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Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
65
GRADE
D
FIX
5
REVIEW
2
PASS
6
INFO
0
Checks
13
6 PASS 2 REVIEW 5 FIX
F
404 Error Page
Action
HTTP 403, custom page
FIX
HTTP 403, custom page
Warning::
Unexpected status code: HTTP 403
Expected HTTP 404 but received 403. This may confuse search engine crawlers.
Got: HTTP 403
Info::
Custom styled 404 page
404 Page Quality Custom 404 Page
Status Code HTTP 403 Custom Styling Navigation Homepage Link Search Form
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
Theme color only
FIX
Theme color only
Info::
Theme-color present but no dark variant
A theme-color is set but no dark-specific variant was found. The browser toolbar may not adapt for dark mode users.
Got: #ffffff
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModePartial Dark Mode
color-scheme meta Not set Dark theme-color Not set CSS indicators Not detected

Detection limited to meta tags and inline styles.

F
Navigation UX
Action
1 navigation pattern(s)
FIX
1 navigation pattern(s)
Info::
Skip navigation link detected
Info::
3 navigation landmark(s) detected
Breadcrumbs
Search
Skip Link Skip link detected
Labeled Navigation 3 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
2 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
C
Landmark Structure
Action
7 landmarks
REVIEW
7 landmarks
Critical::
No <main> landmark found
Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.
Info::
3 <nav> landmark(s) found
Warning::
1 of 3 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Info::
Skip navigation link present
Page Structure — as a screen reader sees it
BANNER header NAV "Site menu" MAIN (missing!) ASIDE CONTENTINFO footer

Screen reader users cannot quickly navigate to the primary content. Wrap your main content in <main>.

Why this matters

Without a <main> landmark, screen-reader users can't skip past the navigation to the page content — every page starts with re-reading the menu.

Learn more

The <main> element marks the page's primary content area. Assistive tech offers a 'jump to main' shortcut — but only if <main> exists. Without it, every page navigation forces re-reading the header. Wrap your primary content in a single <main>.

