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· 0 checks — Desktop Lighthouse audit -- Performance, Accessibility, Best Practices, and SEO category breakdown.
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Detailed Report

Audit breakdown by category with detailed findings.

34

Performance

Insights

Remove large, duplicate JavaScript modules from bundles to reduce unnecessary bytes consumed by network activity.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile Baseline features, unless you know you must support older browsers. Learn why most sites can deploy ES6+ code without transpiling

Why this matters

Performance issues directly impact user engagement and conversion rates.

3rd party code can significantly impact load performance. Reduce and defer loading of 3rd party code to prioritize your page's content.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Layout shifts occur when elements move absent any user interaction. Investigate the causes of layout shifts, such as elements being added, removed, or their fonts changing as the page loads.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:0.10879299999999999] map[node:map[boundingRect:map[bottom:707 height:300 left:1013 right:1313 top:407 width:300] lhId:page-15-DIV nodeLabel:Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV BY AMAZON… path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,0,DIV,1,DIV,0,DIV,0,DIV selector:div.adw-block > div.row > div.branded-square-item > div.branded-square-card snippet:<div class="branded-square-card position-relative overflow-hidden" style="width: 300px !important; height: 300px !important; opacity: 1 !important;"> type:node] score:0.09469 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1947 height:113 left:1013 right:1126 top:1834 width:113] lhId:page-309-IMG nodeLabel:Newsletter Subscribe Image path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,3,DIV,0,FORM,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.row > div.col-5 > div.newsletter-subscribe-image > img snippet:<img height="100" width="100" src="https://static-www.adweek.com/wp-content/uploads/2026/02/Dailysignupimage.…" alt="Newsletter Subscribe Image"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:13106 height:12959 left:0 right:1350 top:147 width:1350] lhId:page-21-DIV nodeLabel:THE LATEST Tim Cook Grew Apple by Reducing Its Ambition BY MARK RITSON There is… path:1,HTML,1,BODY,1,DIV,6,DIV selector:body.home > div#page > div#home snippet:<div id="home" role="main"> type:node] score:0.012193 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1947 height:113 left:1013 right:1126 top:1834 width:113] lhId:page-309-IMG nodeLabel:Newsletter Subscribe Image path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,3,DIV,0,FORM,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.row > div.col-5 > div.newsletter-subscribe-image > img snippet:<img height="100" width="100" src="https://static-www.adweek.com/wp-content/uploads/2026/02/Dailysignupimage.…" alt="Newsletter Subscribe Image"> type:node]]] type:subitems]] map[node:map[boundingRect:map[bottom:1239 height:462 left:378 right:973 top:777 width:595] lhId:page-18-DIV nodeLabel:TV UPFRONTS Inside Paramount's 2026 Upfront Dinners BY BILL BRADLEY These are P… path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,1,MAIN,4,DIV selector:div.adw-homepage-layout > div.d-flex > main.adw-homepage-main > div.wp-block-columns snippet:<div class="wp-block-columns is-layout-flex wp-container-corecolumns-is-layout-28f8449…"> type:node] score:0.00191 subItems:map[items:[map[cause:Unsized image element extra:map[boundingRect:map[bottom:1947 height:113 left:1013 right:1126 top:1834 width:113] lhId:page-309-IMG nodeLabel:Newsletter Subscribe Image path:1,HTML,1,BODY,1,DIV,6,DIV,0,DIV,0,ARTICLE,0,DIV,1,DIV,0,DIV,2,ASIDE,1,DIV,3,DIV,0,FORM,0,DIV,0,DIV,0,DIV,1,DIV,0,DIV,0,DIV,0,DIV,0,IMG selector:div.row > div.col-5 > div.newsletter-subscribe-image > img snippet:<img height="100" width="100" src="https://static-www.adweek.com/wp-content/uploads/2026/02/Dailysignupimage.…" alt="Newsletter Subscribe Image"> type:node]] map[cause:Web font extra:map[type:url value:https://fonts.gstatic.com/s/sourceserif4/v14/vEFI2_tTDB4M7-auWDN0ahZJW1gb8te1Xb7G.woff2]]] type:subitems]]]
headings: [map[key:node label:Element subItemsHeading:map[key:extra] valueType:node] map[granularity:0.001 key:score label:Layout shift score subItemsHeading:map[key:cause valueType:text] valueType:numeric]]
items: [map[node:map[type:text value:Total] score:5.6e-05] map[node:map[boundingRect:map[bottom:85 height:57 left:1115 right:1326 top:28 width:211] lhId:page-23-DIV nodeLabel:Subscribe Sign In path:1,HTML,1,BODY,1,DIV,1,DIV,3,DIV,0,DIV,2,DIV selector:div#aw-nav-root > div.nav-right-col > div.row > div.user-nav-and-hamburger-search snippet:<div class="user-nav-and-hamburger-search col-auto d-flex gap-3 pe-0"> type:node] score:5.6e-05]]

Your first network request is the most important. Reduce its latency by avoiding redirects, ensuring a fast server response, and enabling text compression.

