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https://nationalarchives.gov.uk

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
92
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

F

39/100

Site name appears as

Page titleGOV.UK
og:site_nameThe National Archives
twitter:site—
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

0/20

Meta completeness

14/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • og:image missing
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
og:title is short (21 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 21 chars Expected: 25–60 chars
Info::
og:description is short (30 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 30 chars Expected: 55–200 chars

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

URL: 21 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 30 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

Preview

No image set

nationalarchives.gov.uk

The National Archives

Explore 1,000 years of history

Preview quality · Twitter/X D · 55/100
  • twitter:card — summary
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

NATIONALARCHIVES.GOV.UK

The National Archives

Explore 1,000 years of history

Preview quality · Facebook C · 65/100
  • og:title — The National Archives
  • og:description — Explore 1,000 years of history
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.nationalarchives.gov.uk/
  • og:site_name — The National Archives

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

The National Archives

nationalarchives.gov.uk

Preview quality · LinkedIn C · 65/100
  • og:title — The National Archives
  • og:description — Explore 1,000 years of history
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

nationalarchives.gov.uk

The National Archives

Explore 1,000 years of history

Preview quality · Slack B · 80/100
  • og:title — The National Archives
  • og:description — Explore 1,000 years of history
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

C · 66/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "GovernmentOrganization" — unable to validate specific properties

JSON-LD Blocks

Block 1 : GovernmentOrganization
10 properties Valid
{
  "@context": "https://schema.org",
  "@type": "GovernmentOrganization",
  "name": "The National Archives",
  "url": "https://www.nationalarchives.gov.uk/",
  "areaServed": {
    "@type": "AdministrativeArea",
    "name": "England and Wales"
  },
  "foundingDate": "2003-04",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Kew",
    "addressRegion": "Richmond, London",
    "addressCountry": "UK",
    "postalCode": "TW9 4DU",
    "streetAddress": "Bessant Drive"
  },
  "parentOrganization": {
    "@type": "Organization",
    "name": "Department for Culture, Media and Sport",
    "url": "https://www.gov.uk/government/organisations/department-for-culture-media-and-sport"
  },
  "logo": "/static/assets/images/icon-1024x1024.png",
  "sameAs": [
    "https://twitter.com/UKNatArchives",
    "https://www.youtube.com/c/TheNationalArchivesUK",
    "https://www.facebook.com/TheNationalArchives",
    "https://www.flickr.com/photos/nationalarchives",
    "https://www.instagram.com/nationalarchivesuk/",
    "https://en.wikipedia.org/wiki/The_National_Archives_(United_Kingdom)",
    "https://www.gov.uk/government/organisations/the-national-archives"
  ]
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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