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https://nationalarchives.gov.uk

SEO

· 7 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
90
GRADE
A
FIX
0
REVIEW
1
PASS
5
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
7
5 PASS 1 REVIEW
B
Content Depth
445 words, Difficult
REVIEW
445 words, Difficult
Info::
Page has 445 words of content
Info::
Reading level: Difficult (grade 13)
445 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 13

Text-to-HTML Ratio

6% text 94% HTML

3 KB / 49 KB

A
Canonical URL
Minor issues
PASS
Minor issues
Info::
Canonical tag present
Got: https://www.nationalarchives.gov.uk/
Warning::
Canonical does not match final URL (https://webarchive.nationalarchives.gov.uk/ukgwa/20250613000000/https://blog.nationalarchives.gov.uk/)
Info::
Canonical target returns 200
Info::
Canonical points to a different domain
Canonical URL Configured
Page URL https://nationalarchives.gov.uk Canonical https://www.nationalarchives.gov.uk/ Match Points to a different page Target 200 ✓
A
Meta Tags
Title: 6 chars
PASS
Title: 6 chars
Info::
Page title is set
Got: GOV.UK
Warning::
Title is only 6 characters — consider expanding
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"GOV.UK"

6 characters Too short
Title: GOV.UK
H1: The National Archives
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Image SEO
6 images, 6 descriptive filenames
PASS
6 images, 6 descriptive filenames
Info::
All images have descriptive filenames
6 descriptive
0 hash-based
0 generic
6 total
All images have descriptive filenames and proper SEO attributes.

See Accessibility tab for detailed alt text quality analysis.

A+
Schema Markup Audit
1 schema types detected
PASS

Detected schema types

GovernmentOrganization json-ld
0/0 required

Missing schema opportunities

  • moderate

    LocalBusiness

    Page describes a local business (address element) — add LocalBusiness schema

    Eligible for the local pack and Google Maps results

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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