Why this matters

Performance issues directly impact user engagement and conversion rates.

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about forced reflows and possible mitigations.

Why this matters

Performance issues directly impact user engagement and conversion rates.

headings: [map[key:source label:Top function call valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:3.56 source:map[column:181692 line:1 type:source-location url:https://static-www.adweek.com/wp-content/plugins/adw-navigation/dist/js/react/index.js?ver=1775673991 urlProvider:network]]]
headings: [map[key:source label:Source valueType:source-location] map[granularity:1 key:reflowTime label:Total reflow time valueType:ms]]
items: [map[reflowTime:131.903 source:map[type:text value:[unattributed]]] map[reflowTime:2.897 source:map[column:6444 line:7 type:source-location url:https://static-www.adweek.com/wp-content/plugins/aw-sitewide/libraries/anime/anime.min.js?ver=1773780482 urlProvider:network]] map[reflowTime:0.663 source:map[column:6245 line:7 type:source-location url:https://static-www.adweek.com/wp-content/plugins/aw-sitewide/libraries/anime/anime.min.js?ver=1773780482 urlProvider:network]]]

Reducing the download time of images can improve the perceived load time of the page and LCP. Learn more about optimizing image size

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLResource SizeEst Savings
5 Ways Apple’s Marketing Evolved in the Tim Cook Era section.teaser_partner_more > div.section--teaser_partner > a > img.image
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...731.8 KiB699.4 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img div.homepage-list-vertical-list > div.homepage-list-item > a > img
/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...261.3 KiB258.4 KiB
How AI Can Turn Social Media Marketing Into a Measurable Growth Engine section.teaser_partner_more > div.section--teaser_partner > a > img.image
/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...245.9 KiB239.4 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link > img.homepage-list-first-image-img
/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...238.7 KiB226.9 KiB
Cover div.col-xl-8 > div.vpc-media-container > div.vpc-feature-wrapper > img.vpc-featured-image
/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...199.9 KiB153.6 KiB
Inside Paramount section.teaser_partner_more > div.section--teaser_partner > a > img.image
/wp-content/uploads/2026/04/paramount-upfront-2026-interi...98.6 KiB93.8 KiB
Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next G… div.homepage-latest-item > div.d-flex > a > img
/wp-content/uploads/2026/04/brave-commerce-gallo-wines-Br...87.7 KiB85.6 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img div.homepage-list-vertical-list > div.homepage-list-item > a > img
/wp-content/uploads/2026/03/telemundo-worldcup.jpeg?w=640...44.4 KiB41.5 KiB
Every Brand Needs An Enemy div.homepage-latest-item > div.d-flex > a > img
/wp-content/uploads/2026/04/every-brand-enemy-2026.jpg?w=...36.1 KiB33.9 KiB
Bringing Brands and Creators Together in the Participation Economy div.homepage-latest-item > div.d-flex > a > img
/wp-content/uploads/2026/04/SMW-SamsClub-041526-McCarver-...26.2 KiB24.0 KiB
After Building In-House Agencies for Brands, Jeffrey Gorder Is Back Leading One div.homepage-latest-item > div.d-flex > a > img
/wp-content/uploads/2026/04/sydney-sweeney-second-america...22.3 KiB20.1 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img div.homepage-list-vertical-list > div.homepage-list-item > a > img
/wp-content/uploads/2026/02/MLSTheCall.jpg?w=640&h=360&cr...17.7 KiB15.3 KiB
div.homepage-list-vertical-list > div.homepage-list-item > a > img div.homepage-list-vertical-list > div.homepage-list-item > a > img
/wp-content/uploads/2026/04/CocaColaWorldCupEmotions.jpg?...11.0 KiB9.5 KiB
div.branded-square-item > div.branded-square-card > a.d-block > div.branded-square-image div.branded-square-item > div.branded-square-card > a.d-block > div.branded-square-image
/wp-content/uploads/2025/09/AmazonAds-Twitch-Immersive-09...46.3 KiB8.8 KiB
Tim Cook Grew Apple by Reducing Its Ambition div.row > div.homepage-latest-item > a.homepage-latest-main-image-link > img.w-100
/wp-content/uploads/2026/04/cook-fernus-2026.jpg?w=640&h=...11.7 KiB5.6 KiB

