Audit overview
4 categories need attention: Performance, and 3 others.
Fix Priority Matrix
5 findingsQuick Wins
3High impact, low effort — start here.
Strategic
2High impact, requires investment.
Easy Improvements
0Small gains, minimal effort.
Nothing in this quadrant — good news.
Deprioritize
0Low impact, high effort — do last.
Nothing in this quadrant — good news.
Screenshots
Top Priorities (5)
Content-Security-Policy header is missing
Without a CSP, a single XSS bug can exfiltrate everything your users type — including credentials.
HSTS header is missing
Without HSTS, a network attacker can downgrade the very first connection to HTTP and steal the user's session.
No Content-Security-Policy header found
Without a CSP, a single XSS bug can exfiltrate everything users type — credentials, payment data, session tokens.
Page weighs 11.8 MB (8.0 MB transferred)
Informational: total page weight (uncompressed) and bytes actually transferred over the wire.
14 image-in-link without alt text
Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.
Business case
What fixing the audit's findings is worth -- and what ignoring them keeps costing.
Return on investment
$675 investment → $9,401/month returns + USD 157,500 risk avoided
Figures combine localized regulatory fine ceilings, search/conversion value priced against local CPC, and bandwidth waste estimates. Results depend on implementation quality and audience composition. Not legal or financial advice.
Conversion barriers
10 barrier(s) likely increasing bounce by ~35%.
- Page takes 39.5s to loadUsers abandon at ~3s — you're 37.0s over the 2.5s threshold→ Optimize render-blocking resources, preload the hero image, and compress images
- Page feels frozen for 830msClicks on the primary CTA are ignored while JavaScript runs→ Break up long tasks; defer non-critical JavaScript to post-hydration
- 4 form field(s) without a labelScreen readers skip unlabeled fields; autofill can't identify them; checkout abandonment spikes→ Associate every input with a visible <label for="…">; add autocomplete attributes
- 4 broken link(s) on the pageClicks land on 404s — trust drops and the session often ends→ Fix or remove the broken destinations surfaced on the Content tab
- No HSTS headerReturning visitors are briefly exposed to downgrade attacks on first request→ Set Strict-Transport-Security: max-age=31536000; includeSubDomains
Preliminary CRO audit — each barrier links to the tab with detailed analysis.
Remediation cost
Start here for the best return on investment
Cost by category
Cost by effort level
Adjust assumptions
Team composition
Multiplier applied to dev hours to reflect QA, design, and PM overhead. Use Dev only for solo work; Full team for projects with formal review processes.
Rates reflect fully-loaded developer cost including overhead
Warning:Cost of inaction
Compliance Risk
$157,500
- 2 advertising/retargeting trackers detectedCCPA/CPRA: USD 2,500 – USD 7,500
- 5 of 5 <nav> elements are unlabeledADA Title III: USD 25,000 – USD 150,000
- Skip navigation link is missing (WCAG 2.4.1)ADA Title III: USD 25,000 – USD 150,000
Bounce-Rate Cost
$9,399 /mo
+34.9pp bounce · ~3,494 lost visitors/mo
CPC: USD 2.69
Bandwidth Waste
$2.01 /mo
25152.1 MB/mo × 0.080 USD/GB
- Optimize transfer: save ~2.5 MB per page loadSaves $2.01/mo
Compliance figures represent the statutory maximum fine for the most severe triggered category, capped per regulation — not the sum of per-finding penalties. Based on published regulatory fine ranges. This is not legal advice.
Unique monthly visitors from your analytics
Purchases, signups, or key actions
Optional — for revenue estimation
more engaged visitors from reduced bounce
Fix 5 critical issues to capture this value
How this is calculated
Based on Google/Deloitte research ("Milliseconds Make Millions") showing a ~7% bounce rate increase per additional second of LCP above the 2.5s "Good" threshold.
Your site's LCP: → estimated after fixes.
These are estimates based on industry research — actual results vary
Your data stays in your browser — nothing is sent to our servers
Lighthouse
Mobile
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
6.47 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
39.53 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
830 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
15.15 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
40.74 s
Desktop
First Contentful Paint First Contentful Paint — how long until the browser renders the first piece of content. Under 1.8s is good.
1.05 s
Largest Contentful Paint Largest Contentful Paint — how long until the largest visible element loads. Under 2.5s is good.
