Skip to content
https://kantar.com

Accessibility

· 13 checks — Landmarks, headings, alt text, forms, and link quality rolled into one auditable list.
SCORE
33
GRADE
F
FIX
10
REVIEW
3
PASS
0
INFO
0
Checks
13
3 REVIEW 10 FIX
F
Heading Hierarchy
Action
17 headings, 3 skip(s)
FIX
17 headings, 3 skip(s)
Warning::
Multiple H1 headings (2 found)
A page should have only one H1. Multiple H1s dilute the document outline.
Warning::
Heading level skipped: H1 → H4 (missing H2)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
Heading level skipped: H4 → H6 (missing H5)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
Heading level skipped: H1 → H4 (missing H2)
Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.
Warning::
2 empty heading(s)
Empty headings appear in the document outline but provide no information.
  • H1 Kantar Advertising Effectiveness Awards 2026
  • H4 Perspectives skipped
  • H6 Sustainability in advertising: The power of bolder, braver decisions skipped
  • H6 22% growth lifts the Top 30 Dutch brands to a new record value
  • H6 Attitudinal questions for surveys: Everything you need to know
  • H6 Real human stories at scale with Kantar Converser
  • H6 Spain’s top brands increase value by 27% to $147 billion, leading Europe in growth
  • H6 EvaluateExplorer: AI-driven innovation that hits the target
  • H6 Global brand, local voice: How to stay relevant without losing your identity
  • H6 Enel tops Italy’s 2026 BrandZ ranking as market confidence returns
  • H1 (empty)
  • H4 Blueprint for Brand Growth skipped
  • H4 Kantar BrandZ
  • H4 Creative Effectiveness
  • H2 Intelligence for Brand Growth
  • H2 Global Office
  • H3 (empty)

A page should have only one H1. Multiple H1s dilute the document outline.

Why this matters

Multiple H1s blur the page's primary topic — screen-reader users and Google both prefer one H1.

Learn more ▾

HTML5's outline algorithm technically allows multiple H1s within sectioning content, but no browser implements it. In practice: one H1 per page. Use H2-H6 for subsections.

Source: WCAG 2.4.6 / Google Search Central

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Skipping heading levels breaks the document outline. Screen readers may interpret missing levels as structural errors.

Why this matters

Skipping heading levels breaks the document outline — screen-reader users lose track of section nesting.

Learn more ▾

Screen reader users navigate by jumping between headings (H1 → H2 → H3). Skipping (H1 → H3) breaks the sense of hierarchy. Use sequential levels even if you don't like the default styling — restyle with CSS instead. WCAG 1.3.1 (Info and Relationships) treats this as an A failure.

Source: WCAG 2.1 SC 1.3.1 / W3C WAI

Empty headings appear in the document outline but provide no information.

Why this matters

Empty <hN> tags break the document outline — screen-reader users navigating by heading hit dead silence.

Source: WCAG 2.4.6

F
Alt Text Quality
Action
21 of 89 images have issues
FIX
21 of 89 images have issues
Critical::
20 image(s) missing alt attribute
Images without alt text are invisible to screen readers.
Critical::
14 image-in-link without alt text
An image inside a link with no alt creates an empty link.
Warning::
1 image(s) with generic alt text
Info::
11 decorative image(s) correctly marked
Info::
57 image(s) with good alt text
89 images 57 good alt text 11 decorative 1 generic 20 missing
IssueCount
missing20 image(s)
generic1 image(s)

Images without alt text are invisible to screen readers.

Why this matters

Each image without alt text is a WCAG 1.1.1 failure — invisible to screen-reader users, lost from Google Image Search.

Learn more ▾

WCAG 2.1 Level A requires text alternatives for non-decorative images. Empty alt='' is fine for decorative; meaningful images need descriptive text. Common fixes: CMS audit + bulk add, build-time linter (alt-text-required ESLint rule), CI gate on Lighthouse a11y score.

Source: WCAG 2.1 SC 1.1.1 / WebAIM Million Report

An image inside a link with no alt creates an empty link.

Why this matters

Image-only links with no alt create empty links — screen-reader users hear 'link' with no destination context.

