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Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

26

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Consider setting font-display to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with font metric overrides.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLEst Savings
fonts.gstatic.com/s/poppins/v24/pxiEyp8kv8JHgFVrJJfecnFHGPc.woff245 ms
nodeassets.nbcnews.com/_next/static/assets/fonts/iconfont.bfd63d432d.woff240 ms
fonts.gstatic.com/s/poppins/v24/pxiByp8kv8JHgFVrLCz7Z1xlFd2JQEk.woff240 ms

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:1.437 source:map[column:264529 line:1 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:30.544 source:map[column:50856 line:8 type:source-location url:https://nodeassets.nbcnews.com/jwplayer/jwplayer-8.30.1/jwplayer.js urlProvider:network]] map[reflowTime:5.96 source:map[column:804181 line:0 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]] map[reflowTime:18.74 source:map[column:174327 line:0 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]] map[reflowTime:0.316 source:map[column:174074 line:0 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]] map[reflowTime:5.288 source:map[column:265001 line:0 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]] map[reflowTime:6.697 source:map[column:462502 line:0 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]] map[reflowTime:2.954 source:map[column:488377 line:0 type:source-location url:https://cdn.taboola.com/libtrc/nbcnews/loader.js urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
A body is removed on a gurney from the home of former Virginia Lt. Gov. Justin … div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...94.3 KiB81.6 KiB
People stand outside of a damaged building with a damaged car parked out front div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...90.1 KiB77.4 KiB
Smoke rises behind palm trees and a McDonald's "Golden Arches" sign in Al-Hosh,… div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...89.7 KiB77.0 KiB
div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.background > div.bg-background > div.bg-background__picture div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.background > div.bg-background > div.bg-background__picture
/image/upload/t_fit-360w,f_avif,q_auto:eco,dpr_2/rockcms/...193.0 KiB42.9 KiB
A split composite image of Joe Hathaway, left, and Analilia Meija div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...49.8 KiB37.9 KiB
Robert F. Kennedy, Jr. div.storyline-media > a > picture.teasePicture > img
/image/upload/t_focal-762x508,f_auto,q_auto:best/rockcms/...36.7 KiB28.0 KiB
Novo To Sell Weight-Loss Drug Wegovy Directly To Patients div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...31.5 KiB23.9 KiB
/image/upload/q_auto:eco/f_auto/newsgroup-logos/nbcnewsno...19.4 KiB18.5 KiB
NBC Select div.styles_wrapper__b539O > div.styles_wrapperTop__Rar3Q > h2.styles_title__Vyf10 > img.titleLogo
media-cldnry.s-nbcnews.com/image/upload/rockcms/2023-07/S-H-C-3e0612.png9.4 KiB9.4 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-2-IMG
nodeLabel: Smoke rises behind palm trees and a McDonald's "Golden Arches" sign in Al-Hosh,…
path: 1,HTML,1,BODY,1,DIV,0,DIV,2,DIV,0,DIV,1,DIV,0,DIV,0,SECTION,1,DIV,0,DIV,0,DIV,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,1,DIV,0,DIV,0,PICTURE,3,IMG
selector: div.styles_gridStackWrapper__Z_AMc > div > picture > img
snippet: <img src="https://media-cldnry.s-nbcnews.com/image/upload/t_focal-760x428,f_auto,q_a…" alt="Smoke rises behind palm trees and a McDonald's &quot;Golden Arches&quot; sign in Al-…">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates
value: No additional origins are good candidates for preconnecting