5.22 s
Total Blocking Time Total Blocking Time — total time the main thread was blocked, preventing user input. Under 200ms is good.
25 ms
Cumulative Layout Shift Cumulative Layout Shift — measures visual stability. How much the page layout shifts during loading. Under 0.1 is good.
0.000
Speed Index Speed Index — how quickly content is visually displayed during load. Under 3.4s is good.
2.46 s
Time to Interactive Time to Interactive — how long until the page is fully interactive and responds to user input. Under 3.8s is good.
5.33 s
Categories
8Performance
Page weighs 11.8 MB (8.0 MB transferred)
Security
Content-Security-Policy header is missing
Accessibility
14 image-in-link without alt text
SEO
All checks pass
Infrastructure
All checks pass
Compliance
All checks pass
Content
All checks pass
Sustainability
All checks pass
How you compare
Where this site stands against peers running the same stack.
Top 10% of Apple sites score 71+ on Accessibility; you're at 33 — closing this gap is the highest-leverage improvement.
Technology stack
Sitecore, hosted on Azure, with unpkg CDN
Stack Architecture
BrightEdge 1.5.16
Google Analytics 
Google Tag Manager 
Linkedin Ads Linkedin Insight Tag 
StackAdapt 
Sitecore 
Backbone.js 1.1.2
Cookie Control 
Cookiebot 1
Cybot Google Search Console 
Hammer.js 2.0.8
Lodash 4.17.4Microsoft Microsoft 365 
Microsoft ASP.NET 
Modernizr 3.5.0
Open Graph 
ZURB Foundation 
jQuery 3.3.1
jQuery UI 1.12.1
web-vitals 5.0.1
Azure All Detected Technologies (27)
Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
Sitecore provides web content management, and multichannel marketing automation software.
BackboneJS is a JavaScript library that allows to develop and structure the client side applications that run in a web browser.
Cookiebot is a cloud-driven solution that automatically controls cookies and trackers, enabling full GDPR/ePrivacy and CCPA compliance for websites.
Cybot is a tool that facilitates compliance with data privacy laws for website operators and marketers.
Hammer.js is a JavaScript library for adding touch gestures like swipe, pinch, and rotate to web applications.
Lodash is a JavaScript library which provides utility functions for common programming tasks using the functional programming paradigm.
ASP.NET is an open-source, server-side web-application framework designed for web development to produce dynamic web pages.
Modernizr is a JavaScript library that detects the features available in a user's browser.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
jQuery UI is a collection of GUI widgets, animated visual effects, and themes implemented with jQuery, Cascading Style Sheets, and HTML.
The web-vitals JavaScript is a tiny, modular library for measuring all the web vitals metrics on real users.
BrightEdge is an SEO solution and content performance marketing platform.
Google Analytics is a free web analytics service that tracks and reports website traffic.
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.
Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
StackAdapt is a platform that provides a content advertising strategy solution for planning, executing, and optimizing digital campaigns.
Observations (2)
No build tool detected
A framework (Apple) was detected but no bundler was identified. The build tool may not be detectable from output patterns, or the site may use the framework's built-in bundler.
Complex technology stack detected
27 technologies identified. A complex stack increases maintenance burden and attack surface. Consider whether all components are actively needed.
Show your score
Drop this badge on your README, marketing site, or status page. It auto-updates every time the audit re-runs and links back to this report.
This badge auto-updates with your latest scan result.
[](https://beavercheck.com/results/d0132d11-23f4-4e22-bfec-f993174ae488)<a href="https://beavercheck.com/results/d0132d11-23f4-4e22-bfec-f993174ae488"><img src="https://beavercheck.com/badge?url=https%3A%2F%2Fkantar.com" alt="BeaverCheck Score"></a>https://beavercheck.com/badge?url=https%3A%2F%2Fkantar.comExport & share
Download the audit, share with your team, or grab a fix plan ready to copy into your tracker.
Copies markdown to clipboard
Fix Plan
Three-week roadmap to ship the audit's findings, with one-click copy targets for your tracker.
Three-week fix plan
2 sprints · 7h total → projected C (78)
Sprint 1: Quick Wins
+6Highest ROI — low effort, high impact
- · Page weighs 11.8 MB (8.0 MB transferred)
- · HSTS header is missing
- · 14 image-in-link without alt text
Sprint 2: Core Fixes
+4Medium effort, high structural impact
- · Content-Security-Policy header is missing
- · No Content-Security-Policy header found