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Infrastructure

· 9 checks — DNS, redirects, IPv6, crawlability, URL variants, and domain intelligence rolled into one auditable list.
SCORE
95
GRADE
A
FIX
0
REVIEW
3
PASS
6
INFO
0
Probed from Madrid, Spain
403 Forbidden
Checks
9
6 PASS 3 REVIEW
B
Crawlability
robots.txt present, no sitemap
REVIEW
robots.txt present, no sitemap
Info::
robots.txt is present
Got: 4954 bytes
Info::
No sitemap.xml found
A sitemap helps search engines discover and index your pages more efficiently.
Info::
robots.txt does not reference a sitemap
Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.

A sitemap helps search engines discover and index your pages more efficiently.

Why this matters

No sitemap.xml — Google relies on crawl-graph discovery alone, slowing indexing of deep or fresh URLs.

Learn more

A sitemap accelerates Google's discovery of new and updated content. Most CMSes auto-generate one; static-site frameworks need a build-step plugin. Reference it from robots.txt and submit in Search Console to confirm Google can fetch it.

Source: sitemaps.org / Google Search Central

Add a 'Sitemap:' directive to robots.txt so search engines can discover your sitemap.

Why this matters

robots.txt omits Sitemap: directive — crawlers must fetch /sitemap.xml by convention; reliable but missing the explicit hint.

Source: sitemaps.org

robots.txt 200 OK
Size 4954 B Sitemaps referenced 0 User-agents omgilibot, facebookexternalhit/1.1, Amazonbot, amazon-kendra # Amazon Kendra Web Crawler, *, Twitterbot, Googlebot-News, Googlebot-Image, sentibot, claritybot, omgili, AhrefsBot, PetalBot Blocking No — crawling allowed
#
#                ..;coxkOOOOOOkxoc;'.
#             .:d0NWMMMMMMMMMMMMMMWN0xc'
#          .:kXMMMMMMMMMMMMMMMMMMMMMMMXl.
#        .c0WMMMMMMMMMMMMMMMMMMMMMMMXd'
#       ,OWMMMMMMMMMMMMMMMMMMMMMMMXo'       ..
#      cXMMMMMMXo::::::::::::::col.       .lKXl.
#     lNMMMMMMM0'                       .lKWMMNo
#    :XMMMMMMMM0'                     .l0WMMMMMNc
#   .OMMMMMMMMM0'     .ccccccc;.      ,KMMMMMMMMO.
#   :NMMMMMMMMM0'     oWMMMMMMWKc.     oWMMMMMMMN:
#   lWMMMMMMMMM0'     oWMMMMMMMMX:     ,KMMMMMMMMo
#   oMMMMMMMMMM0'     oWMMMMMMMMNc     ,KMMMMMMMMd
#   cNMMMMMMMMM0'     oWMMMMMMMNd.     lWMMMMMMMWl
#   '0MMMMMMMMWk.     ,oooooooc'      ,0MMMMMMMMK,
#    oWMMMMMMXo.                     ,0MMMMMMMMWo
#    .xWMMMXd'                     ,dXMMMMMMMMWk.
#     .xWNx'       .',''''''',,;coONMMMMMMMMMWk.
#      .:,       .l0WWWWWWWWWWWMMMMMMMMMMMMMNd.
#              .lKWMMMMMMMMMMMMMMMMMMMMMMMWk;
#            .lKWMMMMMMMMMMMMMMMMMMMMMMMNk;.
#            .ckXWMMMMMMMMMMMMMMMMMMWXkl'
#               .;ldO0XNWWWWWWNXKOxl;.
#                    ..'',,,,''..
#
#

# NOTE: Allow is a non-standard directive for robots.txt. It is allowed by Google bots. See https://developers.google.com/search/reference/robots_txt#allow

User-agent: *
# Crawl delay asks bots to wait this many seconds between requests. Ignored by google.
Crawl-delay: 5
Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/

# no deep queries to search
Disallow: /search/*
Allow: /search/$

# don't index our dynamic images
Disallow: /user_media/
Disallow: /imgproxy/

# don't deep index topic pages
Disallow: /topic/?page=*

Allow: /sitemap.xml

#
# Rules for specific crawlers below. Note that these don't stack. If you create a specific user-agent rule
# you should copy the rules over from '*' above by hand.
#

# Allow Twitter to see all links
User-agent: Twitterbot
Crawl-delay: 5
Disallow:

# Allow Googlebot-News to see header images and favicons, BUT make it follow all the directives from our * group
# See below link for why we have to repeat these directives
# https://developers.google.com/search/reference/robots_txt#order-of-precedence-for-user-agents
User-agent: Googlebot-News
Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/

# no deep queries to search
Disallow: /search/*
Allow: /search/$

Allow: /google_news_sitemap.xml
# Allow Google News to see header images and favicons
Allow: /user_media/
Allow: /imgproxy/
Allow: /static/images/favicons


# Googlebot-Image is now used for favicons. Allow it to see favicon-related files but nothing else
User-agent: Googlebot-Image
Disallow: /
Allow: /imgproxy/
Allow: /static/images/favicons
Allow: /favicon.ico
Allow: /white-favicon.ico
Allow: /apple-touch-icon.png
Allow: /favicon-32x32.png
Allow: /white-favicon-32x32.png
Allow: /favicon-16x16.png
Allow: /white-favicon-16x16.png
Allow: /site.webmanifest
Allow: /safari-pinned-tab.svg
Allow: /browserconfig.xml
Allow: /android-chrome-144x144.png
Allow: /mstile-150x150.png

# Don't let PetalBot crawl at all
User-agent: PetalBot
Disallow: /

# Block sentione.com
User-agent: sentibot
Disallow: /

# block seoclarity.net/bot.html
User-agent: claritybot
Disallow: /

# block omgili.com/crawler.html
User-Agent: omgilibot
Disallow: /
User-Agent: omgili
Disallow: /

# All Facebook crawler user-agent to see all
User-agent: facebookexternalhit/1.1
Disallow:

User-agent: AhrefsBot
# We want this bot to crawl way slower https://ahrefs.com/robot/
Crawl-Delay: 30

Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/

# no deep queries to search
Disallow: /search/*
Allow: /search/$

# don't index our dynamic images
Disallow: /user_media/
Disallow: /imgproxy/

Disallow: /topic/
Disallow: /editors/

User-agent: Amazonbot
# Restrict what Amazonbot (Alexa) can see, and a
Crawl-Delay: 10

Disallow: /admin/
Disallow: /newsletter/
Disallow: /healthcheck/
Disallow: /subpage/
Disallow: /ckeditor/
Disallow: /api/
Disallow: /static/images/
Disallow: /subscriber/
Disallow: /selfservice/
Disallow: /press-release/preview/
Disallow: /press-release/editor/

# no deep queries to search
Disallow: /search/*
Allow: /search/$

# don't index our dynamic images
Disallow: /user_media/
Disallow: /imgproxy/

Disallow: /topic/
Disallow: /editors/
Disallow: /signup/*
Allow: /signup/$

User-agent: amazon-kendra # Amazon Kendra Web Crawler
Disallow: /

sitemap.xml No sitemap found

No sitemap found

Adding a sitemap helps search engines discover your pages.

B
TLS Certificate Expiry & Recommendations
32 days until leaf cert expires — 3 issues to address
REVIEW

Certificate validity

32
days left
0d 30d 60d 90d+

Recommended actions

  • Enable HSTS: Strict-Transport-Security: max-age=31536000; includeSubDomains
  • Enable DNSSEC on your domain for DNS spoofing protection
  • Enable OCSP stapling on your TLS server to remove a CA roundtrip and protect user privacy
B
CDN & Delivery
Cloudflare
REVIEW
Cloudflare
Info::
Site is served via Cloudflare CDN (edge: CDG)
Got: cf-ray: 9f086989fb389ef8-CDG
CDN Detected: Cloudflare
Provider Cloudflare Evidence cf-ray: 9f086989fb389ef8-CDG
A+
DNS Records
2 A records, 47 ms lookup
PASS
2 A records, 47 ms lookup
Info::
Resolves to 2 IPv4 address(es)
Got: 172.64.147.232, 104.18.40.24
Info::
Has 2 IPv6 (AAAA) record(s)
Got: 2606:4700:4403::ac40:93e8, 2a06:98c1:310c::6812:2818
Info::
2 nameserver(s) configured
Got: ivy.ns.cloudflare.com, sid.ns.cloudflare.com
Info::
2 mail exchanger(s) configured
Info::
CAA records not checked
CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.
Info::
SPF record present in TXT
Info::
DNS resolution time: 47 ms
Got: 47 ms
A172.64.147.232, 104.18.40.24
AAAA2606:4700:4403::ac40:93e8, 2a06:98c1:310c::6812:2818
CNAME
NSivy.ns.cloudflare.com, sid.ns.cloudflare.com
MX
10 us-smtp-inbound-1.mimecast.com
20 us-smtp-inbound-2.mimecast.com
TXT
facebook-domain-verification=r6xz41miguklna5cd9neiz2szfxvrm
MS=ms76990523
SPF v=spf1 include:spf.protection.outlook.com include:us._netblocks.mimecast.com i...
google-site-verification=zgdtqx771bCDLaRrBs2pJ_c97ZnT-9k5iJ7Mn8gqoIs
google-site-verification=YMFWaX0WUEtlJD0dtMeJj7W0pFYAApm5lyGbJt95MJU
pardot889213=c129ad5683bf0c8acaf04eaa7034e20551f1210333e02edf37cb228a9bed271e
0ed1fe018a13c2505151414a00a0d1d2263c1f99c7
CAALookup not available with standard resolver
Resolved in 47 ms

CAA record lookup requires a specialized DNS resolver. This check will be available in a future update.

Why this matters

Informational: CAA (Certification Authority Authorization) records weren't checked in this scan.

A
Redirect Chain
1 redirect(s), 345 ms total
PASS
1 redirect(s), 345 ms total
Info::
Single redirect
Got: https://retaildive.com → https://www.retaildive.com/ (301)
Info::
WWW normalization redirect

https://retaildive.com

229 ms · HTTP/1.1

301

https://www.retaildive.com/

117 ms · HTTP/1.1 FINAL

#URLStatusTimeProtocolServer
1https://retaildive.com301229 msHTTP/1.1cloudflare
2https://www.retaildive.com/403117 msHTTP/1.1cloudflare

See the visual redirect chain in the HTTP Probe tab →

A+
IPv6 Readiness
IPv6 reachable (17 ms)
PASS
IPv6 reachable (17 ms)
Info::
IPv6 is configured and reachable at 2606:4700:4403::ac40:93e8, 2a06:98c1:310c::6812:2818
Got: 17 ms connect
IPv6 Ready
AAAA Records 2606:4700:4403::ac40:93e8, 2a06:98c1:310c::6812:2818 Connection Reachable (17 ms)
A+
URL Variants
www/non-www, trailing slash, HTTP→HTTPS
PASS
www/non-www, trailing slash, HTTP→HTTPS
Info::
HTTP correctly 301-redirects to HTTPS

www / non-www

403https://www.retaildive.com/
200https://retaildive.com/

HTTP → HTTPS

301http://retaildive.com/ https://retaildive.com/

Consistent

A+
Domain Intelligence
retaildive.com — via NameCheap, Inc., 15 years, 8 months old
PASS
retaildive.com — via NameCheap, Inc., 15 years, 8 months old
Info::
Domain registered until Nov 9, 2026 (6 months remaining)
Info::
DNSSEC is not enabled
DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.
Info::
Registrar: NameCheap, Inc.
Warning::
Registrar lock is NOT enabled
The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.
Domain expiry

149 days

November 9, 2026

SSL certificate

32 days

Issued by Google Trust Services

Domain age

15 years, 8 months

Registered November 9, 2010

DNSSEC

Not enabled

Protects against DNS spoofing

Hosting

Unknown

2606:4700:4403::ac40:93e8

Registrar

NameCheap, Inc.

Unlocked 2 NS records
Expiry timeline
Today
+1 year
Domain expiry SSL expiry Danger zone (≤30 days)
Recommended actions
  • Enable DNSSEC to protect visitors from DNS spoofing
  • Enable registrar lock (clientTransferProhibited) to block unauthorized domain transfers
Registrar NameCheap, Inc.
Created November 9, 2010 (15 years, 8 months ago)
Expires November 9, 2026 (6 months)
Last Updated October 10, 2025
Name Servers ivy.ns.cloudflare.com, sid.ns.cloudflare.com
DNSSEC Not enabled
Hosting
IP Address 2606:4700:4403::ac40:93e8
Data source: rdap (0.1s)

DNSSEC protects against DNS spoofing attacks. While not required, enabling DNSSEC adds an additional layer of security. Contact your DNS provider to enable it.

Why this matters

Without DNSSEC, an attacker who can poison your DNS can hijack your domain — and SSL certs alone don't stop them.

Learn more

DNSSEC adds cryptographic signatures to DNS records, preventing forged responses from poisoning resolver caches. Without it, an attacker who controls the network path can redirect your domain to a malicious server before any HTTPS handshake happens. Most modern registrars (Cloudflare, Google Domains, Route 53) enable it with one toggle.

Source: ICANN / RFC 4033

The domain can be transferred without an unlock step. Enable registrar lock (clientTransferProhibited) in your registrar's control panel to protect against unauthorized or accidental transfers.

Why this matters

Without registrar lock, an attacker who phishes your registrar credentials can transfer the domain in minutes — total brand hijack.

Learn more

Registrar lock (clientTransferProhibited, clientUpdateProhibited, clientDeleteProhibited) requires extra verification before any transfer/update/delete. Every major registrar offers it free. Combined with 2FA on your registrar account, it's the strongest defense against domain hijacking.

Source: ICANN / domain-security best practice

A+
HTTP Probe Timing
Total 184 ms — DNS, TCP, TLS, TTFB, content transfer breakdown
PASS
DNS Lookup DNS Lookup — time to resolve the domain name to an IP address.
50 ms
TCP Connect TCP Connect — time to establish a TCP connection to the server.
17 ms
TLS Handshake TLS Handshake — time to complete the HTTPS encryption handshake.
22 ms
Time to First Byte Time to First Byte — how long the server takes to respond with the first byte of data.
148 ms
Total Time Total request time from DNS lookup through full response.
185 ms

Connection waterfall

DNS Lookup 50 ms TCP Connect 17 ms TLS Handshake 22 ms Server Processing 60 ms Content Transfer 37 ms
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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