Learn more ▾

An <a><img></a> with no img alt is the worst-case for accessibility: AT announces the link but can't describe where it goes. Either add alt to the image OR add aria-label to the link.

Source: WCAG 2.1 SC 2.4.4

D
Form Accessibility
Action
5 of 10 controls have issues
FIX
5 of 10 controls have issues
Critical::
4 control(s) without accessible label
Form controls need a <label>, aria-label, or aria-labelledby for screen readers.
Got: <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline">; <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline">; <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline">; <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline">
Warning::
1 control(s) rely on placeholder only
Placeholder text disappears on focus and is not a reliable label.
Got: <input type="text" name="search">
Info::
5 control(s) properly labeled
10 controls
5 labeled
1 placeholder only
4 unlabeled
ControlTypeLabelMethod
#CybotCookiebotDialogBodyLevelButtonNecessarycheckboxNecessaryfor/id
#CybotCookiebotDialogBodyLevelButtonPreferencescheckboxPreferencesfor/id
#CybotCookiebotDialogBodyLevelButtonStatisticscheckboxStatisticsfor/id
#CybotCookiebotDialogBodyLevelButtonMarketingcheckboxMarketingfor/id
#CybotCookiebotDialogBodyContentCheckboxPersonalInformationcheckboxDo not sell or share my personal informationfor/id
searchtext(Search our site)placeholder only
#CybotCookiebotDialogBodyLevelButtonStatisticsInlinecheckbox(none)none
#CybotCookiebotDialogBodyLevelButtonMarketingInlinecheckbox(none)none
#CybotCookiebotDialogBodyLevelButtonNecessaryInlinecheckbox(none)none
#CybotCookiebotDialogBodyLevelButtonPreferencesInlinecheckbox(none)none

Form controls need a <label>, aria-label, or aria-labelledby for screen readers.

<input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline">; <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline">; <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline">; <input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline">

Why this matters

Form controls without labels — assistive tech announces 'edit text' with no context; users can't complete forms.

Source: WCAG 2.1 SC 3.3.2

Placeholder text disappears on focus and is not a reliable label.

<input type="text" name="search">

Why this matters

Placeholder-only labels disappear when the user starts typing — they must remember what the field was for.

Learn more ▾

Placeholders are NOT labels. They vanish on input, fail color contrast checks (most are gray), and don't satisfy WCAG SC 3.3.2. Always use a real <label> alongside (or aria-labelledby).

Source: WCAG 2.1 SC 3.3.2 / Nielsen Norman

F
404 Error Page
Action
Soft 404 detected
FIX
Soft 404 detected
Critical::
Soft 404: server returns HTTP 200 for non-existent pages
The server returns HTTP 200 for a path that does not exist. Search engines will index these pages, diluting your real content. Configure your server to return a proper 404 status code for missing pages.
Got: Status: 200 for /beavercheck-404-test-u3634y
404 Page Quality ✗ Soft 404 (HTTP 200)
Status Code: HTTP 200

The server returned HTTP 200 for a non-existent path. Search engines will index this page as real content. Configure your server to return HTTP 404 for missing pages.

F
Favicon & Branding
Action
1 icon(s) detected
FIX
1 icon(s) detected
Warning::
No favicon.ico at site root
Some older browsers, bookmark tools, and RSS readers look for /favicon.ico. Add one as a fallback.
Info::
HTML icon links detected
Info::
No apple-touch-icon detected
iOS devices use this when users add your site to their home screen. Add <link rel='apple-touch-icon' sizes='180x180' href='/apple-touch-icon.png'>.
✗ favicon.ico Missing
✓ PNG Icons Present
✗ Apple Touch Missing
✗ SVG Favicon Missing
✗ Manifest Icons Missing
✗ Multiple Sizes Missing
D
Web Manifest
Action
Not found
FIX
Not found
Info::
No web manifest found
No manifest at standard paths (/manifest.json, /site.webmanifest). A manifest is optional but enables PWA features like home screen installation and standalone display.

No web manifest found.