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
assets.adobedtm.com/launch-EN03682f66064449c8b87d78eae3e2fc57.min.js3600.0 s260.5 KiB
static.polarcdn.com/creative/creative.js10800.0 s134.7 KiB
mssl.fwmrm.net/libs/adm/7.2.1/AdManager.js0.0 ms92.1 KiB
cdn.tinypass.com/api/tinypass.min.js14400.0 s132.2 KiB
client.aps.amazon-adsystem.com/publisher.js3600.0 s90.8 KiB
/image/v1.0.0/bin/69b1d0ced693de8bbe8c038b?v=4effa&w=770&...432000.0 s432.2 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s73.1 KiB
ak.sail-horizon.com/spm/spm.v1.min.js600.0 s48.1 KiB
cdn.cookielaw.org/scripttemplates/202309.1.0/otBannerSdk.js86400.0 s102.4 KiB
ats.rlcdn.com/ats.js0.0 ms36.8 KiB
/js/current/dpm_pixel_min.js?aid=nbcu-3dcc5105-25e1-45bf-...0.0 ms31.6 KiB
cdn.cxense.com/cx.js3600.0 s38.1 KiB
cdn.cxense.com/cx.js3600.0 s38.1 KiB
pub.doubleverify.com/dvtag/24187061/DV1473088/pub.js900.0 s30.6 KiB
s.skimresources.com/js/96128X1573856.skimlinks.js3600.0 s20.2 KiB
ssl.p.jwpcdn.com/player/v/8.30.1/jwpsrv.js900.0 s18.0 KiB
experiments.parsely.com/vip-experiments.js?apiKey=nbcnews.com30.0 s9.0 KiB
www.nbcnews.com/akam/13/4b859adc21600.0 s9.6 KiB
/_next/static/images/sports-badge-pill-1eb936e42cb92419d7...120.0 s5.6 KiB
cdn.cxense.com/cx.cce.js3600.0 s6.8 KiB
ssl.p.jwpcdn.com/player/v/8.30.1/freewheel.js86400.0 s11.4 KiB
/dvtp_src.js900.0 s3.8 KiB
/logos/17e5cb00-ad90-47f5-a58d-77597d9d2c16/d44e374b-e570...86400.0 s8.2 KiB
cdn.cookielaw.org/consent/bf1dbc48-bdff-47f8-8677-c0917978a891/otSDKStub.js86400.0 s7.4 KiB
experience.tinypass.com/xbuilder/experience/load?aid=6jE6J2jZpu1800.0 s3.3 KiB
sb.scorecardresearch.com/beacon.js86400.0 s6.7 KiB
cdn.cookielaw.org/opt-out/otCCPAiab.js86400.0 s6.4 KiB
/vendor/02235bf8-0bf7-4a84-a64d-6fe4704e9579/lightbox_spe...60.0 s2.1 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC26c4cd8fdaaa42c...3600.0 s2.1 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCfb2ffadfe0b7483...3600.0 s1.8 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCea6783b9270d41a...3600.0 s1.6 KiB
pm-widget.taboola.com/nbcnews/load.js3600.0 s1.6 KiB
jssdkcdns.mparticle.com/js/v2/65ea0b28a73c4c4abd08599774d30799/mparticle.js3600.0 s1.6 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC29629d570823441...3600.0 s1.5 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC10ae6175ef274cc...3600.0 s1.3 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.6 KiB
tru.am/scripts/ta-pagesocial-sdk.js2419200.0 s11.0 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCd3c1a5e3ebff490...3600.0 s1.2 KiB
/admantx/service?request=%7B%22decorator%22%3A%22template...0.0 ms908 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCa00981fa767f42d...3600.0 s1.1 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC6b0f30ed3d5f420...3600.0 s1.1 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCb0cc5e6770e348c...3600.0 s1.1 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC852bad559c73478...3600.0 s1.1 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC20a98d1b07d24e9...3600.0 s1.0 KiB
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCb3cedaeced264fb...3600.0 s939 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC8106a0550d5e47a...3600.0 s914 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC5253be5ca58840b...3600.0 s901 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC97b7286119dc4f2...3600.0 s865 B
/z9g/digibox.gif?c=1776361119112&h=www.nbcnews.com&e=p&u=...0.0 ms683 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC08ff7f657938422...3600.0 s846 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC361a3633d07a4f0...3600.0 s824 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC97e2a316b148435...3600.0 s790 B
config.aps.amazon-adsystem.com/configs/32193600.0 s782 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC225ac9d6a48f4a2...3600.0 s775 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC37bea0527d27441...3600.0 s755 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCff54c0fbb15d49a...3600.0 s739 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC7a39031b5cc9404...3600.0 s710 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCd2a0773d48a54a7...3600.0 s698 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCa006cee2dce7475...3600.0 s690 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCf845abe17eca4a6...3600.0 s681 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCabd3da92950c405...3600.0 s681 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCd92397a341d5401...3600.0 s666 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC6e35d03b014c4af...3600.0 s654 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC87fe9f9e0ba4497...3600.0 s646 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC8a9f77140f52412...3600.0 s599 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RCdaa5cfa2002343c...3600.0 s578 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC2b2ab570b1ff47a...3600.0 s558 B
/Repo/rep.gif?ver=3.3.0&typ=pgv&rnd=mo1rjm1rvc9ove4b&sid=...0.0 ms413 B
/a2ef59fba8e9/0c702136bee3/d5e43d9e8a9d/RC71893d03aab149a...3600.0 s467 B
/t/beacon?adn=13&ca=direct&pl=https%3A%2F%2Fwww.nbcnews.c...0.0 ms367 B
/p2?c1=19&c2=6035083&ns_ap_an=NBC%20News%20undefined&ns_a...0.0 ms298 B
p.skimresources.com/px.gif?ch=1&rn=2.65850167904562260.0 ms268 B
geolocation.onetrust.com/cookieconsentpub/v1/geo/location/dnsfeed0.0 ms249 B
/px/?rand=1776361117134&plid=11f78cc1-d2a6-438c-878a-5164...0.0 ms229 B
p.skimresources.com/px.gif?ch=2&rn=2.65850167904562260.0 ms94 B
/st?cijs=convusmp&ttype=45&cisd=convusmp&cipid=66361655&c...0.0 ms44 B
static.polarcdn.com/creative/creative.js10800.0 s0 B
/pagead/managed/js/activeview/current/ufs_web_display.js3600.0 s0 B
/dvtp_src.js900.0 s0 B
/dvtp_src.js900.0 s0 B
/dvtp_src.js900.0 s0 B

