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https://nike.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
94
GRADE
A
FIX
0
REVIEW
2
PASS
3
INFO
0
Checks
5
3 PASS 2 REVIEW
C
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

C

60/100

Site name appears as

Page titleNike. Just Do It. Nike ES
og:site_nameNike.com
twitter:site@nike
Organization.name—

Inconsistent — names differ across channels

Brand assets

Favicon

15/15

covers multiple sizes + apple-touch-icon

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

0/10

no contact info discoverable

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No Organization schema — Google can't render your logo in the knowledge panel
  • No discoverable contact info — trust signal is weak, legal risk is higher in regulated regions

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
A
Open Graph
Open Graph tags are well configured for social sharing.
PASS
Open Graph tags are well configured for social sharing.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://c.static-nike.com/a/images/w_1920,c_limit/mdbgldn6yg1gg88jomci/image.jpg
Info::
og:title is short (20 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 20 chars Expected: 25–60 chars
URL: https://c.static-nike.com/a/images/w_1920,c_limit/mdbgldn6yg1gg88jomci/image.jpg

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 20 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

Preview

nike.com

Site oficial de Nike

Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devolución gratuitas.

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — Site oficial de Nike
  • twitter:description — Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devo...
  • twitter:image — https://c.static-nike.com/a/images/w_1920,c_limit/mdbgldn6yg1gg88jomci/image.jpg

NIKE.COM

Site oficial de Nike

Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devolución gratuitas.

Preview quality · Facebook A+ · 100/100
  • og:title — Site oficial de Nike
  • og:description — Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devo...
  • og:image — https://c.static-nike.com/a/images/w_1920,c_limit/mdbgldn6yg1gg88jomci/image.jpg
  • og:type — website
  • og:url — https://www.nike.com/es
  • og:site_name — Nike.com

Site oficial de Nike

nike.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — Site oficial de Nike
  • og:description — Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devo...
  • og:image — https://c.static-nike.com/a/images/w_1920,c_limit/mdbgldn6yg1gg88jomci/image.jpg

nike.com

Site oficial de Nike

Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devolución gratuitas.

Preview quality · Slack A+ · 100/100
  • og:title — Site oficial de Nike
  • og:description — Nike inspira a atletas de todo el mundo ofreciéndoles productos, experiencias y servicios innovadores. Entrega y devo...
  • og:image — https://c.static-nike.com/a/images/w_1920,c_limit/mdbgldn6yg1gg88jomci/image.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 100/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
A+
Structured Data
1 JSON-LD block(s) found — structured data is well configured.
PASS
1 JSON-LD block(s) found — structured data is well configured.
Info::
Custom type "WebPage" — unable to validate specific properties

JSON-LD Blocks

Block 1 : WebPage
5 properties Valid
{
  "@context": "http://schema.org",
  "@type": "WebPage",
  "@id": "https://www.nike.com/es/#webpage",
  "name": "nike (Spain)",
  "url": "https://www.nike.com/es/"
}
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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