Lighthouse Mobile

· 0 checks — Mobile Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.

SCORE

GRADE

FIX

REVIEW

PASS

INFO

Detailed Report

Audit breakdown by category with detailed findings.

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]

items: [map[reflowTime:34.309 source:map[type:text value:[unattributed]]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL	Resource Size	Est Savings
5 Ways Apple’s Marketing Evolved in the Tim Cook Era `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...	731.8 KiB	690.9 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...	261.3 KiB	252.5 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img `div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img`	/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...	238.7 KiB	214.8 KiB
How AI Can Turn Social Media Marketing Into a Measurable Growth Engine `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...	245.9 KiB	205.0 KiB
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next G… `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/brave-commerce-gallo-wines-Br...	87.7 KiB	81.2 KiB
Inside Paramount `section.teaser_partner_more > div.section--teaser_partner > a > img.image`	/wp-content/uploads/2026/04/paramount-upfront-2026-interi...	98.6 KiB	68.0 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/03/telemundo-worldcup.jpeg?w=640...	44.4 KiB	35.6 KiB
Every Brand Needs An Enemy `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/every-brand-enemy-2026.jpg?w=...	36.1 KiB	29.5 KiB
Bringing Brands and Creators Together in the Participation Economy `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/SMW-SamsClub-041526-McCarver-...	26.2 KiB	19.6 KiB
After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One `div.homepage-latest-item > div.d-flex > a > img`	/wp-content/uploads/2026/04/sydney-sweeney-second-america...	22.3 KiB	15.7 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/02/MLSTheCall.jpg?w=640&h=360&cr...	17.7 KiB	10.3 KiB
body.jar > div#google_image_div > a#aw0 > img.img_ad `body.jar > div#google_image_div > a#aw0 > img.img_ad`	tpc.googlesyndication.com/simgad/5227051962758283746	20.6 KiB	8.4 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img `div.homepage-list-vertical-list > div.homepage-list-item > a > img`	/wp-content/uploads/2026/04/CocaColaWorldCupEmotions.jpg?...	11.0 KiB	6.4 KiB

Optimize LCP by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Why this matters

Performance issues directly impact user engagement and conversion rates.

lhId: page-0-IMG

nodeLabel: 5 Ways Apple’s Marketing Evolved in the Tim Cook Era

path: 1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,0,DIV,0,SECTION,0,DIV,0,A,0,IMG

selector: section.teaser_partner_more > div.section--teaser_partner > a > img.image

snippet: <img width="1200" height="675" src="https://static-www.adweek.com/wp-content/uploads/2026/04/AppleAdsTimCookEr…" alt="5 Ways Apple’s Marketing Evolved in the Tim Cook Era" class="image img-fluid" loading="lazy" fetchpriority="high" decoding="async">

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.

title: Preconnected origins

description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.