HTTP/2 and HTTP/3 offer many benefits over HTTP/1.1, such as multiplexing. Learn more about using modern HTTP.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLProtocol
/dvtp_src.jshttp/1.1
/dvtp_src.jshttp/1.1
cdn.doubleverify.com/dv-measurements9748.jshttp/1.1
/dvtp_src.jshttp/1.1
/dvtp_src.jshttp/1.1

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.0 s
URLTime Spent
nbcnews.com/1.0 s
www.nbcnews.com/0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 600 ms 170.9 KiB
URLTransfer SizeEst Savings
nodeassets.nbcnews.com/_next/static/css/2c518d910b28eb95.css100.3 KiB94.9 KiB
nodeassets.nbcnews.com/_next/static/css/a37731148a6832ff.css24.8 KiB22.5 KiB
#onetrust-banner-sdk{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%} …19.9 KiB17.7 KiB
.trc_rbox_container { direction: ltr; text-align: left; } …18.7 KiB14.0 KiB
nodeassets.nbcnews.com/_next/static/css/f5cd85229476aa0f.css11.6 KiB11.2 KiB
.jw-controls,.jw-controls-backdrop,.jw-flag-small-player ...11.8 KiB10.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 300 ms 1.9 MiB
URLTransfer SizeEst Savings
cdn.taboola.com/libtrc/nbcnews/loader.js333.0 KiB152.3 KiB
nodeassets.nbcnews.com/_next/static/chunks/5280-3dfb8cb044134438.js193.9 KiB111.8 KiB
nodeassets.nbcnews.com/_next/static/chunks/pages/_app-1e882dd18de681bf.js249.4 KiB105.2 KiB
/pagead/managed/js/gpt/m202604150101/pubads_impl.js?cb=31...189.2 KiB98.8 KiB
ssl.p.jwpcdn.com/player/v/8.30.1/provider.hlsjs.js114.2 KiB95.0 KiB
cdn.tinypass.com/api/tinypass.min.js131.8 KiB80.5 KiB
/vendor/02235bf8-0bf7-4a84-a64d-6fe4704e9579/main.js?cb=0...116.3 KiB74.6 KiB
mssl.fwmrm.net/libs/adm/7.2.1/AdManager.js91.7 KiB74.0 KiB
nodeassets.nbcnews.com/_next/static/chunks/6d060570.7d8bba7953b3ffa9.js112.0 KiB71.1 KiB
cdn.doubleverify.com/dv-measurements9748.js94.2 KiB66.1 KiB
cdn.doubleverify.com/dv-measurements9748.js94.2 KiB66.1 KiB
cdn.doubleverify.com/dv-measurements9748.js94.2 KiB66.1 KiB
cdn.doubleverify.com/dv-measurements9748.js94.2 KiB65.7 KiB
nodeassets.nbcnews.com/_next/static/chunks/4856.2e24534c8d2feee5.js140.6 KiB64.4 KiB
static.polarcdn.com/creative/creative.js134.2 KiB60.5 KiB
static.polarcdn.com/creative/creative.js134.2 KiB60.4 KiB
nodeassets.nbcnews.com/_next/static/chunks/9aeb919a.7c4d76066591db8d.js59.4 KiB56.8 KiB
www.googletagmanager.com/gtag/js?id=DC-8168974129.3 KiB53.5 KiB
cdn.cookielaw.org/scripttemplates/202309.1.0/otBannerSdk.js102.1 KiB53.4 KiB
client.aps.amazon-adsystem.com/publisher.js90.4 KiB51.9 KiB
nodeassets.nbcnews.com/_next/static/chunks/5359.52115157ab392ea0.js62.6 KiB39.0 KiB
nodeassets.nbcnews.com/_next/static/chunks/eedce643.be14d70cf650b4a4.js43.7 KiB35.1 KiB
ak.sail-horizon.com/spm/spm.v1.min.js47.7 KiB32.5 KiB
micro.rubiconproject.com/prebid/dynamic/24610.js46.1 KiB31.8 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js73.1 KiB31.7 KiB
ssl.p.jwpcdn.com/player/v/8.30.1/jwplayer.core.controls.js77.9 KiB29.8 KiB
nodeassets.nbcnews.com/_next/static/chunks/8286-a6f98da6162ec23c.js39.0 KiB27.1 KiB
nodeassets.nbcnews.com/_next/static/chunks/607-b8446445c2b3031e.js46.1 KiB26.2 KiB
mps.nbcuni.com/fetch/ext/load-nbcnews-bento.js?nowrite=jq65.3 KiB25.3 KiB
nodeassets.nbcnews.com/_next/static/chunks/main-a20bf94e5e380099.js42.8 KiB22.0 KiB
cdn.cxense.com/cx.js37.5 KiB21.8 KiB
ats.rlcdn.com/ats.js36.4 KiB20.7 KiB
nodeassets.nbcnews.com/_next/static/chunks/1687-f8d776d593cec93b.js25.2 KiB20.0 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
