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https://equifax.com

Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
91
GRADE
A
FIX
1
REVIEW
2
PASS
2
INFO
0
Checks
5
2 PASS 2 REVIEW 1 FIX
D
Brand Presence
Action
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
FIX

Brand Presence

Your brand name differs across channels — visitors see inconsistent identity.

D

45/100

Site name appears as

Page titleCheck Your Credit
og:site_name—
twitter:site—
Organization.nameEquifax

Inconsistent — names differ across channels

Brand assets

Favicon

12/15

covers apple-touch-icon

Social share image

0/20

Meta completeness

8/20

Organization schema

15/15

has name, logo + url

Contact info discoverable

5/10

contact page

Findings

  • Brand name differs across channels — users see inconsistent identity
  • No social share image — shared links render as bare URLs
  • Add an apple-touch-icon and at least two PNG sizes (32x32 + 192x192)
  • og:image missing
  • twitter:card missing
  • Consider adding contactPoint — helps appear in "contact us" rich results
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

C
Open Graph
Action
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Warning::
Missing og:image
The og:image tag provides a preview image for social sharing.
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
Info::
Missing twitter:card
Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:image tag provides a preview image for social sharing.

Why this matters

No og:image means social shares are imageless — measurably less engaging than image-cards across every major platform.

Learn more ▾

Twitter, Facebook, and LinkedIn all use og:image (or twitter:image as a fallback) for share-card thumbnails. Without one, the post renders as a text-only card. A 1200x630px image (Twitter's preferred size) covers all platforms.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

No image set

equifax.com

Equifax | Credit Bureau | Check Your Credit

Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protection tools with daily monitoring and alerts

Preview quality · Twitter/X F · 20/100
  • twitter:card — Add <meta name="twitter:card" content="summary_large_image">
  • twitter:title — falling back from og:title
  • twitter:description — falling back from og:description
  • twitter:image — Add twitter:image — preview card without an image looks broken

  • twitter:card is missing

    → Add <meta name="twitter:card" content="summary_large_image">

  • No preview image for Twitter/X

    → Add og:image or twitter:image (≥300×157 for summary_large_image)

No image set

EQUIFAX.COM

Equifax | Credit Bureau | Check Your Credit

Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protection tools with daily monitoring and alerts

Preview quality · Facebook F · 45/100

Description will be truncated (157 chars / 155 max)

  • og:title — Equifax | Credit Bureau | Check Your Credit
  • og:description — Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protectio...
  • og:image — Add og:image — preview card without an image looks broken
  • og:type — website
  • og:url — https://www.equifax.com
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

  • Description will be truncated on Facebook (157 chars, max 155)

    → Tighten og:description to ≤155 characters

  • No preview image for Facebook

    → Add og:image (recommended 1200×630)

No image set

Equifax | Credit Bureau | Check Your Credit

equifax.com

Preview quality · LinkedIn D · 60/100

Description will be truncated (157 chars / 150 max)

  • og:title — Equifax | Credit Bureau | Check Your Credit
  • og:description — Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protectio...
  • og:image — Add og:image — preview card without an image looks broken

  • Description will be truncated on LinkedIn (157 chars, max 150)

    → Tighten og:description to ≤150 characters

  • No preview image for LinkedIn

    → Add og:image (recommended 1200×627)

equifax.com

Equifax | Credit Bureau | Check Your Credit

Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protection tools with daily monitoring and alerts

Preview quality · Slack B · 80/100
  • og:title — Equifax | Credit Bureau | Check Your Credit
  • og:description — Get credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protectio...
  • og:image — Add og:image — preview card without an image looks broken

  • No preview image — Slack unfurl will be text-only

    → Add og:image or twitter:image

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

D · 51/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title⚠———
twitter:description⚠———
twitter:image———
B
Structured Data
3 JSON-LD block(s) found — some improvements recommended.
REVIEW
3 JSON-LD block(s) found — some improvements recommended.
Warning::
Missing or invalid @context in block #2
The @context should be "https://schema.org" for search engines to recognize the data.
Got: https://schema.org/ Expected: https://schema.org
Info::
Missing recommended property "description" for WebSite
Adding "description" can improve how search engines display your content.
Info::
Custom type "Corporation" — unable to validate specific properties
Info::
3 JSON-LD blocks found
URL: https://schema.org/

The @context should be "https://schema.org" for search engines to recognize the data.

Expected: https://schema.org
Why this matters

JSON-LD without @context is invalid structured data — Google ignores the entire block.

Learn more ▾

@context must be 'https://schema.org' (or the schema-specific URL). Without it, the block isn't parseable as schema.org JSON-LD and Google skips it. Most schema generators handle this; manual edits sometimes drop the field.

Source: JSON-LD spec / schema.org

Adding "description" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : BreadcrumbList
3 properties Valid
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "United States",
      "item": "https://www.equifax.com/"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Home",
      "item": "https://www.equifax.com/index/"
    }
  ]
}
Block 2 : WebSite
5 properties Valid
Missing or invalid @context
{
  "@context": "https://schema.org/",
  "@type": "WebSite",
  "name": "Equifax",
  "url": "https://www.equifax.com",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "https://www.equifax.com/personal/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
Block 3 : Corporation
6 properties Valid
{
  "@context": "https://schema.org",
  "@type": "Corporation",
  "name": "Equifax",
  "url": "https://www.equifax.com",
  "logo": "https://assets.equifax.com/global/images/logos/equifax_150_28.svg",
  "sameAs": [
    "https://twitter.com/equifax",
    "https://www.youtube.com/user/Equifax",
    "https://www.facebook.com/Equifax/",
    "https://www.instagram.com/equifaxinc/",
    "http://www.linkedin.com/company/equifax/"
  ]
}
A+
Mixed Content
No mixed content detected — all resources use HTTPS.
PASS
No mixed content detected — all resources use HTTPS.
Info::
No mixed content detected — all resources use HTTPS
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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