title: Preconnect candidates

value: No additional origins are good candidates for preconnecting

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size	Duration
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5	1.0 KiB	1.0 s
/wp-content/themes/adweek-next/src/js/js-cookie.min.js?ve...	1.1 KiB
/wp-content/plugins/adw-zephr/src/adw-zephr.css?ver=17737...	1.9 KiB
/wp-content/plugins/adw-listing-ordering/assets/custom.cs...	5.7 KiB	151 ms
/css2?family=Geist:wght@100..900&family=League+Gothic&fam...	1.3 KiB	820 ms
/wp-content/themes/adweek-next/dist/styles/css/style.css?...	30.3 KiB	151 ms
/wp-content/plugins/adw-blocks/build/css/frontend.css?ver...	2.0 KiB
/wp-content/plugins/aw-sitewide/libraries/slick/slick-the...	1.1 KiB
/wp-content/plugins/aw-membership-accounts/assets/fronten...	1.1 KiB
/wp-content/plugins/aw-ads/assets/frontend/styles/styles....	485 B
/wp-content/themes/adweek-next/src/css/contextual-greetin...	1.5 KiB
/wp-content/plugins/adw-blocks/src/block_editor/blocks/su...	3.3 KiB
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.7 KiB
/wp-content/plugins/aw-sitewide/libraries/slick/slick.css...	808 B
/wp-content/mu-plugins/search/elasticpress/dist/css/relat...	466 B
/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min...	2.0 KiB	151 ms
/wp-content/plugins/adw-blocks-v2/build/live-post-contain...	1.2 KiB
/wp-content/plugins/adw-blocks-v2/build/pages-post-contai...	3.4 KiB	151 ms
/wp-content/plugins/adw-utils/build/awesomplete/awesomple...	1010 B
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...	2.1 KiB
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...	3.7 KiB	151 ms
static-www.adweek.com/wp-content/plugins/adw-navigation/dist/css/index.css	1.5 KiB	813 ms
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g	14.0 KiB
/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5...	3.2 KiB
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js	2.7 KiB	753 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Request	Cache TTL	Transfer Size
c.amazon-adsystem.com/aax2/apstag.js	3600.0 s	91.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	3600.0 s	83.1 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	3600.0 s	73.1 KiB
bytes.adweek.com/vs.js?cid=8CU4OW16B	300.0 s	44.4 KiB
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...	300.0 s	43.8 KiB
ml314.com/tag.aspx?ts=1776802328309	3600.0 s	38.7 KiB
cdn.id5-sync.com/api/1.0/id5-api.js	3600.0 s	34.5 KiB
fpa-cdn.adweek.com/keys/adweek.com/p.js	0.0 ms	20.4 KiB
c.lytics.io/static/pathfora.min.js	3600.0 s	24.3 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	900.0 s	21.7 KiB
b-code.liadm.com/b-019f.min.js	86400.0 s	45.7 KiB
/pagead/managed/js/adsense/m202604170101/show_ads_impl_fy...	1209600.0 s	177.5 KiB
c.lytics.io/api/tag/abdd09476411aa251d907649c25e11e9/latest.min.js	7200.0 s	22.4 KiB