www.nbcnews.com/3.7 s101 ms14 ms
Unattributable2.5 s270 ms0.0 ms
nodeassets.nbcnews.com/_next/static/chunks/framework-d9b57ebce9e63786.js2.2 s1.6 s13 ms
nodeassets.nbcnews.com/_next/static/chunks/pages/_app-1e882dd18de681bf.js1.4 s894 ms81 ms
ssl.p.jwpcdn.com/player/v/8.30.1/jwplayer.core.controls.js1.3 s941 ms21 ms
/js/current/dpm_pixel_min.js?aid=nbcu-3dcc5105-25e1-45bf-...1.2 s893 ms7.7 ms
assets.adobedtm.com/launch-EN03682f66064449c8b87d78eae3e2fc57.min.js1.1 s750 ms284 ms
static.polarcdn.com/creative/creative.js1.1 s605 ms57 ms
/pagead/managed/js/gpt/m202604150101/pubads_impl.js?cb=31...1.1 s935 ms62 ms
cdn.taboola.com/libtrc/nbcnews/loader.js948 ms588 ms104 ms
cdn.tinypass.com/api/tinypass.min.js710 ms464 ms36 ms
cdn.cxense.com/cx.js587 ms240 ms15 ms
nodeassets.nbcnews.com/_next/static/chunks/4856.2e24534c8d2feee5.js471 ms240 ms50 ms
cdn.doubleverify.com/dv-measurements9748.js416 ms265 ms147 ms
nodeassets.nbcnews.com/_next/static/chunks/6d060570.7d8bba7953b3ffa9.js399 ms338 ms56 ms
/pagead/managed/js/activeview/current/ufs_web_display.js391 ms354 ms34 ms
mps.nbcuni.com/fetch/ext/load-nbcnews-bento.js?nowrite=jq375 ms317 ms35 ms
/vendor/02235bf8-0bf7-4a84-a64d-6fe4704e9579/main.js?cb=0...356 ms303 ms28 ms
nodeassets.nbcnews.com/_next/static/chunks/pages/front-6e4445eb3f6c315c.js345 ms342 ms1.9 ms
cdn.cookielaw.org/scripttemplates/202309.1.0/otBannerSdk.js264 ms163 ms33 ms
cdn.doubleverify.com/dvtp_src.js257 ms191 ms5.9 ms
s.skimresources.com/js/96128X1573856.skimlinks.js252 ms242 ms3.6 ms
www.googletagmanager.com/gtag/js?id=DC-8168974187 ms157 ms24 ms
cdn.parsely.com/keys/nbcnews.com/p.js168 ms147 ms5.3 ms
client.aps.amazon-adsystem.com/publisher.js145 ms118 ms24 ms
nodeassets.nbcnews.com/_next/static/chunks/eedce643.be14d70cf650b4a4.js134 ms121 ms11 ms
nodeassets.nbcnews.com/_next/static/chunks/7360-13ac138756e9d1d3.js129 ms127 ms1.7 ms
nodeassets.nbcnews.com/_next/static/chunks/5359.52115157ab392ea0.js127 ms103 ms23 ms
nodeassets.nbcnews.com/_next/static/chunks/main-a20bf94e5e380099.js121 ms105 ms15 ms
vidstat.taboola.com/lite-unit/5.7.0/UnitFeedManagerMobile.min.js115 ms100 ms7.4 ms
www.nbcnews.com/akam/13/4b859adc110 ms96 ms3.7 ms
pub.doubleverify.com/dvtag/24187061/DV1473088/pub.js99 ms71 ms7.1 ms
mssl.fwmrm.net/libs/adm/7.2.1/AdManager.js90 ms56 ms33 ms
securepubads.g.doubleclick.net/tag/js/gpt.js67 ms59 ms7.2 ms
nodeassets.nbcnews.com/jwplayer/jwplayer-8.30.1/jwplayer.js64 ms37 ms7.5 ms
pm-widget.taboola.com/nbcnews/pmk-20220605.67.js62 ms53 ms6.7 ms
micro.rubiconproject.com/prebid/dynamic/24610.js59 ms42 ms17 ms
nodeassets.nbcnews.com/_next/static/chunks/5813.bfc161097986c0ea.js58 ms51 ms1.1 ms
ak.sail-horizon.com/spm/spm.v1.min.js57 ms47 ms10.0 ms
ssl.p.jwpcdn.com/player/v/8.30.1/provider.hlsjs.js56 ms29 ms27 ms
nodeassets.nbcnews.com/_next/static/css/2c518d910b28eb95.css54 ms0.0 ms0.0 ms
cdn.cookielaw.org/consent/bf1dbc48-bdff-47f8-8677-c0917978a891/otSDKStub.js54 ms51 ms1.6 ms
www.nbcnews.com/omweb-v1.js53 ms46 ms6.3 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation13.5 s
Other5.7 s
Style & Layout2.2 s
Script Parsing & Compilation1.6 s
Rendering565 ms
Garbage Collection476 ms
Parse HTML & CSS429 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
The page has an unload handler in a sub frame.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

