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· 9 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
86
GRADE
B
FIX
3
REVIEW
0
PASS
6
INFO
0
Checks
9
6 PASS 3 FIX
D
Open Graph
Action
Open Graph tags need attention — social sharing previews may be incomplete.
FIX
Open Graph tags need attention — social sharing previews may be incomplete.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:url
The og:url tag specifies the canonical URL for the shared content.
Info::
Missing og:type
The og:type tag helps social platforms categorize the content.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:url tag specifies the canonical URL for the shared content.

Why this matters

Without og:url, social platforms infer the canonical URL — often picking a tracking-param variant that pollutes share counts.

Learn more

og:url tells the social platform which URL to count this share against. Without it, platforms use the literal URL the user pasted (which may include utm_* parameters, ref codes, etc.). Setting og:url to the canonical form keeps share-count attribution clean.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

plunketts.net

Pest Control Minneapolis, MN & Midwest

Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best pest control in the midwest. Schedule now!

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken
  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

PLUNKETTS.NET

Pest Control Minneapolis, MN & Midwest

Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best pest control in the midwest. Schedule now!

Preview quality · Facebook F · 15/100

Description will be truncated (158 chars / 155 max)

  • og:title — Pest Control Minneapolis, MN & Midwest
  • og:description — Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best p...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — Add og:type — Recommended — tells Facebook the content category
  • og:url — Add og:url — Recommended — canonical URL for the share
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview
  • Description will be truncated on Facebook (158 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Pest Control Minneapolis, MN & Midwest

plunketts.net

Preview quality · LinkedIn D · 60/100

Description will be truncated (158 chars / 150 max)

  • og:title — Pest Control Minneapolis, MN & Midwest
  • og:description — Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best p...
  • og:image — Add og:image — preview card without an image looks broken
  • Description will be truncated on LinkedIn (158 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

plunketts.net

Pest Control Minneapolis, MN & Midwest

Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best pest control in the midwest. Schedule now!

Preview quality · Slack B · 80/100
  • og:title — Pest Control Minneapolis, MN & Midwest
  • og:description — Plunkett's Pest Control is a family owned company founded in 1915. Get your pest issues resolved fast with the best p...
  • og:image — Add og:image — preview card without an image looks broken
  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

F · 43/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card
twitter:title
twitter:description
twitter:image
F
Image Optimization
Action
6 issues found across 18 images
FIX
6 issues found across 18 images
Warning::
2 images significantly larger than display size
Resizing to display dimensions could save approximately 29 KB.
Got: ~29 KB wasted
Warning::
10 images missing explicit width/height
Images without dimensions cause layout shifts (CLS). Set explicit width and height attributes.
Info::
17 below-fold images missing loading="lazy"
Lazy loading defers below-fold images, reducing initial page weight.
Warning::
All 15 images use legacy formats (JPEG/PNG/GIF)
WebP offers 25-35% smaller files than JPEG. Use <picture> with <source type="image/webp"> for modern format support.
Warning::
9 images missing alt text
Alt text is essential for screen readers and SEO. Every meaningful image needs descriptive alt text.
Info::
4 image(s) wider than 400px without srcset (no responsive serving)
These images deliver the same asset to every viewport (mobile, tablet, retina). Adding srcset / <picture> lets the browser pick a viewport-appropriate variant and typically saves 40-70% of bytes on mobile. Sample: https://plunketts.net/uploads/content/res.png?r=LsqTvXWpNnc=, https://plunketts.net/uploads/content/com.png?r=PID9GusNzYg=, https://plunketts.net/uploads/content/A7S01391-cleaned-web.jpg?r=jAIV1uTfHfg= (+1 more).
F
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

F

31/100

Site name appears as

Page titlePest Control Minneapolis, MN & Midwest - Plunkett's Pest Control
og:site_name
twitter:site
Organization.name

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

0/20

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

10/10

contact page, mailto link + tel link

Findings

  • Missing brand name in: og:site_name, twitter:site, Organization.name
  • No social share image — shared links render as bare URLs
  • Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
  • og:image missing
  • twitter:card missing
  • No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A+
Open Graph / Twitter Card Depth
No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)
PASS
No OG image or Twitter card set -- depth check is N/A (presence covered by Open Graph section)
Info::
No OG image / Twitter card to evaluate
A+
Structured Data
2 JSON-LD block(s) found — structured data is well configured.
PASS
2 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "Service" — unable to validate specific properties
Info::
2 JSON-LD blocks found

