Infrastructure
· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.BCrawlabilityrobots.txt present, no sitemapREVIEW
A sitemap helps search engines discover and index your pages more efficiently.
No sitemap.xml — Google relies on crawl-graph discovery alone, slowing indexing of deep or fresh URLs.
Learn more ▾ ▴
A sitemap accelerates Google's discovery of new and updated content. Most CMSes auto-generate one; static-site frameworks need a build-step plugin. Reference it from robots.txt and submit in Search Console to confirm Google can fetch it.
Source: sitemaps.org / Google Search Central
Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.
robots.txt omits Sitemap: directive — crawlers must fetch /sitemap.xml by convention; reliable but missing the explicit hint.
Source: sitemaps.org
#
# ..;coxkOOOOOOkxoc;'.
# .:d0NWMMMMMMMMMMMMMMWN0xc'
# .:kXMMMMMMMMMMMMMMMMMMMMMMMXl.
# .c0WMMMMMMMMMMMMMMMMMMMMMMMXd'
# ,OWMMMMMMMMMMMMMMMMMMMMMMMXo' ..
# cXMMMMMMXo::::::::::::::col. .lKXl.
# lNMMMMMMM0' .lKWMMNo
# :XMMMMMMMM0' .l0WMMMMMNc
# .OMMMMMMMMM0' .ccccccc;. ,KMMMMMMMMO.
# :NMMMMMMMMM0' oWMMMMMMWKc. oWMMMMMMMN:
# lWMMMMMMMMM0' oWMMMMMMMMX: ,KMMMMMMMMo
# oMMMMMMMMMM0' oWMMMMMMMMNc ,KMMMMMMMMd
# cNMMMMMMMMM0' oWMMMMMMMNd. lWMMMMMMMWl
# '0MMMMMMMMWk. ,oooooooc' ,0MMMMMMMMK,
# oWMMMMMMXo. ,0MMMMMMMMWo
# .xWMMMXd' ,dXMMMMMMMMWk.
# .xWNx' .',''''''',,;coONMMMMMMMMMWk.
# .:, .l0WWWWWWWWWWWMMMMMMMMMMMMMNd.
# .lKWMMMMMMMMMMMMMMMMMMMMMMMWk;
# .lKWMMMMMMMMMMMMMMMMMMMMMMMNk;.
# .ckXWMMMMMMMMMMMMMMMMMMWXkl'
# .;ldO0XNWWWWWWNXKOxl;.
# ..'',,,,''..
#
#
# NOTE: Allow is a non-standard directive for robots.txt. It is allowed by Google bots. See https://developers.google.com/search/reference/robots_txt#allow
User-agent: *
# Crawl delay asks bots to wait this many seconds between requests. Ignored by google.
Crawl-delay: 5
Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/
# no deep queries to search
Disallow: /search/*
Allow: /search/$
# don't index our dynamic images
Disallow: /user_media/
Disallow: /imgproxy/
# don't deep index topic pages
Disallow: /topic/?page=*
Allow: /sitemap.xml
#
# Rules for specific crawlers below. Note that these don't stack. If you create a specific user-agent rule
# you should copy the rules over from '*' above by hand.
#
# Allow Twitter to see all links
User-agent: Twitterbot
Crawl-delay: 5
Disallow:
# Allow Googlebot-News to see header images and favicons, BUT make it follow all the directives from our * group
# See below link for why we have to repeat these directives
# https://developers.google.com/search/reference/robots_txt#order-of-precedence-for-user-agents
User-agent: Googlebot-News
Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/
# no deep queries to search
Disallow: /search/*
Allow: /search/$
Allow: /google_news_sitemap.xml
# Allow Google News to see header images and favicons
Allow: /user_media/
Allow: /imgproxy/
Allow: /static/images/favicons
# Googlebot-Image is now used for favicons. Allow it to see favicon-related files but nothing else
User-agent: Googlebot-Image
Disallow: /
Allow: /imgproxy/
Allow: /static/images/favicons
Allow: /favicon.ico
Allow: /white-favicon.ico
Allow: /apple-touch-icon.png
Allow: /favicon-32x32.png
Allow: /white-favicon-32x32.png
Allow: /favicon-16x16.png
Allow: /white-favicon-16x16.png
Allow: /site.webmanifest
Allow: /safari-pinned-tab.svg
Allow: /browserconfig.xml
Allow: /android-chrome-144x144.png
Allow: /mstile-150x150.png
# Don't let PetalBot crawl at all
User-agent: PetalBot
Disallow: /
# Block sentione.com
User-agent: sentibot
Disallow: /
# block seoclarity.net/bot.html
User-agent: claritybot
Disallow: /
# block omgili.com/crawler.html
User-Agent: omgilibot
Disallow: /
User-Agent: omgili
Disallow: /
# All Facebook crawler user-agent to see all
User-agent: facebookexternalhit/1.1
Disallow:
User-agent: AhrefsBot
# We want this bot to crawl way slower https://ahrefs.com/robot/
Crawl-Delay: 30
Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/
# no deep queries to search
Disallow: /search/*
Allow: /search/$
# don't index our dynamic images
Disallow: /user_media/
Disallow: /imgproxy/
Disallow: /topic/
Disallow: /editors/
User-agent: Amazonbot
# Restrict what Amazonbot (Alexa) can see, and a
Crawl-Delay: 10
Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/
# no deep queries to search
Disallow: /search/*
Allow: /search/$
# don't index our dynamic images
Disallow: /user_media/
Disallow: /imgproxy/
Disallow: /topic/
Disallow: /editors/
Disallow: /signup/*
Allow: /signup/$
User-agent: amazon-kendra # Amazon Kendra Web Crawler
Disallow: /
No sitemap found
Adding a sitemap helps search engines discover your pages.