Minifying JavaScript files can reduce payload sizes and script parse time. Learn how to minify JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 31.0 KiB
URLTransfer SizeEst Savings
mps.nbcuni.com/fetch/ext/load-nbcnews-bento.js?nowrite=jq65.3 KiB21.2 KiB
www.nbcnews.com/omweb-v1.js15.7 KiB7.2 KiB
cdn.cookielaw.org/opt-out/otCCPAiab.js5.8 KiB2.6 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/image/v1.0.0/bin/69b1d0ced693de8bbe8c038b?v=4effa&w=770&...432.2 KiB
cdn.taboola.com/libtrc/nbcnews/loader.js333.5 KiB
assets.adobedtm.com/launch-EN03682f66064449c8b87d78eae3e2fc57.min.js260.5 KiB
nodeassets.nbcnews.com/_next/static/chunks/pages/_app-1e882dd18de681bf.js250.0 KiB
nodeassets.nbcnews.com/_next/static/chunks/5280-3dfb8cb044134438.js194.4 KiB
/image/upload/t_fit-360w,f_avif,q_auto:eco,dpr_2/rockcms/...193.7 KiB
/pagead/managed/js/gpt/m202604150101/pubads_impl.js?cb=31...189.2 KiB
www.nbcnews.com/152.6 KiB
nodeassets.nbcnews.com/_next/static/chunks/4856.2e24534c8d2feee5.js141.2 KiB
static.polarcdn.com/creative/creative.js134.7 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
NBC Select div.styles_wrapper__b539O > div.styles_wrapperTop__Rar3Q > h2.styles_title__Vyf10 > img.titleLogo
media-cldnry.s-nbcnews.com/image/upload/rockcms/2023-07/S-H-C-3e0612.png
Smoke rises behind palm trees and a McDonald's "Golden Arches" sign in Al-Hosh,… div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...
A body is removed on a gurney from the home of former Virginia Lt. Gov. Justin … div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...
People stand outside of a damaged building with a damaged car parked out front div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...
A split composite image of Joe Hathaway, left, and Analilia Meija div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...
Novo To Sell Weight-Loss Drug Wegovy Directly To Patients div.styles_gridStackWrapper__Z_AMc > div > picture > img
/image/upload/t_focal-760x428,f_auto,q_auto:best/rockcms/...
Logo for Subnav div.links-container > div.standard-logo-div > a > img.mobile-title-img
/image/upload/rockcms/2025-05/news-sports-horiz-combo-38e...
div.headline-item-container > div.standard-layout__badge > span.badge-label > img.styles_icon__tCG_L div.headline-item-container > div.standard-layout__badge > span.badge-label > img.styles_icon__tCG_L
/_next/static/images/sports-badge-pill-1eb936e42cb92419d7...
div.headline-item-container > div.standard-layout__badge > span.badge-label > img.styles_icon__tCG_L div.headline-item-container > div.standard-layout__badge > span.badge-label > img.styles_icon__tCG_L
/_next/static/images/sports-badge-pill-1eb936e42cb92419d7...
div.multistory-vv-card > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.multistory-vv-card > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.multistory-vv-card > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.multistory-vv-card > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.related-content-tease__headline > span.related-content-tease__badge-label > div.subscriber-badge > img div.related-content-tease__headline > span.related-content-tease__badge-label > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div > div.standard-layout__badge > div.subscriber-badge > img div > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img div.styles_vertVideoCardWrapper__ie_iW > div.styles_vertVideoCardsTwoByThreeContainer__DOkDK > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg
div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img div.headline-item-container > div.standard-layout__badge > div.subscriber-badge > img
media-cldnry.s-nbcnews.com/image/upload/rockcms/2026-01/asterisk-43f04b.svg

