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Performance

· 17 checks — Lighthouse + waterfall + sustainability rolled into one auditable list.
SCORE
76
GRADE
C
FIX
5
REVIEW
2
PASS
8
INFO
2

Performance-focused optimization plan with CWV assessment, top offenders, and time estimates

Mobile Desktop
45
Performance Overall performance score (0–100) based on Core Web Vitals and other metrics. 90+ is good.
93
Accessibility Measures how accessible the page is for users with disabilities. Checks color contrast, ARIA labels, and semantic HTML.
92
Best Practices Checks for modern web development best practices including HTTPS, no console errors, and secure JavaScript.
100
SEO Measures basic SEO optimizations: meta tags, crawlability, link text, and mobile friendliness.

First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.

4.91 s

Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.

16.54 s

Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.

550 ms

Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.

0.000

Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.

7.82 s

Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.

16.75 s

Page Load Progression

402 ms
805 ms
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
Checks
17
8 PASS 2 REVIEW 5 FIX
D
Page Weight Budget
Action
2.3 MB transferred, 87 requests
FIX
2.3 MB transferred, 87 requests
Info::
Page weighs 4.8 MB (2.3 MB transferred)
Warning::
JavaScript is 838 KB — consider code splitting or lazy loading
Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.
Got: 838 KB
Info::
Fonts are 252 KB — consider subsetting or using system fonts
Subset fonts to include only used characters, or switch to system font stacks.
Got: 252 KB
Info::
87 HTTP requests
Info::
Estimated 0.49 g CO2 per page load
2.3 MB / 2.4 MB budget
2.3 MB transferred
87 requests
0.49 g CO2 per page load
JavaScript 837.7 KiB 35%
Images 765.0 KiB 32%
Other 415.0 KiB 17%
Fonts 251.8 KiB 10%
HTML 63.0 KiB 3%
CSS 57.2 KiB 2%
Other 11.4 KiB 0%
Other 2.6 KiB 0%
Other 444 B 0%
Other 0 B 0%
0 2.4 MB 4.9 MB
Approaching limit

Large JavaScript bundles delay interactivity. Split code by route or defer non-critical scripts.

Why this matters

JavaScript bundle is large — code-split routes and lazy-load off-screen components to defer.

Source: web.dev

Subset fonts to include only used characters, or switch to system font stacks.

Why this matters

Font payload is large — subset to used glyphs only, or fall back to system fonts (zero load time).

Source: web.dev font loading

D
Third-Party Impact
Action
100% third-party, 0 ms blocking
FIX
100% third-party, 0 ms blocking
Warning::
Third-party code accounts for 100% of page weight (2.3 MiB of 2.3 MiB)
Info::
Third-party blocking time is low (0 ms)
100%
First-party Third-party
D
JS Execution Cost
Action
2972ms total JS execution
FIX
2972ms total JS execution
Warning::
https://www.retaildive.com/: 625ms CPU time
Warning::
Unattributable: 591ms CPU time
Warning::
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3b...: 540ms CPU time
Warning::
https://www.googletagmanager.com/gtag/js?id=G-M826...: 336ms CPU time
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-55G...: 288ms CPU time
Warning::
Third-party scripts: 2972ms (100% of total)

