Content
· 8 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.FImage OptimizationAction4 issues found across 46 imagesFIX
BLinks200 links checked, 197 healthy, 3 brokenREVIEW
Broken Links (3)
| Status | URL | Found in | Error |
|---|---|---|---|
| 404 | https://images.stripeassets.com | <link> | Not Found |
| 404 | https://assets.stripeassets.com | <link> | Not Found |
| 404 | https://stripe.com/b.stripecdn.com | <link> | Not Found |
BOpen GraphOpen Graph tags are partially configured — some improvements recommended.REVIEW
https://images.stripeassets.com/fzn2n1nzq965/XtX984S1GJVsVOXFC7kMu/01988281e867728dfb09aa7793a6e3b9/Stripe.jpg?q=80The og:image URL could not be fetched. Social platforms won't be able to display it.
An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.
Learn more ▾ ▴
Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.
Source: Open Graph Protocol / Facebook Sharing Debugger
The og:site_name tag displays the website name in social previews.
Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.
Learn more ▾ ▴
og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.
Source: Open Graph Protocol
Preview
stripe.com
Stripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.
- twitter:card — summary_large_image
- twitter:title — Stripe | Financial Infrastructure to Grow Your Revenue
- twitter:description — Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing mo...
- twitter:image — https://images.stripeassets.com/fzn2n1nzq965/XtX984S1GJVsVOXFC7kMu/01988281e867728dfb09aa7793a6e3b9/Stripe.jpg?q=80
STRIPE.COM
Stripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.
- og:title — Stripe | Financial Infrastructure to Grow Your Revenue
- og:description — Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing mo...
- og:image — https://images.stripeassets.com/fzn2n1nzq965/XtX984S1GJVsVOXFC7kMu/01988281e867728dfb09aa7793a6e3b9/Stripe.jpg?q=80
- og:type — website
- og:url — https://stripe.com/
- og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
Stripe | Financial Infrastructure to Grow Your Revenue
stripe.com
- og:title — Stripe | Financial Infrastructure to Grow Your Revenue
- og:description — Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing mo...
- og:image — https://images.stripeassets.com/fzn2n1nzq965/XtX984S1GJVsVOXFC7kMu/01988281e867728dfb09aa7793a6e3b9/Stripe.jpg?q=80
stripe.com
Stripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models, and manage money movement.
- og:title — Stripe | Financial Infrastructure to Grow Your Revenue
- og:description — Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing mo...
- og:image — https://images.stripeassets.com/fzn2n1nzq965/XtX984S1GJVsVOXFC7kMu/01988281e867728dfb09aa7793a6e3b9/Stripe.jpg?q=80
Social preview quality
Averaged across Twitter/X, Facebook, LinkedIn, and Slack.
| Field | Twitter/X | Slack | ||
|---|---|---|---|---|
| og:title | ||||
| og:description | ||||
| og:image | ||||
| og:type | ||||
| og:url | ||||
| og:site_name | ||||
| twitter:card | — | — | — | |
| twitter:title | — | — | — | |
| twitter:description | — | — | — | |
| twitter:image | — | — | — |
BStructured Data1 JSON-LD block(s) found — some improvements recommended.REVIEW
The "name" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
The "url" property is required for the WebSite schema type.
Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.
Learn more ▾ ▴
Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.
Source: Google Search Central / schema.org
Adding "description" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
Adding "potentialAction" can improve how search engines display your content.
Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.
Learn more ▾ ▴
Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.