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits
●Optimize DOM size
●LCP breakdown
●Render blocking requests
●Optimize viewport for mobile
●Minify CSS
●User Timing marks and measures 18 user timings
●Avoid long main-thread tasks 20 long tasks found
●Avoid non-composited animations 1 animated element found
●Network Requests
●Network Round Trip Times 100 ms
●Server Backend Latencies 1,400 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 100 ms
●Avoid large layout shifts 9 layout shifts found
○INP breakdown
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.share-inner > ul.share-ul > li.share-li > button.share-ex div.share-inner > ul.share-ul > li.share-li > button.share-ex

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share
div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share
div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share
div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share div.share-inner > ul.share-ul > li.share-li > a.js-hfs-share
div.styles_left__nP7eU > section.pkg > div.live-video-embed__block > a.live-video-embed__logo-link div.styles_left__nP7eU > section.pkg > div.live-video-embed__block > a.live-video-embed__logo-link
ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a
ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a
ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a
ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a ul.styles_items__qlCXA > li.styles_item__cdOVo > div.styles_imageWrapper__RrQhH > a
div.media > div.styles_multistory-media__XG0t_ > div.styles_media__dsFnw > a div.media > div.styles_multistory-media__XG0t_ > div.styles_media__dsFnw > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Live /  div.styles_left__nP7eU > section.pkg > div.live-video-embed__block > span.live-video-embed__eyebrow
NBCUniversal div.mediavoice-native-ad > div.plr-ad-ud > div.plr-wrapper-ud > div.plr_advertiser-ud

