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https://nbcnews.com

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
0
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 FIX
D
Schema Markup Audit
Action
3 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

CollectionPage json-ld
0/0 required
Dataset json-ld
0/0 required
WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.nbcnews.com
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target reachable (self-referencing)
Info::
Canonical points to a different domain
Canonical URL Problem
Page URL https://nbcnews.com Canonical https://www.nbcnews.com Match Self-referencing (correct)
A
Meta Tags
Title: 11 chars
PASS
Title: 11 chars
Info::
Page title is set
Got: Filter Icon
Warning::
Title is only 11 characters — consider expanding
Title

"Filter Icon"

11 characters Too short
Robots: Indexable (no restrictions)
A
Content Depth
5240 words, Difficult
PASS
5240 words, Difficult
Info::
Page has 5240 words — good depth for search engines
Info::
Text-to-HTML ratio is 1%
Very low ratio suggests heavy framework overhead or boilerplate.
Info::
Reading level: Difficult (grade 13)
5240 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 13

Text-to-HTML Ratio

1% text 99% HTML

33 KB / 2924 KB

Very low ratio suggests heavy framework overhead or boilerplate.

Why this matters

Informational: ratio of visible text bytes to total HTML bytes. Very low ratios suggest excessive markup overhead.

A+
Image SEO
78 images, 77 descriptive filenames
PASS
78 images, 77 descriptive filenames
Info::
1 image(s) have hash/generic filenames
Info::
1 image(s) missing alt text — see Accessibility tab
77 descriptive
0 hash-based
1 generic
78 total
FilenameQualityAltIssues
S-H-C-3e0612.pnggeneric✓1
Current: S-H-C-3e0612.png
Suggested: 2023-07.png
beacondescriptive✗1

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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