Content - https://nbcnews.com BeaverCheck Audit

D

Structured Data

Action

3 JSON-LD block(s) found — issues found that may affect search visibility.

FIX

3 JSON-LD block(s) found — issues found that may affect search visibility.

Missing or invalid @context in block #1

The @context should be "https://schema.org" for search engines to recognize the data.

Got: https://schema.org/ Expected: https://schema.org

Missing or invalid @context in block #2

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Missing required property "name" for WebSite

The "name" property is required for the WebSite schema type.

Custom type "CollectionPage" — unable to validate specific properties

Custom type "@id" — unable to validate specific properties

3 JSON-LD blocks found

URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org

Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

The "name" property is required for the WebSite schema type.

Why this matters

Schema markup missing required properties is silently rejected by Google — your structured data appears in source but never as a rich result.

Learn more ▾

Each schema.org type has required properties (Article needs headline + author + datePublished; Product needs name + offers; etc.). Missing them means Google's rich-result eligibility check fails. The Search Console Rich Results Test surfaces specific gaps. Fix the missing property; rich results re-appear within hours.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : CollectionPage

7 properties Valid

Missing or invalid @context

{
  "@context": "https://schema.org/",
  "@type": "CollectionPage",
  "inLanguage": "en-US",
  "copyrightHolder": {
    "@id": "https://www.nbcnews.com/#publisher",
    "@type": "NewsMediaOrganization"
  },
  "copyrightYear": 2026,
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "NBC News",
    "masthead": "https://www.nbcnews.com/news/us-news/nbc-news-digital-editors-n893846",
    "url": "https://www.nbcnews.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://media-cldnry.s-nbcnews.com/image/upload/h_60/v1696280688/newsgroup-logos/nbcnews/logo/primary-black-424x45.png"
    },
    "sameAs": [
      "https://x.com/nbcnews",
      "https://www.pinterest.com/nbcnews/",
      "https://www.facebook.com/NBCNews/",
      "https://www.instagram.com/nbcnews/",
      "https://www.youtube.com/nbcnews",
      "https://www.snapchat.com/p/8bb879c7-45c0-499c-bb3c-7a3d0e229301/2193844248074240",
      "https://www.tiktok.com/@nbcnews?lang=en",
      "https://en.wikipedia.org/wiki/NBC_News"
    ],
    "subOrganization": {
      "@type": "NewsMediaOrganization",
      "name": "NBC Select",
      "masthead": "https://www.nbcnews.com/select/shopping/masthead-rcna167949",
      "url": "https://www.nbcnews.com/select",
      "logo": {
        "@type": "ImageObject",
        "url": "https://media-cldnry.s-nbcnews.com/image/upload/h_60/newsgroup-logos/nbc-select/logo-horizontal/default-blue-360x102.png"
      },
      "sameAs": [
        "https://x.com/nbcselect",
        "https://www.facebook.com/NBCSelect",
        "https://www.instagram.com/nbcselect/",
        "https://www.youtube.com/@NBCSelect",
        "https://www.tiktok.com/@nbcselect",
        "https://www.threads.com/@nbcselect",
        "https://bsky.app/profile/nbcselect.nbcnews.com"
      ]
    }
  },
  "sourceOrganization": {
    "@id": "https://www.nbcnews.com/#publisher",
    "@type": "NewsMediaOrganization"
  }
}

Block 2 : @id

14 properties Valid

Missing or invalid @context

{
  "@context": {
    "@vocab": "http://schema.org",
    "pageType": {
      "@id": "Text",
      "@type": "@id"
    },
    "vertical": {
      "@id": "Text",
      "@type": "@id"
    },
    "subVertical": {
      "@id": "Text",
      "@type": "@id"
    },
    "section": {
      "@id": "Text",
      "@type": "@id"
    },
    "subSection": {
      "@id": "Text",
      "@type": "@id"
    },
    "packageId": {
      "@id": "Text",
      "@type": "@id"
    },
    "sponsor": {
      "@id": "Text",
      "@type": "@id"
    },
    "appVersion": {
      "@id": "Text",
      "@type": "@id"
    },
    "gatedContentEnabled": {
      "@id": "Text",
      "@type": "@id"
    }
  },
  "@type": "Dataset",
  "name": "additionalTaxonomy",
  "description": "This is additional taxonomy that helps us with analytics",
  "url": "https://www.nbcnews.com",
  "pageType": "Front",
  "vertical": "news",
  "subVertical": "",
  "section": "",
  "subSection": "",
  "packageId": "1052579",
  "sponsor": "",
  "appVersion": "5.777.0",
  "gatedContentEnabled": false
}