Main Thread Breakdown

Script Evaluation 58% Other 21% Style & Layout 8% Script Parsing & Compilation 6%
ScriptTotalScriptingParse/CompileParty
https://www.retaildive.com/625ms280ms33ms3rd
Unattributable591ms11ms0ms3rd
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js540ms461ms15ms3rd
https://www.googletagmanager.com/gtag/js?id=G-M826LBDJHP&cx=c&gtm=4e64m0h2336ms295ms36ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-55G8WRR288ms248ms37ms3rd
https://www.googletagmanager.com/gtm.js?id=GTM-WCZ4CFR&gtm=4e64m0h2276ms227ms41ms3rd
https://www.retaildive.com/static/js/htmx_204.min.js?313321260226146ms126ms3ms3rd
https://www.retaildive.com/static/js/jquery_360.min.js?313321260226103ms62ms6ms3rd
https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano-ui.js66ms41ms12ms3rd
D
Page Weight Inventory
Action
87 resources · 2.3 MB · 205 KB savings available
FIX
87 resources · 2.3 MB · 205 KB savings available
Warning::
Page weight 1.3 MB over 1MB target
Got: 2.3 MB Expected: ≤ 1 MB
Info::
~205 KB of savings available
Warning::
86 third-party resources (100% of weight)
Info::
2 resources over 200KB
87 resources · 2.3 MiB · 86 third-party 1.3 MiB over 1MB target
JavaScript 35% · 837.7 KiB
Image 32% · 767.1 KiB
Document 20% · 480.2 KiB
Font 10% · 251.8 KiB
CSS 2% · 57.2 KiB
Other 0% · 10.2 KiB

~205.0 KiB of savings available

Remove unused JavaScript: 205.0 KiB
F
HTTP Caching
Action
No cache headers
FIX
No cache headers
Warning::
No Cache-Control header found
Browsers will use heuristic caching, which can be unpredictable. Set explicit cache headers.

No Cache-Control header

Adding a Cache-Control header can significantly improve repeat-visit performance.

C
Image Optimization
Action
25 images, 0 KB saveable
REVIEW
25 images, 0 KB saveable
Warning::
https://www.retaildive.com/static/img/social_icons... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.retaildive.com/static/img/social_icons... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://d12v9rtnomnebu.cloudfront.net/logo/publica... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.retaildive.com/static/img/close-white.... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.retaildive.com/static/img/social_icons... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
Warning::
https://www.retaildive.com/static/img/social_icons... is missing width/height — may cause layout shift
Set explicit width and height to prevent CLS.
25 images 765 KB
0 oversized -0 KB
16 legacy format
6 missing dimensions CLS risk

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

Set explicit width and height to prevent CLS.

Why this matters

Image without explicit width/height — browser can't reserve space; CLS jumps when image loads.

Source: web.dev / Core Web Vitals

C
JS Bundles
Action
41 scripts, 205 KB unused
REVIEW
41 scripts, 205 KB unused
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-WCZ...: 67 KB unused (38%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtag/js?id=G-M826...: 65 KB unused (39%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.googletagmanager.com/gtm.js?id=GTM-55G...: 52 KB unused (36%)
Consider code splitting or tree shaking to reduce unused code.
Warning::
https://www.retaildive.com/static/js/jquery_360.mi...: 22 KB unused (61%)
Consider code splitting or tree shaking to reduce unused code.
Info::
Total unused JavaScript: 205 KB
205 KB unused JavaScript

Downloaded but never executed on this page.

ScriptSizeUnusedMinifiedParty
https://www.googletagmanager.com/gtm.js?id=GTM-WCZ4CFR&gtm=4e64m0h2176 KB67 KB (38%)✓3rd
https://www.googletagmanager.com/gtag/js?id=G-M826LBDJHP&cx=c&gtm=4e64m0h2169 KB65 KB (39%)✓3rd
https://www.googletagmanager.com/gtm.js?id=GTM-55G8WRR146 KB52 KB (36%)✓3rd
https://www.retaildive.com/static/js/jquery_360.min.js?31332126022635 KB22 KB (61%)✓3rd
https://www.retaildive.com/static/js/dist/sendEmailToLytics.bundle.js?3601160904261 KB—✓3rd
https://www.retaildive.com/static/js/app.js?3133212602266 KB—✗3rd
https://www.retaildive.com/static/js/dist/signupReferrer.bundle.js?3601160904261 KB—✓3rd
https://www.retaildive.com/static/js/prestitial.js?3133212602262 KB—✓3rd
https://www.retaildive.com/static/js/dist/onBoardDiagnostics.bundle.js?3601160904262 KB—✓3rd
https://pub.doubleverify.com/dvtag/19913272/DV424940/pub.js34 KB—✓3rd

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

Consider code splitting or tree shaking to reduce unused code.