Source: WAI-ARIA / WCAG 2.4.1

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

B
Favicon & Branding
5 icon(s) detected
REVIEW
5 icon(s) detected
Info::
favicon.ico present at site root
Info::
HTML icon links detected
Info::
Apple touch icon present
Info::
Multiple icon sizes detected
favicon.ico Present
PNG Icons Present
Apple Touch Present
SVG Favicon Missing
Manifest Icons Missing
Multiple Sizes Present
A+
Heading Hierarchy
48 headings
PASS
48 headings
Info::
Single H1 present
  • H1 Lululemon names Nike vet Heidi O’Neill CEO
  • H2 Top stories
  • H3 Best Buy CEO Corie Barry to step down as sales stagnate
  • H3 Men’s Wearhouse owner aims to rejoin the stock market
  • H3 Party City launches inside 700 Staples stores
  • H3 Amazon brings back summer beauty event
  • H3 Tax refunds lift up retail sales over 8% in March
  • H2 The Latest
  • H3 Dollar General names VP of supply chain optimization
  • H3 Smarter stores start behind the scenes
  • H3 Amazon allegedly pushed vendors to set higher prices at Target, Walmart
  • H3 Primark to be spun off into stand-alone company
  • H3 Lululemon launches e-commerce in Mexico, expands brick-and-mortar presence
  • H3 Why Allbirds is eating crow
  • H3 Richard Baker claps back, moves to quash subpoena in Saks Global bankruptcy case
  • H3 Vuori taps Rothy’s exec for first product chief
  • H3 The Weekly Closeout: Allbirds’ ‘AI-washing’ and Nike’s ongoing exec turnover
  • H3 Target to open 6 new stores in May
  • H3 Uber Eats launches retail returns
  • H3 For luxury retailers, value is a vibe
  • H3 Kendra Scott eyes expansion with first business chief
  • H3 Home Depot eyes same-day, next-day delivery site in New York
  • H3 Are retailers ready for what the weight-loss boom requires?
  • H3 QVC Group follows through on bankruptcy, readies itself for a new live-shopping era
  • H3 Walmart continues aggressive store updates and expansion drive
  • H3 Inside American Eagle’s latest bet on Sydney Sweeney for its summer campaign
  • H3 Backcountry acquires Coalatree as it debuts brand incubator
  • H3 CBP preps tariff refund portal for April 20 launch
  • H3 Levi’s CEO on AI, sticking to values
  • H3 Home Depot acquires warehouse tech firm to boost fulfillment strategy
  • H3 Bath & Body Works pulls back on laundry offering
  • H3 Stanley 1913’s approach to product development through diversity
  • H3 QVC Group preps bankruptcy filing
  • H3 Bergdorf merchant heads to Nordstrom after Saks Global drops lawsuit
  • H3 Get the free newsletter
  • H3 Take your knowledge further with
  • H3 You’re all set
  • H3 Most Popular
  • H3 Library resources
  • H3 Company Announcements
  • H3 What We’re Reading
  • H3 Events
  • H3 Industry Intel
  • H3 Retail Dive news delivered to your inbox
  • H4 Explore
  • H4 Reach our audience
  • H4 Related Publications
  • H3 Get Retail Dive in your inbox
A+
Alt Text Quality
All 116 images OK
PASS
All 116 images OK
Info::
1 image(s) with alt text over 125 characters
Info::
5 decorative image(s) correctly marked
Info::
110 image(s) with good alt text
116 images 110 good alt text 5 decorative
IssueCount
too long1 image(s)
A+
Form Accessibility
All 23 controls labeled
PASS
All 23 controls labeled
Info::
23 control(s) properly labeled
23 controls
23 labeled
0 placeholder only
0 unlabeled
ControlTypeLabelMethod
#search-desktopsearchSearchfor/id
#id_44fa6a_emailemailEmail:none
#newsletter-sidebar-checkbox-8checkboxDaily Dive M-Ffor/id
#newsletter-sidebar-checkbox-1791checkboxDTC Weekly Every Tuesdayfor/id
#newsletter-sidebar-checkbox-27checkboxMarketing Weekly Every Wednesdayfor/id
#newsletter-sidebar-checkbox-28checkboxTech Weekly Every Thursdayfor/id
#newsletter-sidebar-checkbox-1792checkboxOperations Weekly Every Mondayfor/id
#id_user_consent-sidebarcheckboxBy signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.for/id
#id_f6e4bf_emailemailEmail:none
#newsletter-bottom-checkbox-8checkboxDaily Dive M-Ffor/id
#newsletter-bottom-checkbox-1791checkboxDTC Weekly Every Tuesdayfor/id
#newsletter-bottom-checkbox-27checkboxMarketing Weekly Every Wednesdayfor/id
#newsletter-bottom-checkbox-28checkboxTech Weekly Every Thursdayfor/id
#newsletter-bottom-checkbox-1792checkboxOperations Weekly Every Mondayfor/id
#id_user_consent-bottomcheckboxBy signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.for/id
#search-mobilesearchSearchnone
#id_af8c27_emailemailEmail:none
#newsletter-integrated_menu-checkbox-8checkboxDaily Dive M-Ffor/id
#newsletter-integrated_menu-checkbox-1791checkboxDTC Weekly Every Tuesdayfor/id
#newsletter-integrated_menu-checkbox-27checkboxMarketing Weekly Every Wednesdayfor/id
#newsletter-integrated_menu-checkbox-28checkboxTech Weekly Every Thursdayfor/id
#newsletter-integrated_menu-checkbox-1792checkboxOperations Weekly Every Mondayfor/id
#id_user_consent-integrated_menucheckboxBy signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.for/id
A+
Print Stylesheet
Print styles detected
PASS
Print styles detected
Info::
External print stylesheet detected
Got: /static/css/print.css?120116090426
Print Stylesheet Print Optimized
Print stylesheet /static/css/print.css?120116090426 Inline @media print Not detected
A+
Color Contrast (Screenshot)
20 text elements analyzed, 0 fail WCAG AA
PASS