www.google-analytics.com/analytics.js	7200.0 s	20.9 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-load.js	3600.0 s	16.5 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	604800.0 s	107.2 KiB
htlbid.com/v3/adweek.com/htlbid.js	600.0 s	8.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js	86400.0 s	18.7 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js	86400.0 s	13.1 KiB
c.lytics.io/static/pathfora.min.css	3600.0 s	4.6 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js	86400.0 s	9.1 KiB
js.outcomes.net/tags/display.js	86400.0 s	7.7 KiB
raven-edge.aditude.io/raven/adweek-main-A3a99/library.js	300.0 s	2.6 KiB
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js	3600.0 s	2.7 KiB
/components/htl-injector-component.6f9fd855080891057769.js	86400.0 s	5.2 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/l...	60.0 s	2.1 KiB
js.outcomes.net/tags/modules.js	86400.0 s	4.3 KiB
/components/creative-timed-refresh-component.a1a922b43837...	86400.0 s	4.1 KiB
config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a3	3600.0 s	1.8 KiB
/api/personalize/abdd09476411aa251d907649c25e11e9/user/_u...	0.0 ms	1.3 KiB
/a4flkt7l2b/z9gd/599746e2-3347-4338-99c5-1dbce9bf81bd/www...	0.0 ms	1.3 KiB
/components/htl-prebid-floors-component.d3bc1be21aeafbc98...	86400.0 s	2.9 KiB
/components/first-party-data-component.9031b6342187473708...	86400.0 s	2.8 KiB
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5	600.0 s	1.0 KiB
pagead2.googlesyndication.com/pagead/js/r20260420/r20110914/abg_lite_fy2021.js	1209600.0 s	8.4 KiB
/collect?v=2&fmt=js&pid=252369&time=1776802328007&url=htt...	0.0 ms	693 B
/f7292f65-2e05-48c5-b41e-c43d7aa1b15f.js?pbxd=https%3A%2F...	3600.0 s	856 B
/w37htfhcq2/z9g/digibox.gif?c=1776802323865&h=www.adweek....	0.0 ms	655 B
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	86400.0 s	1.6 KiB
/components/activity-refresh-component.059097ebda70e7a178...	86400.0 s	1.6 KiB
/components/pubxai-analytics-component.aadb280f99372de82f...	86400.0 s	1.5 KiB
/prod/1.19.14-y0ptsc/prebid-analytics.980e6134af0dbb700d9...	604800.0 s	5.5 KiB
/api/program/campaign/config/abdd09476411aa251d907649c25e...	7200.0 s	753 B
/components/refresh-all-ads-component.db7de998acab3aec35b...	86400.0 s	1.4 KiB
sli.adweek.com/baker?dtstmp=1776802328341	0.0 ms	538 B
rules.quantcount.com/rules-p-ggacXQBWzQzz2.js	3600.0 s	641 B
/components/taboola-auto-tagId-component.d35311409295ad80...	86400.0 s	1.1 KiB
/pagead/js/r20260420/r20110914/elements/html/image_resour...	1209600.0 s	4.0 KiB
/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%...	0.0 ms	200 B
match.adsrvr.org/track/cmf/generic?ttd_pid=liveintent&ttd_tpi=1&gdpr=0	0.0 ms	149 B
secure.intuition-agile-7.com/js/791961.js	86400.0 s	321 B
/pagead/js/r20260420/r20110914/client/window_focus_fy2021.js	1209600.0 s	1.2 KiB

