url value:https://mkt-static.bitly.com/static/1775658203/pages/wp-content/themes/JointsWP-CSS-master/assets/fonts/bitly_displaay_standard/BitlyDisplaayStandard-Regular.woff2]] map[cause:Web font extra:map[type:url value:https://mkt-static.bitly.com/static/1775658203/pages/wp-content/themes/JointsWP-CSS-master/assets/fonts/bitly_displaay_standard/BitlyDisplaayStandard-Medium.woff2]]] type:subitems]] map[node:map[boundingRect:map[bottom:2199 height:1068 left:0 right:1350 top:1131 width:1350] lhId:page-18-DIV nodeLabel:GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,2,DIV selector:article#post-30814 > div.entry-content > div.redesign-2024 > div.reusable-content snippet:<div class="reusable-content"> type:node] score:0.003979]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
/global-free-hook/latest/fonts/BitlyDisplaayStandard-Bold...560 ms
/global-free-hook/latest/fonts/BitlyDisplaayStandard-Regu...545 ms
/global-free-hook/latest/fonts/BitlyDisplaayStandard-Medi...535 ms
/global-free-hook/latest/fonts/BitlyDisplaayStandard-Semi...530 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...85 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...65 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...65 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...60 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...25 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
Bitly Assist sample screen div.mega-menu__discover > div.mega-menu__resources > a.mega-menu__resources--item > img.alignnone
/static/1775658203/pages/wp-content/uploads/2026/04/featu...96.3 KiB88.6 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/slide...66.0 KiB49.6 KiB
div.card > div.card-image > picture > img div.card > div.card-image > picture > img
/static/1775658203/pages/wp-content/uploads/2025/11/card-...58.4 KiB46.1 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/slide...59.7 KiB44.8 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/slide...58.9 KiB44.2 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/slide...57.3 KiB43.0 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/slide...50.1 KiB37.6 KiB
div.card > div.card-image > picture > img div.card > div.card-image > picture > img
/static/1775658203/pages/wp-content/uploads/2025/11/card-...32.8 KiB25.9 KiB
div.card > div.card-image > picture > img div.card > div.card-image > picture > img
/static/1775658203/pages/wp-content/uploads/2025/11/card-...20.9 KiB16.5 KiB
Shopify integration div.grid-x > a.integrations-item > div.img-wrap > img.menu-img
/static/1775658203/pages/wp-content/uploads/2026/01/shopi...16.0 KiB15.4 KiB
Canva integration div.grid-x > a.integrations-item > div.img-wrap > img.menu-img
/static/1775658203/pages/wp-content/uploads/2023/08/canva...11.6 KiB11.1 KiB
div.testimnial-item > div.wrapper > div.testimonial-imgs > img div.testimnial-item > div.wrapper > div.testimonial-imgs > img
/static/1775658203/pages/wp-content/uploads/2024/04/phill...10.0 KiB8.9 KiB
div.testimnial-item > div.wrapper > div.testimonial-imgs > img div.testimnial-item > div.wrapper > div.testimonial-imgs > img
/static/1775658203/pages/wp-content/uploads/2024/04/melod...9.6 KiB8.5 KiB
SOC 2 Compliant div.security > div.footer-blog-posts__soc2-badges > div.footer-blog-posts__soc2-badge > img
/static/1775658203/pages/wp-content/uploads/2025/06/soc-I...8.0 KiB7.7 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...7.2 KiB6.1 KiB
div.cell > div.card > div.card-image > img div.cell > div.card > div.card-image > img
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...5.9 KiB4.9 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-16-DIV
nodeLabel: Build stronger digital connections Use our URL shortener, QR Codes, and landing…
path: 1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,0,DIV,0,FREE-HOOK,a,#document-fragment,0,DIV,1,DIV,0,DIV,0,DIV
selector: div > div.bg-core-navy > div.container > div.px-4
snippet: <div class="px-4 pb-4 text-center text-core-base bg-center bg-no-repeat bg-contain fle…" style="background-image: url(&quot;https://global-free-tools.qr-code-generator.com/glo…&quot;);">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...11.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...77.6 KiB81 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...938 B
cdn.optimizely.com/js/16488430484.js107.9 KiB382 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...2.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...150.7 KiB122 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.6 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-includes/js/jquery/jquery.min.js85.5 KiB81 ms
/static/1775658203/pages/wp-content/plugins/sitepress-mul...1.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...9.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...18.0 KiB
/static/1775658203/pages/wp-includes/js/jquery/jquery-mig...13.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...68.2 KiB81 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...15.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...128.1 KiB162 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...1.3 KiB227 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...11.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...905 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...2.3 KiB
/static/1775658203/pages/wp-content/plugins/sitepress-mul...2.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3.4 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 429 ms
URLTime Spent
bit.ly/429 ms
bitly.com/0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… body.home > div.off-canvas-wrapper > div.off-canvas-content > div#content
0.057
GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… article#post-30814 > div.entry-content > div.redesign-2024 > div.reusable-content
0.056
GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… article#post-30814 > div.entry-content > div.redesign-2024 > div.reusable-content
0.032
Platform PRODUCTS URL Shortener Customize, share and track links QR Code Genera… header.header > div.grid-container > div#top-bar-menu > div.top-bar-right
0.013
GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… article#post-30814 > div.entry-content > div.redesign-2024 > div.reusable-content
0.004
Platform PRODUCTS URL Shortener Customize, share and track links QR Code Genera… header.header > div.grid-container > div#top-bar-menu > div.top-bar-right
0.001

