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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

26

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s170.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s150.7 KiB
cdn.optimizely.com/js/16488430484.js120.0 s107.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s128.1 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-includes/js/jquery/jquery.min.js3600.0 s85.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s77.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s68.2 KiB
cdn.cookielaw.org/scripttemplates/202505.1.0/otBannerSdk.js86400.0 s118.9 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/card-...3600.0 s58.4 KiB
/static/1775658203/pages/wp-content/uploads/2025/10/mobil...3600.0 s57.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s51.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s51.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s51.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s50.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s50.5 KiB
/static/1775658203/pages/wp-content/uploads/2026/04/featu...3600.0 s46.2 KiB
/static/1775658203/pages/wp-content/uploads/2025/10/deskt...3600.0 s45.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s43.4 KiB
/static/1775658203/pages/wp-content/plugins/page-links-to...3600.0 s33.7 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/card-...3600.0 s32.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/new-y...3600.0 s22.4 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/card-...3600.0 s20.9 KiB
bat.bing.com/p/insights/s/0.8.590.0 ms15.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s18.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s18.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s15.9 KiB
/static/1775658203/pages/wp-content/plugins/wow-modal-win...3600.0 s13.4 KiB
/static/1775658203/pages/wp-includes/js/jquery/jquery-mig...3600.0 s13.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s11.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s11.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/stars...3600.0 s10.4 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/phill...3600.0 s10.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s9.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/melod...3600.0 s9.6 KiB
/static/1775658203/pages/wp-content/uploads/2025/06/soc-I...3600.0 s8.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/rad-b...3600.0 s7.2 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s7.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/icon-...3600.0 s6.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.4 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s6.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/user-...3600.0 s6.1 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s6.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s5.2 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s4.9 KiB
/static/1775658203/pages/wp-content/uploads/2025/11/icon-...3600.0 s4.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/marri...3600.0 s4.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/digit...3600.0 s3.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/curol...3600.0 s3.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.5 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.4 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/brand...3600.0 s3.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s3.1 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/barco...3600.0 s3.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/conte...3600.0 s3.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/mobil...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/qr-ic...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/plugins/sitepress-mul...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/novas...3600.0 s2.8 KiB
/static/1775658203/pages/wp-content/uploads/2021/08/bitly...3600.0 s2.6 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/print...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/icon-...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/check...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/icon-...3600.0 s1.9 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/link-...3600.0 s1.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.8 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2025/06/gdpr.png3600.0 s1.8 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/link-...3600.0 s1.7 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/utm-c...3600.0 s1.7 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/small...3600.0 s1.7 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/04/quote...3600.0 s1.6 KiB
cdn.userway.org/widget.js3600.0 s1.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/10/digit...3600.0 s1.6 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/link-...3600.0 s1.4 KiB
/logos/65c03a89-92c5-4108-a418-9cce52db7454/d212d9fa-946a...86400.0 s2.8 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.3 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/produ...3600.0 s1.3 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s1.3 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.5 KiB
/static/1775658203/pages/wp-content/plugins/sitepress-mul...3600.0 s1.2 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/2025/06/ccpa.png3600.0 s1.2 KiB
/static/1775658203/pages/wp-content/uploads/2024/05/analy...3600.0 s1.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s938 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s905 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s835 B
/static/1775658203/pages/wp-content/uploads/2024/09/qr-co...3600.0 s812 B
/static/1775658203/pages/wp-content/uploads/2024/09/url-s...3600.0 s764 B
cdn.userway.org/styles/2026-04-14-10-40-20/widget_base.css?v=1776163220800864000.0 s5.4 KiB
/static/1775658203/pages/wp-content/uploads/2024/09/landi...3600.0 s688 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s674 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s493 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s485 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s455 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s453 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3600.0 s432 B
/static/1775658203/pages/wp-content/plugins/sitepress-mul...3600.0 s328 B
cdn.cookielaw.org/logos/static/ot_close.svg86400.0 s631 B