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 1.2 s

URL	Time Spent
adweek.com/	1.2 s
www.adweek.com/	0.0 ms

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 150 ms 4.2 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.7 KiB	4.2 KiB

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 54.0 KiB

URL	Transfer Size	Est Savings
/wp-content/themes/adweek-next/dist/styles/css/style.css?...	30.0 KiB	27.6 KiB
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g	13.9 KiB	13.8 KiB
/wp-content/themes/adweek-next/page-templates/home.css?ve...	16.5 KiB	12.6 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 450 ms 983.4 KiB

URL	Transfer Size	Est Savings
/pagead/managed/js/adsense/m202604170101/show_ads_impl_fy...	177.5 KiB	139.2 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31...	187.7 KiB	98.3 KiB
/p/320810193/connatix.player.js?cid=1ffde736-eb53-11e9-b4...	138.5 KiB	94.7 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	124.4 KiB	92.2 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...	116.3 KiB	73.5 KiB
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1	167.1 KiB	67.0 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	106.9 KiB	60.7 KiB
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1	175.6 KiB	57.0 KiB
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW	172.6 KiB	53.2 KiB
c.amazon-adsystem.com/aax2/apstag.js	90.6 KiB	38.3 KiB
/wp-content/themes/adweek-next/dist/js/top/legacy/index.j...	43.9 KiB	34.3 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	82.8 KiB	33.5 KiB
/pagead/managed/js/activeview/current/ufs_web_display.js	73.1 KiB	31.8 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	54.1 KiB	31.5 KiB
/wp-content/plugins/adw-navigation/dist/js/navigation/ind...	65.1 KiB	30.7 KiB
/wp-content/plugins/adw-navigation/dist/js/react/index.js...	57.3 KiB	26.9 KiB
ml314.com/tag.aspx?ts=1776802328309	38.2 KiB	20.7 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Total CPU Time	Script Evaluation	Script Parse
Unattributable	6.4 s	527 ms	0.0 ms
www.adweek.com/	5.2 s	447 ms	48 ms
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js	2.9 s	499 ms	6.1 ms
/wp-content/plugins/adw-blocks/build/postContainerBlock/j...	2.5 s	2.3 s	0.4 ms
/wp-content/plugins/adw-navigation/dist/js/react/index.js...	1.3 s	370 ms	23 ms
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...	653 ms	600 ms	14 ms
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW	588 ms	500 ms	67 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js?cb=31...	541 ms	433 ms	70 ms
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1	498 ms	452 ms	42 ms
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js	384 ms	343 ms	32 ms
/wp-content/themes/adweek-next/src/js/custom/homepage-liv...	330 ms	321 ms	0.6 ms
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...	328 ms	242 ms	37 ms
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1	319 ms	262 ms	54 ms
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...	280 ms	224 ms	54 ms
/pagead/managed/js/activeview/current/ufs_web_display.js	257 ms	221 ms	21 ms
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js	252 ms	182 ms	69 ms
/components/throttle-refresh-component.de8e70e8b17a42bbf0...	238 ms	233 ms	0.6 ms
/pagead/managed/js/adsense/m202604170101/show_ads_impl_fy...	211 ms	119 ms	41 ms
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-load.js	196 ms	181 ms	6.8 ms
c.amazon-adsystem.com/aax2/apstag.js	178 ms	148 ms	27 ms
securepubads.g.doubleclick.net/tag/js/gpt.js	171 ms	113 ms	13 ms
/wp-content/plugins/aw-ga4/dist/scripts.min.js?ver=177378...	170 ms	166 ms	2.3 ms
www.adweek.com/wp-includes/js/wp-api.min.js?ver=6.8.5	143 ms	123 ms	1.5 ms
/p/320810193/connatix.player.js?cid=1ffde736-eb53-11e9-b4...	138 ms	91 ms	46 ms
b-code.liadm.com/b-019f.min.js	123 ms	105 ms	15 ms
/components/htl-injector-component.6f9fd855080891057769.js	121 ms	98 ms	20 ms
static-www.adweek.com/wp-content/plugins/adw-navigation/dist/jquery-3.4.1.min.js	104 ms	86 ms	6.6 ms
/wp-content/plugins/adw-blocks-v2/build/smart-paragraph/v...	100 ms	92 ms	0.5 ms
/api/personalize/abdd09476411aa251d907649c25e11e9/user/_u...	93 ms	88 ms	0.3 ms
fpa-cdn.adweek.com/keys/adweek.com/p.js	92 ms	82 ms	5.4 ms
/wp-content/themes/adweek-next/dist/js/top/legacy/index.j...	84 ms	69 ms	13 ms
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js	77 ms	48 ms	28 ms
www.google-analytics.com/analytics.js	64 ms	58 ms	5.1 ms
snap.licdn.com/li.lms-analytics/insight.min.js	61 ms	55 ms	4.3 ms
/wp-content/plugins/adw-navigation/dist/js/navigation/ind...	56 ms	35 ms	21 ms
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js	55 ms	47 ms	8.0 ms
bytes.adweek.com/vs.js?cid=8CU4OW16B	55 ms	40 ms	14 ms
/wp-content/plugins/aw-sitewide/libraries/anime/anime.min...	52 ms	7.7 ms	1.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

Category	Time Spent
Script Evaluation	10.6 s
Other	9.5 s
Style & Layout	3.7 s
Script Parsing & Compilation	946 ms
Rendering	758 ms
Parse HTML & CSS	385 ms
Garbage Collection	243 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reason	Failure type
Pages with cache-control:no-store header cannot enter back/forward cache.	Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.	Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.	Not actionable

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL	Transfer Size
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...	732.8 KiB
/wp-content/uploads/2026/04/Untitled-design-8-1.png?w=640...	347.7 KiB
/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...	261.9 KiB
/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...	246.4 KiB
/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...	239.2 KiB
/wp-content/uploads/2026/04/belonging-panel.png?w=640&h=3...	235.6 KiB
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=640&...	223.4 KiB
/wp-content/uploads/2026/02/ftc-ias-investigation-probe-2...	215.0 KiB
/wp-content/uploads/2026/03/job-gucci-herme-2026.png?w=64...	214.9 KiB
/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...	200.4 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

	URL
Cover `div.col-xl-8 > div.vpc-media-container > div.vpc-feature-wrapper > img.vpc-featured-image`	/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...
Tim Cook Grew Apple by Reducing Its Ambition `div.row > div.homepage-latest-item > a.homepage-latest-main-image-link > img.w-100`	/wp-content/uploads/2026/04/cook-fernus-2026.jpg?w=640&h=...
Logo `div.row > div.col-xl-8 > div.mb-4 > img.img-fluid`	static-develop.adweek.com/wp-content/uploads/2022/05/awpn-icon-1.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Layout shift culprits

●Optimize DOM size

●Font display

●LCP breakdown

●Modern HTTP

●Optimize viewport for mobile

●Minify JavaScript

●User Timing marks and measures 22 user timings

●Avoid long main-thread tasks 20 long tasks found

●Network Requests

●Network Round Trip Times 120 ms

●Server Backend Latencies 420 ms

●Tasks

●Diagnostics

●Metrics

●Screenshot Thumbnails

●Final Screenshot

●Script Treemap Data

●Resources Summary

●Initial server response time was short Root document took 200 ms

●Avoid large layout shifts 2 layout shifts found

○INP breakdown

○Avoid non-composited animations

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon `div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`
div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot `div.adw-block > div.branded-squares-row-container-mobile > div.branded-squares-row-dots-mobile > button.branded-squares-row-dot`

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light `div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a `div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a`

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
ADWEEK `div.mobile-alert-container > div.alert-content > div.alert-label > span.alert-brand`
ALERT: `div.mobile-alert-container > div.alert-content > div.alert-label > span.alert-type`
TV UPFRONTS `div.wp-block-column > section.teaser_partner_more > div.section--teaser_kicker > div.section__kickerlabel`
More Podcasts `div.container > div.row > div.col-xl-4 > a.btn`

These are opportunities to improve the legibility of your content.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
©2026 Adweek - All Rights Reserved Do not sell my personal information Terms of… `div.row > div.col-12 > nav.footer-small-nav > ul.nav`

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

○Interactive controls are keyboard focusable

○Interactive elements indicate their purpose and state

○The page has a logical tab order

○Visual order on the page follows DOM order

○User focus is not accidentally trapped in a region

○The user's focus is directed to new content added to the page

○HTML5 landmark elements are used to improve navigation

○Offscreen content is hidden from assistive technology

○Custom controls have associated labels

○Custom controls have ARIA roles

●`[aria-*]` attributes match their roles

●`[aria-hidden="true"]` is not present on the document `<body>`

●`[role]`s have all required `[aria-*]` attributes

●`[role]` values are valid

●`[aria-*]` attributes have valid values

●`[aria-*]` attributes are valid and not misspelled

●Image elements have `[alt]` attributes

●Form elements have associated labels

●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.

●ARIA attributes are used as specified for the element's role

●`[aria-hidden="true"]` elements do not contain focusable descendents

●Elements use only permitted ARIA attributes

●Document has a `<title>` element

●`<frame>` or `<iframe>` elements have a title

●`<html>` element has a `[lang]` attribute

●`<html>` element has a valid value for its `[lang]` attribute

●Links are distinguishable without relying on color.

●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements

●No element has a `[tabindex]` value greater than 0

●Touch targets have sufficient size and spacing.

●Heading elements appear in a sequentially-descending order

●Document has a main landmark.

●Deprecated ARIA roles were not used

●ARIA IDs are unique

●Identical links have the same purpose.

○`[accesskey]` values are unique

○`button`, `link`, and `menuitem` elements have accessible names

○Elements with `role="dialog"` or `role="alertdialog"` have accessible names.

○ARIA input fields have accessible names

○ARIA `meter` elements have accessible names

○ARIA `progressbar` elements have accessible names

○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.

○`[role]`s are contained by their required parent element

○Elements with the `role=text` attribute do not have focusable descendents.

○ARIA toggle fields have accessible names

○ARIA `tooltip` elements have accessible names

○ARIA `treeitem` elements have accessible names

○The page contains a heading, skip link, or landmark region

○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.

○Definition list items are wrapped in `<dl>` elements

○No form fields have multiple labels

○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.

○Input buttons have discernible text.

○`<input type="image">` elements have `[alt]` text

○The document does not use `<meta http-equiv="refresh">`

○`<object>` elements have alternate text

○Select elements have associated label elements.

○Skip links are focusable.

○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.

○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.

○`[lang]` attributes have a valid value

○`<video>` elements contain a `<track>` element with `[kind="captions"]`

○Tables have different content in the summary attribute and `<caption>`.

○All heading elements contain content.

○Uses ARIA roles only on compatible elements

○Image elements do not have `[alt]` attributes that are redundant text.

○Elements with visible text labels have matching accessible names.

○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.

○`<td>` elements in a large `<table>` have one or more table headers.

Best Practices

Trust and Safety

Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Learn more about responsibly getting permission for notifications.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / Warning	Source
AttributionReporting	snap.licdn.com/li.lms-analytics/insight.min.js

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source	Description
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-a"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-a"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m1"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m1"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-oop"`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275	`%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-t"`
www.adweek.com/	`Access to XMLHttpRequest at 'https://cdn.cookielaw.org/consent/5a7b50b6-21b9-492d-92d6-40ca1a06e40c/5a7b50b6-21b9-492d-92d6-40ca1a06e40c.json' from origin 'https://www.adweek.com' has been blocked by CORS policy: No 'Access-Control-Allow-Origin' header is present on the requested resource.`
/consent/5a7b50b6-21b9-492d-92d6-40ca1a06e40c/5a7b50b6-21...	`Failed to load resource: net::ERR_FAILED`
www.adweek.com/manifest.webmanifest	`Failed to load resource: the server responded with a status of 404 ()`
www.adweek.com/manifest.webmanifest	`Failed to load resource: the server responded with a status of 404 ()`
www.adweek.com/	`Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404`
www.adweek.com/	`Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404`
www.adweek.com/ line 4488, col 0	`ReferenceError: wp is not defined at https://www.adweek.com/:4489:1`
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 59291	`TypeError: Cannot read properties of undefined (reading 'Domain') at S.setDomainIfBulkDomainEnabled (https://cdn.cookielaw.org/scripttemplates/otSDKStub.js:1:10186) at S.getLocation (https://cdn.cookielaw.org/scripttemplates/otSDKStub.js:1:10625) at s.onerror (https://cdn.cookielaw.org/scripttemplates/otSDKStub.js:1:13306) at XMLHttpRequest.sentryWrapped (https://browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js:2:59269)`

●Uses HTTPS

●Avoids third-party cookies

●Allows users to paste into input fields

●Avoids requesting the geolocation permission on page load

●Displays images with correct aspect ratio

●Serves images with appropriate resolution

●Page has the HTML doctype

●Properly defines charset

●No issues in the `Issues` panel in Chrome Devtools

●Ensure CSP is effective against XSS attacks

●Use a strong HSTS policy

●Ensure proper origin isolation with COOP

●Mitigate clickjacking with XFO or CSP

●Mitigate DOM-based XSS with Trusted Types

●Detected JavaScript libraries

●Page has valid source maps

○Redirects HTTP traffic to HTTPS

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Line #	Content	Error
1	`Disallow: /wp-includes/`	`No user-agent specified`
2	`Disallow: /wp-content/plugins/`	`No user-agent specified`
3	`Disallow: /wp-content/themes/`	`No user-agent specified`

To appear in search results, crawlers need access to your app.

○Structured data is valid

●Page isn’t blocked from indexing

●Document has a `<title>` element

●Document has a meta description

●Page has successful HTTP status code

●Links have descriptive text

●Links are crawlable

●Image elements have `[alt]` attributes

●Document has a valid `hreflang`

●Document has a valid `rel=canonical`