Block 3 : WebSite

10 properties Valid

Missing required property: name

{
  "@context": "http://schema.org",
  "@type": "WebSite",
  "url": "https://www.nbcnews.com",
  "identifier": {
    "@type": "PropertyValue",
    "propertyID": "Document Id",
    "value": "1052579"
  },
  "alternativeHeadline": "NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.nbcnews.com/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  },
  "image": {
    "@type": "ImageObject",
    "url": "https://media-cldnry.s-nbcnews.com/image/upload/v1696280772/newsgroup-logos/nbcnews/social/primary-color-1680x840.png"
  },
  "publisher": {
    "@type": "NewsMediaOrganization",
    "name": "NBC News",
    "masthead": "https://www.nbcnews.com/news/us-news/nbc-news-digital-editors-n893846",
    "url": "https://www.nbcnews.com",
    "logo": {
      "@type": "ImageObject",
      "url": "https://media-cldnry.s-nbcnews.com/image/upload/h_60/v1696280688/newsgroup-logos/nbcnews/logo/primary-black-424x45.png"
    },
    "sameAs": [
      "https://x.com/nbcnews",
      "https://www.pinterest.com/nbcnews/",
      "https://www.facebook.com/NBCNews/",
      "https://www.instagram.com/nbcnews/",
      "https://www.youtube.com/nbcnews",
      "https://www.snapchat.com/p/8bb879c7-45c0-499c-bb3c-7a3d0e229301/2193844248074240",
      "https://www.tiktok.com/@nbcnews?lang=en",
      "https://en.wikipedia.org/wiki/NBC_News"
    ],
    "subOrganization": {
      "@type": "NewsMediaOrganization",
      "name": "NBC Select",
      "masthead": "https://www.nbcnews.com/select/shopping/masthead-rcna167949",
      "url": "https://www.nbcnews.com/select",
      "logo": {
        "@type": "ImageObject",
        "url": "https://media-cldnry.s-nbcnews.com/image/upload/h_60/newsgroup-logos/nbc-select/logo-horizontal/default-blue-360x102.png"
      },
      "sameAs": [
        "https://x.com/nbcselect",
        "https://www.facebook.com/NBCSelect",
        "https://www.instagram.com/nbcselect/",
        "https://www.youtube.com/@NBCSelect",
        "https://www.tiktok.com/@nbcselect",
        "https://www.threads.com/@nbcselect",
        "https://bsky.app/profile/nbcselect.nbcnews.com"
      ]
    }
  },
  "description": "Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "inLanguage": "English",
    "name": "nbcnews.com",
    "@id": "https://www.nbcnews.com"
  }
}

B

Links

200 links checked, 196 healthy, 4 broken

REVIEW

200 links checked, 196 healthy, 4 broken

196 of 200 links are healthy

Broken link: https://s.go-mpulse.net/boomerang/QZZX4-MBWDA-VA3FP-ZCW7N...

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: about:blank

Found in <iframe src>. Get "about:blank": unsupported protocol scheme "about"

Got: unreachable

Broken link: https://www.facebook.com/sharer/sharer.php?u=null&cid=art...

Found in <a href>. Returns HTTP 500.

Got: HTTP 500

Broken link: sms:?body= via nbcnews - null

Found in <a href>. Get "sms:?body= via nbcnews - null": unsupported protocol scheme "sms"

Got: unreachable

200 total 190 healthy 4 broken 6 redirects

Broken Links (4)

Status	URL	Found in	Error
404	https://s.go-mpulse.net/boomerang/QZZX4-MBWDA-VA3F...	`<link>`	Not Found
ERR	about:blank	`<iframe>`	Get "about:blank": unsupported protocol ...
500	https://www.facebook.com/sharer/sharer.php?u=null&...	`<a>`	Internal Server Error
ERR	sms:?body= via nbcnews - null	`<a>`	Get "sms:?body= via nbcnews - null": uns...