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

20 pass
Show all checked elements (20)
ElementRatioRequiredFGBGResult
h2 Top stories20.12:13.0:1
#000000
#FAFAFA
Pass
h2 The Latest20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Get the free newslet…20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Take your20.12:13.0:1
#000000
#FAFAFA
Pass
h3 knowledge further wi…20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Most Popular20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Library resources20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Company Announcement…20.12:13.0:1
#000000
#FAFAFA
Pass
h3 What We’re Reading20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Events20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Industry Intel20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Retail Dive news del…20.12:13.0:1
#000000
#FAFAFA
Pass
h3 Get Retail Dive in y…20.12:13.0:1
#000000
#FAFAFA
Pass
title Retail News and Tren…9.83:14.5:1
#000000
#F099A9
Pass
span Opens in a new windo…21.00:14.5:1
#000000
#FFFFFF
Pass
span Opens an external we…21.00:14.5:1
#000000
#FFFFFF
Pass
span Opens an external we…21.00:14.5:1
#000000
#FFFFFF
Pass
span We and our 14 IAB TC…21.00:14.5:1
#000000
#FFFFFF
Pass
span Personal data may be…21.00:14.5:1
#000000
#FFFFFF
Pass
span Our third party IAB …21.00:14.5:1
#000000
#FFFFFF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

A
Lighthouse Accessibility Audits
Score 93/100 — 2 failing, 26 passed
PASS
93

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Navigation

A value greater than 0 implies an explicit navigation ordering. Although technically valid, this often creates frustrating experiences for users who rely on assistive technologies. Learn more about the `tabindex` attribute.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Skip to main content body.dash > a.button

These are opportunities to improve keyboard navigation in your application.

Best practices

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. Learn more about touch targets.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
search div.mm-top-bar > div.mm-search > form > button.search-button-front

These items highlight common accessibility best practices.

Interactive controls are keyboard focusable
Interactive elements indicate their purpose and state
The page has a logical tab order
Visual order on the page follows DOM order
User focus is not accidentally trapped in a region
The user's focus is directed to new content added to the page
HTML5 landmark elements are used to improve navigation
Offscreen content is hidden from assistive technology
Custom controls have associated labels
Custom controls have ARIA roles
`[aria-*]` attributes match their roles
`[aria-hidden="true"]` is not present on the document `<body>`
`[role]`s have all required `[aria-*]` attributes
`[role]` values are valid
`[aria-*]` attributes have valid values
`[aria-*]` attributes are valid and not misspelled
Buttons have an accessible name
Image elements have `[alt]` attributes
Form elements have associated labels
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
ARIA attributes are used as specified for the element's role
Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
`[aria-hidden="true"]` elements do not contain focusable descendents
Elements use only permitted ARIA attributes
Background and foreground colors have a sufficient contrast ratio
Document has a `<title>` element
`<html>` element has a `[lang]` attribute
`<html>` element has a valid value for its `[lang]` attribute
Links are distinguishable without relying on color.
Links have a discernible name
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
Heading elements appear in a sequentially-descending order
Document has a main landmark.
Deprecated ARIA roles were not used
Identical links have the same purpose.
`[accesskey]` values are unique
`button`, `link`, and `menuitem` elements have accessible names
ARIA input fields have accessible names
ARIA `meter` elements have accessible names
ARIA `progressbar` elements have accessible names
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
`[role]`s are contained by their required parent element
Elements with the `role=text` attribute do not have focusable descendents.
ARIA toggle fields have accessible names
ARIA `tooltip` elements have accessible names
ARIA `treeitem` elements have accessible names
The page contains a heading, skip link, or landmark region
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Definition list items are wrapped in `<dl>` elements
ARIA IDs are unique
No form fields have multiple labels
`<frame>` or `<iframe>` elements have a title
`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
Input buttons have discernible text.
`<input type="image">` elements have `[alt]` text
The document does not use `<meta http-equiv="refresh">`
`<object>` elements have alternate text
Select elements have associated label elements.
Skip links are focusable.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
`[lang]` attributes have a valid value
`<video>` elements contain a `<track>` element with `[kind="captions"]`
Tables have different content in the summary attribute and `<caption>`.
All heading elements contain content.
Uses ARIA roles only on compatible elements
Image elements do not have `[alt]` attributes that are redundant text.
Elements with visible text labels have matching accessible names.
Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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