Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
consent.cookiebot.com/uc.js	299.0 s	27.0 KiB
/uc.js?cbid=5e052ca0-c111-4ceb-86ce-5397a2b7f70d&implemen...	299.0 s	27.0 KiB
cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk.js	3600.0 s	24.5 KiB
tags.srv.stackadapt.com/events.js	5.0 s	7.7 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
extend.vimeocdn.com/ga/168265051.js	86400.0 s	5.8 KiB
/consentconfig/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/kanta...	7711.0 s	2.6 KiB
/collect?v=2&fmt=js&pid=4042124&time=1776902131119&url=ht...	0.0 ms	692 B
extend.vimeocdn.com/ga/168265051.js	86400.0 s	78 B

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
div.component > div.card > picture > img `div.component > div.card > picture > img`	www.kantar.com/-/media/project/kantar/global/kantar-converser-article-image.png	808.9 KiB	777.8 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	www.kantar.com/-/media/project/kantar/global/explore-evaluator.png	589.2 KiB	563.0 KiB
yang gong ti bridge in west lake, Hangzhou `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/global/yang-gong-ti-bridge-in-wes...	483.9 KiB	466.0 KiB
building `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/global/life-at-kantar--1088571620...	384.0 KiB	365.9 KiB
city `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/global/kantar-supplier-homepage.j...	315.5 KiB	297.4 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	/-/media/project/kantar/global/articles/images/2026/attit...	285.7 KiB	259.4 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	/-/media/project/kantar/global/kantar-brandz-spain-2026-n...	273.6 KiB	247.4 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	www.kantar.com/-/media/project/kantar/shared/sustainability-in-advertising.jpg	254.9 KiB	228.7 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	www.kantar.com/-/media/project/kantar/global/booking-cover-3.png	223.4 KiB	197.2 KiB
div.aspect-ratio-container > a > picture > img `div.aspect-ratio-container > a > picture > img`	/-/media/project/kantar/global/helping-new-look-unlock-re...	205.9 KiB	183.1 KiB
div.aspect-ratio-container > a > picture > img `div.aspect-ratio-container > a > picture > img`	www.kantar.com/-/media/project/kantar/global/tassal-cs.jpg	204.5 KiB	181.8 KiB
div.aspect-ratio-container > a > picture > img `div.aspect-ratio-container > a > picture > img`	/-/media/project/kantar/global/optimising-kitkats-campaig...	170.2 KiB	151.4 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	/-/media/project/kantar/global/brandz-italy-2026-enel-no1...	142.7 KiB	116.4 KiB
div.component > div.c-hero-transparent > div.c-kicksymbol-hero-wrapper > div.c-hero-bg-img `div.component > div.c-hero-transparent > div.c-kicksymbol-hero-wrapper > div.c-hero-bg-img`	/-/media/project/kantar/global/kantar-advertising-effecti...	336.4 KiB	92.3 KiB
div.component > div.card > picture > img `div.component > div.card > picture > img`	/-/media/project/kantar/global/kantar-brandz-netherlands-...	101.3 KiB	74.2 KiB
KMP dashboard `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/shared/marketplace-helix_1500x100...	45.4 KiB	27.3 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-13-DIV

nodeLabel: div.component > div.c-hero-transparent > div.c-kicksymbol-hero-wrapper > div.c-hero-bg-img

path: 5,HTML,2,BODY,6,DIV,0,MAIN,0,DIV,0,DIV,0,DIV,1,DIV

selector: div.component > div.c-hero-transparent > div.c-kicksymbol-hero-wrapper > div.c-hero-bg-img

snippet: <div class="c-hero-bg-img c-header-campaign__text c-hero-header--gradient c-hero-heade…" style="background-position: center; background-size: cover;">

HTTP/2 and HTTP/3 offer many benefits over HTTP/1.1, such as multiplexing. Learn more about using modern HTTP.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Protocol
www.kantar.com/	http/1.1
/-/media/foundation/theming/kantargrid/kantargrid/styles/...	http/1.1
/-/media/themes/kantar/global/core-libraries/styles/optim...	http/1.1
/-/media/base-themes/main-theme/styles/optimized-min.css?...	http/1.1
/-/media/themes/kantar/global/kantarmain/styles/optimized...	http/1.1
www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	http/1.1
www.kantar.com/-/media/project/kantar/global/signal_intelligence.jpg	http/1.1
www.kantar.com/-/media/project/kantar/global/decision_intelligence.jpg	http/1.1
www.kantar.com/-/media/project/kantar/global/stategic_intelligence.jpg	http/1.1
www.kantar.com/-/media/project/kantar/shared/sustainability-in-advertising.jpg	http/1.1
/-/media/project/kantar/global/kantar-brandz-netherlands-...	http/1.1
/-/media/project/kantar/global/articles/images/2026/attit...	http/1.1
www.kantar.com/-/media/project/kantar/global/kantar-converser-article-image.png	http/1.1
/-/media/project/kantar/global/kantar-brandz-spain-2026-n...	http/1.1
www.kantar.com/-/media/project/kantar/global/explore-evaluator.png	http/1.1
www.kantar.com/-/media/project/kantar/global/booking-cover-3.png	http/1.1
/-/media/project/kantar/global/brandz-italy-2026-enel-no1...	http/1.1
/-/media/project/kantar/global/life-at-kantar--1088571620...	http/1.1
/-/media/project/kantar/global/kantar-supplier-homepage.j...	http/1.1
/-/media/project/kantar/global/yang-gong-ti-bridge-in-wes...	http/1.1
/-/media/project/kantar/global/optimising-kitkats-campaig...	http/1.1
/-/media/project/kantar/global/helping-new-look-unlock-re...	http/1.1
www.kantar.com/-/media/project/kantar/global/tassal-cs.jpg	http/1.1
/-/media/project/kantar/shared/marketplace-helix_1500x100...	http/1.1
/-/media/themes/kantar/global/core-libraries/scripts/opti...	http/1.1
/-/media/base-themes/xa-api/scripts/optimized-min.js?t=20...	http/1.1
/-/media/base-themes/main-theme/scripts/optimized-min.js?...	http/1.1
/-/media/themes/kantar/global/kantarmain/kantar-google-ma...	http/1.1
/-/media/themes/kantar/global/kantarmain/kantar-maps/scri...	http/1.1
/-/media/themes/kantar/global/kantarmain/kantar-search/sc...	http/1.1
/-/media/themes/kantar/global/kantarmain/scripts/optimize...	http/1.1
www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#search	http/1.1
www.kantar.com/-/media/feature/kantar/navigation/icons.svg#linkedin	http/1.1
/-/media/project/kantar/global/kantar-advertising-effecti...	http/1.1
www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/Atomic_Icons.svg	http/1.1
www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/Social_Icons.svg	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrow...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrow...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/fonts/KantarBrow...	http/1.1
www.kantar.com/-/media/themes/kantar/global/kantarmain/images/favicon.png	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/perspecti...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/Anchor.js...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/Srch.js?v...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/vendors_H...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/HeroMedia...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/NavFooter...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/herotrans...	http/1.1
/-/media/Themes/Kantar/Global/KantarMain/chunks/herostat....	http/1.1

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

More than 4 preconnect connections were found. These should be used sparingly and only to the most important origins.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk.js	24.5 KiB	1.3 s
consent.cookiebot.com/uc.js	27.0 KiB	1.2 s
/-/media/base-themes/main-theme/styles/optimized-min.css?...	2.5 KiB	473 ms
/-/media/foundation/theming/kantargrid/kantargrid/styles/...	2.8 KiB	172 ms
/-/media/themes/kantar/global/kantarmain/styles/optimized...	206.9 KiB	2.3 s
/-/media/themes/kantar/global/core-libraries/styles/optim...	20.2 KiB	925 ms

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 836 ms

URL	Time Spent
kantar.com/	836 ms
www.kantar.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.5 s 225.7 KiB

URL	Transfer Size	Est Savings
/-/media/themes/kantar/global/kantarmain/styles/optimized...	206.3 KiB	194.4 KiB
/-/media/themes/kantar/global/core-libraries/styles/optim...	19.7 KiB	19.7 KiB
	13.5 KiB	11.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 4.1 s 529.0 KiB