Why this matters

This bundle has high unused code — code-split or tree-shake to ship only what executes.

Source: web.dev / Lighthouse coverage

A+
Text Compression
All text resources are compressed
PASS
All text resources are compressed
Info::
All text resources are compressed
All text resources are properly compressed.
A+
Font Loading
6 fonts (252 KB)
PASS
6 fonts (252 KB)
Info::
6 font(s) use font-display: swap (FOUT risk but functional)

Web fonts

6

252 KB total

Render-blocking

0

of 6

Dominant font-display

swap

Most common across fonts

Font loading timeline
Transfer FOIT (block) FOUT (swap)
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s FCP 4.9 s LCP 16.5 shttps://www.retaildive.com/static/fonts/satoshi/Satoshi-Bold.woff2Satoshi-Bold.woff2 https://www.retaildive.com/static/fonts/satoshi/Satoshi-Bold.woff2 — 24.9 KiB — 233 ms — font-display: swaphttps://www.retaildive.com/static/fonts/source-serif-4/SourceSerif4-Semibold.ttf.woff2SourceSerif4-Semibold.t... https://www.retaildive.com/static/fonts/source-serif-4/SourceSerif4-Semibold.ttf.woff2 — 79.1 KiB — 234 ms — font-display: swaphttps://www.retaildive.com/static/fonts/source-serif-4/SourceSerif4-Regular.ttf.woff2SourceSerif4-Regular.tt... https://www.retaildive.com/static/fonts/source-serif-4/SourceSerif4-Regular.ttf.woff2 — 74.6 KiB — 234 ms — font-display: swaphttps://www.retaildive.com/static/fonts/satoshi/Satoshi-Regular.woff2Satoshi-Regular.woff2 https://www.retaildive.com/static/fonts/satoshi/Satoshi-Regular.woff2 — 25.0 KiB — 191 ms — font-display: swaphttps://www.retaildive.com/static/fonts/satoshi/Satoshi-Medium.woff2Satoshi-Medium.woff2 https://www.retaildive.com/static/fonts/satoshi/Satoshi-Medium.woff2 — 25.1 KiB — 205 ms — font-display: swaphttps://www.retaildive.com/static/fonts/satoshi/Satoshi-Black.woff2Satoshi-Black.woff2 https://www.retaildive.com/static/fonts/satoshi/Satoshi-Black.woff2 — 23.1 KiB — 201 ms — font-display: swap
Satoshi-Bold.woff2 woff2 swap
Size 25 KB
Load time 233 ms
Start 553 ms
Risk FOUT — text flashes from fallback to web font
SourceSerif4-Semibold.t... woff2 swap
Size 79 KB
Load time 234 ms
Start 604 ms
Risk FOUT — text flashes from fallback to web font
SourceSerif4-Regular.tt... woff2 swap
Size 75 KB
Load time 234 ms
Start 605 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Regular.woff2 woff2 swap
Size 25 KB
Load time 191 ms
Start 605 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Medium.woff2 woff2 swap
Size 25 KB
Load time 205 ms
Start 605 ms
Risk FOUT — text flashes from fallback to web font
Satoshi-Black.woff2 woff2 swap
Size 23 KB
Load time 201 ms
Start 886 ms
Risk FOUT — text flashes from fallback to web font
Optimization checklist
  • Preload critical fonts (priority=high)
  • Use woff2 format for all fonts
  • Set font-display to swap, optional, or fallback
  • Subset large fonts (≤100 KB each)
A+
Resource Caching
All resources properly cached
PASS
All resources properly cached
Info::
No caching issues found
All static resources have appropriate caching headers.
A+
Critical Rendering Path
No render-blocking resources
PASS
No render-blocking resources
Info::
No render-blocking resources detected
A+
Resource Hints
1 hints, 0 missing preconnects
PASS
1 hints, 0 missing preconnects
Info::
Page uses 1 resource hint(s)