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.138362] map[node:map[boundingRect:map[bottom:7271 height:7188 left:0 right:412 top:83 width:412] lhId:page-1-DIV nodeLabel:GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV selector:body.home > div.off-canvas-wrapper > div.off-canvas-content > div#content snippet:<div class="content" id="content"> type:node] score:0.091772 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:2123 height:351 left:21 right:391 top:1772 width:370] lhId:page-4-IMG nodeLabel:div.card > div.card-image > picture > img path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,2,DIV,0,SECTION,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,PICTURE,1,IMG selector:div.card > div.card-image > picture > img snippet:<img src="https://mkt-static.bitly.com/static/1775658203/pages/wp-content/uploads/20…" alt="" width="780" height="740" loading="lazy"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:1243 height:239 left:0 right:412 top:1004 width:412] lhId:page-3-SECTION nodeLabel:Curology Logo path:1,HTML,1,BODY,7,DIV,0,DIV,2,DIV,0,DIV,0,MAIN,0,ARTICLE,0,DIV,0,DIV,1,SECTION selector:article#post-30814 > div.entry-content > div.redesign-2024 > section.full-width-content snippet:<section class="full-width-content text-content no-padding-top gallery-row negative-margin…" style="background-image:url();background-color:#031f39"> type:node] score:0.043787] map[node:map[boundingRect:map[bottom:66 height:41 left:234 right:392 top:24 width:158] lhId:page-2-DIV nodeLabel:Sign up Free Menu path:1,HTML,1,BODY,7,DIV,0,DIV,0,DIV,0,HEADER,0,DIV,0,DIV,0,DIV,1,DIV selector:div.grid-container > div#top-bar-menu > div.top-bar-left > div.show-for-small snippet:<div class="show-for-small hide-for-large"> type:node] score:0.002803]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:29.672 source:map[type:text value:[unattributed]]]]

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
value: no origins were preconnected
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...11.2 KiB150 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...77.6 KiB300 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...938 B
cdn.optimizely.com/js/16488430484.js107.9 KiB1.8 s
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...150.7 KiB750 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...2.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...18.0 KiB150 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...68.2 KiB450 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...2.1 KiB
mkt-static.bitly.com/static/1775658203/pages/wp-includes/js/jquery/jquery.min.js85.5 KiB300 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.6 KiB
/static/1775658203/pages/wp-includes/js/jquery/jquery-mig...13.3 KiB150 ms
/static/1775658203/pages/wp-content/plugins/sitepress-mul...1.2 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...1.3 KiB769 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...11.0 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3.6 KiB150 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...128.1 KiB1.2 s
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...15.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...9.9 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...6.1 KiB
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...905 B
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...2.3 KiB
/static/1775658203/pages/wp-content/plugins/sitepress-mul...2.8 KiB150 ms
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...3.4 KiB150 ms

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
div.card > div.card-image > picture > img div.card > div.card-image > picture > img
/static/1775658203/pages/wp-content/uploads/2025/11/card-...58.4 KiB18.2 KiB
div.testimnial-item > div.wrapper > div.testimonial-imgs > img div.testimnial-item > div.wrapper > div.testimonial-imgs > img
/static/1775658203/pages/wp-content/uploads/2024/04/phill...10.0 KiB8.9 KiB
div.testimnial-item > div.wrapper > div.testimonial-imgs > img div.testimnial-item > div.wrapper > div.testimonial-imgs > img
/static/1775658203/pages/wp-content/uploads/2024/04/melod...9.6 KiB8.5 KiB
SOC 2 Compliant div.security > div.footer-blog-posts__soc2-badges > div.footer-blog-posts__soc2-badge > img
/static/1775658203/pages/wp-content/uploads/2025/06/soc-I...8.0 KiB6.9 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.0 s
URLTime Spent
bit.ly/1.0 s
bitly.com/0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
GREAT CONNECTIONS START WITH A CLICK OR SCAN The Bitly Connections Platform A… body.home > div.off-canvas-wrapper > div.off-canvas-content > div#content
0.092
Curology Logo article#post-30814 > div.entry-content > div.redesign-2024 > section.full-width-content
0.044
Sign up Free Menu div.grid-container > div#top-bar-menu > div.top-bar-left > div.show-for-small
0.003

