Content

· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Checks

1 PASS 3 REVIEW 1 FIX

Brand Presence

Action

Site-name consistency, favicon, social image, meta tags, schema, and contact signals

FIX

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

45/100

Site name appears as

Page title	Kantar. Intelligence for Brand Growth.
og:site_name	—
twitter:site	—
Organization.name	—

Consistent

Brand assets

Favicon

8/15

single size only

Social share image

14/20

og:image set; twitter:image missing

Meta completeness

8/20

Organization schema

0/15

Contact info discoverable

10/10

contact page + tel link

Findings

Missing brand name in: og:site_name, twitter:site, Organization.name
Add twitter:image — Twitter falls back to og:image only when it's larger than 300×157
Single favicon only — add apple-touch-icon for iOS home-screen and high-DPI support
twitter:card missing
No Organization schema — Google can't render your logo in the knowledge panel

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

Links

Action

143 links checked, 138 healthy, 4 broken

REVIEW

143 links checked, 138 healthy, 4 broken

138 of 143 links are healthy

Broken link: https://www.googletagmanager.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://www.googleadservices.com

Found in <link href>. Returns HTTP 404.

Got: HTTP 404

Broken link: https://snap.licdn.com

Found in <link href>. Returns HTTP 503.

Got: HTTP 503

Broken link: https://ocsp.digicert.com

Found in <link href>. Get "https://ocsp.digicert.com": tls: failed to verify certificate: x509: certificate is valid for a248.e.akamai.net, *.akamaized.net, *.akamaized-staging.net, *.akamaihd.net, *.akamaihd-staging.net, not ocsp.digicert.com

Got: unreachable

Long redirect chain: https://anchor.fm/privacy (4 hops)

143 total 134 healthy 4 broken 5 redirects

Broken Links (8)

Status	URL	Found in	Error
404	https://www.googletagmanager.com	`<link>`	Not Found
404	https://www.googleadservices.com	`<link>`	Not Found
503	https://snap.licdn.com	`<link>`	Service Unavailable
ERR	https://ocsp.digicert.com	`<link>`	Get "https://ocsp.digicert.com": tls: fa...
403	https://consent.cookiebot.com	`<link>`	Forbidden
403	https://script.hotjar.com	`<link>`	Forbidden
403	https://www.amazon.com/gp/help/customer/display.ht...	`<a>`	Forbidden
403	https://www.salesforce.com/company/privacy/	`<a>`	Forbidden

Redirects (5)

URL	Destination	Found in
https://www.cognitoforms.com/privacy	https://www.cognitoforms.com/privacy	`<a>`
https://livestorm.co/privacy-policy/	https://livestorm.co/privacy-policy/	`<a>`
https://vimeo.com/privacy	https://vimeo.com/privacy	`<a>`
https://www.datawrapper.de/privacy/	https://www.datawrapper.de/privacy/	`<a>`
https://kantar.com/solutions/strategic-i...	https://kantar.com/solutions/strategic-i...	`<a>`

200 https://ssl.google-analytics.com <link>

200 https://www.google-analytics.com <link>

200 https://static.hotjar.com <link>

200 https://googleads.g.doubleclick.net <link>

200 https://pi.pardot.com <link>

200 https://www.google.com <link>

200 https://px.ads.linkedin.com <link>

200 https://stats.g.doubleclick.net <link>

200 https://analytics.google.com <link>

200 https://vars.hotjar.com <link>

200 https://kantar.com/-/media/foundation/theming/kantargrid/kan... <link>

200 https://kantar.com/-/media/themes/kantar/global/core-librari... <link>

200 https://kantar.com/-/media/base-themes/main-theme/styles/opt... <link>

200 https://kantar.com/-/media/themes/kantar/global/kantarmain/s... <link>

200 https://tags.srv.stackadapt.com/events.js <script>

200 https://unpkg.com/web-vitals@5.0.1/dist/web-vitals.iife.js <script>

200 https://snap.licdn.com/li.lms-analytics/insight.min.js <script>

200 https://www.googletagmanager.com/gtag/js?id=AW-10998979353&c... <script>

200 https://consent.cookiebot.com/uc.js?cbid=5e052ca0-c111-4ceb-... <script>

200 https://consent.cookiebot.com/5e052ca0-c111-4ceb-86ce-5397a2... <script>

200 https://consentcdn.cookiebot.com/consentconfig/5e052ca0-c111... <script>

200 https://www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q <script>

200 https://cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk... <script>

200 https://consent.cookiebot.com/uc.js <script>

200 https://extend.vimeocdn.com/ga/168265051.js <script>

200 https://kantar.com/-/media/themes/kantar/global/kantarmain/i... <link>

200 https://www.cookiebot.com/en/what-is-behind-powered-by-cooki... <a>

200 https://anchor.fm/privacy <a>

200 https://www.cloudflare.com/privacypolicy/ <a>

200 https://www.kantarmedia.com/cookies-policies <a>

200 https://www.linkedin.com/legal/privacy-policy <a>

200 https://stripe.com/privacy <a>

200 https://www.superoffice.com/company/privacy/ <a>

200 https://www.workday.com/en-se/privacy.html <a>

200 https://www.acast.com/privacy <a>

200 https://help.instagram.com/519522125107875 <a>

200 https://privacy.qq.com/ <a>

Open Graph

Action

Open Graph tags are partially configured — some improvements recommended.