Avoid chaining critical requests by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Why this matters

Performance issues directly impact user engagement and conversion rates.

description: [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints help the browser establish a connection earlier in the page load, saving time when the first request for that origin is made. The following are the origins that the page preconnected to.
title: Preconnected origins
description: Add [preconnect](https://developer.chrome.com/docs/lighthouse/performance/uses-rel-preconnect/) hints to your most important origins, but try to use no more than 4.
title: Preconnect candidates

Requests are blocking the page's initial render, which may delay LCP. Deferring or inlining can move these network requests out of the critical path.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer SizeDuration
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.51.1 KiB503 ms
/css2?family=Geist:wght@100..900&family=League+Gothic&fam...1.3 KiB315 ms
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js2.7 KiB240 ms
/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5...3.4 KiB419 ms
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g14.1 KiB293 ms
/wp-content/plugins/adw-zephr/src/adw-zephr.css?ver=17737...1.9 KiB
/wp-content/themes/adweek-next/src/js/js-cookie.min.js?ve...1.1 KiB
/wp-content/plugins/adw-listing-ordering/assets/custom.cs...5.7 KiB
/wp-content/plugins/aw-ads/assets/frontend/styles/styles....485 B
/wp-content/plugins/adw-blocks/src/block_editor/blocks/su...3.3 KiB
/wp-content/plugins/aw-membership-accounts/assets/fronten...1.1 KiB
/wp-content/plugins/adw-blocks-v2/build/pages-post-contai...3.4 KiB
/wp-content/plugins/adw-blocks-v2/build/live-post-contain...1.2 KiB
/wp-content/mu-plugins/search/elasticpress/dist/css/relat...466 B
/wp-content/themes/adweek-next/page-templates/home.css?ve...16.7 KiB
/wp-content/plugins/aw-sitewide/libraries/slick/slick.css...808 B
/wp-content/plugins/aw-sitewide/libraries/slick/slick-the...1.1 KiB
/wp-content/plugins/adw-blocks/build/css/frontend.css?ver...2.0 KiB
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...2.1 KiB
/wp-content/plugins/adw-blocks-v2/build/live-blog-timelin...3.7 KiB
/wp-content/themes/adweek-next/src/css/contextual-greetin...1.5 KiB
static-www.adweek.com/wp-content/plugins/adw-navigation/dist/css/index.css1.5 KiB251 ms
/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min...2.0 KiB
/wp-content/plugins/adw-utils/build/awesomplete/awesomple...1010 B
/wp-content/themes/adweek-next/dist/styles/css/style.css?...30.3 KiB82 ms

A long cache lifetime can speed up repeat visits to your page. Learn more about caching.

Why this matters

Performance issues directly impact user engagement and conversion rates.

RequestCache TTLTransfer Size
connect.facebook.net/en_US/fbevents.js1200.0 s96.6 KiB
c.amazon-adsystem.com/aax2/apstag.js3600.0 s91.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js3600.0 s83.1 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js86400.0 s128.4 KiB
bytes.adweek.com/vs.js?cid=8CU4OW16B300.0 s44.4 KiB
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...300.0 s43.8 KiB
/signals/config/404479249963233?v=2.9.303&r=stable&domain...1200.0 s46.9 KiB
ml314.com/tag.aspx?ts=17768023718903600.0 s38.7 KiB
cdn.id5-sync.com/api/1.0/id5-api.js3600.0 s34.6 KiB
fpa-cdn.adweek.com/keys/adweek.com/p.js0.0 ms20.4 KiB
c.lytics.io/static/pathfora.min.js3600.0 s24.3 KiB
secure.cdn.fastclick.net/js/pubcid/latest/pubcid.min.js900.0 s21.7 KiB
s.dpmsrv.com/dpm_6d3eeb1a2cc4cb90eb87ab1002ed6bb801b3aae1.min.js0.0 ms19.0 KiB
b-code.liadm.com/b-019f.min.js86400.0 s45.9 KiB
/pagead/managed/js/adsense/m202604160101/show_ads_impl_fy...1209600.0 s177.5 KiB
c.lytics.io/api/tag/abdd09476411aa251d907649c25e11e9/latest.min.js7200.0 s22.4 KiB
www.google-analytics.com/analytics.js7200.0 s20.9 KiB
/signals/config/189376389824492?v=2.9.303&r=stable&domain...1200.0 s16.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-load.js3600.0 s16.5 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js604800.0 s107.2 KiB
htlbid.com/v3/adweek.com/htlbid.js600.0 s8.6 KiB
snap.licdn.com/li.lms-analytics/insight.min.js86400.0 s18.7 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otTCF.js86400.0 s17.8 KiB
/logos/2358b0f9-da0d-410c-b539-d8fd15f9ce80/ad281eb7-288b...86400.0 s14.5 KiB
tags.crwdcntrl.net/lt/c/16576/sync.min.js86400.0 s13.1 KiB
c.lytics.io/static/pathfora.min.css3600.0 s4.7 KiB
cdn.cookielaw.org/scripttemplates/otSDKStub.js86400.0 s9.1 KiB
raven-edge.aditude.io/raven/adweek-main-A3a99/library.js300.0 s2.6 KiB
js.sentry-cdn.com/1b521105853e0b7ac1bb1cdd6f56b4ca.min.js3600.0 s2.7 KiB
/components/htl-injector-component.6f9fd855080891057769.js86400.0 s5.2 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/l...60.0 s2.1 KiB
/components/creative-timed-refresh-component.a1a922b43837...86400.0 s4.1 KiB
cdn.keywee.co/dist/analytics-1.5.12.min.js259200.0 s7.9 KiB
config.aps.amazon-adsystem.com/configs/4e8fb3b2-1c6c-42d6-890c-e5a6718315a33600.0 s1.8 KiB
/api/personalize/abdd09476411aa251d907649c25e11e9/user/_u...0.0 ms1.3 KiB
/components/htl-prebid-floors-component.d3bc1be21aeafbc98...86400.0 s2.9 KiB
/components/first-party-data-component.9031b6342187473708...86400.0 s2.9 KiB
/a4flkt7l2b/z9gd/599746e2-3347-4338-99c5-1dbce9bf81bd/www...0.0 ms1.1 KiB
cdn.cookielaw.org/logos/static/powered_by_logo.svg86400.0 s2.7 KiB
s.dpmsrv.com/blank.png0.0 ms1.0 KiB
htlbid.com/v3/adweek.com/htlbid.css?ver=6.8.5600.0 s1.1 KiB
/collect?v=2&fmt=js&pid=252369&time=1776802371524&url=htt...0.0 ms691 B
/f7292f65-2e05-48c5-b41e-c43d7aa1b15f.js?pbxd=https%3A%2F...3600.0 s856 B
/w37htfhcq2/z9g/digibox.gif?c=1776802368195&h=www.adweek....0.0 ms655 B
/components/throttle-refresh-component.de8e70e8b17a42bbf0...86400.0 s1.6 KiB
/components/activity-refresh-component.059097ebda70e7a178...86400.0 s1.6 KiB
/components/pubxai-analytics-component.aadb280f99372de82f...86400.0 s1.5 KiB
/api/program/campaign/config/abdd09476411aa251d907649c25e...7200.0 s761 B
/prod/1.19.14-y0ptsc/prebid-analytics.980e6134af0dbb700d9...604800.0 s5.5 KiB
/components/refresh-all-ads-component.db7de998acab3aec35b...86400.0 s1.4 KiB
sli.adweek.com/baker?dtstmp=17768023719580.0 ms538 B
rules.quantcount.com/rules-p-ggacXQBWzQzz2.js3600.0 s642 B
/components/taboola-auto-tagId-component.d35311409295ad80...86400.0 s1.1 KiB
/i?stm=1776802374074&e=pv&url=https%3A%2F%2Fwww.adweek.co...0.0 ms295 B
cdn.keywee.co/config/2253.js86400.0 s556 B
/usersync/liveintent/?cb=//i.liadm.com/s/35004?bidder_id%...0.0 ms200 B
match.adsrvr.org/track/cmf/generic?ttd_pid=liveintent&ttd_tpi=1&gdpr=00.0 ms149 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:o5yqsbf&fmt=30.0 ms149 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:a5i0ofw&fmt=30.0 ms148 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:0le2sb7&fmt=30.0 ms148 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:7n71k11&fmt=30.0 ms148 B
insight.adsrvr.org/track/pxl/?adv=f6ba480&ct=0:k5s6nis&fmt=30.0 ms148 B
secure.intuition-agile-7.com/js/791961.js86400.0 s321 B
/tr/?id=404479249963233&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
/tr/?id=404479249963233&ev=Lytics%20Audiences&dl=https%3A...0.0 ms16 B
/tr/?id=404479249963233&ev=Lytics%20Audiences&dl=https%3A...0.0 ms16 B
/tr/?id=189376389824492&ev=KWCEPV&dl=https%3A%2F%2Fwww.ad...0.0 ms16 B
/tr/?id=189376389824492&ev=PageView&dl=https%3A%2F%2Fwww....0.0 ms16 B
s.dpmsrv.com/blank.png0.0 ms0 B

These insights are also available in the Chrome DevTools Performance Panel - record a trace to view more detailed information.

Redirects introduce additional delays before the page can be loaded. Learn how to avoid page redirects.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 650 ms
URLTime Spent
adweek.com/650 ms
www.adweek.com/0.0 ms

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to windowing. Learn how to improve CLS

Why this matters

Performance issues directly impact user engagement and conversion rates.

ElementLayout shift score
Beyond the Myths: Your Guide to Unleashing the Power of Streaming TV BY AMAZON… div.adw-block > div.row > div.branded-square-item > div.branded-square-card
0.095
THE LATEST Tim Cook Grew Apple by Reducing Its Ambition BY MARK RITSON There is… body.home > div#page > div#home
0.012
TV UPFRONTS Inside Paramount's 2026 Upfront Dinners BY BILL BRADLEY These are P… div.adw-homepage-layout > div.d-flex > main.adw-homepage-main > div.wp-block-columns
0.002
Subscribe Sign In div#aw-nav-root > div.nav-right-col > div.row > div.user-nav-and-hamburger-search
0.000

Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

TTI

The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Diagnostics

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. Learn how to reduce unused CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 40 ms 74.5 KiB
URLTransfer SizeEst Savings
/wp-content/themes/adweek-next/dist/styles/css/style.css?...30.0 KiB27.1 KiB
22.5 KiB19.1 KiB
/wp-content/themes/adweek-next/page-templates/home.css?ve...16.5 KiB14.4 KiB
www.adweek.com/wp-includes/css/dist/block-library/style.min.css?m=1774626878g13.9 KiB13.8 KiB

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. Learn how to reduce unused JavaScript.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 80 ms 1.1 MiB
URLTransfer SizeEst Savings
/pagead/managed/js/adsense/m202604160101/show_ads_impl_fy...177.5 KiB139.2 KiB
/pagead/managed/js/gpt/m202604160201/pubads_impl.js187.7 KiB131.1 KiB
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...159.2 KiB94.9 KiB
/p/320936758/connatix.player.js?cid=1ffde736-eb53-11e9-b4...138.6 KiB94.8 KiB
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...116.3 KiB73.5 KiB
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=1167.2 KiB66.3 KiB
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js106.9 KiB63.3 KiB
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js128.2 KiB62.2 KiB
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1175.6 KiB56.6 KiB
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW172.6 KiB52.5 KiB
c.amazon-adsystem.com/aax2/apstag.js90.6 KiB38.0 KiB
dn0qt3r0xannq.cloudfront.net/adweek-D3stp1hWK/adweek.com/prebid-wrapper.js82.8 KiB34.7 KiB
/wp-content/themes/adweek-next/dist/js/top/legacy/index.j...43.9 KiB34.3 KiB
/wp-content/plugins/adw-navigation/dist/js/navigation/ind...65.1 KiB30.7 KiB
pagead2.googlesyndication.com/pagead/js/adsbygoogle.js54.1 KiB28.7 KiB
connect.facebook.net/en_US/fbevents.js96.5 KiB28.6 KiB
/wp-content/plugins/adw-navigation/dist/js/react/index.js...57.3 KiB26.9 KiB
ml314.com/tag.aspx?ts=177680237189038.2 KiB25.6 KiB

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to reduce Javascript execution time.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTotal CPU TimeScript EvaluationScript Parse
Unattributable1.7 s89 ms0.0 ms
www.adweek.com/1.2 s88 ms11 ms
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js871 ms267 ms1.8 ms
/wp-content/plugins/adw-blocks/build/postContainerBlock/j...652 ms570 ms0.1 ms
www.googletagmanager.com/gtm.js?id=GTM-KX5FCW460 ms403 ms16 ms
/wp-content/plugins/adw-navigation/dist/js/react/index.js...331 ms86 ms3.9 ms
c.amazon-adsystem.com/aax2/apstag.js158 ms147 ms7.4 ms
www.googletagmanager.com/gtag/js?id=G-3JLEQTPRR2&cx=c&gtm=4e64h1131 ms115 ms15 ms
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...109 ms97 ms3.5 ms
/pagead/managed/js/gpt/m202604160201/pubads_impl.js104 ms83 ms16 ms
/w37htfhcq2/vendor/599746e2-3347-4338-99c5-1dbce9bf81bd/m...98 ms56 ms15 ms
cdn.cookielaw.org/scripttemplates/202601.2.0/otBannerSdk.js95 ms54 ms16 ms
/components/htl-injector-component.6f9fd855080891057769.js94 ms90 ms3.1 ms
www.googletagmanager.com/gtag/js?id=G-RPHHPE5TM3&cx=c&_slc=169 ms58 ms10 ms
/signals/config/404479249963233?v=2.9.303&r=stable&domain...69 ms64 ms3.7 ms
/wp-content/themes/adweek-next/src/js/custom/homepage-liv...63 ms61 ms0.1 ms
b-code.liadm.com/b-019f.min.js55 ms50 ms4.2 ms
raven-static.aditude.io/prod/1.19.14-y0ptsc/raven.js55 ms39 ms15 ms
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689...53 ms44 ms9.2 ms

Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn how to minimize main-thread work

Why this matters

Performance issues directly impact user engagement and conversion rates.

CategoryTime Spent
Script Evaluation3.1 s
Other2.6 s
Style & Layout884 ms
Script Parsing & Compilation273 ms
Rendering157 ms
Parse HTML & CSS113 ms
Garbage Collection91 ms

Many navigations are performed by going back to a previous page, or forwards again. The back/forward cache (bfcache) can speed up these return navigations. Learn more about the bfcache

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failure reasonFailure type
Pages with cache-control:no-store header cannot enter back/forward cache.Actionable
Pages whose main resource has cache-control:no-store cannot enter back/forward cache.Not actionable
Back/forward cache is disabled because some JavaScript network request received resource with Cache-Control: no-store header.Not actionable

Minifying CSS files can reduce network payload sizes. Learn how to minify CSS.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Estimated savings: 0.0 ms 4.2 KiB
URLTransfer SizeEst Savings
/wp-content/themes/adweek-next/page-templates/home.css?ve...16.7 KiB4.2 KiB

Large network payloads cost users real money and are highly correlated with long load times. Learn how to reduce payload sizes.

Why this matters

Performance issues directly impact user engagement and conversion rates.

URLTransfer Size
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=1304...732.8 KiB
/wp-content/uploads/2026/04/Untitled-design-8-1.png?w=640...347.7 KiB
/wp-content/uploads/2026/01/CocaColaAlltheFeelsWorldCup.p...261.9 KiB
/wp-content/uploads/2026/04/ViralNation-EB-042226-HP.jpg?...246.4 KiB
/wp-content/uploads/2026/04/HERO-FOR-AXE-STORY.png?w=640&...239.2 KiB
/wp-content/uploads/2026/04/belonging-panel.png?w=640&h=3...235.6 KiB
/wp-content/uploads/2026/04/AppleAdsTimCookEra.png?w=640&...223.4 KiB
/wp-content/uploads/2026/02/ftc-ias-investigation-probe-2...215.0 KiB
/wp-content/uploads/2026/03/job-gucci-herme-2026.png?w=64...214.9 KiB
/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...200.3 KiB

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. Learn how to set image dimensions

Why this matters

Performance issues directly impact user engagement and conversion rates.

URL
Cover div.col-xl-8 > div.vpc-media-container > div.vpc-feature-wrapper > img.vpc-featured-image
/wp-content/uploads/2026/04/marketing-vanguard-coinbase-c...
Tim Cook Grew Apple by Reducing Its Ambition div.row > div.homepage-latest-item > a.homepage-latest-main-image-link > img.w-100
/wp-content/uploads/2026/04/cook-fernus-2026.jpg?w=640&h=...
Logo div.row > div.col-xl-4 > div.mb-4 > img.img-fluid
static-develop.adweek.com/wp-content/uploads/2022/05/awpn-icon-1.png

More information about the performance of your application. These numbers don't directly affect the Performance score.