Source: Google Search Central / schema.org
JSON-LD Blocks
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"url": "https://stripe.com/",
"name": "Stripe"
},
{
"@type": "Organization",
"@id": "https://stripe.com/#organization",
"url": "https://stripe.com/",
"name": "Stripe",
"legalName": "Stripe, LLC",
"founders": [
{
"@type": "Person",
"name": "Patrick Collison"
},
{
"@type": "Person",
"name": "John Collison"
}
],
"description": "Stripe powers online and in-person payment processing and financial solutions for businesses of all sizes.",
"logo": {
"@type": "ImageObject",
"url": "https://images.stripeassets.com/fzn2n1nzq965/1hgcBNd12BfT9VLgbId7By/01d91920114b124fb4cf6d448f9f06eb/favicon.svg"
},
"contactPoint": {
"@type": "ContactPoint",
"contactType": "customer support",
"url": "https://support.stripe.com/",
"availableLanguage": [
"en",
"es",
"fr",
"ja",
"de"
]
},
"sameAs": [
"https://twitter.com/stripe",
"https://youtube.com/@stripe",
"https://youtube.com/@StripeDev",
"https://www.linkedin.com/company/stripe/",
"https://www.facebook.com/StripeHQ",
"https://en.wikipedia.org/wiki/Stripe,_Inc.",
"https://www.crunchbase.com/organization/stripe",
"https://github.com/stripe",
"https://www.instagram.com/stripehq/",
"https://www.bloomberg.com/profile/company/0170016D:US",
"https://finance.yahoo.com/quote/STRI.PVT/",
"https://www.wikidata.org/wiki/Q7624104"
],
"location": [
{
"@type": "Place",
"name": "Stripe Singapore",
"address": {
"@type": "PostalAddress",
"streetAddress": "60 Anson Road #05-01",
"addressLocality": "Singapore",
"postalCode": "079914",
"addressCountry": "SG"
}
},
{
"@type": "Place",
"name": "Stripe Seattle",
"address": {
"@type": "PostalAddress",
"streetAddress": "920 5th Avenue, Suite 1900",
"addressLocality": "Seattle",
"addressRegion": "WA",
"postalCode": "98104",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Stripe London",
"address": {
"@type": "PostalAddress",
"streetAddress": "201 Bishopsgate, 5th Floor",
"addressLocality": "London",
"postalCode": "EC2M 3AB",
"addressCountry": "GB"
}
},
{
"@type": "Place",
"name": "Stripe Chicago",
"address": {
"@type": "PostalAddress",
"streetAddress": "350 N. Orleans, Suite 5000S",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60654",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Stripe New York",
"address": {
"@type": "PostalAddress",
"streetAddress": "28 Liberty Street, 48th floor",
"addressLocality": "New York",
"addressRegion": "NY",
"postalCode": "10005",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Stripe South San Francisco",
"address": {
"@type": "PostalAddress",
"streetAddress": "354 Oyster Point Blvd",
"addressLocality": "South San Francisco",
"addressRegion": "CA",
"postalCode": "94080",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Stripe Dublin",
"address": {
"@type": "PostalAddress",
"streetAddress": "1 Wilton Park, Wilton Place, Grand Canal Street Lower",
"addressLocality": "Dublin 2",
"postalCode": "D02 FX04",
"addressCountry": "IE"
}
},
{
"@type": "Place",
"name": "Stripe São Paulo",
"address": {
"@type": "PostalAddress",
"streetAddress": "Alameda Rio Claro 241, Floor 15",
"addressLocality": "São Paulo",
"addressRegion": "SP",
"postalCode": "01332-010",
"addressCountry": "BR"
}
},
{
"@type": "Place",
"name": "Stripe Melbourne",
"address": {
"@type": "PostalAddress",
"streetAddress": "530 Collins Street, L14 TNCY 1, Podium",
"addressLocality": "Melbourne",
"addressRegion": "VIC",
"postalCode": "3000",
"addressCountry": "AU"
}
},
{
"@type": "Place",
"name": "Stripe Sydney",
"address": {
"@type": "PostalAddress",
"streetAddress": "Level 18, 383 Kent Street",
"addressLocality": "Sydney",
"addressRegion": "NSW",
"postalCode": "2000",
"addressCountry": "AU"
}
},
{
"@type": "Place",
"name": "Stripe Tokyo",
"address": {
"@type": "PostalAddress",
"streetAddress": "Jingumae Tower Building 22F, 1-5-8 Jingumae",
"addressLocality": "Shibuya-ku",
"addressRegion": "Tokyo",
"postalCode": "150-0001",
"addressCountry": "JP"
}
},
{
"@type": "Place",
"name": "Stripe Toronto Office",
"address": {
"@type": "PostalAddress",
"streetAddress": "1 University Avenue, 10th Floor",
"addressLocality": "Toronto",
