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https://toronto.ca

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
93
GRADE
A
FIX
1
REVIEW
1
PASS
4
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
4 PASS 1 REVIEW 1 FIX
D
Schema Markup Audit
Action
1 schema types detected
FIX

Rich result eligibility

WebSite Not eligible

Sitelinks search box

Missing: name

Detected schema types

WebSite json-ld → Sitelinks search box
1/2 required · 1/1 recommended
Required fields (Google)
  • name — Add the site name Required for the sitelinks search box
  • url — Required to anchor the search box to your domain
Recommended fields
  • potentialAction — Enables the in-SERP search box
Google's spec for this type

Missing schema opportunities

  • easy

    Article

    Page reads as an article (long body + headline) — add Article schema

    Eligible for top-stories carousel and Discover

Your WebSite structured data is missing required fields for Google's Sitelinks search box. Without these, the page won't qualify for rich results.

Why this matters

Schema entity missing required properties — Google's rich-result eligibility check fails; the schema is in source but never renders enhanced.

Source: Google Search Central

B
Content Depth
911 words, Very Difficult
REVIEW
911 words, Very Difficult
Info::
Page has 911 words of content
Info::
Reading level: Very Difficult (grade 18)
911 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 18

Text-to-HTML Ratio

6% text 94% HTML

6 KB / 97 KB

A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://www.toronto.ca/
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://toronto.ca Canonical https://www.toronto.ca/ Match Self-referencing (correct) Target 200 ✓
A
Meta Tags
Title: 15 chars
PASS
Title: 15 chars
Info::
Page title is set
Got: City of Toronto
Warning::
Title is only 15 characters — consider expanding
Title

"City of Toronto"

15 characters Too short
Robots: Indexable (no restrictions)
A+
Image SEO
23 images, 22 descriptive filenames
PASS
23 images, 22 descriptive filenames
Info::
1 image(s) have hash/generic filenames
22 descriptive
0 hash-based
1 generic
23 total
FilenameQualityAltIssues
311.svggeneric✓1
Current: 311.svg
Suggested: img.svg

See Accessibility tab for detailed alt text quality analysis.

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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