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 400 ms 431.0 KiB
URLTransfer SizeEst Savings
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...127.8 KiB114.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...150.4 KiB112.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...77.6 KiB77.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...68.1 KiB65.1 KiB
21.7 KiB18.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...17.8 KiB17.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...15.9 KiB13.2 KiB
/static/1775658203/pages/wp-content/plugins/wow-modal-win...13.4 KiB11.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 840 ms 729.9 KiB
URLTransfer SizeEst Savings
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...170.1 KiB114.3 KiB
/global-free-hook/latest/global-free-hook.js161.0 KiB68.3 KiB
www.googletagmanager.com/gtag/js?id=G-567GCTL9BB&cx=c&gtm=4e64f0175.9 KiB68.1 KiB
accounts.google.com/gsi/client95.3 KiB67.5 KiB
www.googletagmanager.com/gtag/destination?id=DC-12389169&cx=c&gtm=4e64f0129.8 KiB64.9 KiB
www.googletagmanager.com/gtag/js?id=AW-11180849338&cx=c&gtm=4e64f0146.4 KiB64.3 KiB
www.googletagmanager.com/gtag/js?id=AW-768371374&cx=c&gtm=4e64f0144.7 KiB64.0 KiB
www.googletagmanager.com/gtm.js?id=GTM-MWZVBR2178.1 KiB62.4 KiB
cdn.cookielaw.org/scripttemplates/202505.1.0/otBannerSdk.js118.6 KiB62.4 KiB
cdn.optimizely.com/js/16488430484.js107.3 KiB38.1 KiB
cdn.userway.org/widgetapp/2026-04-14-10-40-20/widget_app_base_1776163220800.js47.1 KiB27.8 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-includes/js/jquery/jquery.min.js85.5 KiB27.8 KiB

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation905 ms
Other546 ms
Style & Layout312 ms
Rendering160 ms
Script Parsing & Compilation153 ms
Parse HTML & CSS56 ms
Garbage Collection27 ms

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 28.6 KiB
URLTransfer SizeEst Savings
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...150.7 KiB9.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...128.1 KiB9.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...68.2 KiB5.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...77.6 KiB4.6 KiB