D
Dark Mode Support
Action
No dark mode signals
FIX
No dark mode signals
Info::
No dark mode signals detected
Consider adding CSS with @media (prefers-color-scheme: dark) and <meta name='color-scheme' content='light dark'>.
Info::
Detection limited to meta tags and inline styles
External CSS files may contain prefers-color-scheme rules not visible to this scan.
Dark ModeNo Dark Mode Detected
color-scheme meta Not set ✗Dark theme-color Not set ✗CSS indicators Not detected ✗

Detection limited to meta tags and inline styles.

D
Print Stylesheet
Action
No print styles
FIX
No print styles
Info::
No print-specific styles detected
When users print this page, they get the screen layout including navigation and non-essential elements. Add @media print rules to hide navigation and optimize layout for paper.
Print Stylesheet No Print Styles
Print stylesheet Not found ✗Inline @media print Not detected ✗
F
Navigation UX
Action
No navigation patterns
FIX
No navigation patterns
Info::
5 navigation landmark(s) detected
Info::
No breadcrumbs, search, or skip link detected
These navigation aids help users orient themselves and find content efficiently, especially on large sites.
Breadcrumbs
Search
Skip Link
Labeled Navigation 5 <nav> element(s)
Back to Top
Hamburger Menu
Sticky Navigation Cannot reliably detect (CSS-based)
1 of 6 testable patterns navigation patterns detected. Limited navigation support. Consider adding breadcrumbs, search, and skip link.
B
Landmark Structure
8 landmarks
REVIEW
8 landmarks
Info::
<main> landmark present
Info::
5 <nav> landmark(s) found
Warning::
5 of 5 <nav> elements are unlabeled
Multiple navigations need aria-label to distinguish them for screen readers.
Warning::
Skip navigation link is missing (WCAG 2.4.1)
Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.
Page Structure — as a screen reader sees it
BANNER header NAV MAIN CONTENTINFO footer

Multiple navigations need aria-label to distinguish them for screen readers.

Why this matters

Some <nav> elements lack aria-label — screen-reader users hear 'navigation' multiple times with no way to distinguish them.

Learn more ▾

When a page has multiple <nav> regions (primary, footer, breadcrumb), each needs aria-label or aria-labelledby. AT users navigate by landmark; identical 'navigation' announcements force them to enter each one to discover purpose.

Source: WAI-ARIA Authoring Practices

Add a skip link as the first focusable element so keyboard users can bypass repeated navigation.

Why this matters

Without a skip-nav link, keyboard users tab through every nav item before reaching content — every page, every visit.

Learn more ▾

WCAG 2.4.1 (Bypass Blocks) requires a mechanism to skip past repeated content. The standard implementation is a 'Skip to main content' link that's the first focusable element, visually hidden until focused. Three lines of HTML + four of CSS.

Source: WCAG 2.1 SC 2.4.1

C
Color Contrast (Screenshot)
Action
20 text elements analyzed, 10 fail WCAG AA
REVIEW

Analyzes text contrast against the actual rendered page, including background images, gradients, and overlays that CSS-based tools cannot detect.

10 pass 10 fail WCAG AA 2 pass AA only
title Kantar. Intelligence for Brand Growth.
2.39:1
#000000
on
#1344A4
needs 4.5:1 (normal text)
16px · top of page (header area) · over background image/gradient
a Consent
2.14:1
#000000
on
#113D98
needs 4.5:1 (normal text)
16px · top of page (header area)
a Details
2.15:1
#000000
on
#113C9C
needs 4.5:1 (normal text)
16px · top of page (header area)
a [#IABV2SETTINGS#]
2.15:1
#000000
on
#143AA1
needs 4.5:1 (normal text)
16px · top of page (header area)
a About
2.10:1
#000000
on
#1637A2
needs 4.5:1 (normal text)
16px · above the fold
div [#GPC_TOAST_TEXT#]
2.16:1
#000000
on
#2130B6
needs 4.5:1 (normal text)
16px · above the fold
legend Consent Selection
2.04:1
#000000
on
#232BB0
needs 4.5:1 (normal text)
16px · above the fold
strong Necessary
1.98:1
#000000
on
#2329AB
needs 3.0:1 (large text)
16px · above the fold
strong Preferences
1.89:1
#000000
on
#2325A7
needs 3.0:1 (large text)
16px · above the fold
strong Statistics
1.89:1
#000000
on
#2325A7
needs 3.0:1 (large text)
16px · above the fold

1 contrast failures on background images/gradients

These failures are invisible to CSS-based accessibility tools like Lighthouse. The text may be fine on a solid background, but fails when rendered over an image or gradient.