These are opportunities to improve the legibility of your content.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
SPONSORED span.video-label-box > span.branding > div.logoDiv > a.trc_mobile_disclosure_link
SPONSORED span.video-label-box > span.branding > div.logoDiv > a.trc_mobile_disclosure_link
SPONSORED span.video-label-box > span.branding > div.logoDiv > a.trc_mobile_disclosure_link

These items highlight common accessibility best practices.

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. Learn more about accessible names.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
NBC News' Matt Bradley on the major questions around Lebanon agreement div.styles_multistory-media__XG0t_ > div.styles_gridStackWrapper__Z_AMc > div.styles_gridStackWrapper__Z_AMc > div
Fairfax's children were home during the shootings and called 911 div.styles_playerWrapper__L5r1Y > div.styles_gridStackWrapper__Z_AMc > div.styles_gridStackWrapper__Z_AMc > div
Dangerous tornadoes rip across the Midwest div.styles_playerWrapper__L5r1Y > div.styles_gridStackWrapper__Z_AMc > div.styles_gridStackWrapper__Z_AMc > div
Steve Kornacki breaks down special election trends div.styles_multistory-media__XG0t_ > div.styles_gridStackWrapper__Z_AMc > div.styles_gridStackWrapper__Z_AMc > div
CEO says covering weight loss drugs led to millions in financial losses div.styles_playerWrapper__L5r1Y > div.styles_gridStackWrapper__Z_AMc > div.styles_gridStackWrapper__Z_AMc > div
SPONSORED / PATOLO div.videoCube > a.item-label-href > span.video-label-box > span.branding
○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●`button`, `link`, and `menuitem` elements have accessible names
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●Identical links have the same purpose.
○`[accesskey]` values are unique
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
77

Best Practices

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
Unload event listeners are deprecated and will be removed.
static.polarcdn.com/creative/creative.js line 1, col 22712

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
s.go-mpulse.net/boomerang/QZZX4-MBWDA-VA3FP-ZCW7N-BZ29K
Failed to load resource: the server responded with a status of 404 ()
s.go-mpulse.net/boomerang/QZZX4-MBWDA-VA3FP-ZCW7N-BZ29K
Failed to load resource: the server responded with a status of 404 ()

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLMap URL
nodeassets.nbcnews.com/_next/static/chunks/pages/_app-1e882dd18de681bf.js
nodeassets.nbcnews.com/_next/static/chunks/5280-3dfb8cb044134438.js
nodeassets.nbcnews.com/_next/static/chunks/4856.2e24534c8d2feee5.js
cdn.cxense.com/cx.cce.jscdn.cxense.com/cx.cce.js.map
ak.sail-horizon.com/spm/spm.v1.min.jsak.sail-horizon.com/spm/spm.v1.min.js.map
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Avoids requesting the notification permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
○Redirects HTTP traffic to HTTPS
○Mitigate clickjacking with XFO or CSP
85

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destinationLink Text
www.nbcnews.com/latest-stories/SEE MORE
www.nbcuniversal.com/privacyhere

Format your HTML in a way that enables crawlers to better understand your app’s content.

Crawling and Indexing

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. Learn how to make links crawlable

Why this matters

Performance issues directly impact user engagement and conversion rates.

Uncrawlable Link
Image for Taboola Advertising Unit div#rbox-h2m > div#internal_trc_3687818833 > div.videoCube > a.item-thumbnail-href
DACIA BIGSTER Intérieur spacieux Dacia | Sponsored div#rbox-h2m > div#internal_trc_3687818833 > div.videoCube > a.item-label-href
Image for Taboola Advertising Unit div#rbox-h2v > div#internal_trc_3481960790 > div.videoCube > a.item-thumbnail-href
DECATHLON / SPONSORED Entraînement complet haut du corps Plus de 10 positions, … div#rbox-h2v > div#internal_trc_3481960790 > div.videoCube > a.item-label-href
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