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https://plunketts.net

SEO

· 14 checks — Canonical, meta, content depth, internal links, image SEO, and hreflang rolled into one auditable list.
SCORE
98
GRADE
A+
FIX
0
REVIEW
0
PASS
13
INFO
1

Cross-tab audit — SEO, performance, crawlability, mobile, structured data

Checks
14
13 PASS
A+
Canonical URL
Properly configured
PASS
Properly configured
Info::
Canonical tag present
Got: https://plunketts.net
Info::
Canonical is self-referencing
Info::
Canonical matches final URL after redirects
Info::
Canonical target returns 200
Canonical URL Configured
Page URL https://plunketts.net Canonical https://plunketts.net Match Self-referencing (correct) Target 200 ✓
A+
Meta Tags
Title: 66 chars
PASS
Title: 66 chars
Info::
Page title is set
Got: Pest Control Minneapolis, MN & Midwest - Plunkett's Pest Control
Info::
Title is 66 characters — may be truncated in search results
Info::
Meta description length (158 chars) is optimal
Info::
Title and H1 have very different wording
Alignment helps users confirm they've reached the right page.
Title

"Pest Control Minneapolis, MN & Midwest\u00a0-\u00a0Plunkett's Pest Control"

66 characters Will truncate
Title: Pest Control Minneapolis, MN & Midwest - Plunkett's Pest Control
H1: Local Pest Control & Extermination Experts Near MePlunkett's Pest Control. Over 100 Years Strong!Keeping Pests In Their Place... Not Yours
Match: Very different
Robots: Indexable (no restrictions)

Alignment helps users confirm they've reached the right page.

Why this matters

Title and H1 disagree significantly — Google may treat one as the canonical topic and the other as off-topic, weakening ranking.

Learn more ▾

Title is the SERP headline; H1 is the on-page headline. They should describe the same page. Large divergence (different topics, different keywords) signals confusion and Google may rewrite the title in SERP. Align both to the same primary topic.

Source: Google Search Central / on-page SEO

A+
Title Style Depth
Title style is clean -- consistent separator, no stale year, no keyword stuffing
PASS
Title style is clean -- consistent separator, no stale year, no keyword stuffing
Info::
Title style is clean
A+
Content Depth
1250 words, Fairly Difficult
PASS
1250 words, Fairly Difficult
Info::
Page has 1250 words — good depth for search engines
Info::
Reading level: Fairly Difficult (grade 9)
1250 words

Good depth

Reading level

Very Easy
Easy
Fairly Easy
Standard
Fairly Difficult
Difficult
Very Difficult

Grade 9

Text-to-HTML Ratio

10% text 90% HTML

8 KB / 77 KB

A+
Image SEO
17 images, 14 descriptive filenames
PASS
17 images, 14 descriptive filenames
Info::
3 image(s) have hash/generic filenames
Info::
9 image(s) missing alt text — see Accessibility tab
14 descriptive
2 hash-based
1 generic
17 total
FilenameQualityAltIssues
453b53b4f64e22828ce33b9f9999c13f.pnghash✗2
Current: 453b53b4f64e22828ce33b9f9999c13f.png
Suggested: permanent.png
100-years-strong.jpgdescriptive✗1
bbb.jpgdescriptive✗1
wbenc.jpgdescriptive✗1
quality-pro.jpgdescriptive✗1
lycensed.jpgdescriptive✗1
varmentguard.jpgdescriptive✗1
star.gifdescriptive✗1
52A79B598D16hash✗2
Current: 52A79B598D16
Suggested: pixel.jpg
0generic✓1
Current: 0
Suggested: action.jpg

See Accessibility tab for detailed alt text quality analysis.

A+
Hreflang URL Quality
No hreflang tags on the page
PASS
No hreflang tags on the page
Info::
No hreflang tags on the page
A+
Hreflang Completeness
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
PASS
No hreflang tags on this page -- check is N/A (single-language site or unannotated)
Info::
No hreflang tags found -- completeness check is N/A
A+
Sitemap Freshness
Sitemap updated within 90 days (395/395 URLs have lastmod)
PASS
Sitemap updated within 90 days (395/395 URLs have lastmod)
Info::
Sitemap actively maintained — newest lastmod: 1 days ago
Got: 2026-05-25T00:00:00Z
A+
Sitemap × Robots Consistency
No sitemap-vs-robots conflicts in the URL sample
PASS
No sitemap-vs-robots conflicts in the URL sample
Info::
All 5 sampled sitemap URLs are crawlable per robots.txt
A+
Sitemap Hygiene
Sitemap structure / size look healthy (395 URLs, 48 KB)
PASS
Sitemap structure / size look healthy (395 URLs, 48 KB)
Info::
Sitemap structure / size look healthy (395 URLs)
A
Markup Quality
1 markup-quality issue(s) detected
PASS
1 markup-quality issue(s) detected
Warning::
No `<meta charset>` declaration in HTML
The page has no `<meta charset="...">` tag. Browsers fall back to a default encoding (typically UTF-8 in modern browsers, but not guaranteed). Add `<meta charset="utf-8">` as the first child of `<head>` to make the encoding explicit.
A+
Schema Markup Audit
2 schema types detected
PASS

Rich result eligibility

FAQPage Eligible

FAQ rich results

Detected schema types

Service json-ld
0/0 required
FAQPage json-ld → FAQ rich results
1/1 required
Required fields (Google)
  • mainEntity — Required — without this the FAQ schema is invalid
Google's spec for this type

Missing schema opportunities

  • moderate

    Review

    Page has review markup or testimonials that could be marked up

    Enables star-rating snippets in search

  • moderate

    VideoObject

    Page embeds video content that could be marked up as VideoObject

    Videos appear in the video carousel and have a thumbnail badge

Hreflang
0 hreflang tags
INFO
0 hreflang tags

No hreflang tags detected.

Hreflang tags are only needed for multilingual or multi-regional sites.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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