https://www.gov.scot
SEO
· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.SCORE
96
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1
Cross-tab audit — SEO, performance, crawlability, mobile, structured data
Checks
75 PASS 1 REVIEW
BContent Depth686 words, Very DifficultREVIEW
Content Depth
686 words, Very Difficult
686 words, Very Difficult
Info::
Page has 686 words of content
Info::
Reading level: Very Difficult (grade 20)
Good depth
Reading level
Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult
Grade 20
Text-to-HTML Ratio
6% text 94% HTML
5 KB / 73 KB
A+Canonical URLProperly configuredPASS
Canonical URL
Properly configured
Properly configured
Info::
Canonical tag present
Got: https://www.gov.scot/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://www.gov.scot Canonical https://www.gov.scot/ Match Self-referencing (correct) Target 200 ✓
A+Meta TagsTitle optimizedPASS
Meta Tags
Title optimized
Title optimized
Info::
Page title is set
Got: The Scottish Government - gov.scot
Info::
Title length (34 chars) is optimal
Info::
Title and H1 are well-aligned
Title
"The Scottish Government - gov.scot"
34 characters Optimal ✓
Title: The Scottish Government - gov.scot
H1: The Scottish Government
Match: Similar ✓
Robots: Indexable (no restrictions)
A+Internal Links58 internal, 15 externalPASS
Internal Links
58 internal, 15 external
58 internal, 15 external
Info::
58 internal links (79%)
Info::
100% of links use descriptive anchor text
Info::
58 internal / 15 external links
Link Distribution
79% internal (58) 21% external (15)
Anchor Text Quality
73 Descriptive
Most Linked Internal Pages
| # | URL | Links |
|---|---|---|
| 1 | /statistics-and-research/ | 4 |
| 2 | /topics/ | 4 |
| 3 | /publications/ | 4 |
| 4 | /cookies/ | 4 |
| 5 | /news/ | 4 |
| 6 | /about/ | 3 |
| 7 | https://www.gov.scot/publications/bank-holidays/ | 3 |
| 8 | /about/who-runs-government/first-minister/ | 2 |
| 9 | /about/who-runs-government/cabinet-and-ministers/ | 2 |
| 10 | /publications/?cat=filter&topic=home&type=consultation-analysis&type=consultation-paper | 2 |
Top External Domains
| Domain | Links |
|---|---|
| consult.scotland.gov.uk | 2 |
| blogs.gov.scot | 2 |
| costofliving.campaign.gov.scot | 2 |
| www.parliament.scot | 2 |
| eepurl.com | 1 |
| www.flickr.com | 1 |
| www.youtube.com | 1 |
| www.facebook.com | 1 |
| x.com | 1 |
| www.instagram.com | 1 |
A+Image SEO7 images, 7 descriptive filenamesPASS
Image SEO
7 images, 7 descriptive filenames
7 images, 7 descriptive filenames
Info::
All images have descriptive filenames
7 descriptive
0 hash-based
0 generic
7 total
All images have descriptive filenames and proper SEO attributes.
See Accessibility tab for detailed alt text quality analysis.
A+Schema Markup Audit1 schema types detectedPASS
Schema Markup Audit
1 schema types detected
Rich result eligibility
WebSite Eligible
Sitelinks search box
Detected schema types
WebSite json-ld → Sitelinks search box2/2 required · 1/1 recommended
Required fields (Google)
- name — Required for the sitelinks search box
- url — Required to anchor the search box to your domain
Recommended fields
- potentialAction — Enables the in-SERP search box
Hreflang0 hreflang tagsINFO
Hreflang
0 hreflang tags
0 hreflang tags
No hreflang tags detected.
Hreflang tags are only needed for multilingual or multi-regional sites.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.