JSON-LD Blocks

Block 1 : Service
6 properties Valid
{
  "@context": "http://schema.org",
  "@type": "Service",
  "name": "Plunkett's Pest Control",
  "serviceType": "Pest Control",
  "additionalType": "https://en.wikipedia.org/wiki/Pest_control",
  "AggregateRating": {
    "@type": "AggregateRating",
    "reviewCount": "5",
    "ratingValue": "5",
    "bestRating": "5",
    "itemReviewed": {
      "@type": "LocalBusiness",
      "name": "Plunkett’s Pest Control",
      "image": "https://plunketts.net/uploads/permanent/453b53b4f64e22828ce33b9f9999c13f.png",
      "@id": "",
      "url": "https://plunketts.net",
      "sameAs": [
        "https://www.bing.com/maps?cp=45.063241~-93.278822&lvl=16&q=Plunkett%27s%20Pest%20Control&ypid=YN449x8240410",
        "https://www.angieslist.com/companylist/us/mn/fridley/plunkett%27s-pest-control-reviews-74515.htm",
        "https://www.facebook.com/PlunkettsPestControl/"
      ],
      "telephone": "8669061780",
      "priceRange": "Varies",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "40 52nd Way NE",
        "addressLocality": "Fridley",
        "addressRegion": "MN",
        "postalCode": "55421",
        "addressCountry": "US"
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingValue": "4.8",
        "reviewCount": "297"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 45.0628074,
        "longitude": -93.27500950000001
      },
      "openingHoursSpecification": {
        "@type": "OpeningHoursSpecification",
        "dayOfWeek": [
          "Monday",
          "Tuesday",
          "Wednesday",
          "Thursday",
          "Friday"
        ],
        "opens": "06:30",
        "closes": "18:00"
      }
    }
  }
}
Block 2 : FAQPage
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "Why is pest control so important?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Each climate has its own pest challenges. In the Midwest, for example, pests change with the seasons. Pest control isn't just about eliminating nuisances—it’s about maintaining a safe, comfortable environment for your home or business."
      }
    },
    {
      "@type": "Question",
      "name": "What should I look for in a pest control company?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Look for experience, customer reviews, range of services, and eco-friendly treatment options. A reputable pest control provider should have proven success in your region and strong client feedback."
      }
    },
    {
      "@type": "Question",
      "name": "What pest control services does Plunkett’s offer?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plunkett’s offers residential and commercial pest control for ants, spiders, bed bugs, rodents, termites, and more. Services are available across Minneapolis, MN and surrounding areas, tailored to your unique needs."
      }
    },
    {
      "@type": "Question",
      "name": "What makes Plunkett’s the best pest control company in Minneapolis?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plunkett’s has been family-owned and trusted since 1915. Our trained exterminators use proven pest control techniques and provide reliable, responsive service across Minnesota and the Midwest."
      }
    },
    {
      "@type": "Question",
      "name": "Do you offer rodent control services in Minneapolis?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, Plunkett’s provides rodent control for mice, rats, and other common pests. We use proactive inspections, exclusion methods, and removal services throughout Minneapolis and greater Minnesota."
      }
    },
    {
      "@type": "Question",
      "name": "How can I prevent pests from coming back after treatment?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We recommend sealing entry points, ongoing inspections, and year-round pest protection plans. Our team also shares prevention tips to keep your home or business pest-free long term."
      }
    },
    {
      "@type": "Question",
      "name": "Are Plunkett’s pest control technicians licensed and trained?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, all technicians are licensed and undergo rigorous training. We stay up to date on pest management best practices to ensure high-quality service across all locations."
      }
    },
    {
      "@type": "Question",
      "name": "How do Plunkett’s services differ from DIY pest control methods?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "DIY methods offer temporary results. Plunkett’s uses professional tools and targeted strategies that address root causes and deliver long-lasting pest control outcomes."
      }
    }
  ]
}
A+
Rich Results Eligibility
2 JSON-LD block(s) declaring 2 schema type(s)
PASS
2 JSON-LD block(s) declaring 2 schema type(s)
Info::
2 rich-result schema type(s) declared
Inventory of structured-data types on the page (each may unlock a different SERP feature): FAQPage, Service Search engines decide whether to render rich results based on content quality + page-level signals; declaring the schema is necessary but not sufficient.
A+
Autoplay Media
No autoplay media on the page
PASS
No autoplay media on the page
Info::
No autoplay media on the page
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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