Skip to content
https://nationalgeographic.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
89
GRADE
B
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

54/100

Site name appears as

Page titleNational Geographic
og:site_nameNational Geographic
twitter:site@NatGeo
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Structured Data
Action
1 JSON-LD block(s) found — some improvements recommended.
REVIEW
1 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"http://sc\n\t^...............................\n"

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"http://sc\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

JSON-LD Blocks

Block 1 : WebPage
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[\n {\n \"@context\": \"http://sc\n\t^...............................\n"
[
  {
    "@context": "http://schema.org/",
    "@type": "WebPage",
    "@id": "https://www.nationalgeographic.com/#webpage",
    "url": "https://www.nationalgeographic.com",
    "name": "National Geographic",
    "description": "Explore stories of science, exploration, and discovery from around the world with National Geographic.",
    "inLanguage": "en",
    "isPartOf": {
      "@id": "https://www.nationalgeographic.com/#website"
    },
    "primaryImageOfPage": {
      "@type": "ImageObject",
      "width": 1280,
      "height": 720,
      "caption": "Featured image on the National Geographic homepage"
    },
    "publisher": {
      "@id": "https://www.nationalgeographic.com/#organization"
    },
    "mainEntity": {
      "@id": "https://www.nationalgeographic.com/#organization"
    }
  },
  {
    "@context": "http://schema.org/",
    "@type": "WebSite",
    "@id": "https://www.nationalgeographic.com/#website",
    "url": "https://www.nationalgeographic.com",
    "name": "National Geographic",
    "sameAs": [
      "https://en.wikipedia.org/wiki/National_Geographic",
      "https://www.facebook.com/natgeo",
      "https://twitter.com/NatGeo",
      "https://www.instagram.com/natgeo/",
      "https://www.linkedin.com/company/national-geographic/"
    ],
    "mainEntityOfPage": {
      "@id": "https://www.nationalgeographic.com/#webpage"
    },
    "publisher": {
      "@id": "https://www.nationalgeographic.com/#organization"
    },
    "potentialAction": {
      "@type": "SearchAction",
      "target": "https://www.nationalgeographic.com/search?q={search_term_string}",
      "query-input": "required name=search_term_string"
    }
  },
  {
    "@context": "http://schema.org/",
    "@type": "NewsMediaOrganization",
    "@id": "https://www.nationalgeographic.com/#organization",
    "name": "National Geographic",
    "url": "https://www.nationalgeographic.com",
    "legalName": "National Geographic Partners, LLC",
    "alternateName": "Nat Geo",
    "foundingDate": "1888-01-27",
    "founders": [
      {
        "@type": "Person",
        "name": "Gardiner Greene Hubbard"
      }
    ],
    "description": "National Geographic is a global media organization known for award-winning journalism in science, history, travel, photography, and environmental reporting.",
    "logo": {
      "@id": "https://www.nationalgeographic.com/#logo"
    },
    "sameAs": [
      "https://www.facebook.com/natgeo",
      "https://twitter.com/NatGeo",
      "https://www.instagram.com/natgeo/",
      "https://www.linkedin.com/company/national-geographic/",
      "https://www.youtube.com/natgeo",
      "https://en.wikipedia.org/wiki/National_Geographic"
    ],
    "parentOrganization": {
      "@type": "Organization",
      "name": "The Walt Disney Company",
      "url": "https://www.thewaltdisneycompany.com/"
    },
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "1145 17th Street NW",
      "addressLocality": "Washington",
      "addressRegion": "DC",
      "postalCode": "20036",
      "addressCountry": "US"
    },
    "contactPoint": {
      "@type": "ContactPoint",
      "contactType": "Customer Service",
      "url": "https://www.nationalgeographic.com/contact-us/"
    },
    "ethicsPolicy": "https://www.nationalgeographic.org/society/code-of-ethics/",
    "masthead": "https://www.nationalgeographic.com/pages/article/masthead",
    "publications": [
      {
        "@type": "CreativeWork",
        "name": "National Geographic Magazine",
        "url": "https://www.nationalgeographic.com/magazine/",
        "description": "National Geographic Magazine is our iconic flagship publication, available in both print and digital formats. It features award-winning journalism, powerful photography, and in-depth storytelling across science, exploration, culture, and the natural world."
      },
      {
        "@type": "CreativeWork",
        "name": "Nat Geo TV",
        "url": "https://www.nationalgeographic.com/tv/",
        "description": "The destination for National Geographic’s original television content, featuring flagship series like 'Life Below Zero', 'Secrets of the Octopus', and '9/11: One Day in America'."
      }
    ],
    "knowsAbout": [
      "science",
      "climate change",
      "wildlife",
      "archaeology",
      "history",
      "photography",
      "exploration",
      "geography",
      "oceans",
      "space",
      "health",
      "travel"
    ],
    "award": [
      "Total of 24 National Magazine Awards between 1980 and 2011"
    ]
  },
  {
    "@context": "http://schema.org/",
    "@type": "ImageObject",
    "@id": "https://www.nationalgeographic.com/#logo",
    "url": "https://assets-cdn.nationalgeographic.com/natgeo/static/icons/redesign-logo.svg",
    "width": 600,
    "height": 60,
    "caption": "National Geographic Logo"
  },
  {
    "@context": "http://schema.org/",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://www.nationalgeographic.com"
      }
    ]
  },
  {
    "@context": "http://schema.org/",
    "@type": "ItemList",
    "name": "EARTH MONTH 2026",
    "itemListOrder": "http://schema.org/ItemListOrderAscending",
    "numberOfItems": 0,
    "itemListElement": []
  }
]
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Info::
og:title is short (19 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 19 chars Expected: 25–60 chars
URL: 19 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

nationalgeographic.com

National Geographic

Explore National Geographic. A world leader in geography, cartography and exploration.

Preview quality · Twitter/X A+ · 95/100
  • twitter:card — summary
  • twitter:title — National Geographic
  • twitter:description — Explore National Geographic. A world leader in geography, cartography and exploration.
  • twitter:image — falling back from og:image

NATIONALGEOGRAPHIC.COM

National Geographic

Explore National Geographic. A world leader in geography, cartography and exploration.

Preview quality · Facebook A+ · 100/100
  • og:title — National Geographic
  • og:description — Explore National Geographic. A world leader in geography, cartography and exploration.
  • og:image — https://assets-cdn.nationalgeographic.com/natgeo/static/default.NG.logo.dark.jpg
  • og:type — website
  • og:url — https://www.nationalgeographic.com
  • og:site_name — National Geographic

National Geographic

nationalgeographic.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — National Geographic
  • og:description — Explore National Geographic. A world leader in geography, cartography and exploration.
  • og:image — https://assets-cdn.nationalgeographic.com/natgeo/static/default.NG.logo.dark.jpg

nationalgeographic.com

National Geographic

Explore National Geographic. A world leader in geography, cartography and exploration.

Preview quality · Slack A+ · 100/100
  • og:title — National Geographic
  • og:description — Explore National Geographic. A world leader in geography, cartography and exploration.
  • og:image — https://assets-cdn.nationalgeographic.com/natgeo/static/default.NG.logo.dark.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 98/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image⚠———
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback