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· 5 checks — Internal links, mixed-content guards, Open Graph previews, and structured data rolled into one auditable list.
SCORE
77
GRADE
C
FIX
1
REVIEW
4
PASS
0
INFO
0
Checks
5
4 REVIEW 1 FIX
B
Mixed Content
1 HTTP resource(s) loaded on HTTPS page
REVIEW
1 HTTP resource(s) loaded on HTTPS page
Critical::
HTTP link loaded on HTTPS page
Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.
Got: http://gmpg.org/xfn/11 Expected: https://gmpg.org/xfn/11
URL: http://gmpg.org/xfn/11

Modern browsers block or warn about HTTP resources on HTTPS pages. Change the URL to use HTTPS.

Expected: https://gmpg.org/xfn/11
Why this matters

Mixed content — HTTP resource on HTTPS page. Browser may block silently or warn user.

Source: Google Chrome Security

B
Open Graph
Open Graph tags are partially configured — some improvements recommended.
REVIEW
Open Graph tags are partially configured — some improvements recommended.
Critical::
og:image is not reachable
The og:image URL could not be fetched. Social platforms won't be able to display it.
Got: https://static-www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png
Info::
og:title is short (6 characters)
Ideal length is 25–60 characters for social sharing previews.
Got: 6 chars Expected: 25–60 chars
Info::
og:description is short (50 characters)
Ideal length is 55–200 characters for social sharing previews.
Got: 50 chars Expected: 55–200 chars
Info::
Missing og:site_name
The og:site_name tag displays the website name in social previews.
URL: https://static-www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png

The og:image URL could not be fetched. Social platforms won't be able to display it.

Why this matters

An unreachable og:image URL (404, DNS fail, slow timeout) means social platforms cache the failure and serve no image for hours.

Learn more ▾

Social platforms (Facebook, Twitter) cache OG metadata aggressively — including failed image fetches. A momentarily-broken og:image can leave your shares imageless for hours. Test og:image URLs in Facebook's Sharing Debugger to force re-cache after fixing.

Source: Open Graph Protocol / Facebook Sharing Debugger

URL: 6 chars

Ideal length is 25–60 characters for social sharing previews.

Expected: 25–60 chars
Why this matters

og:title very short — may render with awkward whitespace in social cards.

Source: Open Graph Protocol

URL: 50 chars

Ideal length is 55–200 characters for social sharing previews.

Expected: 55–200 chars
Why this matters

og:description very short — provides little context in social cards.

Source: Open Graph Protocol

The og:site_name tag displays the website name in social previews.

Why this matters

Without og:site_name, social cards omit the brand attribution — users see the post but not who published it.

Learn more ▾

og:site_name appears in the social card chrome (above the title in Facebook/LinkedIn previews). Without it, posts read as anonymous URLs. Set it to your brand name to get free attribution on every share.

Source: Open Graph Protocol

Preview

adweek.com

ADWEEK

Breaking News in Advertising, Media and Technology

Preview quality · Twitter/X A+ · 100/100
  • twitter:card — summary_large_image
  • twitter:title — ADWEEK
  • twitter:description — Breaking News in Advertising, Media and Technology
  • twitter:image — https://static-www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png

ADWEEK.COM

ADWEEK

Breaking News in Advertising, Media and Technology

Preview quality · Facebook A · 85/100
  • og:title — ADWEEK
  • og:description — Breaking News in Advertising, Media and Technology
  • og:image — https://static-www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png
  • og:type — article
  • og:url — https://www.adweek.com
  • og:site_name — Add og:site_name — Recommended — site-level brand line in the preview

ADWEEK

adweek.com

Preview quality · LinkedIn A+ · 100/100
  • og:title — ADWEEK
  • og:description — Breaking News in Advertising, Media and Technology
  • og:image — https://static-www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png

adweek.com

ADWEEK

Breaking News in Advertising, Media and Technology

Preview quality · Slack A+ · 100/100
  • og:title — ADWEEK
  • og:description — Breaking News in Advertising, Media and Technology
  • og:image — https://static-www.adweek.com/wp-content/themes/adweek-next/assets/images/adweek-placeholder.png

Social preview quality

Averaged across Twitter/X, Facebook, LinkedIn, and Slack.