Current Resource Hints

preconnect
—
preload
1
dns-prefetch
—
prefetch
—

1 resource hints configured

A+
Render-Blocking Resources
No render-blocking resources detected
PASS
No render-blocking resources detected
Info::
No render-blocking resources detected in <head>
A+
Third-Party Resources
No third-party resources detected
PASS
No third-party resources detected
A+
Green Hosting
Whether the site is served from green-energy infrastructure
PASS

Green Hosting

This site is hosted on green energy infrastructure

Provider: Cloudflare

Network Waterfall
87 requests over 2354ms
INFO
0 ms 2.0 s 4.0 s 6.0 s 8.0 s 10.0 s 12.0 s 14.0 s 16.0 s FCP 4.9 s LCP 16.5 shttps://retaildive.com// https://retaildive.com/ — 301 — 466 B — 232 ms — h2https://www.retaildive.com/www.retaildive.com/ https://www.retaildive.com/ — 200 — 63.0 KiB — 63 ms — h2https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.jscmp.osano.com/AzqdtLT8Mqkut2TZ/9919... https://cmp.osano.com/AzqdtLT8Mqkut2TZ/991974d1-3bca-4b6d-93e4-fc7f0c35945c/osano.js — 200 — 53.8 KiB — 102 ms — h3https://www.retaildive.com/static/js/dist/darkModeFaviconToggle.bundle.js?360116090426www.retaildive.com/static/js/dist/d... https://www.retaildive.com/static/js/dist/darkModeFaviconToggle.bundle.js?360116090426 — 200 — 1.0 KiB — 236 ms — h2https://www.retaildive.com/static/css/dive_app.css?150116090426www.retaildive.com/static/css/dive_... https://www.retaildive.com/static/css/dive_app.css?150116090426 — 200 — 56.3 KiB — 212 ms — h2https://www.retaildive.com/static/js/jquery_360.min.js?313321260226www.retaildive.com/static/js/jquery... https://www.retaildive.com/static/js/jquery_360.min.js?313321260226 — 200 — 35.3 KiB — 215 ms — h2https://www.retaildive.com/static/js/dist/lyticsHelper.bundle.js?360116090426www.retaildive.com/static/js/dist/l... https://www.retaildive.com/static/js/dist/lyticsHelper.bundle.js?360116090426 — 200 — 478 B — 232 ms — h2https://www.retaildive.com/static/js/htmx_204.min.js?313321260226www.retaildive.com/static/js/htmx_2... https://www.retaildive.com/static/js/htmx_204.min.js?313321260226 — 200 — 16.3 KiB — 194 ms — h2https://www.retaildive.com/static/js/divecounter.js?561916200326www.retaildive.com/static/js/diveco... https://www.retaildive.com/static/js/divecounter.js?561916200326 — 200 — 4.5 KiB — 196 ms — h2https://www.retaildive.com/static/js/dist/signupReferrer.bundle.js?360116090426www.retaildive.com/static/js/dist/s... https://www.retaildive.com/static/js/dist/signupReferrer.bundle.js?360116090426 — 200 — 675 B — 195 ms — h2https://www.retaildive.com/static/js/prestitial.js?313321260226www.retaildive.com/static/js/presti... https://www.retaildive.com/static/js/prestitial.js?313321260226 — 200 — 1.7 KiB — 236 ms — h2https://www.retaildive.com/static/js/dist/onBoardDiagnostics.bundle.js?360116090426www.retaildive.com/static/js/dist/o... https://www.retaildive.com/static/js/dist/onBoardDiagnostics.bundle.js?360116090426 — 200 — 2.3 KiB — 213 ms — h2https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svgd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/publications/retail_black.svg — 200 — 1.6 KiB — 105 ms — h2https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.pngd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.png — 200 — 78.1 KiB — 126 ms — h2https://www.retaildive.com/static/js/dist/navSignupHelper.bundle.js?360116090426www.retaildive.com/static/js/dist/n... https://www.retaildive.com/static/js/dist/navSignupHelper.bundle.js?360116090426 — 200 — 865 B — 236 ms — h2https://www.retaildive.com/static/js/dist/sendEmailToLytics.bundle.js?360116090426www.retaildive.com/static/js/dist/s... https://www.retaildive.com/static/js/dist/sendEmailToLytics.bundle.js?360116090426 — 200 — 533 B — 233 ms — h2https://www.retaildive.com/static/js/dist/signupValidation.bundle.js?360116090426www.retaildive.com/static/js/dist/s... https://www.retaildive.com/static/js/dist/signupValidation.bundle.js?360116090426 — 200 — 1.1 KiB — 232 ms — h2https://www.retaildive.com/static/js/dist/gtmEvents.bundle.js?360116090426www.retaildive.com/static/js/dist/g... https://www.retaildive.com/static/js/dist/gtmEvents.bundle.js?360116090426 — 200 — 1.8 KiB — 193 ms — h2https://www.retaildive.com/static/js/dist/smartQuotes.bundle.js?360116090426www.retaildive.com/static/js/dist/s... https://www.retaildive.com/static/js/dist/smartQuotes.bundle.js?360116090426 — 200 — 1.6 KiB — 234 ms — h2https://www.retaildive.com/static/js/dist/htmxPressReleaseAnalytics.bundle.js?360116090426www.retaildive.com/static/js/dist/h... https://www.retaildive.com/static/js/dist/htmxPressReleaseAnalytics.bundle.js?360116090426 — 200 — 557 B — 201 ms — h2blob:https://www.retaildive.com/73731496-336c-4935-9d6c-0d13f4210248www.retaildive.com/73731496-336c-49... blob:https://www.retaildive.com/73731496-336c-4935-9d6c-0d13f4210248 — 200 — -1 B — 26 ms — blobhttps://imgproxy.divecdn.com/OK4zSVDBp7O_1GPmaNRxpt7lAZd8R2lQq-gInEgS-Qs/g:nowe:0:174/c:1280:723/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjY5My5qcGVn.webpimgproxy.divecdn.com/OK4zSVDBp7O_1G... https://imgproxy.divecdn.com/OK4zSVDBp7O_1GPmaNRxpt7lAZd8R2lQq-gInEgS-Qs/g:nowe:0:174/c:1280:723/rs:fill:800:450:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjY5My5qcGVn.webp — 200 — 68.0 KiB — 136 ms — h3https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svgd12v9rtnomnebu.cloudfront.net/logo/... https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svg — 200 — 1.0 KiB — 19 ms — h2https://www.retaildive.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.jswww.retaildive.com/cdn-cgi/scripts/... https://www.retaildive.com/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js — 200 — 820 B — 19 ms — h2https://www.retaildive.com/static/js/subscriberDemographicsForm.js?561916200326www.retaildive.com/static/js/subscr... https://www.retaildive.com/static/js/subscriberDemographicsForm.js?561916200326 — 200 — 6.5 KiB — 206 ms — h2https://platform.twitter.com/oct.jsplatform.twitter.com/oct.js https://platform.twitter.com/oct.js — 301 — 129 B — 147 ms 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h2https://imgproxy.divecdn.com/w4K90-MRQqFdmqFeBcmqs9mVMLK4pB6fIYabTM8Ii4A/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjE3NTUxMTk1LmpwZw==.webpimgproxy.divecdn.com/w4K90-MRQqFdmq... https://imgproxy.divecdn.com/w4K90-MRQqFdmqFeBcmqs9mVMLK4pB6fIYabTM8Ii4A/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy0yMjE3NTUxMTk1LmpwZw==.webp — 200 — 77.9 KiB — 83 ms — h3https://imgproxy.divecdn.com/2_73lupMr2027YGb-tRxWYagSthb_pEUt5nXcnlDUtE/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02MTg0NjM2NzAuanBn.webpimgproxy.divecdn.com/2_73lupMr2027Y... https://imgproxy.divecdn.com/2_73lupMr2027YGb-tRxWYagSthb_pEUt5nXcnlDUtE/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy02MTg0NjM2NzAuanBn.webp — 200 — 95.2 KiB — 100 ms — h3https://imgproxy.divecdn.com/T8ZT8K016iHcJSnbbaOqpCvto9eiu7f3CPDPKuMxrBY/g:nowe:0:197/c:1162:656/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xXzJfbEJERUpmeC5qcGVn.webpimgproxy.divecdn.com/T8ZT8K016iHcJS... https://imgproxy.divecdn.com/T8ZT8K016iHcJSnbbaOqpCvto9eiu7f3CPDPKuMxrBY/g:nowe:0:197/c:1162:656/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xXzJfbEJERUpmeC5qcGVn.webp — 200 — 110.4 KiB — 101 ms — h3https://imgproxy.divecdn.com/0ZJDo2EBc3biAjlKiLxrV6m3mkwxr3-7jlGDINc4Ze4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9wcmltYXJrX1VkWkxKTjEuanBn.webpimgproxy.divecdn.com/0ZJDo2EBc3biAj... https://imgproxy.divecdn.com/0ZJDo2EBc3biAjlKiLxrV6m3mkwxr3-7jlGDINc4Ze4/g:ce/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9wcmltYXJrX1VkWkxKTjEuanBn.webp — 200 — 66.8 KiB — 97 ms — h3https://imgproxy.divecdn.com/lKVFNAJC1KoPNEt3End_0mWWx__o71VV2E4YpjRpUhA/g:nowe:0:174/c:1280:723/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjY5My5qcGVn.webpimgproxy.divecdn.com/lKVFNAJC1KoPNE... https://imgproxy.divecdn.com/lKVFNAJC1KoPNEt3End_0mWWx__o71VV2E4YpjRpUhA/g:nowe:0:174/c:1280:723/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9JTUdfMjY5My5qcGVn.webp — 200 — 114.7 KiB — 101 ms — h3https://imgproxy.divecdn.com/65Cvpo3mMrSqweGjdrwPdjIZQP-ZnJL8VpLu3zJnwJc/g:nowe:0:244/c:1280:723/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xX1NpbjNrZFQuanBlZw==.webpimgproxy.divecdn.com/65Cvpo3mMrSqwe... https://imgproxy.divecdn.com/65Cvpo3mMrSqweGjdrwPdjIZQP-ZnJL8VpLu3zJnwJc/g:nowe:0:244/c:1280:723/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS8xX1NpbjNrZFQuanBlZw==.webp — 200 — 100.7 KiB — 100 ms — h3https://imgproxy.divecdn.com/VvmqTosdxljhhEF1OIi2eGwgMilDpHrYBrTg-pV9S-U/g:nowe:72:0/c:865:488/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NjAzMzcyMDAuanBn.webpimgproxy.divecdn.com/VvmqTosdxljhhE... https://imgproxy.divecdn.com/VvmqTosdxljhhEF1OIi2eGwgMilDpHrYBrTg-pV9S-U/g:nowe:72:0/c:865:488/rs:fill:1200:675:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9HZXR0eUltYWdlcy04NjAzMzcyMDAuanBn.webp — 200 — 40.2 KiB — 83 ms — h3https://www.retaildive.com/static/img/menu_icons/chevron_down.svg?313321260226www.retaildive.com/static/img/menu_... https://www.retaildive.com/static/img/menu_icons/chevron_down.svg?313321260226 — 200 — 387 B — 229 ms — h2https://www.google-analytics.com/analytics.jswww.google-analytics.com/analytics.... https://www.google-analytics.com/analytics.js — 200 — 20.9 KiB — 109 ms — h2https://gametrics.retaildive.com/g/collect?v=2&tid=G-M826LBDJHP&gtm=45je64m0h2v882249449z89132562684za20gzb9132562684zd9132562684&_p=1776900589169&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=115563031&_eu=EAAAAGA&_fplc=0&are=1&cid=1420073003.1776900590&frm=0&ir=1&pscdl=denied&rcb=6&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=ES-MD&sst.rnd=913416973.1776900590&sst.etld=google.es&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjEJsAQjEJsAEXxBAENCMFgAAAAAEPgAAiQAAALzgBAB-AXmAAA.IAAA&sst.tft=1776900589169&sst.lpc=258199945&sst.navt=n&sst.ude=0&gaf=2&_s=1&tag_exp=0~115938465~115938468~117266400~117512542&dl=https%3A%2F%2Fwww.retaildive.com%2F&dt=Retail%20News%20and%20Trends%20%7C%20Retail%20Dive&dp=%2F&sid=1776900589&sct=1&seg=0&_tu=DA&en=page_view&_fv=1&_nsi=1&_ss=1&ep.site=Retail%20Dive&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-22T23%3A29%3A49.600%2B00%3A00&ep.client_timezone=0&ep.value=&ep.event_id=0bf43554-9c78-47f3-b3fe-feddf61b8802-1&up.last_timezone=0&tfd=1634&richsstssegametrics.retaildive.com/g/collect?... https://gametrics.retaildive.com/g/collect?v=2&tid=G-M826LBDJHP&gtm=45je64m0h2v882249449z89132562684za20gzb9132562684zd9132562684&_p=1776900589169&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=115563031&_eu=EAAAAGA&_fplc=0&are=1&cid=1420073003.1776900590&frm=0&ir=1&pscdl=denied&rcb=6&