REVIEW

Open Graph tags are partially configured — some improvements recommended.

Missing og:description

The og:description tag controls the description in social sharing previews.

og:title is short (4 characters)

Ideal length is 25–60 characters for social sharing previews.

Got: 4 chars Expected: 25–60 chars

Missing og:type

The og:type tag helps social platforms categorize the content.

Missing og:site_name

The og:site_name tag displays the website name in social previews.

Missing twitter:card

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

The og:description tag controls the description in social sharing previews.

Why this matters

No og:description means social cards either show no subtitle or scrape the first paragraph — usually unflattering.

Learn more ▾

Without og:description, social platforms either render no subtitle or pull whatever text appears first on the page. The first paragraph is rarely written for share-card context. A purpose-written 150-200 character og:description gives a polished card.

Source: Open Graph Protocol

URL: 4 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars

Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

The og:type tag helps social platforms categorize the content.

Why this matters

Default og:type is 'website' but the right value (article, product, profile) unlocks richer metadata fields and higher engagement.

Learn more ▾

og:type controls which other og: fields a platform respects. og:type=article enables og:article:published_time, author, and section — surfaced in news cards. og:type=product enables price/availability fields surfaced by Pinterest and shopping integrations. Default 'website' silently disables those.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Without twitter:card, Twitter falls back to Open Graph tags. Adding it gives you more control.

Why this matters

Without twitter:card, Twitter renders posts as plain text — no preview image, no structured layout.

Learn more ▾

Twitter requires `<meta name="twitter:card" content="summary_large_image">` (or summary) to render share-cards at all. Without it, links appear as raw text and engagement plummets vs cards. Twitter also falls back to og:image if twitter:image isn't set, so configure both.

Source: Twitter Developer Platform

Preview

kantar.com

Home

No description

Preview quality · Twitter/X D · 50/100

twitter:card — Add <meta name="twitter:card" content="summary_large_image">
twitter:title — falling back from og:title
twitter:description — falling back from <meta name=description>
twitter:image — falling back from og:image

twitter:card is missing
→ Add <meta name="twitter:card" content="summary_large_image">

KANTAR.COM

Home

No description

Preview quality · Facebook C · 65/100

og:title — Home
og:description — falling back from <meta name=description>
og:image — https://www.kantar.com/-/media/project/kantar/global/kantar-outstanding-innovation-2025_1920x810.jpg
og:type — Add og:type — Recommended — tells Facebook the content category
og:url — https://www.kantar.com/
og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

Home

kantar.com

Preview quality · LinkedIn A+ · 95/100

og:title — Home
og:description — falling back from <meta name=description>
og:image — https://www.kantar.com/-/media/project/kantar/global/kantar-outstanding-innovation-2025_1920x810.jpg

kantar.com

Home

No description

Preview quality · Slack A+ · 95/100

og:title — Home
og:description — falling back from <meta name=description>
og:image — https://www.kantar.com/-/media/project/kantar/global/kantar-outstanding-innovation-2025_1920x810.jpg

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

B · 76/100

Field	Twitter/X	Facebook	LinkedIn	Slack
og:title
og:description		⚠	⚠	⚠
og:image
og:type
og:url
og:site_name
twitter:card		—	—	—
twitter:title	⚠	—	—	—
twitter:description	⚠	—	—	—
twitter:image	⚠	—	—	—

Structured Data

Action

No structured data (JSON-LD) found.

REVIEW

No structured data (JSON-LD) found.

No structured data (JSON-LD) found

Adding structured data helps search engines understand your content and can enable rich results.

Why this matters

Without schema.org markup, your pages can't appear as rich results (stars, FAQs, recipes) in search.

Learn more ▾

Structured data is what unlocks rich snippets — review stars, FAQ accordions, recipe cards, breadcrumbs, etc. — that take up more SERP space and dramatically improve click-through. The schema.org vocabulary is well-documented and JSON-LD is the easiest format.

Source: Google Search Central / schema.org

No structured data found

Structured data (JSON-LD) helps search engines understand your content better. Adding it can improve your search result appearance.

Common types include:

WebSite — your site identity and search box
Organization — your company information
Article — blog posts and news articles
Product — e-commerce product pages
BreadcrumbList — navigation paths

Learn more at schema.org

A+

Mixed Content

No mixed content detected — all resources use HTTPS.

PASS

No mixed content detected — all resources use HTTPS.

No mixed content detected — all resources use HTTPS

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.