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 12.1 KiB
URLTransfer SizeEst Savings
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...18.0 KiB6.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.6 KiB2.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...5.1 KiB2.5 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
www.googletagmanager.com/gtm.js?id=GTM-MWZVBR2178.4 KiB
www.googletagmanager.com/gtag/js?id=G-567GCTL9BB&cx=c&gtm=4e64f0175.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...170.1 KiB
/global-free-hook/latest/global-free-hook.js162.5 KiB
bitly.com/153.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...150.7 KiB
www.googletagmanager.com/gtag/js?id=AW-11180849338&cx=c&gtm=4e64f0146.4 KiB
www.googletagmanager.com/gtag/js?id=AW-768371374&cx=c&gtm=4e64f0144.7 KiB
www.googletagmanager.com/gtag/destination?id=DC-12389169&cx=c&gtm=4e64f0129.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...128.1 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Shopify integration div.grid-x > a.integrations-item > div.img-wrap > img.menu-img
/static/1775658203/pages/wp-content/uploads/2026/01/shopi...
Canva integration div.grid-x > a.integrations-item > div.img-wrap > img.menu-img
/static/1775658203/pages/wp-content/uploads/2023/08/canva...
Small Bitly Logo div.pcta-tabs-container > ul#pcta-tabs > li > img
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Max Potential First Input Delay 100 ms
●Optimize DOM size
●Forced reflow
●LCP breakdown
●Modern HTTP
●Optimize viewport for mobile
●User Timing marks and measures 10 user timings
●JavaScript execution time 0.8 s
●Avoid long main-thread tasks 6 long tasks found
●Avoid non-composited animations 1 animated element found
●Page didn't prevent back/forward cache restoration
●Network Requests
●Network Round Trip Times 180 ms
●Server Backend Latencies 540 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 230 ms
○INP breakdown
89

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Small Bitly Logo div.pcta > div#pcta > div.pcta-tabs-container > ul#pcta-tabs

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
GREAT CONNECTIONS START WITH A CLICK OR SCAN div.inner-content > div.cell > div.block-intro > p.preheading

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Use our URL shortener, QR Codes, and landing pages to engage your audience and … div.bg-core-navy > div.container > div.px-4 > h3.p0
Start now: div#pcta > div.pctabanner > div.pctabanner-inner > h5.banner-heading

These are opportunities to improve keyboard navigation in your application.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Small Bitly Logo div#pcta > div.pcta-tabs-container > ul#pcta-tabs > li
Close popup div#pcta > div.pcta-tabs-container > ul#pcta-tabs > li

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ENGLISH div.wpml-ls-sidebars-footer6 > ul > li.wpml-ls-slot-footer6 > a.js-wpml-ls-item-toggle
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Buttons have an accessible name
●Image elements have `[alt]` attributes
●Input buttons have discernible text.
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Links have a discernible name
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Document has a main landmark.
●Deprecated ARIA roles were not used
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
96

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
accounts.google.com/gsi/client line 85, col 88
[GSI_LOGGER]: FedCM get() rejects with NetworkError: Error retrieving a token.
bitly.com/
Not signed in with the identity provider.
●Uses HTTPS
●Avoids deprecated APIs
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
bitly.com/pages/products/url-shortenerLearn more
bitly.com/pages/products/qr-codesLearn more
bitly.com/pages/products/pagesLearn more
bitly.com/pages/solutions/retailRead More
bitly.com/pages/solutions/consumer-packaged-goodsRead More
bitly.com/pages/solutions/hospitalityRead More
bitly.com/pages/solutions/mediaRead More
bitly.com/pages/solutions/technologyRead More
bitly.com/pages/solutions/healthcareRead More
bitly.com/pages/solutions/insuranceRead More
bitly.com/pages/solutions/financial-servicesRead More
bitly.com/pages/solutions/professional-servicesRead More
bitly.com/pages/solutions/educationRead More

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links are crawlable
●robots.txt is valid
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

Send Feedback