●Optimize DOM size
●Font display
●LCP breakdown
●LCP request discovery
●Modern HTTP
●Optimize viewport for mobile
●Minify JavaScript
●User Timing marks and measures 22 user timings
●Avoid long main-thread tasks 18 long tasks found
●Network Requests
●Network Round Trip Times 170 ms
●Server Backend Latencies 440 ms
●Tasks
●Diagnostics
●Metrics
●Screenshot Thumbnails
●Final Screenshot
●Script Treemap Data
●Resources Summary
●Initial server response time was short Root document took 200 ms
○INP breakdown
○Avoid non-composited animations
85

Accessibility

These checks highlight opportunities to improve the accessibility of your web app. Automatic detection can only detect a subset of issues and does not guarantee the accessibility of your web app, so manual testing is also encouraged.

Names and labels

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. Learn how to make buttons more accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon div.nav-right-col > div.row > div.user-nav-and-hamburger-search > button#aw-nav-menu-icon
div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot
div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot div.adw-block > div.branded-squares-row-container > div.branded-squares-row-dots > button.branded-squares-row-dot

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. Learn how to make links accessible.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light div#page > div#aw-nav-root > div.aw-logo-wrapper > a.toggle-light
div.d-flex > aside.adw-homepage-sidebar > div.aw-logo-wrapper-vertical > a.toggle-light div.d-flex > aside.adw-homepage-sidebar > div.aw-logo-wrapper-vertical > a.toggle-light
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a.homepage-list-first-image-link
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a
div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a div.adw-block > div.homepage-list-vertical-list > div.homepage-list-item > a

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Contrast

Low-contrast text is difficult or impossible for many users to read. Learn how to provide sufficient color contrast.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
LEADERSHIP VOICES: div.py-2 > a.text-decoration-none > div.nav-alert-content > strong
TV UPFRONTS div.wp-block-column > section.teaser_partner_more > div.section--teaser_kicker > div.section__kickerlabel
ADWEEK BRANDED div.wp-block-column > section.teaser_partner_more > div.section--teaser_kicker > div.section__kickerlabel
More Podcasts div.container > div.row > div.col-xl-4 > a.btn
I Accept div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-accept-btn-handler
Reject All div.ot-sdk-row > div#onetrust-button-group-parent > div#onetrust-button-group > button#onetrust-reject-all-handler

These are opportunities to improve the legibility of your content.

Tables and lists

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. Learn more about proper list structure.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Failing Elements
©2026 Adweek - All Rights Reserved Do not sell my personal information Terms of… div.row > div.col-12 > nav.footer-small-nav > ul.nav

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

○Interactive controls are keyboard focusable
○Interactive elements indicate their purpose and state
○The page has a logical tab order
○Visual order on the page follows DOM order
○User focus is not accidentally trapped in a region
○The user's focus is directed to new content added to the page
○HTML5 landmark elements are used to improve navigation
○Offscreen content is hidden from assistive technology
○Custom controls have associated labels
○Custom controls have ARIA roles
●`[aria-*]` attributes match their roles
●`[aria-hidden="true"]` is not present on the document `<body>`
●`[role]`s have all required `[aria-*]` attributes
●`[role]` values are valid
●`[aria-*]` attributes have valid values
●`[aria-*]` attributes are valid and not misspelled
●Image elements have `[alt]` attributes
●Form elements have associated labels
●`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
●ARIA attributes are used as specified for the element's role
●Elements with `role="dialog"` or `role="alertdialog"` have accessible names.
●`[aria-hidden="true"]` elements do not contain focusable descendents
●Elements use only permitted ARIA attributes
●Document has a `<title>` element
●`<frame>` or `<iframe>` elements have a title
●`<html>` element has a `[lang]` attribute
●`<html>` element has a valid value for its `[lang]` attribute
●Links are distinguishable without relying on color.
●List items (`<li>`) are contained within `<ul>`, `<ol>` or `<menu>` parent elements
●No element has a `[tabindex]` value greater than 0
●Touch targets have sufficient size and spacing.
●Heading elements appear in a sequentially-descending order
●Document has a main landmark.
●Deprecated ARIA roles were not used
●ARIA IDs are unique
●Identical links have the same purpose.
●Elements with visible text labels have matching accessible names.
○`[accesskey]` values are unique
○`button`, `link`, and `menuitem` elements have accessible names
○ARIA input fields have accessible names
○ARIA `meter` elements have accessible names
○ARIA `progressbar` elements have accessible names
○Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
○`[role]`s are contained by their required parent element
○Elements with the `role=text` attribute do not have focusable descendents.
○ARIA toggle fields have accessible names
○ARIA `tooltip` elements have accessible names
○ARIA `treeitem` elements have accessible names
○The page contains a heading, skip link, or landmark region
○`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
○Definition list items are wrapped in `<dl>` elements
○No form fields have multiple labels
○`<html>` element has an `[xml:lang]` attribute with the same base language as the `[lang]` attribute.
○Input buttons have discernible text.
○`<input type="image">` elements have `[alt]` text
○The document does not use `<meta http-equiv="refresh">`
○`<object>` elements have alternate text
○Select elements have associated label elements.
○Skip links are focusable.
○Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
○`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
○`[lang]` attributes have a valid value
○`<video>` elements contain a `<track>` element with `[kind="captions"]`
○Tables have different content in the summary attribute and `<caption>`.
○All heading elements contain content.
○Uses ARIA roles only on compatible elements
○Image elements do not have `[alt]` attributes that are redundant text.
○Tables use `<caption>` instead of cells with the `[colspan]` attribute to indicate a caption.
○`<td>` elements in a large `<table>` have one or more table headers.
73