Redirects (6)

URL	Destination	Found in
https://gum.criteo.com/sync?c=72&r=2&j=T...	https://gum.criteo.com/sync?c=72&r=2&j=T...	`<script>`
https://nbcnews.com/account/saved	https://nbcnews.com/account/saved	`<a>`
https://nbcnews.com/account/newsletters	https://nbcnews.com/account/newsletters	`<a>`
https://nbcnews.com/account/profile	https://nbcnews.com/account/profile	`<a>`
https://nbcnews.com/account/subscription	https://nbcnews.com/account/subscription	`<a>`
https://nbcnews.com/account/preferences	https://nbcnews.com/account/preferences	`<a>`

200 https://platform.iteratehq.com/loader.js <script>

200 https://www.lightboxcdn.com/vendor/02235bf8-0bf7-4a84-a64d-6... <script>

200 https://tru.am/scripts/ta-pagesocial-sdk.js <script>

200 https://ak.sail-horizon.com/spm/spm.v1.min.js <script>

200 https://securepubads.g.doubleclick.net/tag/js/gpt.js <script>

200 https://vidstat.taboola.com/lite-unit/5.7.0/UnitFeedManagerD... <script>

200 https://cdn.cxense.com/cx.js <script>

200 https://pm-widget.taboola.com/nbcnews/load.js <script>

200 https://mssl.fwmrm.net/libs/adm/7.2.1/AdManager.js <script>

200 https://cdn.cxense.com/cx.cce.js <script>

200 https://geolocation.onetrust.com/cookieconsentpub/v1/geo/loc... <script>

200 https://ssl.p.jwpcdn.com/player/v/8.30.1/jwpsrv.js <script>

200 https://ssl.p.jwpcdn.com/player/v/8.30.1/freewheel.js <script>

200 https://sb.scorecardresearch.com/beacon.js <script>

200 https://s.skimresources.com/js/96128X1573856.skimlinks.js <script>

200 https://www.googletagmanager.com/gtag/js?id=DC-8168974 <script>

200 https://jssdkcdns.mparticle.com/js/v2/65ea0b28a73c4c4abd0859... <script>

200 https://cdn.cookielaw.org/opt-out/otCCPAiab.js <script>

200 https://cdn.cookielaw.org/consent/bf1dbc48-bdff-47f8-8677-c0... <script>

200 https://nodeassets.nbcnews.com/_next/static/css/1c0e6d4324e9... <link>

200 https://nodeassets.nbcnews.com/cdnassets/projects/ramen/favi... <link>

B

Brand Presence

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

B

70/100

Site name appears as

Page title	Filter Icon
og:site_name	NBC News
twitter:site	NBCNews
Organization.name	—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + mailto link

Findings

Brand name differs across channels — users see inconsistent identity
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

A

Open Graph

Open Graph tags are well configured for social sharing.

PASS

Open Graph tags are well configured for social sharing.

og:image is not reachable

The og:image URL could not be fetched. Social platforms won't be able to display it.

Got: https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1200-630,f_auto,q_auto:best/v1696280772/newsgroup-logos/nbcnews/social/primary-color-1680x840.png

og:title is long (79 characters)

Titles over 60 characters may be truncated in social sharing previews.

Got: 79 chars Expected: 25–60 chars

URL:

https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1200-630,f_auto,q_auto:best/v1696280772/newsgroup-logos/nbcnews/social/primary-color-1680x840.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 79 chars

Titles over 60 characters may be truncated in social sharing previews.

Expected: 25–60 chars

Why this matters

og:title borderline-too-long — Facebook/LinkedIn may truncate. Aim for ~60-70 characters max.

Source: Open Graph Protocol

Preview

nbcnews.com

NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

Preview quality · Twitter/X A+ · 95/100

Title will be truncated (79 chars / 70 max)

twitter:card — summary_large_image
twitter:title — NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles
twitter:description — Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and...
twitter:image — https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1024-512,f_auto,q_auto:best/v1696280772/newsgroup-logos/...

Title will be truncated on Twitter/X (79 chars, max 70)
→ Shorten the title to ≤70 characters

NBCNEWS.COM

NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

Preview quality · Facebook A+ · 95/100

Title will be truncated (79 chars / 60 max)

og:title — NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles
og:description — Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and...
og:image — https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1200-630,f_auto,q_auto:best/v1696280772/newsgroup-logos/...
og:type — website
og:url — https://www.nbcnews.com
og:site_name — NBC News

Title will be truncated on Facebook (79 chars, max 60)
→ Shorten og:title to ≤60 characters

NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles

nbcnews.com

Preview quality · LinkedIn A+ · 100/100

og:title — NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles
og:description — Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and...
og:image — https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1200-630,f_auto,q_auto:best/v1696280772/newsgroup-logos/...

nbcnews.com

NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles

Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.

Preview quality · Slack A+ · 100/100

og:title — NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles
og:description — Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and...
og:image — https://media-cldnry.s-nbcnews.com/image/upload/t_nbcnews-fp-1200-630,f_auto,q_auto:best/v1696280772/newsgroup-logos/...

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 97/100

Field	Facebook	LinkedIn	Slack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card	—	—	—
twitter:title	—	—	—
twitter:description	—	—	—
twitter:image	—	—	—