URL	Transfer Size	Est Savings
/-/media/themes/kantar/global/core-libraries/scripts/opti...	217.0 KiB	157.5 KiB
www.googletagmanager.com/gtag/destination?id=AW-10778449071&cx=c&gtm=4e64k1	146.0 KiB	80.1 KiB
www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q	191.0 KiB	79.0 KiB
www.googletagmanager.com/gtag/js?id=AW-10998979353&cx=c&gtm=4e64k1	145.2 KiB	64.0 KiB
/-/media/themes/kantar/global/kantarmain/kantar-search/sc...	66.0 KiB	49.1 KiB
/-/media/themes/kantar/global/kantarmain/scripts/optimize...	98.4 KiB	48.2 KiB
/uc.js?cbid=5e052ca0-c111-4ceb-86ce-5397a2b7f70d&implemen...	26.8 KiB	26.0 KiB
/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/cc.js?renew=false&r...	113.5 KiB	25.2 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
www.kantar.com/	1.2 s	198 ms	4.0 ms
consent.cookiebot.com/uc.js	1.1 s	687 ms	25 ms
Unattributable	526 ms	15 ms	0.0 ms
www.googletagmanager.com/gtm.js?id=GTM-PR5V98Q	416 ms	340 ms	71 ms
/-/media/themes/kantar/global/kantarmain/scripts/optimize...	388 ms	190 ms	24 ms
www.googletagmanager.com/gtag/js?id=AW-10998979353&cx=c&gtm=4e64k1	197 ms	163 ms	33 ms
/-/media/themes/kantar/global/core-libraries/scripts/opti...	175 ms	113 ms	41 ms
www.googletagmanager.com/gtag/destination?id=AW-10778449071&cx=c&gtm=4e64k1	127 ms	97 ms	29 ms
/-/media/themes/kantar/global/kantarmain/kantar-search/sc...	85 ms	60 ms	16 ms
/5e052ca0-c111-4ceb-86ce-5397a2b7f70d/cc.js?renew=false&r...	80 ms	9.1 ms	42 ms
/-/media/themes/kantar/global/kantarmain/styles/optimized...	59 ms	0.0 ms	0.0 ms
snap.licdn.com/li.lms-analytics/insight.min.js	57 ms	46 ms	4.0 ms
tags.srv.stackadapt.com/events.js	56 ms	27 ms	1.7 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	2.1 s
Other	1.0 s
Style & Layout	727 ms
Parse HTML & CSS	395 ms
Script Parsing & Compilation	329 ms
Rendering	102 ms
Garbage Collection	59 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
www.kantar.com/-/media/project/kantar/global/kantar-converser-article-image.png	809.5 KiB
www.kantar.com/-/media/project/kantar/global/explore-evaluator.png	589.8 KiB
/-/media/project/kantar/global/yang-gong-ti-bridge-in-wes...	484.5 KiB
www.kantar.com/-/media/project/kantar/global/stategic_intelligence.jpg	482.1 KiB
www.kantar.com/-/media/project/kantar/global/decision_intelligence.jpg	465.3 KiB
www.kantar.com/-/media/project/kantar/global/signal_intelligence.jpg	406.5 KiB
/-/media/project/kantar/global/life-at-kantar--1088571620...	384.6 KiB
/-/media/project/kantar/global/kantar-advertising-effecti...	337.0 KiB
/-/media/project/kantar/global/kantar-supplier-homepage.j...	316.0 KiB
/-/media/project/kantar/global/articles/images/2026/attit...	286.3 KiB

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●Forced reflow

●LCP breakdown

●Optimize viewport for mobile

●Minify CSS

●Minify JavaScript

●Avoid long main-thread tasks 13 long tasks found

●Avoid non-composited animations 5 animated elements found

●Image elements have explicit `width` and `height`

●Network Requests

●Network Round Trip Times 100 ms

●Server Backend Latencies 130 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 130 ms

○INP breakdown

○User Timing marks and measures

○Avoid large layout shifts

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

ARIA

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. Learn more about roles and required children elements.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Intelligence for Brand Growth Solutions Perspectives About Global Office Vivo B… `body#body > div#wrapper > footer#footer`

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.col-2 > div.c-navigation-global__menu > div.c-navigation-global__buttons > button.hamburger `div.col-2 > div.c-navigation-global__menu > div.c-navigation-global__buttons > button.hamburger`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.component-content > div.row > div.col-2 > a `div.component-content > div.row > div.col-2 > a`
div.component > div.c-hero-transparent > div.c-header-campaign__scroll-arrow > a.js-scroll-arrow `div.component > div.c-hero-transparent > div.c-header-campaign__scroll-arrow > a.js-scroll-arrow`
div.component-content > div.carousel__image > div.aspect-ratio-container > a `div.component-content > div.carousel__image > div.aspect-ratio-container > a`
div.component-content > div.carousel__image > div.aspect-ratio-container > a `div.component-content > div.carousel__image > div.aspect-ratio-container > a`
div.component-content > div.carousel__image > div.aspect-ratio-container > a `div.component-content > div.carousel__image > div.aspect-ratio-container > a`
footer#footer > div.component > div.component-content > a `footer#footer > div.component > div.component-content > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Navigation