BTLS Certificate Expiry & Recommendations32 days until leaf cert expires — 3 issues to addressREVIEW
Certificate validity
Recommended actions
- Enable HSTS: Strict-Transport-Security: max-age=31536000; includeSubDomains
- Enable DNSSEC on your domain for DNS spoofing protection
- Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
BCDN & DeliveryCloudflareREVIEW
A+DNS Records2 A records, 47 ms lookupPASS
| A | 172.64.147.232, 104.18.40.24 |
| AAAA | 2606:4700:4403::ac40:93e8, 2a06:98c1:310c::6812:2818 |
| CNAME | — |
| NS | ivy.ns.cloudflare.com, sid.ns.cloudflare.com |
| MX | 10 us-smtp-inbound-1.mimecast.com 20 us-smtp-inbound-2.mimecast.com |
| TXT | facebook-domain-verification=r6xz41miguklna5cd9neiz2szfxvrm MS=ms76990523 SPF v=spf1 include:spf.protection.outlook.com include:us._netblocks.mimecast.com i... google-site-verification=zgdtqx771bCDLaRrBs2pJ_c97ZnT-9k5iJ7Mn8gqoIs google-site-verification=YMFWaX0WUEtlJD0dtMeJj7W0pFYAApm5lyGbJt95MJU pardot889213=c129ad5683bf0c8acaf04eaa7034e20551f1210333e02edf37cb228a9bed271e 0ed1fe018a13c2505151414a00a0d1d2263c1f99c7 |
| CAA | Lookup not available with standard resolver |
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.
ARedirect Chain1 redirect(s), 345 ms totalPASS
https://retaildive.com
229 ms · HTTP/1.1
https://www.retaildive.com/
117 ms · HTTP/1.1 FINAL
| # | URL | Status | Time | Protocol | Server |
|---|---|---|---|---|---|
| 1 | https://retaildive.com | 301 | 229 ms | HTTP/1.1 | cloudflare |
| 2 | https://www.retaildive.com/ | 403 | 117 ms | HTTP/1.1 | cloudflare |
See the visual redirect chain in the HTTP Probe tab →
A+IPv6 ReadinessIPv6 reachable (17 ms)PASS
A+URL Variantswww/non-www, trailing slash, HTTP→HTTPSPASS
www / non-www
HTTP → HTTPS
Consistent
A+Domain Intelligenceretaildive.com — via NameCheap, Inc., 15 years, 8 months oldPASS
149 days
November 9, 2026
32 days
Issued by Google Trust Services
15 years, 8 months
Registered November 9, 2010
Not enabled
Protects against DNS spoofing
Unknown
2606:4700:4403::ac40:93e8
NameCheap, Inc.
Expiry timeline
Recommended actions
- Enable DNSSEC to protect visitors from DNS spoofing
- Enable registrar lock (clientTransferProhibited) to block unauthorized domain transfers
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.
Learn more ▾ ▴
DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.
Source: ICANN / RFC 4033
The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.
Without registrar lock, an attacker who phishes your registrar credentials can transfer the domain in minutes — total brand hijack.
Learn more ▾ ▴
Registrar lock (clientTransferProhibited, clientUpdateProhibited, clientDeleteProhibited) requires extra verification before any transfer/update/delete. Every major registrar offers it free. Combined with 2FA on your registrar account, it's the strongest defense against domain hijacking.
Source: ICANN / domain-security best practice