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=ES-MD&sst.rnd=913416973.1776900590&sst.etld=google.es&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjEJsAQjEJsAEXxBAENCMFgAAAAAEPgAAiQAAALzgBAB-AXmAAA.IAAA&sst.tft=1776900589169&sst.lpc=258199945&sst.navt=n&sst.ude=0&gaf=2&_s=1&tag_exp=0~115938465~115938468~117266400~117512542&dl=https%3A%2F%2Fwww.retaildive.com%2F&dt=Retail%20News%20and%20Trends%20%7C%20Retail%20Dive&dp=%2F&sid=1776900589&sct=1&seg=0&_tu=DA&en=page_view&_fv=1&_nsi=1&_ss=1&ep.site=Retail%20Dive&ep.client_container_info=GTM-55G8WRR%20v90&ep.client_timestamp_iso=2026-04-22T23%3A29%3A49.600%2B00%3A00&ep.client_timezone=0&ep.value=&ep.event_id=0bf43554-9c78-47f3-b3fe-feddf61b8802-1&up.last_timezone=0&tfd=1634&richsstsse — 200 — 272 B — 311 ms — h2https://gametrics.retaildive.com/g/collect?v=2&tid=G-M826LBDJHP&gtm=45je64m0h2v882249449z89132562684za20gzb9132562684zd9132562684&_p=1776900589169&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=115563031&_eu=EAAAAGA&_fplc=0&are=1&cid=1420073003.1776900590&frm=0&ir=1&pscdl=denied&rcb=6&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=ES-MD&sst.rnd=913416973.1776900590&sst.etld=google.es&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjEJsAQjEJsAEXxBAENCMFgAAAAAEPgAAiQAAALzgBAB-AXmAAA.IAAA&sst.tft=1776900589169&sst.lpc=258199945&sst.navt=n&sst.ude=0&gaf=2&tag_exp=0~115938465~115938468~117266400~117512542&dl=https%3A%2F%2Fwww.retaildive.com%2F&dt=Retail%20News%20and%20Trends%20%7C%20Retail%20Dive&dp=%2F&sid=1776900589&sct=1&seg=0&_tu=DA&_s=2&tfd=2146&richsstssegametrics.retaildive.com/g/collect?... https://gametrics.retaildive.com/g/collect?v=2&tid=G-M826LBDJHP&gtm=45je64m0h2v882249449z89132562684za20gzb9132562684zd9132562684&_p=1776900589169&gcs=G100&gcd=13q3p3q2q5l1&npa=1&dma_cps=-&dma=1&tcfd=14n5r&ecid=115563031&_eu=EAAAAGA&_fplc=0&are=1&cid=1420073003.1776900590&frm=0&ir=1&pscdl=denied&rcb=6&sr=412x823&uaa=&uab=64&uafvl=Chromium%3B147.0.7727.101%7CNot.A%252FBrand%3B8.0.0.0&uam=moto%20g%20power%20(2022)&uamb=1&uap=Android&uapv=11.0&uaw=0&ul=en-us&ur=ES-MD&sst.rnd=913416973.1776900590&sst.etld=google.es&sst.gcsub=region1&sst.adr=1&sst.us_privacy=1---&sst.gdpr=1&sst.gdpr_consent=CQjEJsAQjEJsAEXxBAENCMFgAAAAAEPgAAiQAAALzgBAB-AXmAAA.IAAA&sst.tft=1776900589169&sst.lpc=258199945&sst.navt=n&sst.ude=0&gaf=2&tag_exp=0~115938465~115938468~117266400~117512542&dl=https%3A%2F%2Fwww.retaildive.com%2F&dt=Retail%20News%20and%20Trends%20%7C%20Retail%20Dive&dp=%2F&sid=1776900589&sct=1&seg=0&_tu=DA&_s=2&tfd=2146&richsstsse — 200 — 151 B — 208 ms — h2
HTML JavaScript CSS Images Fonts XHR/Fetch Other
Third-Party Script Cost
Per-script blocking time, transfer cost, and cache headers
INFO
100% of JavaScript execution is third-party
First-party Third-party 2972ms · 689KB · $39/mo
www.retaildive.com
Other
Costly
Execution 625ms
Transfer 63 KB
Monthly Cost $8/mo
Unattributable
Other
Costly
Execution 591ms
Transfer 0 KB
Monthly Cost $8/mo
cmp.osano.com
Other
Costly
Execution 540ms
Transfer 54 KB
Monthly Cost $7/mo
Google Tag Manager
Tag Manager
Costly
Execution 336ms
Transfer 169 KB
Unused 39%
Monthly Cost $4/mo
Google Tag Manager
Tag Manager
Costly
Execution 288ms
Transfer 146 KB
Unused 36%
Monthly Cost $4/mo
Google Tag Manager
Tag Manager
Costly
Execution 276ms
Transfer 176 KB
Unused 38%
Monthly Cost $4/mo
www.retaildive.com
Other
Optional
Execution 146ms
Transfer 16 KB
Monthly Cost $2/mo
www.retaildive.com
Other
Optional
Execution 103ms
Transfer 35 KB
Unused 61%
Monthly Cost $1/mo
cmp.osano.com
Other
Optional
Execution 66ms
Transfer 30 KB
Monthly Cost $1/mo