Show all checked elements (20)
ElementRatioRequiredFGBGResult
h1 Kantar Advertising E…21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Intelligence for21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Brand Growth21.00:13.0:1
#000000
#FFFFFF
Pass
h2 Global Office21.00:13.0:1
#000000
#FFFFFF
Pass
title Kantar. Intelligence…2.39:14.5:1
#000000
#1344A4
Fail
a Consent2.14:14.5:1
#000000
#113D98
Fail
a Details2.15:14.5:1
#000000
#113C9C
Fail
a [#IABV2SETTINGS#]2.15:14.5:1
#000000
#143AA1
Fail
a About2.10:14.5:1
#000000
#1637A2
Fail
div This website uses co…5.48:14.5:1
#000000
#5887AC
Pass
div We use cookies to pe…9.68:14.5:1
#000000
#7EBCAC
Pass
div [#GPC_BANNER_ICON#]4.80:14.5:1
#000000
#4E7DA5
Pass
div [#GPC_TOAST_TEXT#]2.16:14.5:1
#000000
#2130B6
Fail
legend Consent Selection2.04:14.5:1
#000000
#232BB0
Fail
strong Necessary1.98:13.0:1
#000000
#2329AB
Fail
strong Preferences1.89:13.0:1
#000000
#2325A7
Fail
strong Statistics1.89:13.0:1
#000000
#2325A7
Fail
strong Marketing15.76:13.0:1
#000000
#DFDFDF
Pass
a Show details15.76:14.5:1
#000000
#DFDFDF
Pass
div Details15.76:14.5:1
#000000
#DFDFDF
Pass

Methodology: The top 20 text elements by font size were checked. Background color was sampled from the desktop screenshot using a 5-point pattern. WCAG 2.1 AA requires 4.5:1 for normal text and 3:1 for large text.

B
Lighthouse Accessibility Audits
Score 85/100 — 4 failing, 25 passed
REVIEW
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Intelligence for Brand Growth Solutions Perspectives About Global Office Vivo B… body#body > div#wrapper > footer#footer

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.col-2 > div.c-navigation-global__menu > div.c-navigation-global__buttons > button.hamburger div.col-2 > div.c-navigation-global__menu > div.c-navigation-global__buttons > button.hamburger

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.component-content > div.row > div.col-2 > a div.component-content > div.row > div.col-2 > a
div.component > div.c-hero-transparent > div.c-header-campaign__scroll-arrow > a.js-scroll-arrow div.component > div.c-hero-transparent > div.c-header-campaign__scroll-arrow > a.js-scroll-arrow
div.component-content > div.carousel__image > div.aspect-ratio-container > a div.component-content > div.carousel__image > div.aspect-ratio-container > a
div.component-content > div.carousel__image > div.aspect-ratio-container > a div.component-content > div.carousel__image > div.aspect-ratio-container > a
div.component-content > div.carousel__image > div.aspect-ratio-container > a div.component-content > div.carousel__image > div.aspect-ratio-container > a
footer#footer > div.component > div.component-content > a footer#footer > div.component > div.component-content > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Perspectives div#wrapper > main#content > div.component > h4
Sustainability in advertising: The power of bolder, braver decisions div.component > div.card > div.card-body > h6
Blueprint for Brand Growth div.col-4 > div.c-hero-stat-content > div.c-hero-stat-description > h4

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]`s are contained by their required parent element
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Image elements have `[alt]` attributes
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Background and foreground colors have a sufficient contrast ratio
●Document has a `<title>` element
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●`[lang]` attributes have a valid value
●Document has a main landmark.
●Deprecated ARIA roles were not used
●All heading elements contain content.
●Uses ARIA roles only on compatible elements
●Identical links have the same purpose.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○ARIA IDs are unique
○No form fields have multiple labels
○`<frame>` or `<iframe>` elements have a title
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○Form elements have associated labels
○Links are distinguishable without relying on color.
○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○Image elements do not have `[alt]` attributes that are redundant text.
○Elements with visible text labels have matching accessible names.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

Send Feedback