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. Learn more about heading order.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
Perspectives `div#wrapper > main#content > div.component > h4`
Sustainability in advertising: The power of bolder, braver decisions `div.component > div.card > div.card-body > h6`
Blueprint for Brand Growth `div.col-4 > div.c-hero-stat-content > div.c-hero-stat-description > h4`

These are opportunities to improve keyboard navigation in your application.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]`s are contained by their required parent element

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Background and foreground colors have a sufficient contrast ratio

●Document has a `<title>` element

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●`[lang]` attributes have a valid value

●Document has a main landmark.

●Deprecated ARIA roles were not used

●All heading elements contain content.

●Uses ARIA roles only on compatible elements

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○ARIA IDs are unique

○No form fields have multiple labels

○`<frame>` or `<iframe>` elements have a title

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○Form elements have associated labels

○Links are distinguishable without relying on color.

○Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

○List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

User Experience

Image display dimensions should match natural aspect ratio. Learn more about image aspect ratio.

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Aspect Ratio (Displayed)	Aspect Ratio (Actual)
yang gong ti bridge in west lake, Hangzhou `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/global/yang-gong-ti-bridge-in-wes...	412 x 270 (1.53)	2000 x 1499 (1.33)
building `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/global/life-at-kantar--1088571620...	412 x 270 (1.53)	1500 x 1000 (1.50)
city `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/global/kantar-supplier-homepage.j...	412 x 270 (1.53)	1000 x 666 (1.50)
KMP dashboard `div.component > div.row > div.col-4 > img`	/-/media/project/kantar/shared/marketplace-helix_1500x100...	412 x 270 (1.53)	600 x 450 (1.33)
ul.c-navigation-global__categories > li.c-navigation-global__category > span.c-navigation-global__category__arrow > img `ul.c-navigation-global__categories > li.c-navigation-global__category > span.c-navigation-global__category__arrow > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	15 x 15 (1.00)	9 x 17 (0.53)
ul.c-navigation-global__categories > li.c-navigation-global__category > span.c-navigation-global__category__arrow > img `ul.c-navigation-global__categories > li.c-navigation-global__category > span.c-navigation-global__category__arrow > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	15 x 15 (1.00)	9 x 17 (0.53)
ul.c-navigation-global__categories > li.c-navigation-global__category > span.c-navigation-global__category__arrow > img `ul.c-navigation-global__categories > li.c-navigation-global__category > span.c-navigation-global__category__arrow > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	15 x 15 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)
li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img `li.c-navigation-global_product > span.c-navigation-global__category__arrow > a > img`	www.kantar.com/-/media/Themes/Kantar/Global/KantarMain/images/arrow	12 x 12 (1.00)	9 x 17 (0.53)

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Source maps translate minified code to the original source code. This helps developers debug in production. In addition, Lighthouse is able to provide further insights. Consider deploying source maps to take advantage of these benefits. Learn more about source maps.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Map URL
/-/media/themes/kantar/global/core-libraries/scripts/opti...
cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk.js	cdn.bc0a.com/autopilot/f00000000300611/autopilot_sdk.js.map

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Avoids requesting the notification permission on page load

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No browser errors logged to the console

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

○Redirects HTTP traffic to HTTPS

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Content Best Practices

Descriptive link text helps search engines understand your content. Learn how to make links more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Link destination	Link Text
www.kantar.com/solutions/signal-intelligence	Learn More
www.kantar.com/solutions/decision-intelligence	Learn More
www.kantar.com/solutions/strategic-intelligence	Learn More
www.kantar.com/campaigns/brandz	Read more
www.kantar.com/uki/supplier-onboarding-and-risk-assessment	LEARN MORE

Format your HTML in a way that enables crawlers to better understand your app’s content.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links are crawlable

●robots.txt is valid

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

○Document has a valid `rel=canonical`