These scripts may cost more than they're worth

  • www.retaildive.com adds 625ms and costs ~$8/month
  • Unattributable adds 591ms and costs ~$8/month
  • cmp.osano.com adds 540ms and costs ~$7/month
  • Google Tag Manager adds 336ms and costs ~$4/month
  • Google Tag Manager adds 288ms and costs ~$4/month
  • Google Tag Manager adds 276ms and costs ~$4/month

100% of JavaScript execution time is spent on third-party scripts. Consider auditing which scripts are essential.

Why this matters

When third-party JS execution time exceeds your own, performance gains from frontend work are capped by code you don't own.

Learn more ▾

Every millisecond of third-party JS competes with your own for main-thread time. If their share is bigger than yours, optimization on your code base barely moves the needle. Audit, defer, or remove third-parties before further frontend optimization. Use Lighthouse's third-party audit to identify the worst offenders.

Source: web.dev

www.retaildive.com takes 625ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Unattributable takes 591ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

cmp.osano.com takes 540ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 336ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 288ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

Google Tag Manager takes 276ms of CPU time. Consider loading it asynchronously or replacing it with a lighter alternative.

Why this matters

This script has high main-thread execution time — optimize hot paths or defer.

Source: web.dev

61% of www.retaildive.com's code is unused. The script may be loading features you don't use.

Why this matters

Bundle has high unused-code ratio — tree-shaking and route-splitting recover the wasted bytes.

Source: web.dev

How third-party costs are calculated

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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