"addressRegion": "ON",
"postalCode": "M5J 2P1",
"addressCountry": "CA"
}
},
{
"@type": "Place",
"name": "Stripe Romania",
"address": {
"@type": "PostalAddress",
"streetAddress": "Str Sergent Ion Nutu, nr 44, The One Cotroceni, Cladirea C, etaj11",
"addressLocality": "Bucuresti",
"addressRegion": "B",
"postalCode": "050762",
"addressCountry": "RO"
}
},
{
"@type": "Place",
"name": "Stripe Technology India Private Limited",
"address": {
"@type": "PostalAddress",
"streetAddress": "Prestige Tech Pacific Park, 10th Floor, Building 2",
"addressLocality": "Bangalore",
"addressRegion": "Karnataka",
"postalCode": "560103",
"addressCountry": "IN"
}
},
{
"@type": "Place",
"name": "Stripe Deutschland GmbH",
"address": {
"@type": "PostalAddress",
"streetAddress": "c/o WeWork, Haus 2, Floor 1, Stresemannstraße 123",
"addressLocality": "Berlin",
"addressRegion": "Berlin",
"postalCode": "10963",
"addressCountry": "DE"
}
},
{
"@type": "Place",
"name": "Stripe Atlanta",
"address": {
"@type": "PostalAddress",
"streetAddress": "505 N Angier Ave NE, Suite 3000",
"addressLocality": "Atlanta",
"addressRegion": "GA",
"postalCode": "30308",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Stripe Mexico",
"address": {
"@type": "PostalAddress",
"streetAddress": "Reforma 180, Piso 29, Colonia Juárez",
"addressLocality": "Ciudad de México",
"addressRegion": "CDMX",
"postalCode": "06600",
"addressCountry": "MX"
}
},
{
"@type": "Place",
"name": "Stripe Washington D.C.",
"address": {
"@type": "PostalAddress",
"streetAddress": "600 14th Street NW, Convene 5th floor, Worksuite 509",
"addressLocality": "Washington",
"addressRegion": "D.C.",
"postalCode": "20005",
"addressCountry": "US"
}
},
{
"@type": "Place",
"name": "Stripe Amsterdam",
"address": {
"@type": "PostalAddress",
"streetAddress": "Fred. Roeskestraat 100",
"addressLocality": "Amsterdam",
"addressRegion": "Noord-Holland",
"postalCode": "1076 EE",
"addressCountry": "NL"
}
},
{
"@type": "Place",
"name": "Stripe Dubai",
"address": {
"@type": "PostalAddress",
"streetAddress": "Dubai Internet City, Building no. 16, Office 338-341",
"addressLocality": "Al Falak street",
"addressRegion": "Dubai",
"addressCountry": "UAE"
}
},
{
"@type": "Place",
"name": "Stripe France SARL",
"address": {
"@type": "PostalAddress",
"streetAddress": "10 Boulevard Haussmann, 2nd Floor",
"addressLocality": "Paris",
"addressRegion": "Île-de-France",
"postalCode": "75009",
"addressCountry": "FR"
}
},
{
"@type": "Place",
"name": "Stripe Madrid",
"address": {
"@type": "PostalAddress",
"streetAddress": "P.º de la Castellana, 43",
"addressLocality": "Madrid",
"addressRegion": "Madrid",
"postalCode": "28046",
"addressCountry": "ES"
}
},
{
"@type": "Place",
"name": "Stripe Thailand",
"address": {
"@type": "PostalAddress",
"streetAddress": "88, The Parq Building, Ratchadaphisek Road",
"addressLocality": "Klongtoey",
"addressRegion": "Bangkok",
"postalCode": "10110",
"addressCountry": "TH"
}
},
{
"@type": "Place",
"name": "Stripe Indonesia",
"address": {
"@type": "PostalAddress",
"streetAddress": "Equity Tower, 49th floor, Suite# 1230, Jl Jenderal Sudirman, Kavling 52-53",
"addressLocality": "Jakarta",
"addressRegion": "DKI Jakarta",
"postalCode": "12190",
"addressCountry": "ID"
}
}
]
}
]
}CBrand PresenceActionSite-name consistency, favicon, social image, meta tags, schema, and contact signalsREVIEW
Brand Presence
Your brand name differs across channels — visitors see inconsistent identity.
C
65/100
Site name appears as
| Page title | Financial Infrastructure to Grow Your Revenue | |
| og:site_name | — | |
| twitter:site | @stripe | |
| Organization.name | — |
Inconsistent — names differ across channels
Brand assets
Favicon
15/15covers multiple sizes, apple-touch-icon + SVG
Social share image
20/20og:image + twitter:image set
Meta completeness
20/20Organization schema
0/15Contact info discoverable
5/10contact page
Findings
- Brand name differs across channels — users see inconsistent identity
- No Organization schema — Google can't render your logo in the knowledge panel
- Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link
How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.