A+ · 96/100
FieldTwitter/XFacebookLinkedInSlack
og:title
og:description
og:image
og:type
og:url
og:site_name
twitter:card———
twitter:title———
twitter:description———
twitter:image———
C
Structured Data
Action
7 JSON-LD block(s) found — some improvements recommended.
REVIEW
7 JSON-LD block(s) found — some improvements recommended.
Critical::
Malformed JSON-LD block #1
JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http:\\/\\/schema.or\n\t^...............................\n"
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
Missing recommended property "publisher" for NewsArticle
Adding "publisher" can improve how search engines display your content.
Info::
Missing recommended property "dateModified" for NewsArticle
Adding "dateModified" can improve how search engines display your content.
Info::
7 JSON-LD blocks found

JSON parse error: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http:\\/\\/schema.or\n\t^...............................\n"

Why this matters

JSON-LD block fails to parse — Google ignores the entire block, so structured data effectively isn't there.

Learn more ▾

Common causes: trailing comma, single quotes instead of double, unescaped quote in a string value. Validate at https://validator.schema.org/ or Search Console's Rich Results Test.

Source: schema.org / Google Search Central

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "publisher" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

Adding "dateModified" can improve how search engines display your content.

Why this matters

Recommended schema properties unlock richer SERP layouts — without them you get the basic rich result instead of the enhanced one.

Learn more ▾

Recommended properties expand what Google can render. E.g., adding aggregateRating to Product unlocks star ratings; adding image to Article unlocks the image-card variant. Each recommended property is a direct SERP-real-estate gain.

Source: Google Search Central / schema.org

JSON-LD Blocks

Block 1 : NewsMediaOrganization
0 properties Invalid
Invalid JSON: Mismatch type map[string]interface {} with value array "at index 0: mismatched type with value\n\n\t[{\"@context\":\"http:\\/\\/schema.or\n\t^...............................\n"
[
  {
    "@context": "http:\/\/schema.org",
    "mainEntityOfPage": "https:\/\/www.adweek.com\/",
    "@type": "NewsMediaOrganization",
    "name": "ADWEEK",
    "description": "ADWEEK is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.\",",
    "url": "https:\/\/www.adweek.com",
    "telephone": "212-493-4262",
    "sameAs": [
      "https:\/\/twitter.com\/Adweek",
      "https:\/\/www.linkedin.com\/company\/adweek",
      "https:\/\/www.facebook.com\/Adweek\/",
      "https:\/\/www.youtube.com\/channel\/UCKhCJRTHHLuW2iW7XQtcfyQ",
      "https:\/\/www.instagram.com\/adweek\/",
      "https:\/\/www.tiktok.com\/@adweek",
      "https:\/\/en.wikipedia.org\/wiki\/Adweek",
      "https:\/\/www.wikidata.org\/wiki\/Q1134747",
      "https:\/\/www.crunchbase.com\/organization\/adweek\""
    ],
    "subOrganization": [
      "Adweek",
      "Brandweek",
      "Mediaweek"
    ],
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "261 Madison Ave, 8th Floor",
      "addressLocality": "New York, NY",
      "postalCode": "10016",
      "addressCountry": "USA"
    },
    "image": {
      "@type": "ImageObject",
      "url": "https:\/\/static-www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"
    },
    "logo": {
      "@type": "ImageObject",
      "url": "https:\/\/static-www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"
    }
  },
  {
    "@context": "http:\/\/schema.org",
    "@type": "WebPage",
    "headline": "Homepage",
    "url": "https:\/\/www.adweek.com"
  },
  {
    "@context": "https:\/\/schema.org",
    "@type": "WebSite",
    "url": "https:\/\/www.adweek.com",
    "name": "Adweek",
    "potentialAction": [
      {
        "@type": "SearchAction",
        "target": "https:\/\/www.adweek.com?s={search_term_string}",
        "query-input": "required name=search_term_string"
      }
    ]
  }
]
Block 2 : NewsArticle
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsArticle",
  "headline": "5 Ways Apple\u2019s Marketing Evolved in the Tim Cook Era",
  "image": [
    "https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/04\/AppleAdsTimCookEra.png?w=1304&h=734&crop=1"
  ],
  "datePublished": "2026-04-21T10:32:43-04:00",
  "author": [
    {
      "@type": "Person",
      "name": "Brittaney Kiefer",
      "url": "https:\/\/www.adweek.com\/contributor\/brittaney-kiefer\/"
    }
  ]
}
Block 3 : NewsArticle
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsArticle",
  "headline": "Inside Paramount's 2026 Upfront Dinners",
  "image": [
    "https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/04\/paramount-upfront-2026-interior.jpeg?w=1304&h=734&crop=1"
  ],
  "datePublished": "2026-04-21T10:00:00-04:00",
  "author": [
    {
      "@type": "Person",
      "name": "Bill Bradley",
      "url": "https:\/\/www.adweek.com\/contributor\/bill-bradley\/"
    }
  ]
}
Block 4 : NewsArticle
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsArticle",
  "headline": "How AI Can Turn Social Media Marketing Into a Measurable Growth Engine",
  "image": [
    "https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/04\/ViralNation-EB-042226-HP.jpg?w=1304&h=734&crop=1"
  ],
  "datePublished": "2026-04-20T13:27:11-04:00",
  "author": [
    {
      "@type": "Person",
      "name": "Shane Schick",
      "url": "https:\/\/www.adweek.com\/contributor\/shane-schick\/"
    }
  ]
}
Block 5 : NewsArticle
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsArticle",
  "headline": "5 Ways Apple\u2019s Marketing Evolved in the Tim Cook Era",
  "image": [
    "https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/04\/AppleAdsTimCookEra.png?w=1304&h=734&crop=1"
  ],
  "datePublished": "2026-04-21T10:32:43-04:00",
  "author": [
    {
      "@type": "Person",
      "name": "Brittaney Kiefer",
      "url": "https:\/\/www.adweek.com\/contributor\/brittaney-kiefer\/"
    }
  ]
}
Block 6 : NewsArticle
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsArticle",
  "headline": "Inside Paramount's 2026 Upfront Dinners",
  "image": [
    "https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/04\/paramount-upfront-2026-interior.jpeg?w=1304&h=734&crop=1"
  ],
  "datePublished": "2026-04-21T10:00:00-04:00",
  "author": [
    {
      "@type": "Person",
      "name": "Bill Bradley",
      "url": "https:\/\/www.adweek.com\/contributor\/bill-bradley\/"
    }
  ]
}
Block 7 : NewsArticle
6 properties Valid
{
  "@context": "https:\/\/schema.org",
  "@type": "NewsArticle",
  "headline": "How AI Can Turn Social Media Marketing Into a Measurable Growth Engine",
  "image": [
    "https:\/\/static-www.adweek.com\/wp-content\/uploads\/2026\/04\/ViralNation-EB-042226-HP.jpg?w=1304&h=734&crop=1"
  ],
  "datePublished": "2026-04-20T13:27:11-04:00",
  "author": [
    {
      "@type": "Person",
      "name": "Shane Schick",
      "url": "https:\/\/www.adweek.com\/contributor\/shane-schick\/"
    }
  ]
}
B
Brand Presence
Site-name consistency, favicon, social image, meta tags, schema, and contact signals
REVIEW

Brand Presence

Partial brand coverage — a few channels are missing brand signals.

B

70/100

Site name appears as

Page titleADWEEK
og:site_name—
twitter:site@adweek
Organization.name—

Consistent

Brand assets

Favicon

15/15

covers multiple sizes, apple-touch-icon + SVG

Social share image

20/20

og:image + twitter:image set

Meta completeness

20/20

Organization schema

0/15

Contact info discoverable

5/10

contact page

Findings

  • Missing brand name in: og:site_name, Organization.name
  • No Organization schema — Google can't render your logo in the knowledge panel
  • Only partial contact info discoverable — consider adding a dedicated contact page or mailto/tel link

How consistently your brand appears across channels — shared link previews, structured data, favicon, contact info.

All checks on this page are automated. Results are estimates - run targeted manual reviews when the score affects a release decision.

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