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation3.3 s
Other1.7 s
Style & Layout984 ms
Script Parsing & Compilation616 ms
Rendering282 ms
Parse HTML & CSS230 ms
Garbage Collection45 ms

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Small Bitly Logo div.pcta-tabs-container > ul#pcta-tabs > li > img
/static/1775658203/pages/wp-content/themes/JointsWP-CSS-m...

More information about the performance of your application. These numbers don't directly affect the Performance score.

Optimize DOM size
LCP breakdown
Modern HTTP
Optimize viewport for mobile
User Timing marks and measures 8 user timings
Avoid long main-thread tasks 20 long tasks found
Page didn't prevent back/forward cache restoration
Network Requests
Network Round Trip Times 180 ms
Server Backend Latencies 560 ms
Tasks
Diagnostics
Metrics
Screenshot Thumbnails
Final Screenshot
Script Treemap Data
Resources Summary
Initial server response time was short Root document took 260 ms
INP breakdown
LCP request discovery
Avoid non-composited animations
89

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Small Bitly Logo div.pcta > div#pcta > div.pcta-tabs-container > ul#pcta-tabs

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
GREAT CONNECTIONS START WITH A CLICK OR SCAN div.inner-content > div.cell > div.block-intro > p.preheading

These are opportunities to improve the legibility of your content.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Use our URL shortener, QR Codes, and landing pages to engage your audience and … div.bg-core-navy > div.container > div.px-4 > h3.p0
Start now: div#pcta > div.pctabanner > div.pctabanner-inner > h5.banner-heading

These are opportunities to improve keyboard navigation in your application.

Tables and lists

Screen readers require list items (`<li>`) to be contained within a parent `<ul>`, `<ol>` or `<menu>` to be announced properly. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Small Bitly Logo div#pcta > div.pcta-tabs-container > ul#pcta-tabs > li
Close popup div#pcta > div.pcta-tabs-container > ul#pcta-tabs > li

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]`s are contained by their required parent element
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Input buttons have discernible text.
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
`button`, `link`, and `menuitem` elements have accessible names
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
No element has a `[tabindex]` value greater than 0
Touch targets have sufficient size and spacing.
Document has a main landmark.
Deprecated ARIA roles were not used
Uses ARIA roles only on compatible elements
Elements with visible text labels have matching accessible names.
`[accesskey]` values are unique
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Image elements do not have `[alt]` attributes that are redundant text.
Identical links have the same purpose.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
96

Best Practices

General

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
[GSI_LOGGER]: FedCM get() rejects with NetworkError: Error retrieving a token.
Not signed in with the identity provider.
Uses HTTPS
Avoids deprecated APIs
Avoids third-party cookies
Allows users to paste into input fields
Avoids requesting the geolocation permission on page load
Avoids requesting the notification permission on page load
Displays images with correct aspect ratio
Serves images with appropriate resolution
Page has the HTML doctype
Properly defines charset
No issues in the `Issues` panel in Chrome Devtools
Ensure CSP is effective against XSS attacks
Use a strong HSTS policy
Ensure proper origin isolation with COOP
Mitigate DOM-based XSS with Trusted Types
Detected JavaScript libraries
Page has valid source maps
Redirects HTTP traffic to HTTPS
Mitigate clickjacking with XFO or CSP
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Structured data is valid
Page isn’t blocked from indexing
Document has a `<title>` element
Document has a meta description
Page has successful HTTP status code
Links are crawlable
robots.txt is valid
Image elements have `[alt]` attributes
Document has a valid `hreflang`
Document has a valid `rel=canonical`

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