Best Practices

Trust and Safety

Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. Learn more about responsibly getting permission for notifications.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Source
/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8...

General

Deprecated APIs will eventually be removed from the browser. Learn more about deprecated APIs.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Deprecation / WarningSource
AttributionReporting
c.lytics.io/api/tag/abdd09476411aa251d907649c25e11e9/latest.min.js line 1, col 1814
Topics
/prebid/9.30.0.js?fork=1&v=bf6611fc0393cee6578a23c9bb5689... line 15, col 33305

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. Learn more about this errors in console diagnostic audit

Why this matters

Performance issues directly impact user engagement and conversion rates.

SourceDescription
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-m2_mobile"
browser.sentry-cdn.com/10.49.0/bundle.logs.metrics.min.js line 1, col 53275
%cCW display: inline-block; color: #fff; font-size: 9px; background: #61B321; padding: 1px 4px; border-radius: 0; margin-right: 1px; Missing a base prebid mapping for base ".htlad-oop"
www.adweek.com/manifest.webmanifest
Failed to load resource: the server responded with a status of 404 ()
www.adweek.com/manifest.webmanifest
Failed to load resource: the server responded with a status of 404 ()
/api/4510828868861952/envelope/?sentry_version=7&sentry_k...
Failed to load resource: the server responded with a status of 429 ()
www.adweek.com/ line 4753, col 0
Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404
www.adweek.com/
Manifest fetch from https://www.adweek.com/manifest.webmanifest failed, code 404
www.adweek.com/ line 4488, col 0
ReferenceError: wp is not defined at https://www.adweek.com/:4489:1
●Uses HTTPS
●Avoids third-party cookies
●Allows users to paste into input fields
●Avoids requesting the geolocation permission on page load
●Displays images with correct aspect ratio
●Serves images with appropriate resolution
●Page has the HTML doctype
●Properly defines charset
●No issues in the `Issues` panel in Chrome Devtools
●Ensure CSP is effective against XSS attacks
●Use a strong HSTS policy
●Ensure proper origin isolation with COOP
●Mitigate clickjacking with XFO or CSP
●Mitigate DOM-based XSS with Trusted Types
●Detected JavaScript libraries
●Page has valid source maps
○Redirects HTTP traffic to HTTPS
92

SEO

These checks ensure that your page is following basic search engine optimization advice. There are many additional factors Lighthouse does not score here that may affect your search ranking, including performance on Core Web Vitals. Learn more about Google Search Essentials.

Crawling and Indexing

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. Learn more about robots.txt.

Why this matters

Performance issues directly impact user engagement and conversion rates.

Line #ContentError
1Disallow: /wp-includes/No user-agent specified
2Disallow: /wp-content/plugins/No user-agent specified
3Disallow: /wp-content/themes/No user-agent specified

To appear in search results, crawlers need access to your app.

○Structured data is valid
●Page isn’t blocked from indexing
●Document has a `<title>` element
●Document has a meta description
●Page has successful HTTP status code
●Links have descriptive text
●Links are crawlable
●Image elements have `[alt]` attributes
●Document has a valid `hreflang`
●Document has a valid `rel=canonical`

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